Job description
Social Media Manager
Company Profile: PinBox is the only global pensionTech committed exclusively to mass-scale digital micropension inclusion among self-employed women and youth. We deploy our white-labelled, API-enabled pension administration and delivery platform, our unique deployment model and a simple and intuitive UI/UX to make access to regulated pension, savings and insurance products easy and simple for non-salaried informal sector workers. We're working actively with governments, regulators, multilateral aid agencies and leading financial inclusion stakeholders in Asia and Africa. The pinBox model is already operating in Rwanda, Kenya and India. We will expand to Bangladesh, Uganda, Chile, Indonesia and Nigeria by 2023. Governments and pension regulators use the our pensionTech to jumpstart digital micropension and insurance inclusion among informal sector workers. Pension funds and insurers use our pensionTech to build a mass market for their products beyond their traditional agentled customer base. Banks, MNOs, cooperatives, MFIs, fintech firms and gig-platforms use our plug-and-play pensionTech to instantly offer an integrated social protection solution to their clients, members and employees without any new investments in IT or capacity enhancement. We’ve recently completed our first equity fundraise to enhance our engineering, business and delivery capacity and embark on the next stage of pinBox pensionTech development and expansion. By 2025, we aim to enable and assist 100 million excluded individuals to start saving for their old age in a secure, affordable and well-regulated environment. We are looking for a passionate and creative Social Media Manager who will enhance our brand and build strong online communities through various social media and digital platforms.
The social media manager will deploy innovative ideas to build mass-scale retail traction and adoption of our micro-pension solution, as well as for our social initiatives such as “Gift-a-Pension”.
Responsibilities:
1. Work closely with internal and external content teams to co-create original text and video content, manage posts, respond effectively to followers and manage the pinBox image and brand in a cohesive way to achieve our mission and goals,
2. Use creative strategies to amplify new concepts and ideas to pinBox target segments using a variety of social media and digital platforms including Facebook, Instagram, Twitter, LinkedIn as well as digital content and news platforms,
3. Design and implement innovative social media campaigns to motivate and encourage mass-scale voluntary micro-pension enrollments — both by self-employed individuals, as well by households for family members and domestic help,
4. Analyze and track emerging social media trends, monitor SEO and user engagement and present weekly and monthly reports that help to shape and optimize pinBox content, communications and digital marketing efforts, and
5. Handle our retail and corporate social media presence ensuring high levels of customer and key stakeholder engagement.
The ideal candidate processes
1. An undergraduate degree in Marketing, Communications or a related field,
2. At least 3 years’ experience in social media management, preferably for a retail brand (retail financial services experience is preferred though not mandatory),
3. Ability to convey complex concepts and ideas in a simple and interesting way,
4. Excellent knowledge of Google Analytics, and of Facebook, Instagram, Twitter and other social media platforms and best practices,
5. Exceptional critical/ lateral thinking, problem-solving and multi-tasking skills, and
6. Excellent teamwork and interpersonal skills, a keen eye for detail and the ability to function effectively and proactively under tight deadlines
Location Delhi (Work from home)
Experience: Min 3 yrs
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Profile
Specifically, the candidate should meet the following criteria:
- Excellent verbal and written communication skills
- Excellent in English grammar with a flair for writing
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- Writing and editing content for our websites and social media handles, and ensuring that the content ranks well on major search engines
- Develop content for marketing collaterals including brochures, case studies, press releases, articles, newsletters and whitepapers
- Copyedit and proofread all web content
- Assuring web content is user-friendly with keywords for SEO benefit
- Stay updated with emerging web technologies and industry trends
- Working with a cross-departmental team, maintaining and developing the master content calendar for all web properties
Required Skills:
- Willingness to manage multiple projects in a fast-paced, deadline-driven environment
- Willingness to build consensus and work effectively within a cross-departmental team
- Basic knowledge of MS Office
Education:
- Post-graduation degree in English, Journalism, mass communication or a related field
We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.
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- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers’ needs and recommending new content to address gaps in the company's current content.
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- Bachelor's degree in communications, marketing, english, journalism, or related field.
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- A portfolio of published articles.
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- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
- Effective communication skills.
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at CEDCOSS Technologies Private Limited
Content Writer
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Work with business team to capture various communication needs and
content points from the stakeholders ,create concise and appropriate
content for required purpose while keeping in mind effective messaging
for the targeted audience and translate in to beautiful end
deliverables with the help of graphics team.
1. Marketing writing : Primary work and focus will be in creating
content for sales materials, product brochures, data sheets, case
studies, white papers , sales proposals and other business communications
.
2. Digital Marketing : Support Digital marketing strategy and execution.
Define and create content for website. Write a content on wide variety
of topics related to our industry on multiple platforms( websites,
blogs, articles, social updates, banners, whitepapers etc.). Work on SEO
of the website and create SEO friendly web content.
3. Technical Material : When required ,provide support to the team in
creating, reviewing and formatting technical materials like solution
blueprint, user and instruction manual and any other technical material
which are generally delivered to customers.
Job will also require
1. Researching and organizing facts and sources . Researching markets
and industries to compare and create content that is innovative and
original.
2. consistently brainstorming and collaborating with team for new ideas
and strategies
3. Collaborating with leadership team, business team and designers.
4. Creating a brand on digital media and social media.
Qualifying Requirements :
-Excellent verbal and written communication skills, excellent grasp of
English language.
-Creative and innovative thinker and planner
-Able to multitask, prioritize and manage time efficiently.
Self-motivated and self-directed.
-Good knowledge of the company, brand, products and industry preferred
- Familiarity with keyword placement and SEO
- Experience in content writing for enterprise products, enterprise
sales and manufacturing or technology industry.
Excellent writing skills & command over English language is a must. Knowledge of technology and experience in creating content for the web is a huge plus
-Write creative, unique, and relevant content as per the requirements
- Comfortable working under timelines and a goal-based approach.
- Researching and gathering useful information and writing relevant content as per the style, tone, and requirements.
- Should filter information into clear and concise text and have ability to present content in the most engaging manner.
- Creative thinker with the ability to transform technical and digital information and processes into compelling stories.
- Develop grammatically correct and quality content across different verticals.
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- Demonstrate consistency in internal and external communication of the brand and clarity in showcasing our brand voice across every touch point. Conduct rigorous quality checks on every piece of outbound content.
-Ability to manage multiple projects in a fast-paced, deadline-driven environment, Proven ability to build consensus and work effectively within a cross-departmental team experience managing content
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Skills:
- Content writing, blog writing, press release, business writer
- Time management- the ability to meet stringent deadlines
- Multitasking on content projects
- Excellent communication skills
