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Your responsibilities will include:
- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
Key Requirements
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role with a solid track record of success.
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
- You are highly goal driven and work well in fast paced environments.
- You possess strong analytical skills and are comfortable dealing with numerical data.
- You have excellent communication & interpersonal skills.
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
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Marketing Head D2C (eCommerce) for a Personal Care Brand
at Leading personal care brand at Hyderabad
Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.
Must be a self-starter with a strong orientation to build a high growth brand.
Requirements
Digital Marketing / Lead Generation
at Recibo Technologies Pvt Ltd
Key Responsibilities
- Planning, briefing, development & implementation of digital marketing strategy / campaigns across digital media
- Understanding how to use all research and lead generation tools available including Internet sources such as social and business media
- Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation
- Linkedin Marketing / Social selling / Lead Generation
- Social Media Marketing
- Content creation & Posting
- Getting Reviews & Ratings in Key Websites
- Analysis and presentation of digital marketing results
- Achieve effective web-based marketing that allows the business to generate & sell leads
- Deliver campaigns on time and to a high standard
- Improve performance through reporting & analytics
Key Requirements
- A clear understanding and hands on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics
- Understanding of customer segmentation
-Experience working with external agencies and managing the creative process through from briefing to implementation
-Experience managing websites within WordPress with a knowledge of HTML
• Identify, comprehend and clearly articulate clients' requirements to generate an end-to-end
advertising solution.
• Analyse and elevate client’s consumption of contract, adoption of the product and generation of
upsell or cross-sell.
• Assist team in building social media advertising campaigns on Facebook, Instagram, Snapchat,
Twitter, LinkedIn & YouTube for world’s leading brands mapped to their business needs.
• Analyse clients’ performance and prescribe methodologies for optimal budget management, faster
growth, higher conversions and greater ads reach.
• Collaborate with our technology partners to build expertise on the social media management
software.
• Provide an effective reporting mechanism for highlighting prime metrics and key performance
indicators.
• Identify opportunities for increased efficiency for clients and provide subject matter expertise on
best fit across message, media & channel.
• Work with clients to improve the paid service itself and its alignment with client’s core business.
• Track team members’ productivity and identify opportunities in processes for increasing efficiency.
• Capturing development areas for product improvement and closed looping with product managers
and engineering for necessary corrective actions.
• Actively make sure that you are knowledgeable on all Sprinklr software products.
• Actively make sure you are knowledgeable on native channel’s ad products package.
Required Skills & Qualification:
B.tech / MBA (Full time)
• 6+ years of overall working experience with 4-6 years of experience in digital marketing, campaign
execution experience in social platforms and social account management at a brand or agency
• Advanced excel skills with efficiency in using v-lookups, pivots, charts, data interpretation and
handling high volumes of data sets
• Excellent written and verbal communication skills
• Industry specific knowledge across different verticals or lines of business
• Analytical mind-set with attention to detail and excellent problem solving skills
• Ability to think independently and learn as a member of a team
• Intrinsically motivated to tackle unique client use cases, passion to solve business challenges and
commitment to client delight
• Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter,
YouTube, Instagram, LinkedIn)
• Direct experience in working with or for social media management software is preferred
• Social media ads certifications, like Facebook Blueprint, Google AdWords’, etc are a must
• 4-year college/university degree.
We are looking to hire an SEO Content Specialist who understands search engine optimization and can write both long- and short-form content that's informative, compelling, and relevant to our portfolio companies, and drives maximum traffic to our websites, thereby improving their rankings in search engines.
You must be below 28, graduate from a Tier-1 Engineering College with 2+ years of SEO/SEM content writing experience.
You will ensure that company websites host high-quality, subject-rich, SEO-rich content, and drive complete end-to-end organic content marketing strategy to increase rankings, online visibility, and organic traffic.
Detailed Job Description
- Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
- Regular off-page link-building activities like backlink building from authoritative websites, article submissions, social bookmarking, classified ads, etc.
- Write compelling and high-quality website content - including long blog posts and short page descriptions.
- Work closely with content writers to post optimized blogs and articles online.
- Track progress through analytics tools such as Google Analytics, Google Webmaster Tools, etc.
- Optimize existing content by performing keyword research, editing content for readability and flow, submitting site maps to Google Webmaster Tools, etc.
You are a perfect fit if you have:
- Strong understanding of all SEO standard methodologies, such as user content optimization, meta-data optimization, SEO-friendly site architecture, technical SEO, off-page SEO, and SEO tools like Ahrefs, SEMrush, etc.
- A sense of humour to make content interesting and engaging. It would be an added advantage, though not mandatory.
- Consistent track record in leading SEO content projects (from inception to completion) that drives business growth.
- Exceptional communication skills, both written & verbal.
- Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision..
We hire candidates for their strengths and superpowers, with a belief that the best team draws its mojo from these unique, yet complementary, individuals.
Digital Marketing Specialist - Performance Marketing
at Disruptive Digital Healthcare platform
What you will do:
- Leading execution of high scale performance campaigns on multiple advertising platforms
- Exploring new channels for growth and leading their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)
- 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expertise in excel-based data modelling and analytics tools
- Experience in handling mid to large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management
● Demonstrable experience delivering content marketing, lead generation & demand gen
campaigns
● Solid project management skills: ability to lead and collaborate with cross-functional
partners, prioritize high impact activities, and keep complex projects moving forward
● Strong interpersonal, time and project management, presentation, and communication
skills
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
● Solid knowledge of website analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
● Working knowledge of ad serving tools (e.g., DART, DFP)
● Experience in setting up and optimizing Facebook, LinkedIn & Google Adwords
campaigns
● Proficient in marketing automation tools and campaign documentation is a plus
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing, measurement
and the startup ecosystem
Digital Marketing
at Convenience in managing their bills and finances. (F1)
- Own and execute consumer acquisition strategies using online marketing tools.
- Drive user engagement and conversions, retention programs, and enhanced community initiatives.
- Create and implement the company's communications strategy to multiple constituencies.
- Build brand and positioning/messaging, determine and implement a strategy for driving brand awareness.
- Manage PR, social media, blogs, and other online campaigns.
- Refine and execute monetization strategy and roadmap.
- As a key member of the Executive Team, make major contributions to overall Company strategy and organizational development (recruitment, culture, etc.).
- 7+ years of experience in product marketing for online consumer product/service, preferably in the social media/community space
- Extremely creative, the out-of-the-box thinker!
- Proven track record in developing and executing successful communications strategies, including ownerships of brand position/messaging and marketing channels (e.g., PR, events, online acquisition, etc.)
- A history of success with multiple user acquisition methods.
- Experience with campaign management.
- Experience with site flow conversion optimization and A/B testing.
- Experience in developing and executing monetization strategies -determining services, packaging, pricing, positioning, and communications.
- A great team player and motivator!
- Strong, clear communication, presentation, and writing skills.
- BA/BS degree; MBA preferred.
Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.
Skills and experience
We value drive and a willingness to learn. The ideal candidate will have:
Essential:
3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite
The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices
Preferred:
Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers
Marketing Manager
at iii Consulting Private Limited
SEO Analsyt
at Global Market Insights Research PVT LTD