- 6-8 years’ Digital analytics implementation experience with Google Analytics experience
- Expertise in Google Analytics Tag implementation using Tealium and Google Tag Manager or similar tools like Ensighten, Adobe Launch. Ability to Implement, Manage different tools/extensions in Tag Management System
- experience any other debugging tool - Omnibug, ObservePoint, or any other debugging tool
- Understanding of TMS architecture & functioning
- Intermediate to advanced JavaScript skills
- Experience with HTML and CSS selectors (preferably JQuery)
- Understanding of TMS architecture & functioning
About Symansys Technologies India Pvt Ltd
Similar jobs
- 3+ YEARS OF EXPERIENCE WITH PAID FACEBOOK AD CAMPAIGNS IS A MUST.
- Manage Facebook ADS for the company as well as clients.
- Get the best ROI and ROAS.
- Run ADS Campaigns
- Execute Google Analytics & Google Tag Managers
- Have Good command of Social Media Management
- Have Good SEO Knowledge - Onpage and Off-page
Desired Candidate Profile
- 3+ Years of Experience
- Proven Results on Facebook ADS
- Professional in Facebook ADS
Perks and Benefits
- Flexible Work Schedule till COVID ends.
Job description:
We are seeking a Social Media Specialist to join our team. The ideal candidate should have 2-3 years of experience in managing social media accounts and campaigns for brands. The role involves developing and executing social media strategies that align with the brand's goals and objectives, as well as engaging with followers and analysing data to improve performance.
Responsibilities:
- Create and execute social media campaigns across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Develop and maintain a social media content calendar that aligns with the brand's marketing goals and objectives.
- Collaborate with the marketing team to ensure social media messaging aligns with overall marketing messaging and brand guidelines.
- Engage with followers, respond to comments and messages, and build relationships with the community.
- Analyze social media metrics and create reports to track performance and identify areas for improvement.
- Stay up-to-date with industry trends, platform updates, and emerging social media technologies to continuously improve the brand's social media presence.
- Manage social media advertising campaigns, including creating ads and tracking performance metrics.
- Work with influencers and brand ambassadors to develop partnerships and campaigns that align with the brand's goals.
- Monitor social media channels for brand mentions and engage with users to address any issues or concerns.
- Support other marketing initiatives as needed.
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- 2-3 years of experience managing social media accounts and campaigns for brands.(7lakh)
- Excellent written and verbal communication skills.
- Strong attention to detail and the ability to multitask in a fast-paced environment.
- Knowledge of social media platforms, tools, and best practices.
- Experience with social media management and analytics tools, such as Hootsuite, Sprout Social, and Google Analytics.
- Knowledge of social media advertising, including Facebook Ads and LinkedIn Ads.
- Experience working with influencers and managing partnerships.
- Ability to work independently and as part of a team.
- Creative and innovative mindset.
About Exly(MYSCOOT) –
https://www.myscoot.in/">Exly (powered by Myscoot) is a platform built for independent professionals, creators, artists and influencers of all shapes and sizes to start, sell, market and manage their online sessions, consultations and workshops. Create beautiful pages with easy scheduling, automated communication, payments, and analytics. Exly is a Y- Combinator start-up and has raised USD 1.7 Million from India's top VC funds. The company is founded by IIT Kharagpur/IIMCalcutta/BCGalumni.
Website:
https://www.exlyapp.com/">https://www.exlyapp.com
Our Founders –
We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the
https://yourstory.com/2019/07/myscoot-funding-lightspeed-mayfield-india">top VCs of India as well as the US along with start-up veterans as mentors for our business.Roles & Responsibilities:
- Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
- Collaborating with influencers to ensure that posts are engaging.
- Optimizing content for publication across various social media sites.
- Scheduling copy for release at optimal times.
- Monitoring users' engagement with and feedback on every post.
- Analyzing and reporting on the effects of publications.
- Maintaining a secure database of all login credentials.
- Making reels for the company – Camera friendly
- Remaining abreast of changes to all pertinent social media applications.
- Exploring the potential value of social media sites that are not yet in our repertoire.
Requirements:
- 2+yrs of experience as a social media executive
- Degree in marketing, communication studies, journalism, creative writing, or similar.
- Expert knowledge of all leading social media sites
- In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
- Ability to create authoritative and persuasive texts.
- Flexible and engaging writing style.
- Knowledge of pertinent engagement metrics.
- Time management skills
- Experience in working with Start-ups
- Excellent written and verbal communication
What is the role?
We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You like working with data and insights and making decisions based on it. You should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Key Responsibilities
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
- Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, and creating sales playbooks, sales enablement content, and marketing assets.
- Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
- Understand and analyze the competitive landscape to define our own marketing strategy.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- 3+ years of relevant work experience that can span marketing, product marketing or product management.
- Experience working on marketing or growth throughout a product’s lifecycle.
- Working experience in SaaS, preferably for international markets.
- Hands-on experience in Google Analytics, Google AdWords, CRM, and analytical tools.
Who will you work with?
You will be working closely with the Digital Marketing, Sales, Product, and Customer Success teams.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that offers.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Company works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
- Channel/ Account Management- Taking care of tasks related to specific channels, coordinating with category managers/ account managers of various channels and brand websites
- Forecasting volume by channel, plan demand, manage goal to actual performance.
- Managing Product selection, product mix, product placement/ display, pricing and promotions management
- Coordinating with internal team for the cataloguing process and making sure that all listings go live on all channels and brand websites
- Participating in marketing and promotional campaigns to increase visibility
- Uploading prices and opting in on discounts
- Managing Reconciliation of marketplaces
What you need to have:
- 3 to 5 years of experience with an e-commerce company or a brand (Preferably Apparel Category)
- Knowledge of cataloguing on Flipkart, Amazon, Myntra and Snapdeal
- Hands-on knowledge of portals of various marketplaces and different functionalities
- Basic knowledge of excel to do analysis- vlookup, pivot table
- Ability to make sense from the data
- Excellent communication skills (Spoken as well as Written)
Introduction
We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.
We are looking for teammates who are:
- As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
- Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences
“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder
Responsibilities
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
- Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
- Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
- Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
- Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
- Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results
Knowledge & Skills
- Proven relevant work experience of at least 3 years
- You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
- It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
- You are a highly goal-oriented individual and have excellent communication skills
- You are open-minded, curious, and a strong problem solver
Job Summary
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Responsibilities and Duties
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
Qualifications and Skills
BSc/BA in marketing or relevant field will be great!
- Lead the planning and execution of digital media strategies and tactics, including social media, mobile, SEM, and other emerging technologies.
- Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time.
- Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.
- Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media.
- Create targeting strategies for effectively and efficiently reaching and engaging audiences.
- Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs.
- Responsible for the presentation of digital media recommendations, POVs, analysis and reporting and other educational information to internal/external clients.
- Manage all phases of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimisation, billing and budget reconciliation and campaign troubleshooting for assigned accounts.
- Leverage data and analytics to deliver actionable insights for campaign optimisation and content ideation.
- Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, as well as make recommendations for how we can create new opportunities for our clients.
- Create flow charts, budget breakdowns, and presentation materials for the digital components of an integrated media plan.
- Monitor overall digital campaign pacing and performance. Frequently communicate with digital media buyers about pacing, performance, and optimisations.
- Support pre- and post-campaign measurement of digital media campaign success.
- Develop expertise in client niches
- Stay on top of digital media consumption trends, audience discovery, and new digital channels through research, certifications, webinars and conferences.
Requirements
- 4+ years of digital media planning experience, preferably in an agency environment
- Strong knowledge of digital programmatic and paid social media self-service platforms such as Facebook Ads Manager, Google ads and LinkedIn Ads
- Experience building audiences from 1st and 3rd party data sets.
- Understanding of Facebook pixel deployment, custom events, tags and tracking code.
- Experience with DoubleClick and Outbrain platforms is a plus.
Understanding of Google Analytics and Google Tag Manager, or similar platforms.
- Strong PowerPoint presentation skills, ability to build impactful and visual presentations.
- Proficient in Microsoft Excel, explicitly used for manipulating large amounts of data, pivot tables, lookups, and report creation.
- Strong mathematical abilities and understanding of the client billing process.
- Meticulous, organised and can handle and prioritise multiple tasks.
- Willingness to collaborate ideas that extend beyond media-specific tasks.
- Self-starter, able to work both independently and in a team environment.
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
Job Summary: --
- Should be fluent in English (Written & Verbal)
- Create high-quality content
- Create and Execute Social Media strategy and roadmap.
- Proficient in handling Social Media platforms (Facebook, Twitter, Instagram, Linkedin, G+, Youtube)
- Interact with Followers daily
- Well versed with various KPIs, Reports.
- Well versed with latest Social Media Tools and Trends
- Must be Creative Thinker, Detail Oriented, Smart & Hardworking
- Responsibilities and Duties: --
- Must be able to manage Multiple Brand's Pages
- Able to build trending content for social media
- Use of Social Media monitoring tools (Hootsuite, Instagram followers, Crowdfire, etc)- Daily, Weekly, and Monthly Reporting
- Goal to increase the number of followers, brand awareness, and website visitors- Should be detailed focused.
Required Experience, Skills, and Qualifications: -
- Handling Social Media platforms, Able to build trending content for social media, Social Media monitoring tools.
Benefits: -
- Fast Growth
- Metro Connectivity (Walking Distance from Noida sec 15 or sec 16 Metro)
- Friendly Culture
- Minimum 1 Year Contract