About the role The ideal Digital Marketing Manager at Bonanza is an entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced international environment. What separates you from other marketers is your relentless drive for running new tests and experiments on a regular basis. You love data, but even more, you actually love implementing changes based on findings from that data. You’ll have an important role to play in scaling up Bonanza’s marketing efforts across all paid channels. You will be reporting to the VP of Corporate Communications. Objectives and Responsibilities Management: This is a leadership role and the company will depend on you to lead the digital marketing efforts from the front. You will play a leading role in the management of digital projects inclusive of online strategy, online promotions, campaigns, and activities across the business’s online platforms. You will also be partly or wholly responsible for a team of marketing coordinators and digital marketing executives. Execution: You will execute your digital plan for the organization and you will be wholly responsible for the digital consumer funnel, and run specific campaigns and automations to address users at every stage of the funnel - first point of contact, lead, conversion, retention, cross-sell. You will do this with the help of targeted performance and brand campaigns across search, display, social, email, video and other experimental ad formats. Collaboration: This is a collaborative role and you will collaborate with the IT, product, and operations departments in an effort to optimize programs, campaigns, and landing pages, based on performance and ROI. You will build in-house marketing automation and ensure that leads are converted into consumers in close partnership with the sales department. You will work in tandem with external agencies for creatives, content and more across various channels. Strategy: You will build scalable multi-touch programs and campaigns that employ search, display, SEO, digital radio, email, and content. You will be responsible for the short term and long term paid marketing goals of the company. You will build and plan the social media presence across all products. Analytics: You must measure and report the performance of all digital marketing campaigns, identify trends and insights and optimise based on those insights. Evaluate the end-to-end customer experience across multiple consumer touchpoints. Innovation: You have to keep up to date with all major marketing tools, evaluate emerging technologies and implement the right tools within the organisation periodically. Required Qualifications Education: Master’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in work experience is acceptable. Experience: A suitable candidate will have had a minimum of 7 year’s working experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix. Experience in the finance and fintech space is preferred. Analytical & Technical Skills: The candidate must have exceptional analytical skills and demonstrate fluency in the understanding of various performance metrics. Must have experience working with Google Analytics, Hubspot, SEMRush or similar tools. Communication Skills: A candidate for this position must be a strong verbal and written communicator along with being highly collaborative. The candidate must be able to communicate complex information clearly and unambiguously for other teams to understand. Adaptability and Creativity: The position requires that the candidate is highly adaptable and has the ability to learn quickly and come up with prompt solutions for marketing campaigns and programs. Interpersonal Skills: The candidate must be highly disciplined, prioritize tasks and meet tight deadlines when working on multiple projects. The candidate must be obsessed with getting the details right, customer satisfaction and the company’s goals. People Skills: As an added bonus, a candidate for the position will have the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers. We are looking for someone who takes their work seriously and someone who can pave their own way within the existing company culture.
About SARVA We have a simple mission at SARVA: Transform people's lives through yoga, mindfulness and beyond. The heart of SARVA is now digital. We are building SARVA into the Netflix of wellness. We believe SARVA can become one of the most valuable and meaningful brands in the world from India. The company is headquartered in Mumbai. SARVA was co-founded by Sarvesh Shashi (When he was just 21) and his Guruji because yoga changed his life as a 17-year-old kid. SARVA has a culture of data-driven decision making and requires business intelligence that is timely, accurate & actionable. We are looking for a candidate who enjoys working with business intelligence tools, is comfortable accessing & working big data from multiple sources, and passionately partners with business to identify strategic opportunities & deliver results. Key Responsibilities: Analyze & share recommendations about the methods and ways in which a company obtains and analyses data to improve the quality and the efficiency of data systems and tools. Strong analytical skills paired with a data-informed mindset Collecting and interpreting data Analyzing results and attention to details Reporting the results back to the relevant members of the business. Identifying patterns and trends in data sets Working alongside teams within the business or the management team to establish business needs and provide them with meaningful insights. Defining new data collection and analysis processes Experience in data models and reporting packages Ability to analyze large datasets & write comprehensive reports. Skill & Experience Required Experience The candidate will be working closely with 4 of our most important teams - Growth/revenue, Content, Product, and Marketing, as well as our engineering team (in-house or outsourced). Use multiple tools, collect data and interpret data and turn it into information that can offer ways to improve a business, thus affecting business decisions. Candidate with a deep understanding of the variety of motivators and deterrents that arise when people are considering digital products, subscriptions. Someone who agrees that great ideas can come from anyone in the company and welcomes diverse perspectives to the discussion and is open to learn, unlearn and relearn. Technical Key Skill Sets Required Mix Panel, Firebase, Moenggage, Clevertap, SQL, Expert in Excel, Google Analytics, Google Tag Manager (GTM) Can be considered: Alteryx, Tableau, Data studio. At SARVA we believe in making Yoga, Meditation, healthy eating, accessible to the entire world in an authentic yet modern, fun yet transformative approach. If you have an internal drive to answer “why” questions, excellent analytic & strong technical skills are self-starter, comfortable with ambiguity, able to think big (while paying careful attention to details) and enjoy working in a fast-paced dynamic environment.
Responsibilities : · Assist in the formulation of strategies to build a lasting digital connection with consumers · Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.) · Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness · Be actively involved in SEO efforts (keyword, image optimization, etc.) · Prepare online newsletters and promotional emails and organize their distribution through various channels · Provide creative ideas for content marketing and update website · Collaborate with designers to improve user experience · Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.) · Acquire insight in online marketing trends and keep strategies up-to-date · Maintain partnerships with media agencies and vendors Competencies & Skills Required : · Proven experience as Digital Marketing Executive or similar role · Excellent understanding of digital marketing concepts and best practices · Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM · Working knowledge of ad serving tools (e.g., DART, Atlas) · Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends, etc.) · Skills and experience in creative content writing · Analytical mindset and critical thinking · Excellent communication and interpersonal skills
1 to 3 years of experience in digital marketing - Highly conversant with Google Analytics and other similar tools - Basic programming ability(preferably R or Python)
Want to join the trailblazing Fintech company which is leveraging software and technology to change the face of short-term financing in India!Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers. Its founders are IIT and ISB alumni with deep experience in the fin-tech industry, from earlier working with organizations like Axis Bank, Aditya Birla Group, Fractal Analytics, and Housing.com. It has raised funds of Rs. 100 Crore from finance industry stalwarts and is growing by leaps and bounds. As a Sr Product Analyst, you will partner with business & product teams to define goals and to perform extensive analysis. What you will do: Performing extensive analysis on SQL, Google Analytics & Excel from a product standpoint to provide quick recommendations to the management Estimating impact and weighing in on feature prioritization, looking for insights and anomalies across lending funnel, Defining key metrics and monitor on a day to day basis Helping Marketing, product and UX team in defining segments by conducting user interviews and data backed insights Candidate Profile: What you need to have: B.Tech /B.E.;Any Graduation Strong background in statistical concepts & calculations to perform analysis/ modeling Proficient in SQL Good knowledge of Google Analytics and any other web analytics platforms (preferred) Strong analytical and problem solving skills to analyze large quantum of datasets Ability to work independently and bring innovative solutions to the team Experience of working with a start-up or a product organization (preferred)
Experienced Digital Marketing executive: (Experience 3 – 5 years) Develop and manage digital marketing campaigns – Inorganic campaigning on Facebook, Instagram, LinkedIn and other relevant platforms Manage organization’s vendors Take ownership of brand collateral completion from all vendors and team members Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Quora, etc. Fix any error in online content and arrange webinars and webcasts Identify new digital marketing trends and ensure that the brand is in front of the industry developments. Provide creative ideas for content marketing and update website Edit and post content, videos, podcasts, and audio content on online sites. Promote company’s product and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Creating and executing SMS, WhatsApp, and email-based marketing campaigns. Key Requirements: Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C and B2B social media, Google AdWords and email campaigns and SEO/SEM Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Analytical mindset and critical thinking Excellent communication and interpersonal skills
PPC Specialist: Job Responsibilities: • Perform daily account management on Google Ads or other search platforms for a variety of projects. • Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search in accordance with goals for Google channels • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. • Communication to team and management on project development, timelines, and results. • Work with leadership to explain and modify strategic plans • Understand and stay current on industry trends, competitive landscape and internal product development efforts Skills: • Should be a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC) Preferably someone with 3-7 years of PPC/ SEM experience • Are passionate about Search and internet marketing • Have an outstanding ability to think creatively, and identify and resolve problems • Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals • Have high levels of integrity, autonomy, and self-motivation Should have handled monthly campaigns of 10lacs and above • Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, and manage multiple projects simultaneously AdWords / Facebook certification is a plus. And if you’re excited about: • Being a part of the company doing something really amazing & redefining stuff. • Making a splash in a the exciting Real estate industry, Learning & Growing far beyond your current horizon • Competitive Compensation with the usual benefits • A place full of like-minded & smart folks • A start-up culture that you’d cherish forever in your work life Then, we would love to have a chat with you
Want to join the trailblazing Fintech company which is leveraging software and technology to change the face of short-term financing in India!Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers. Its founders are IIT and ISB alumni with deep experience in the fin-tech industry, from earlier working with organizations like Axis Bank, Aditya Birla Group, Fractal Analytics, and Housing.com. It has raised funds of Rs. 100 Crore from finance industry stalwarts and is growing by leaps and bounds. As a Sr Product Analyst, you will partner with business & product teams to define goals, identify specific insights/ anomalies and monitor key metrics on a day-to-day basis. What you will do: Performing extensive analysis on SQL, Google Analytics & Excel from a product standpoint to provide quick recommendations to the management Establishing scalable, efficient and automated processes to deploy data analytics on large data sets across platforms What you need to have: B.Tech /B.E.; Any Graduation Strong background in statistical concepts & calculations to perform analysis/ modeling Proficient in SQL and other BI tools like Tableau, Power BI etc. Good knowledge of Google Analytics and any other web analytics platforms (preferred) Strong analytical and problem solving skills to analyze large quantum of datasets Ability to work independently and bring innovative solutions to the team Experience of working with a start-up or a product organization (preferred)
HANDLING SOCIAL MEDIA ACCOUNTS FOR OUR CLIENTS- MANAGE END TO END SOCIAL MEDIA ACCOUNTS- DELIVERY CONSISTENT GROWTH AND ENGAGEMENT- HANDLE MULTI LINGUAL COMMUNICATIONS [ HINDI AND ENGLISH]- DEFINE, ORGANISE AND DELIVER SOCIAL MEDIA CONTENT THAT HAS HIGH VALUE.
Digital Marketing: Salary: 8-14 LPA About ZenOnco.io: ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support). To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment. We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions. We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today. Company introduction video: https://bit.ly/ZenOncoIOintroduction Role and responsibility: The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website. * Develop and manage digital marketing campaigns * Manage organization’s website * Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc * Track the website traffic flow and provide internal reports regularly * Fix any error in online content and arrange webinars and webcasts * Attend networking events and product launches. * Identify new digital marketing trends and ensure that the brand is in front of the industry developments. * Work on SEO of the website pages. * Edit and post content, videos, podcasts, and audio content on online sites. * Promote company’s product and services in the digital space. * Execute social media efforts to improve KPIs, likes, shares, tweets, etc. * Develop, implement, and manage marketing campaigns that promote the products and services of a company. * Enhance brand awareness in the digital space. * Drive website traffic and acquire leads. * Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. * Creating and executing SMS, and email-based marketing campaigns. * Compile performances report using Google Analytics program. * Keep attention to the updates of Google’s Algorithm. * Contribute to the company’s blog for on-page and off-page optimization. * Conduct keyword research according to the latest keyword research strategies. * Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules. * Promote the brand’s products and services on various social media channels. * Build social media marketing strategy and execute it through competitive and audience research. * Optimize company pages with each social media platform to increase the company’s social content visibility. * Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap. * Optimize lead-to-customer conversion rate. * Managing and optimizing CTAs, landing pages, and the lead generation forms. * Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights. * Track, report, and analyze website analytics, and PPC campaigns. * Optimize the landing pages of paid search engine marketing campaigns. Education and Experience: * Graduate or Post Graduate in digital marketing or relevant education * Experience in digital marketing: 5+ years * Experience in healthcare industry: 2+ years (Preferred) You will get: * Some of the best people to work with (founders are IIM graduates and investment banker) * An opportunity to make a difference in the lives of millions of cancer patients across the globe * A great learning environment and opportunity to grow
Digital Marketing expert required to launch and build funnel for an Ai driven fem tech app. Lead digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO Must have start up experience. Wordpress, clickfunnels exp would be a plus.
An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company. The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. Responsibilities Maneuver digital marketing campaigns through all areas of the project life cycle Clearly understand and implement digital marketing campaigns which fit client needs Provide analytical reporting of campaigns to stakeholders Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships Understanding the market: main challenges and trends of the sector, industry value chain & key players Create and proofread web updates at all stages of the campaign life cycle Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing Creating content and deliver communications that drives lead generation Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site. Coordinate the implementation of marketing plan for exhibitor and visitor recruitment Fulfilling media deals, direct marketing, social media Database filtering and segmentation Planning, copywriting and proofreading Qualifications Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar Experience with SEO and SEM Strong written, verbal and collaboration skills Fluent in written and spoken English Excellent copywriting and proofreading skills with proven examples Ability to work under pressure and meet demanding deadlines Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude Ability to multitask, prioritise and be flexible is essential Works well as part of fast-paced team, prioritising effectively and managing workload Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc) Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels Excellent organisational, analytical and administrative skills, meticulous attention to detail Flexible in approach and able to amend hours as required to suit business needs
Head - Digital MarketingExperience - 10 years minimum in Health Enterpreneural Mind - will be able to create,manage and successfully run a Digital Advertising P&L from scratchHealth / Pharma experience is a must
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Scope of Work : - Develop and manage digital marketing campaigns - Work with omni channel marketing automation platforms to integrate Retargeting, Web push, SMS, Email - Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app. - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators (website bounce rate, conversion rates) - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments - Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement. - Scale and optimise the existing systems (Search Engine Marketing, Display Marketing, Affiliates). - Understanding business targets and co-coordinating with relevant teams to achieve it. - Coordinating with the technology team to adapt to the new realm of performance-based marketing. - Experiment and find new channels/methods for user acquisition, re-marketing & re-engagement. Desired Profiles : - Experience in Adwords/Editor/Facebook Manager/Google Analytics. - Extreme ownership & Analytical mindset. - Ability to quickly execute campaigns. * Only IIT passed out can apply