Head of Growth Marketing

at B2C organization

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Bengaluru (Bangalore)
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5 - 15 yrs
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₹25L - ₹40L / yr
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Full time
Skills
Digital Marketing
Search Engine Marketing (SEM)
Growth Hacking
Social Media Marketing (SMM)
Web Analytics
  • Your responsibilities will include:

    • Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
    • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
    • Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
    • Building win-win relationships with new and existing partners
    • Manage the marketing budget to drive sustainable bottom-line growth

     

    Key Requirements

    • You have a degree in Marketing, Business Administration or related field.
    • You have prior experience in a similar role with a solid track record of success.
    • You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
    • You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
    • You are highly goal driven and work well in fast paced environments.
    • You possess strong analytical skills and are comfortable dealing with numerical data.
    • You have excellent communication & interpersonal skills.
    • You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
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