Digital Marketer

Senior Manager / GM – Business Development & Strategic Growth (Defence & Aerospace)

Responsibilities :

Strategic Business Development & Opportunity Creation

● Identify and build business opportunities across:

○ Indian Armed Forces

○ DRDO laboratories

○ Defence Public Sector Undertakings (DPSUs)

○ Domestic and global OEMs

○ System Integrators

○ Defence technology ecosystems

● Build and execute account-based growth strategies for high-value strategic accounts.

● Create and manage a healthy pipeline of defence and aerospace opportunities.

● Identify early-stage platform requirements and align Kokasa capabilities accordingly.

Technical Engagement & Requirement Shaping

● Work closely with engineering teams to convert technical capabilities into customer solutions.

● Engage with:

○ Defence program leaders

○ Procurement stakeholders

○ Platform architects

○ Engineering teams

● Support and influence:

○ Staff Qualitative Requirements (SQRs)

○ Expressions of Interest (EOIs)

○ Technical specifications

○ Platform-level discussions

● Position Kokasa technologies during early design and indigenization stages.

Defence Procurement & Program Capture

● Lead end-to-end business development and capture activities under defence

procurement frameworks.

● Drive strategy and execution across:

○ Defence Acquisition Procedure (DAP)

○ Buy (Indian-IDDM)

○ Make procedures

○ Government tenders

○ GeM procurement

○ Technology Development Fund (TDF)

○ iDEX initiatives

○ ADITI and related innovation programs

● Manage the complete bid lifecycle:

○ Opportunity qualification

○ Bid strategy

○ Proposal management

○ Stakeholder coordination

○ Negotiation and closure

Strategic Partnerships & Ecosystem Development

● Develop relationships with:

○ Defence OEMs

○ Aerospace organizations

○ Offset partners

○ Defence MSMEs

○ Technology partners

○ Research institutions

● Identify opportunities supporting:

○ Localization

○ Technology transfer

○ Strategic partnerships

○ Platform integration

Program Coordination & Execution Support

● Work closely with cross-functional teams including:

○ Engineering

○ Manufacturing

○ Program Management

○ Testing teams

● Support trials, field validation activities, and customer engagements.

● Ensure smooth execution from opportunity creation to deployment.

Experience

● 6–12 years of experience in:

○ Defence Business Development

○ Strategic Partnerships

○ Technical Sales

○ Key Account Management

○ Defence Program Management

○ Aerospace Business Development

Required Knowledge

Strong understanding of Defence procurement lifecycle, DAP framework, GeM procurement

ecosystem, iDEX, ADITI, TDF, Government tenders, DPSU ecosystem

Domain Expertise

Strong exposure to one or more of:

● Defence systems

● Aerospace systems

● Defence manufacturing

● Military electronics

● Electromechanical systems

● Electrohydraulic systems

● Aviation platforms

Preferred Skills

● Strong networking and stakeholder management capability

● Excellent communication and presentation skills

● Strong commercial and strategic thinking

● High ownership mindset

● Negotiation and relationship-building skills

● Ability to operate in fast-moving environments

Strong Art Direction / Visual Design Leadership Profile

Mandatory (Experience 1) : Must have 7+ YOE in Art Direction / Video Production / Graphic Design, with strong exposure to Video creation, Podcasts and Motion Graphics

Mandatory (Skill 1) : Must have strong experience in Video-first content, social media design, and digital storytelling

Mandatory (Skill 2) : Must have experience working in content-heavy / fast-paced environments (media, content, marketing, or digital-first brands)

Mandatory (Skill 3) : Must have strong expertise in visual storytelling, design systems, and building cohesive visual languages

Mandatory (Skill 4) : Must have hands-on experience in designing for social, digital, and video content (thumbnails, creatives, motion-led assets, etc.)

Mandatory (Leadership) : Must have experience in guiding/mentoring designers and owning creative quality output

Mandatory (Stakeholder Mgmt) : Must have experience working with cross-functional teams (designers, animators, creators, marketing teams) and pitching concepts

Mandatory (Portfolio) : Must have very strong portfolio showcasing Podcasts, Marketing Videos, Motion Graphics and visual story-telling

Mandatory (Tools) : Must be proficient in design tools (Adobe Creative Suite – Photoshop, Illustrator, After Effects, etc.)

Mandatory (Note) : Hybrid, WFH flexibility 4 days a month

ROLE & RESPONSIBILITIES:

• To coordinate with the sales team to deliver proposals, solutions etc. (including Request for proposals, request for information, idea and solution generation, road-map creation, and more)
• Coordinate with the tech team to generate appropriate project estimates and to come up with execution timelines and milestones.
• Where relevant, support sales team by presenting solution to prospects and clients.
• Ensure that the proposed (technical) solution is suitable for development, its associated architecture and also get the timelines required to develop the proposed scope.
• To build knowledge repository for further business development.
• To prepare case studies of all projects.
• Be updated with latest industry and technology trends, and to market research.
• Conduct account specific research on key accounts.
• Create solution frameworks for industries / domain we choose to play in.
• Provide support to sales team for any presentations and collaterals on our service offerings.
• Create and maintain a catalogue of service offerings along with necessary collateral in terms of presentations, documents etc.

QUALITIES & QUALIFICATIONS:

- Strong communication skills, written as well as oral

- Good sense of design

- Strong analytical and problem-solving capabilities

- Familiarity with digital technologies (trends, key players, and more) as well as with software -

developmentprocess, methodologies, standard practices and conventions, and so on.

- MBA from a reputed institution

- Strong research skills, especially with regard to scanning financial reports, industry data trends,

and so on.

**About jhana**

jhana is an early-stage, seed-funded startup that builds intelligent practice tools for the

law across research, drafting, and document management. At jhana.ai, we are

transforming the legal industry with India’s first AI-driven Paralegal. Our product delivers

critical legal insights through advanced AI, producing outputs like redlines, memos, and

risk assessments to streamline workflows for legal teams. Recognized as the Best Legal

Tech Startup in Asia and Oceania by ALITA, we are on a mission to empower professionals

with technology that drives efficiency and excellence.

**Position Overview**

We are looking for an ambitious and strategic Senior Business Account Executive to lead 

and scale our sales efforts across Delhi, Mumbai and Chennai. A background in law is 

mandatory for this profile.This role is ideal for a sales "rodeo" or "hunter" who thrives on 

closing deals, establishing scalable sales processes, and creating an effective sales 

funnel from the ground up. The Senior Account Executive will be instrumental in setting 

up our sales processes, expanding the team, and ensuring our strategies align with 

jhana.ai’s growth goals. 

**The day-to-day**

● Process Development & Team Building: Establish and refine scalable sales processes to drive efficiency across the sales funnel, from lead generation to closure. Identify, recruit, and mentor a high-performing sales team as our operations expand.

● Pipeline & Funnel Management: Design and implement a structured sales funnel, optimizing each stage to improve conversion rates and ensure a predictable revenue pipeline.

● Sales Strategy & Execution: Execute a “hunter” approach to proactively source and close new business opportunities, setting an example as a top-performing salesperson within the team.

● Solution Selling: Tailor jhana.ai's value proposition to meet the unique needs of each client through consultative selling, presentations, and product demonstrations.

● Market & Industry Analysis: Keep a pulse on the legaltech landscape, client needs, and competitor activity to help shape product positioning, sales tactics, and go-to-market strategies.

● Collaboration with Cross-functional Teams: Coordinate with Marketing, Product, and Customer Success teams to ensure sales insights inform product development, marketing campaigns, and support strategies.

● Reporting & CRM Management: Maintain and report on key sales metrics, forecasts, and performance analytics in CRM systems, leveraging data to refine strategies and processes.

**Qualifications & Skills**



● Education: **** Bachelor’s degree in Law.**** A degree in business is preferred. 

● Experience: **** 5+ years of experience in legal ecosystem.**** 

● Good to have : **2-3 years of proven success in enterprise sales, preferably within 

legaltech, SaaS, or B2B technology sectors**, with a record of meeting or exceeding 

revenue targets. 

● Sales Hunter Mindset: Demonstrated ability to close deals and build processes that drive sustained growth; proactive and self-driven in sourcing and securing new clients.

● Process-Oriented Leader: Strong skills in setting up sales workflows, sales automation tools, and repeatable processes that support scale.

● Industry Knowledge: Familiarity with legal industry dynamics and AI-driven tech solutions for legal processes is an advantage.

● Analytical & Tech-savvy: Proficiency in CRM software (e.g., Salesforce, HubSpot) and an analytical approach to optimizing the sales funnel.

● Collaborative & Adaptable: Experience working within a startup or dynamic environment with the ability to adjust to rapid changes and new goals.

**Preferred Experience **

● Background in law or experience with legal clients. 

● Ability to quickly learn and apply sales strategies to meet or exceed client 

expectations. 

● Knowledge of CRM tools and interest in data-driven client management. 

**Additional Requirements **

 ** Travelling would be required**

● Travel: for client meetings and industry events. 

● Adaptability & Initiative: Positive attitude with a proactive approach to learning and 

client engagement.

**What We Offer**

● Competitive salary and commission structure

● A chance to be at the forefront of AI-driven legal technology

● Growth opportunities within a high-impact role, building and scaling the sales function

● A flexible work environment and the opportunity to shape the future of legaltech in India

1. Must be familiar with the usage of accounting software like tally or similar

2. Good command of MS Excel, MS Word

3. Preparation of salary statements, departmental returns

4. Any other work assigned from time to time

• Own the product strategy; Understand customer requirements, market gaps/ need gaps and drive release-level feature choices.
• Connect activities and deliverables to business outcomes.
• Should be highly granular & hands-on.
• Constantly test his own products, create edge cases and if required should have the ability to write and define product specs from scratch.
• Have the ability to be able to work with complex cross functional teams/ should be able to influence cross functional teams: Engineers, Architects, category, business & finance.
• Should be data obsessed.
• Derive insights from data and use the same for product improvements and iterations.
• Also educate cross functional teams with actionable derived from deep data insights.
• Must aggressively defend a good strategy against random changes, fads and single-customer escalations.
• Candidate must push to allocate technical resources strategically among products.
• Integrate usability studies, market analysis, CST use-cases, NPS related data into product requirements to enhance user satisfaction and execute product specs for further execution.
• Design and execute a continuous testing plan for important end-to-end flows working

• Should have the experience of managing healthy conflicts and drive people towards the customer goals and organisation priorities.
• Should have the ability to define economic rationale for every major effort and translate into metrics.
• Hand in hand with QA team to deliver excellent experience.
• Work experience in the Ecommerce industry is highly preferred.
• Desired Skills: - Passionate about building world class products on the web / mobile

What you would be expected to do:

• Gather, prioritize and refine requirements while keeping team members well informed
• Create Use Cases, Flow Charts, Mock Screens, PRDs for business requirements, user requirements, functional & non-functional requirements and system requirements
• Rolling out of new products/apps/automations and resolving stakeholder queries/issues
• Automate business processes using tools like Zapier/Google Scripts, other automation tools
• Collaborate with cross-functional groups and assist in the entire product lifecycle from design to development to launch
• Responsible for testing of applications/solutions/web panels at various stages of the lifecycle
• Working with the development team/or independently on integrations (using 3rd party tools to create mobile applications)
• Travel as per company requirement to places including but not limited to Kenya, Uganda, Nigeria, Myanmar and Tanzania

You might be a strong candidate if you:

• The ability to structure and analyze ambiguous problems
• The ability to communicate ideas clearly through workflows, feature descriptions etc.
• Proactive and willingness to get hands dirty
• Attention to detail

What we offer (in addition to compensation and statutory benefits):

• An opportunity to grow as a professional in a dynamic, fast growing, high impact industry; 
• The chance to work in an open minded, collaborative culture surrounded by enthusiastic Greenlighters who are driven by the challenge of continuously innovating and growing a smart, sustainable business with profound impact on the world 
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds 
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Greenlight Academy