Digital Marketer

SEO EXECUTIVE

MyYogaTeacher is a US based marketplace for connecting yoga teachers in India with students in the US for 1:1 yoga sessions.The teachers in India earn a good income - sometimes more than top engineers and MBA - whilst providing US based students with personalized yogic and spiritual teaching. MyYogaTeacher is headquartered in the US with technology office Bangalore and is founded by repeat founders and IIT Graduates with a track record of building unicorn-level, successful companies. Check out myyogateacher.com

As a SEO Executive you are responsible for:

• Technical SEO: Implement technical SEO best practices to optimize website structure, performance, and crawlability, ensuring maximum visibility in search engine results pages (SERPs).
• Keyword Research: Conduct thorough keyword research to identify high-value keywords and phrases relevant to our target audience and business objectives.
• Content Optimization: Collaborate with content creators to optimize on-page content for target keywords, user experience, and search engine algorithms.
• Video SEO: Develop and execute strategies to optimize video content for search engines, including YouTube SEO and video metadata optimization.
• AI SEO: Stay updated on the latest trends and advancements in AI-driven SEO techniques, leveraging tools and technologies to improve search visibility and user engagement.
• Backlinking: Develop and execute a comprehensive backlink strategy to build high-quality inbound links from authoritative websites, improving domain authority and search rankings.
• Project Management: Lead and manage SEO projects from conception to execution, ensuring deliverables are completed on time and within budget. Coordinate with cross-functional teams including content, design, and development to implement SEO initiatives effectively.
• Performance Monitoring and Reporting: Monitor website performance, search engine rankings, organic traffic, and other relevant KPIs using analytics tools. Prepare regular reports and insights to track progress and identify opportunities for optimization.

You are qualified if you have:

• A Bachelor’s degree in Marketing, Communications, or related field.
• A Proven experience as an SEO Executive or similar role, with a minimum of 2 years in SEO.
• Are Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Have a strong understanding of search engine algorithms and ranking factors.
• Have excellent analytical and problem-solving skills, with the ability to interpret data and trends to make informed decisions.
• Have exceptional project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Have strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Have a continuous learning mindset, staying updated on industry trends and best practices in SEO.

JOB BRIEF:

We are looking for an SEO (Search Engine Optimization) person who will lead our web marketing and analytics activities with content strategy, link building and keyword strategy.

JOB DESCRIPTION:

• Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
• Prioritize keywords to attract target audience.
• Monitor and analyse SEO statistics such as redirects, click rate, bounce rate and others.
• Build systems and best practices to ensure that all content is optimal for SEO.
• Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
• Communicate the performance of process improvements to the Management team.
• Provide feedback regarding any broken links or other problems through the appropriate channels.
• Watch popular SEO Publications and blogs to stay updated on the latest innovations, tools and techniques.
• Research and analyse competitor advertising links.

WHAT POSITION DEMANDS:

• At least 3 years’ experience within the SEO industry
• Strong working knowledge of the latest SEO and SEM techniques and algorithm updates
• Good knowledge of Google Webmaster Tools, Google Analytics and Adwords
• Strong team management skills
• A proven track record in delivering high performance SEO strategies for a range of clients
• Experience in creating effective outreach strategies
• Excellent communication and client-facing skills
• Excellent presentation and reporting skills
• Knowledge of ranking factors and search engine algorithms

WHAT WE OFFER YOU:

• Stable, consistent work hours.
• Competitive salary & comprehensive benefits.
• A fast-paced & high energy work place.
• 5 days working

We are looking for a Performance Marketer to join our team at TheWhitePole. As a Performance Marketer, you will be responsible for developing and implementing paid marketing strategies to drive customer acquisition and revenue growth.

Benefits: Official Travelling along with Attractive Incentives(Performance Based)

Responsibilities

• Develop and execute performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.
• Conduct keyword research, create ad copy, and develop landing pages
• Analyse campaign performance data and optimize campaigns to achieve KPIs, including ROAS, CPA, and conversion rates.
• Stay up-to-date with emerging digital tools, platforms, and marketing trends
• Use remarketing tools like Web engage, Wigzo, Mooengage, and Clever Tap for effective campaigns
• Manage budgets and bidding strategies to ensure maximum ROI for each campaign.
• Provide stakeholders with insights and recommendations based on data analysis
• Proactively identify and solve digital marketing-related problems and opportunities
• Knowledge of SMS marketing tools like Gupshup

Qualifications

• Bachelor's degree in marketing, business or a related field
• 1+ years of proven performance marketing experience
• Expertise in Google Ads, Facebook Ads, and LinkedIn Ads
• Strong analytical skills for data analysis and campaign optimization
• Excellent communication and organizational skills
• Creative and strategic thinking for innovative campaigns
• Familiarity with HTML/CSS and A/B testing is a plus

Join our dynamic team at TheWhitePole for growth opportunities and a supportive work environment.

We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

• Design and oversee all aspects of our digital marketing team including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with the team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

• Learn quickly and knows what it takes to achieve results and getting it done. 
• Love putting brains behind decoding how the search engine works
• Loves building strategy and executing it
• Anytime to get hands dirty in getting things done, no matter if it is outside the job description.
• Know how to utilize team to achieve much better results
• Know when to seek help and when to figure out on your own