Social Media Marketer

We are seeking a dynamic and experienced Brand Manager to join our team in India. The ideal candidate will be responsible for developing and executing brand strategies to enhance brand equity and drive business growth. As a Brand Manager, you will play a crucial role in shaping the brand identity, implementing marketing campaigns, and ensuring brand consistency across all channels.

Key Responsibilities:

Brand Strategy:

• Develop and implement comprehensive brand strategies to strengthen brand awareness and loyalty.
• Conduct market research to identify consumer trends and competitor activities, providing insights for strategic decision-making.
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Brand Positioning:

• Define and communicate the brand positioning, ensuring it aligns with the company's overall objectives.
• Collaborate with cross-functional teams to integrate brand strategies into product development and marketing initiatives.

Marketing Campaigns:

• Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and social media.
• Work closely with the creative team to develop compelling and consistent brand messaging.

Brand Compliance:

• Ensure brand consistency in all communication and marketing materials.
• Monitor and enforce brand guidelines throughout the organization and external partners.

Budget Management:

• Develop and manage budgets for marketing and brand-related activities.
• Analyze return on investment (ROI) for campaigns and initiatives.

Cross-functional Collaboration:

• Collaborate with sales, product development, and other teams to align brand strategies with overall business objectives.
• Build strong relationships with internal and external stakeholders.

Market Analysis:

• Monitor industry trends, market conditions, and consumer preferences to identify opportunities and challenges.
• Conduct regular competitor analysis to stay ahead in the market.

Performance Measurement:

• Establish key performance indicators (KPIs) to measure the success of brand initiatives.
• Regularly report on brand performance and recommend adjustments as needed.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience as a Brand Manager in a similar role.
• Strong understanding of market dynamics and consumer behavior.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Demonstrated ability to lead cross-functional teams.

If you believe you have the skills and experience to drive our brand to new heights, we invite you to apply for this exciting opportunity.

Company: CyberWarFare Labs

Location: Embassy Tech Village, Bangalore, India

Company Description :

CyberWarFare Labs (CWL) is UK-based Ed-tech leader in cybersecurity with operations located in Bengaluru. We provide cutting-edge cybersecurity Education and immersive training services, enabling organisations to enhance their cyber capabilities. Our client-focused approach ensures tailored solutions in this ever-evolving field. We prioritise proactive defense with innovative solutions, backed by on-demand educational services.

Role Description :

This is a full-time on-site role for a Social Media Marketing Specialist. The Social Media Marketing Specialist will be responsible for creating and executing social media marketing strategies, social media content creation, and digital marketing. The candidate should possess strong communication skills to aid in creating content that effectively portrays the company's culture and interests. The Social Media Marketing Specialist will be responsible for engaging with the target audience and building relationships with them through online platforms.

Qualifications :

Experience requirement: 1-3 Years.

⁠1.Versatile ( able to work on distinct niche), Able to work on distinct type of content.

2.⁠Managing the content delivery.

3.Able to write Plagiarism free and AI free content.

4.to write SEO driven articles.

5.Develop creative and engaging social media strategies and content distribution plans.

6.Day-to-day handling of social media channels.

7.Look after audience research.

8.Manage and facilitate social media communities by responding to posts and developing discussions.

9.Monitor closely to keep track and analyse thoroughly the report of performance on social media platforms using various analytics tools.

10. Research and evaluate the latest techniques to evolve continuously with the ways of measuring social media activity.

11. Keeping an eye on competitors’ activities.

12. Recommend the latest adaptations for improvements and increasing performance.

Key Responsibilities :

1. Develop and execute social media marketing strategies.

2. Create visually appealing and compelling content.

3. Manage and grow social media channels.

4. Monitor social media trends and analytics.

5. Collaborate with cross-functional teams for campaign execution.

Content Writer

(6 months - 1 yrs of experience)

• Proven work experience as content writer, copywriter or similar role.

• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.

• An impeccable grasp of english language, including idioms, and current trends in slang and expression.

• Ability to work independently with daily or no little supervision.

• Strict adherence to the style guides of each company and their policies for publication.

Key Responsible Area

• Create content marketing campaigns to drive lead and subscribe.

• Use best SEO practices to generate traffic on the website.

• Regularly produce various content types, including emails, social media posts, blogs and guides.

• Actively manage and promote our blog, and pitch articles to relevant third-party platform.

• Edit the content produced by the other members of the team.

• Analyze content marketing metrics and makes changes as needed.

• Collaborate with other departments to create innovative content ideas

Job Essence –

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Work profile –

• Translation of Business/Digital Objectives into Content themes
• Production of Content items as per Digital-Social Media Campaigns
• Bench-marking content deliverables with national/global standards
• Creating manifestation and themes to be used for goal oriented marketing campaigns
• Producing tribe specific content assets ensuring engagement and RoI

Key Responsibility Areas –

Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Blog/Articles/Press releases/Story telling/Infographics/Comic Strips
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
• Content for creative cards/videos
• Copies and descriptions
• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing/Bios/Wikipedia
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Online Reputation Management(ORM) areas
• Q&A | FAQs Deck

Must Have Requirements –

• Minimum 3-5 years of experience in digital social media writing(long form and short form)
• Deep understanding of digital mediums – FB|Instagram|Quora|LinkedIn|Google|landing pages etc.
• Deep understanding content analytics and RoI generation
• Should have worked with a digital social media agency/media house/news channel
• Should be able to ideate, and not just a task taker

About the Company : 

microfinance.ai connects the underprivileged to formal financial institutions. It helps them secure micro-loans, micro-insurance, and other financial products.

We use artificial intelligence to ensure regional language preferred users, less literate users, and even illiterate users can easily onboard and interact with the system.  

Looking for a candidate who is full of creative ideas and eager to contribute on a large scale. This is an opportunity to gain visibility into the inner workings and aspects of the public relations field, provide concrete deliverables and learn from top to bottom. 

Professional qualifications :

• Any Graduation
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Skills required :     

• Passion for the PR industry and its best practices
• Strong desire to learn along with a professional drive
• Solid understanding of the different social networks
• Excellent verbal and written communication skills
• Efficiency at MS Office

Responsibilities :

• Collaborate with designers, and other professionals on large- and small-scale projects (e.g. email campaigns and landing pages)
• Conduct high-quality research and interviews
• Source images and other content
• Fully support the company’s PR strategy and execute it in different phases
• Create and curate engaging content
• Effectively utilize the company’s social media and blogs
• Create and distribute press releases
• Assist in administrative duties
• Build and update media lists and databases
• Schedule, coordinate and attend various events
• Perform research and market analysis activities

Designation: Asst. Manager / Manager - Email Marketing

Department: Affiliate Marketing Team

Location: Mumbai

Qualification: Any Graduate or Post Graduate

Experience: 5+ years of relevant experience in email marketing and marketing automation experience with expertise in database management concepts and best practices.

Responsibilities:

1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
2. Design, assemble and create overall email marketing campaigns.
3. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.
4. Develop a personalization strategy.
5. Ensuring design and layouts of emails are optimized, user and mobile-friendly
6. Create database of emails for lead generation.
7. Purge non-deliverable email addresses and opt-outs.
8. Include persuasive call-to-actions in advertisements and promotions.
9. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
10. Work with management to define KPIs, create reporting and analyze campaign performance.
11. Create recommendations to improve campaigns continuously.
12. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
13. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
14. Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Profile Brief:

1. Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com
2. Must have superior communication skills, both written and verbal.
3. Must be highly organized and self-motivated with a sense of urgency.
4. Strong independent project management skills.
5. Capable of handling multiple tasks with competing priorities under minimal supervision.
6. Able to think critically and exercise independent judgment and discretion.
7. Excellent attention to detail

Salary: Upto 6LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

Shyja Shanoj

Manager - Business & Operations

Forte Recruitment Consultants

Kannur, Kerala, India

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

What you need to have: