Team lead Digital Marketing

at DigiVersal Consultants

Team lead Digital Marketing

DigiVersal Consultants

Company

Home

Team lead Digital Marketing

at DigiVersal Consultants

Posted by Rohitash Sarkari

4 - 8 yrs

₹4L - ₹7L / yr

Noida

Skills

Search Engine Optimization (SEO)

Keyword Research

Web Analytics

As SEO (Search Engine Optimization) Team Lead, you should have a thorough knowledge of Web Analytics and Webmaster tools. Monitor Search Engine news to stay abreast of algorithmic updates. Develop & execute SEO strategy and project deliverables for clients. Track project quality and team performance every week.

If you can utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Role and Responsibilities:

Should handle a team of SEO Executives and Sr. Executives.
Developing a detailed project plan and monitoring progress while delivering projects on time ensuring quality standards.
Make decisions about the day-to-day operation of the team members, including management of work assignments by them.
Take the primary responsibility for all the Technical Audits & ensuring that the business website is following all the SEO best practices.
In-depth SEO technical knowledge (HTML, CSS-on page- off page, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools.
Communicate team and management on project development, timelines, and results.
Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.
Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency.
Strong reporting and presentation skills
Gain a detailed understanding of each requirement.
Remain up to date with industry knowledge.
Brainstorm new and creative SEO growth strategies.
Handling team queries, providing them feasible solutions and building healthy relationships thereby achieving high team satisfaction.
Act as subject matter expert for team members, peers and clients.

Job requirements and qualifications:

Demonstrated SEO experience of at least 4-7 years.
Experience with Google's Keyword Tool
Basic HTML Knowledge.

If you can utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Role and Responsibilities:

Should handle a team of SEO Executives and Sr. Executives.
Developing a detailed project plan and monitoring progress while delivering projects on time ensuring quality standards.
Make decisions about the day-to-day operation of the team members, including management of work assignments by them.
Take the primary responsibility for all the Technical Audits & ensuring that the business website is following all the SEO best practices.
In-depth SEO technical knowledge (HTML, CSS-on page- off page, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools.
Communicate team and management on project development, timelines, and results.
Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.
Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency.
Strong reporting and presentation skills
Gain a detailed understanding of each requirement.
Remain up to date with industry knowledge.
Brainstorm new and creative SEO growth strategies.
Handling team queries, providing them feasible solutions and building healthy relationships thereby achieving high team satisfaction.
Act as subject matter expert for team members, peers and clients.

Job requirements and qualifications:

Demonstrated SEO experience of at least 4-7 years.
Experience with Google's Keyword Tool
Basic HTML Knowledge.

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About DigiVersal Consultants

Founded :

2015

Type

Size :

100-1000

Stage :

Profitable

About

Digiversal® is an Education First Technology company led by two change makers, propagating the nobility of Literacy with a Creativity mandate. We are Scale-Stage tech startup based out of Noida, India, managing a large Study-Resource Digital Library for Undergraduate, Post-Graduate and PhD study levels w.r.t. to research based pedagogy. We are neck deep in Education+Technology; driven with child-like curiosity to empower those (YOU) who can hit the ground running, the ones who are feisty about learning. We are leaping forward to facilitate learning for everyone; from anywhere. Since 2012, we have revelled with innovators, inventors and researchers from across the world; legally incorporating the company in 2015. Hitherto, curating and managing one the world's largest, agile-tech enabled knowledge network of Educationists and Graduate Scholars. The work-culture at Digiversal is the reflection of numerous roles we play in shaping and building a rewarding career for our dearest workforce. We work hard and good to maximize the utility scope of our proprietary Edu-Tech platforms; igniting curiosity, infusing knowledge amongst millions of students whilst connecting them with right tutors and study resources.

Connect with the team

Shruti Semwal

Shivani Singh

Rohitash Sarkari

Aman Tayal

Company social profiles

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Apply for your CV and past work to be reviewed.
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Validity: Up to Dec 2023

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Apply for your CV and past work to be reviewed.
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Hiring Duration:

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Validity: Up to Dec 2023

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Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
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Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
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BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
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Strong analytical skills and data-driven thinking
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Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
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Desired Candidate Profile

What you need to have:

Bachelor's Degree
Google Analytics and Adwords Certification(s)
Experience with digital advertising for apps
Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.

Work with a world-class team of finance and tech experts and grow with a leading MNC startup!!

As an SEM Manager, you will develop and execute search engine management and paid digital marketing activities that generate qualified web traffic and conversions for identified KPIs.

What you will do:

Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
Providing full execution of all core SEM activities and tactics.
Planning and implementing digital acquisition strategy, leading generation tactics A/B and multivariate testing, ad copywriting, keyword building.
Determining fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.
Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
Analyzing cross-channel traffic and attribution.
Preparing and presenting regular analytical data & reports with defined KPIs and results tracking to proforma.
Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
Ensuring accurate billing of all paid digital media.

Desired Candidate Profile

What you need to have:

Bachelor's Degree
Google Analytics and Adwords Certification(s)
Experience with digital advertising for apps
Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.

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1 recruiter

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Ahmedabad

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₹1.2L - ₹3.4L / yr

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Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions
Update content and website links for maximum optimization and search engine rankings

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Two to three years of experience in successfully developing and executing SEO campaigns
Understanding of search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
Knowledge of keyword research and data mining tools
Able to complete competitive analysis of other companies within the industry
Excellent written and verbal communication skills (email, phone, etc.)
Comfortable analyzing high volumes of data on a daily basis
Familiarity with WordPress or other content management systems
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Responsibilities for SEO Specialist

Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions
Update content and website links for maximum optimization and search engine rankings

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Two to three years of experience in successfully developing and executing SEO campaigns
Understanding of search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
Knowledge of keyword research and data mining tools
Able to complete competitive analysis of other companies within the industry
Excellent written and verbal communication skills (email, phone, etc.)
Comfortable analyzing high volumes of data on a daily basis
Familiarity with WordPress or other content management systems
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7 recruiters

Posted by Kapil Banwari

NCR (Delhi | Gurgaon | Noida)

2 - 5 yrs

₹6L - ₹12L / yr

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Google Adwords

Web Analytics

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About Fyp

Gen Z is the generation of Innovators😎. They’re creators🤹‍♀️. They’re hustlers🧑‍💻. They’re dreamers🤴. And they’re not afraid to take on challenges, especially when it comes to their finances - and we’re here for it.

Fyp is a next-generation financial services company building a better banking experience to help teens achieve financial independence and knowledge at an earlier age.

We’re on a mission to help GenZ become smart about money, financially healthy, and happy adults. We are focused on disrupting banking through a differentiated mobile-first consumer experience.

If you’re passionate about delightful user experiences, clear about doing the right thing, hungry to impact millions of lives, and looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you.

The Role

We are looking for an entrepreneurial leader to accelerate our paid media efforts. As the Performance Marketing Manager, you will lead the development and execution of our performance strategy. From creative development to channel exploration and optimization, you will have a direct impact on the growth of FYP. We are looking for someone who thrives in a fast-paced environment and roots their decisions in data.

Responsibilities / Your mission, should you choose to accept🚀

Develop, execute, optimize, and own our performance marketing strategy
Manage the paid budget and drive efficiencies as we scale
Explore and test new channels and audiences, utilizing data to validate the channel’s efficacy
Ensuring best possible spent optimization by continuously optimizing campaigns based on learnings from multiple A/B tests across creatives, targets, and other strategies
Managing full-cycle execution of campaigns with varying objectives across paid media channels
Have a data-driven approach to make informed decisions while optimizing campaigns and improving effectiveness in all paid media channels
Managing performance and post-campaign analysis reporting
You will manage a budget, allocate proper spending across all channels, continuously working on enhancing the ROI
Keep up to date with Gen Z culture and trends to inform new creative and channel strategies

About You

3 years of acquisition and growth marketing experience, preferably with a mobile app
Experience owning the exploration and testing of new channels
Exceptional analytical skills with the ability to answer questions and build reporting using analytical tools, data visualization tools, and spreadsheets
Experience in performance campaign execution with special focus on programmatic platforms such as Google ecosystem and Facebook ecosystem, Affiliate networks, and SEO with a proven track record of successfully executed campaigns
Naturally curious and willing to take measured risks

Working at Fyp

Competitive salary based on experience 🤑
High potential for growth 🏆
Health Insurance for Family 🚑
Employee referral program 👯‍♀️👯
Subscription to OTT platforms (Amazon Prime, Zee 5, and Hotstar)🤩
We highly stress creating an enjoyable workplace 🥳

Employment Type

Full-time

About Fyp

Fyp is a next-generation financial services company building a better banking experience to help teens achieve financial independence and knowledge at an earlier age.

We’re on a mission to help GenZ become smart about money, financially healthy, and happy adults. We are focused on disrupting banking through a differentiated mobile-first consumer experience.

The Role

Responsibilities / Your mission, should you choose to accept🚀

Develop, execute, optimize, and own our performance marketing strategy
Manage the paid budget and drive efficiencies as we scale
Explore and test new channels and audiences, utilizing data to validate the channel’s efficacy
Ensuring best possible spent optimization by continuously optimizing campaigns based on learnings from multiple A/B tests across creatives, targets, and other strategies
Managing full-cycle execution of campaigns with varying objectives across paid media channels
Have a data-driven approach to make informed decisions while optimizing campaigns and improving effectiveness in all paid media channels
Managing performance and post-campaign analysis reporting
You will manage a budget, allocate proper spending across all channels, continuously working on enhancing the ROI
Keep up to date with Gen Z culture and trends to inform new creative and channel strategies

About You

3 years of acquisition and growth marketing experience, preferably with a mobile app
Experience owning the exploration and testing of new channels
Exceptional analytical skills with the ability to answer questions and build reporting using analytical tools, data visualization tools, and spreadsheets
Experience in performance campaign execution with special focus on programmatic platforms such as Google ecosystem and Facebook ecosystem, Affiliate networks, and SEO with a proven track record of successfully executed campaigns
Naturally curious and willing to take measured risks

Working at Fyp

Competitive salary based on experience 🤑
High potential for growth 🏆
Health Insurance for Family 🚑
Employee referral program 👯‍♀️👯
Subscription to OTT platforms (Amazon Prime, Zee 5, and Hotstar)🤩
We highly stress creating an enjoyable workplace 🥳

Employment Type

Full-time

Marketing & Communications Manager (WazirX Crypto Exchange)

at Crowdfire

2 recruiters

Posted by Priyanka Sharma

Navi Mumbai, Mumbai

3 - 5 yrs

₹5L - ₹20L / yr

Search Engine Optimization (SEO)

Facebook Marketing

Blockchain

Email Marketing

Business Development

+2 more

WazirX is India’s largest and the most trusted cryptocurrency exchange. Now, it's also available for everyone across the globe. We’re looking for someone who can help us grow our user base, and make WazirX the go-to cryptocurrency exchange for all the countries. If you want to be part of a team that truly cares about the blockchain revolution, and shape the future of a decentralized financial world, read on. About the job: - You will be responsible for churning out good and informative content, and market it - You will plan, execute, and test different innovative marketing campaigns to attract new users on WazirX - You will also work on paid marketing activities on Google Ads, Facebook, and more - You will be responsible for managing, monitoring, and growing our social media - You will partner with external stakeholders like YouTubers, bloggers, different platforms etc., to promote, and grow WazirX - You will come up with creative ways to increase WazirX brand awareness in the crypto ecosystem About you: - You have 3-5 years of experience in working for a FinTech consumer product - You are an expert in paid social, paid search, email drip campaigns, conversion optimization, A/B testing, and SEO - You are a crypto enthusiast, and comfortable with working in a fast-paced environment - You are a data-driven person Sounds like you? Send an email to priyanka at wazirx dot com right away 🚀

Digital Marketer

at Fi Havock Digital P. Ltd.

3 recruiters

Posted by Rahul Naik

Mumbai

0 - 1 yrs

₹0L - ₹1L / yr

Digital Marketing

Google Adwords

Web Analytics

Google Analytics

Facebook Marketing

+1 more

Develop and manage digital marketing campaigns Manage organization’s website Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc Track the website traffic flow and provide internal reports regularly. Attend networking events and product launches. Identify new digital marketing trends and ensure that the brand is in front of industry developments. Work on SEO of the website pages. Edit and post content, videos, podcasts, and audio content on online sites. Promote the company’s product and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Creating and executing SMS, and email-based marketing campaigns.

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