Social Media Marketer

About the Job:

We are looking for a Content Writer, preferably a medical professional who has a passion for writing or a writer who found niche in healthcare industry, to create, edit and maintain high quality edit technical and marketing documents for internal and external use.

In this role, you will research, organize, write, and edit health Insurance related medical policies, technical and marketing & sales-related contents, as required.

Responsibilities:

As a Product Marketing Content Writer:

• Create, curate and syndicate content to increase brand awareness.
• Write storyboard and script content for digital and print channels for Sales and Marketing materials.
• Maintain a comprehensive library of technical terminology, standards, and documentation to unify communications.
• Plan future content in collaboration with management to maintain consistency and high-quality for future documentation.
• Proactively and strategically plan content to achieve business goals and user needs.
• Analyse documents to maintain continuity of style of content.
• Serve as writing consultant to other business segments as needed.

As a Technical Writer:

• Obtain a deep understanding of the Medical and Healthcare industry to summarize policy information into simple, polished, and engaging content for internal and external users.
• Write health insurance and medical related content that meets the business needs.
• Develop and maintain detailed repositories of appropriate reference materials in healthcare policies. 
• Research, develop and document technical design specifications and requirements documents and translate technical data into user-focused language.
• Gather information through research, subject matter experts and by reviewing technical requirements.
• Evaluate current content and develop innovative approaches for summarizations and improvement.
• Establish standards and protocols with team members for project documentation.
• Plan, develop, organize, write, and edit internal operational procedures, and training manuals.

Job description

• Research trending topics in social media, influencer marketing, and lifestyle niches.
• Write engaging, SEO-friendly blog posts that resonate with our target audience, budding influencers, content creators,
• Use keyword research tools to optimize content for search engines.
• Assist in content planning and work closely with the marketing team to align blog content with social media efforts.
• Proofread and edited blog posts before publication.

Job Description:

We are seeking a creative and enthusiastic Content Writer to join our team. The ideal candidate should be a recent graduate with a degree in English, Communications, Journalism, or a related field. The role involves creating high-quality content for various formats and channels, including blogs, articles, social media posts, email campaigns, and product descriptions. This is an excellent opportunity for a talented writer who wants to build a career in content marketing and digital media.

Responsibilities:

• Create high-quality, engaging content for various formats and channels, including blogs, articles, social media posts, email campaigns, and product descriptions.
• Research and develop topics that align with marketing goals and objectives, and target audiences' interests and preferences.
• Collaborate with cross-functional teams to develop and execute content plans that support marketing campaigns and initiatives.
• Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
• Edit and proofread content for accuracy, grammar, spelling, and punctuation.
• Conduct keyword research and optimize content for search engines and social media platforms.
• Monitor content performance metrics and provide insights and recommendations for improvement.
• Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
• Support other marketing initiatives as needed.

Requirements:

• Bachelor's degree in English, Communications, Journalism, or a related field.(3 lakh)
• Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
• Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform content strategies.
• Familiarity with SEO, digital marketing, and social media best practices.
• Experience with content management systems, such as WordPress, Drupal, or HubSpot, is a plus.
• Proficient in Microsoft Office Suite and Google Suite.
• Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.
• A portfolio of writing samples is a plus.
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Note: This is an entry-level position suitable for recent graduates and candidates with up to one year of experience in content writing. Candidates with strong writing skills and a passion for digital media and marketing are encouraged to apply.

"Prior experience should be in client servicing."
"Must be from Digital Agencies."
He/She will be responsible for assisting the “COO” in driving strategy, planning, execution, and performance for the agency's strategic practice. Driving insights that define prime prospects, needs, attitudes, and values as per client requirements to engage a stronger and more impactful brand experience. Monitoring and evaluating implemented brand strategies and marketing actions and amending them based on deviations.

Strategy

• Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners

• Understand business objectives, challenges, and opportunities of target and industry
• Developing a comprehensive context for digital strategies through analyzing a wide range of information in detail, as part of situation assessment.

• Facilitate existing client relationships and mandate via the role of strategy

Insights & Ideas

• S/he will be responsible for driving consumer understanding and insights that define prime prospects, needs, attitudes, and values for consumers to have a stronger and more impactful brand experience.

• To build digital solutions encompassing technology, content marketing, and development and executing the same effectively

• Implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams.

• Cross functioning with digital media, content planning and, social media teams to drive brand innovation, engagement, and penetration across marketing ecosystems along with head strategy.

• Collaborate with the Account Supervisor or Manager, Client Services, on the preparation of marketing recommendations, strategies, and actions for the client.

• Review, analyze and evaluate the following, relative to the client’s needs and objectives: media output, creative output, research reports and, client data
• Share input on content and presentations, approve/reject ideas, provide feedback to the team
• Lead brainstorming sessions to generate ideas
• Provide market research, analyses, and insights into the latest industry trends
• Developing actionable marketing strategies driven by insight, channeled by cultural understanding, and,powered through research

New Business Development

• S/he will maintain and grow our agency's business and client base on an ongoing basis.
• S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs.

• Responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats, and opportunities of a client’s business.

• Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.

• Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives

• Monitoring and enforcing new business risks and constraints (schedule/scope/resources)
• Manage agency strategy efforts and projects, get involved with projects from start to finish, and ensure successful project completion against deadlines.

• Provide strategic branding thought leadership and expertise to expand business relationships
• Oversee development of marketing plans and creative briefs
• Develop and implement new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams

• Work with all departments to develop integrated solutions and expand the services Grapes provides to clients

• Seeking new opportunities to add value to existing clients, helps with identifying and nurturing new business opportunities

Leadership / Cultural Competencies:

We person should have the following characteristics and company values:

• Self-driven, proactive, and motivated, who looks to take initiative
• Looks to ask questions / has a spirit of inquiry
• Ability to lead the Team
• Ability to think strategically
• High-energy individual with a strong work ethic and high expectations for performance, but who can lead by example

• Ability to earn the trust of co-workers, maintain confidence, and put the company’s self-interest above one’s self

• Interpersonally savvy, relates well to people throughout the organization
• Committed to building strong teams, looks to develop solid relationships and elicit collaboration
• Someone with a level of self-awareness and the ability to bond easily with others

Skillsets

• Hands-on experience in social media and/or content marketing, preferably in a social or digital agency.

• A wide interest in the intersection between technology and culture/human behavior.
• Experience in a social media or content marketing agency with a proven portfolio in managing social media accounts is imperative.

• Possess the ability to create a well thought out, data-backed strategic plan of action for clients for campaigns and their always-on content.

• Developed more digitally-oriented planning skills alongside the core craft e.g. social listening, web analytics content planning.

• Strong analytical skills and ability to mine large sets of data for actionable insights.
• Strong strategic and creative thinking with a passion for delivering best-in-class work.
• Extroverted with well-developed interpersonal, team building, and relationship management skills.
• Excellent command of English, both verbal and written communication
• Independent, determined, loves taking responsibility and problem-solving.
• Pushes for the best possible work and stands up for problem-solving real ideas.

Job Summary: --

• Should be fluent in English (Written & Verbal)
• Create high-quality content
• Create and Execute Social Media strategy and roadmap.
• Proficient in handling Social Media platforms (Facebook, Twitter, Instagram, Linkedin, G+, Youtube)
• Interact with Followers daily
• Well versed with various KPIs, Reports.
• Well versed with latest Social Media Tools and Trends
• Must be Creative Thinker, Detail Oriented, Smart & Hardworking

• Responsibilities and Duties: --

• Must be able to manage Multiple Brand's Pages
• Able to build trending content for social media
• Use of Social Media monitoring tools (Hootsuite, Instagram followers, Crowdfire, etc)- Daily, Weekly, and Monthly Reporting
• Goal to increase the number of followers, brand awareness, and website visitors- Should be detailed focused.

Required Experience, Skills, and Qualifications: -
- Handling Social Media platforms, Able to build trending content for social media, Social Media monitoring tools.
Benefits: -
- Fast Growth
- Metro Connectivity (Walking Distance from Noida sec 15 or sec 16 Metro)
- Friendly Culture
- Minimum 1 Year Contract