• Develop strong and innovative digital marketing strategies, using SEO, PPC
• drive traffic to company pages and generate interest in company products and services
• Create engaging written, graphic, and video content while staying up to date on latest marketing technologies and social media.
About Gazing Technosoft Private Limited
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We are looking for a rockstar in digital marketing who can originate, develop, implement, track, measure and optimize our digital marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.
Roles and Responsibilities -
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Develop a deep understanding of our target consumer and become his/her advocate
across company initiatives
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Design, build and maintain our presence across all digital channels
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Work with agencies and lead campaign development- Having deep knowledge in
running a 360-campaign, from brief creation to communication development, tactical
execution and analysis. Your work will be 70% SEM and 30% SEO
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Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and
performance based on the insights
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Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel -
Incharge of CPI, Conversion and CAC metrics
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Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse
on trending topics as well which will be shared with content team
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Collaborate with internal and external teams including content, product and ops and
marketing and design agencies to craft campaigns and decide on KPIs on campaigns
Experience you MUST have:
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Excellent understanding of digital marketing concepts and best practices. hands-on
experience in PPC on google and FB ecosystems
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Hands-on experience in PPC on google and FB ecosystems
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Should have experience with reporting tools in order to track every dollar on marketing spend with ROI
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Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation
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Experience with tools which helps to identify keywords and create campaigns
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Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)
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A/B testing and multivariate experiments
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Comfortable with no-code website builders like Wix and Webflow
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Experience in setting up and optimizing Google Adwords campaigns, FB campaigns
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Experience across the content and digital space in brand positioning/marketing team
Skills/mindset you MUST have:
● Product-first thinking - Break complex problems into implementable solutions with
iterative mindset using the product
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Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking
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Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done
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Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player
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Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes
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Build fast, fail, learn, HUSTLE HUSTLE HUSTLE
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Want to have fun - if you are not happy and people around you are not happy, how
will we make the world a happier place? :)
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Curious and spiritual soul - Understanding of market and experience with
astrology, yoga, mediation, Art of Living, Isha Yoga would be a good plus
BookEventz.com welcomes career inquiries from Passionate, Energetic individuals who are interested in working in a startup environment, taking up bigger responsibilities and have interests in the event industry.
If you feel that there is an entrepreneurial drive in you are you are ready for taking bigger challenges then BookEventz.com is a place for you.
Job Responsibilities :
- Learn and devise strategies to drive online traffic to the company website.
- Implement and invest in long-term SEO strategies to drive organic growth
- Plan and execute all web, SEO, email, social media etc. activities
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns.
What is the role?
We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising for this company across Google Ads, Social ads and other demand-gen channels.
Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Sales, product, design, and broader marketing teams.
Key responsibilities
- Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & Linkedin Ads.
- Oversee growth in performance campaigns to meet the brand's business goals and strategies.
- Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.
- Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights.
- Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.
- Monitor campaign performance & budget pacing on a day-to-day basis.
- Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.
- Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
- Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.
What are we looking for?
- 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.
- Highly comfortable with Google Ads Editor, Linkedin Ads, Facebook Business Manager & such.
- Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
- Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
- [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.
- In-depth experience with GA4. Clear understanding of Web Analytics.
- Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
- Experience with running Campaigns for US, European, and the global markets.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company
We are
It is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. The company works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Company is a 300+ strong team with four global offices in Dubai, San Francisco, Dublin, Singapore, New Delhi.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
We, at GlobalShiksha, are on a mission to Make Learning Fun for the K-12 segment by delivering high-quality, affordable supplementary educational products. The GlobalShiksha team of 150+ people works out of offices in Bengaluru. We- re backed by the top investor of the world, Accel Partners. Founded in 2011 by an IIT Graduate, GlobalShiksha is among top five Ed-tech companies of India and has the trust of 1 million parents.
Responsibilities:
- Plan and execute all digital marketing campaigns, including Google and social media marketing with expertise in Facebook ads, google analytics, email marketing, influencer marketing and display advertising campaigns.
- Handle the entire digital marketing to bring direct website conversion.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Requirements:
- Minimum 5+ years of working experience in digital marketing with prime focus on Facebook ads and google Adwords.
- Proven track record in generating online orders/ direct website conversion.
- Candidates from the e-commerce industry or marketing agencies will be preferred.
- Candidate must be a graduate preferably B-Tech or MBA preferably from tier-1 or tier-2 colleges
- Build and execute acquisition plans every month working with all stakeholder teams.
- Own the quality of customers and CAC.
- Own app install campaigns, CPI, uninstall rates etc.
- Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
- Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
- Strong knowledge of managing funnel events and customer journeys to deliver high ROI
- Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
- Identify new channels for app installs, performance marketing and digital marketing.
- Manage the media planning activities end to end.
- Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Requirement:
- Experience in managing Google ads/Facebook ads for apps
- Expert level analytical skills
- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
- Expert level knowledge of spreadsheet programs
- Understanding of playstore analytics and app ecosystem
- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
- Great communication skills
- Knowledge of Basic SQL & Query will be an added advantage
Requirement:
- 3+ years of experience in managing Google ads/Facebook ads for apps
- Expert level analytical skills
- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
- Expert level knowledge of spreadsheet programs
- Understanding of play store analytics and app ecosystem
- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
- Great communication skills
- Knowledge of Basic SQL & Query will be an added advantage
- Providing the short-term and long-term product/business vision as well as the development of the sales and Digital marketing strategy.
- Establishing an effective and lean organization structure including the recruiting of key employees and or internal Support Organization.
- Build and motivate a world-class digital sales and marketing team.
- Engage in key sales opportunities, digital campaigns, SEO, SEM, monetization.
- Oversee operating plan, budget, cash flow, and product finances.
- Maintaining awareness of both the external and internal competitive landscape, customers, and the expansion beyond existing opportunities.
- Demonstrating the leadership necessary to make the organization's mission a success.
- Communicating with investors, management
- Establish, achieve, and report on milestones to Exco.
- 10-15 years experience, stable candidate
- Having launched their own startup is preferred
- Having worked at operational roles in the past (COO, CRO)
- Strong digital media sales & marketing background
- Solid track record in running a digital business, lead generation & conversion
- Established network of both supply and demand-side sources
- Possesses experience in different verticals
- Hands-on executioner, outstanding negotiator
- Highly credible thought-leader with the potential to evangelize emerging digital
- Entrepreneurial mindset
- Self-starter with interest in a new challenge
- Skills to engage stakeholders of all functional levels
- Comfortable with a fast-growing start-up environment, as well as the ability to handle the corporate terrain
- Take the immediate lead in the project, providing overall direction.
- Introducing and successfully positioning the company in the worldwide market.
- Develop relationships with internal and external stakeholders ->
- Direct, Indirect Sales
- Marketing
- Finance
- Strategy
- Technical Support