Performance Marketing

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Position : Senior IT Analyst – IAM & Office 365

Experience : 4 to 8 Years

Location : Gurgaon (Hybrid : 3 days office, 2 days WFH)

Notice Period : Immediate to 15–20 days (Buyout option available)

Communication : Excellent communication skills mandatory (client-facing role)

About the Role :

We're looking for a skilled IT Security professional with strong experience in Identity and Access Management (IAM) and Office 365 (O365/M365). The role involves securing access, managing user identities, and administering O365 services across a hybrid cloud environment.

Mandatory Skills :

O365/M365, Azure AD, IAM, Conditional Access, MFA, Defender for O365, RBAC, DLP, PowerShell, Strong Communication

Key Responsibilities :

• Manage Azure AD, Conditional Access, MFA, and RBAC policies.
• Administer O365 services – SharePoint, Teams, PowerApps.
• Configure Defender for O365, DLP policies, and compliance settings.
• Automate tasks using PowerShell, support user lifecycle processes.
• Handle access audits, incident response, and IAM/O365 tool upgrades.
• Collaborate with internal teams on security and operational enhancements.

Good to Have :

• Microsoft Certification (e.g., MS-102)
• Experience with Microsoft Graph API and SIEM log integration

Required Skills:

• Experience with React JS and Redux.
  • A background in building JavaScript UI applications, with a strong understanding of UI frameworks and paradigms available including concepts like asynchronous programming, closures, types, and ES6.
  • HTML/CSS experience, including concepts like layout, specificity, cross-browser compatibility, and accessibility
  • Experience with browser APIs and optimizing front-end performance. Understand the full web technology stack, e.g. HTML, CSS, HTTP, cookies, headers, asset loading / caching.
  • Have a deep understanding of frontend application structure and architecture
  • Have great customer empathy and appreciate the User’s experience
  • Experience with unit testing, using test frameworks like Jest, Mocha, Enzyme etc.
  • Experience in Web Development end-to-end, from design to release.
  • Experience or aspiration to be a full stack developer(Node.js).

Job Description:

We are seeking an experienced senior web developer to join our friendly team to participate in the

development of the next-generation app and who has the technical ability to implement server side

code written in the Laravel framework. Your main responsibility will be designing and implementing

applications that are written in PHP. This means you will work closely with front end developers to

integrate back-end components with the components they're creating for users to interact with.

Therefore, it is important that youre able to effectively communicate and collaborate with your

colleagues. You will take a lead role in the technical side of our company with room to grow as we

continue to grow.

Technologies/ Frameworsk:

PHP, Laravel, Lumen, MySQL, PostgreSQL, MS SQL, RESTful API, Microservice, API Gateway,

JavaScript, jQuery, Docker, Load Balancer, LMAP, Nginx

Skills Required:

• Extensive experience in PHP Laravel, API Gateway

• Hands-on experience in web services-RESTful

• Knowledge of RESTful API design patterns and Integrations technologies. JSON

Language and scripting as well as Rest Oriented Architecture (ROA)

• Knowledge of HTTP and SOAP Protocols

• Hands-on experience with MySQL / PostgreSQL / MS SQL development including data

modelling, concurrency, query optimization, stored procedure development, and tuning

• Familiarity & Expertise with Bitbucket / GitHub,

• Comfortable working with JavaScript and jQuery

• Understanding and Practising of coding best practices

• Creative and efficient problem solver

• Knowledge of AWS API Gateway, Apigee API Gateway, Azure API Gateway or any other

API Gateways.

• Hands-on experience in working with API gateways added advantage

• Understanding and experience on Data Patterns

Responsibilities:

• Ability to work closely with technical architects and architecture governance technical

team for solution development and design reviews

• Analyse, design, develop, as well as implement RESTful services and APIs

• Be involved in the development life cycle and perform definition and feasibility analysis as

well as in the API lifecycle release management

• Implement, integrate, and document a variety of software platforms through the RESTful

API framework

• API development with OpenAPI Specifications and other standards

• Apply the latest software design techniques and contribute to the technical design of new

solutions

• Modify existing programs, prepare test data and functional specifications.

• Troubleshoot issues and solve problems, identify potential process improvement areas

• Implement common APIs based on architecture guidelines and frameworks

• Responsible for mapping, designing specs for transformation between API Gateway and

backend service

• Write object-oriented, clean, and maintainable code

• Deliver quality results on time with minimal supervision

• Ensuring that integrations run smoothly.

• Scaling projects based on client feedback.

• Mentoring/training in API architecture & code quality

• Work closely with API Solutions Architect and Platform Administrators

• Work closely with the Business Product Owners, and must understand the short and

medium term strategy for the business

Requirements:

• Experience working with PHP, performing unit testing, and managing APIs such as

RESTful.

• A solid understanding of application design using Laravel.

• Knowledge of database design and querying using SQL.

• Proficiency in HTML and JavaScript.

• Practical experience using the MVC architecture.

• A portfolio of applications and programs to your name.

• Problem-solving skills and critical mindset. - Great communication skills.

• Desire and ability to learn

Roles and responsibilities:

• Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  
  
• Track, report, and analyze website analytics.

• Optimize copy and landing pages for search engine marketing.
  
  
• Perform ongoing keyword discovery, expansion and optimization.
  
  
• Research and implement search engine optimization recommendations.
  
  
• Research and analyze competitor advertising links.
  
  
• Develop and implement link building strategy.
  
  
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  
  
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
  
  
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  
  

Requirements and skills:

• Bachelor’s degree required.

• 1-2 years of experience in SEO marketing.

• Proven SEO experience.

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  
  
• Solid understanding of performance marketing, conversion, and online customer acquisition.
  
  
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
  
  
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  
  
• Experience with A/B and multivariate experiments.
  
  
• Knowledge of ranking factors and search engine algorithms.
  
  
• Up-to-date with the latest trends and best practices in SEO. 

LogiCoy Software Technologies Pvt. Ltd - Bangalore Location   

Years of Experience: In an approximate range of 2 to 6 years.

Key Skills:

Java, Spring, Web services, XML, XSD, working knowledge of database and UNIX, Angular.

Good verbal and written communication.

Good team player, flexible and entrepreneurial.

Quick learner.

Candidates will get an opportunity to build skills in various technologies and domains.

Compensation would be better than industry standard.

With Kind Regards,

Vijayarani T

Assistant Manager - HR,

LogiCoy Software Technologies Pvt. Ltd, Bangalore, 560043.

• Understand the GST business
• Timely generation of invoices
• Communicate with clients
• Responsible for accounts receivables  
• Maintenance of data, Data collation, submission of reports as required
• Coordinate with support team/domain team  

Skills and Qualifications

• Good communication
• 2+ years’ experience in an operations management position
• Knowledge of general business software and aptitude to learn new applications; proficiency in Microsoft Office (Word, Excel, Outlook)