Head of Growth Marketing

Key Responsibilities

- Planning, briefing, development & implementation of digital marketing strategy / campaigns across digital media
- Understanding how to use all research and lead generation tools available including Internet sources such as social and business media
- Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation
- Linkedin Marketing / Social selling / Lead Generation
- Social Media Marketing 
- Content creation & Posting
- Getting Reviews & Ratings in Key Websites
- Analysis and presentation of digital marketing results
- Achieve effective web-based marketing that allows the business to generate & sell leads
- Deliver campaigns on time and to a high standard
- Improve performance through reporting & analytics

Key Requirements

- A clear understanding and hands on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics
- Understanding of customer segmentation
-Experience working with external agencies and managing the creative process through from briefing to implementation
-Experience managing websites within WordPress with a knowledge of HTML

 

What You’ll Do

• Identify, comprehend and clearly articulate clients' requirements to generate an end-to-end

advertising solution.

• Analyse and elevate client’s consumption of contract, adoption of the product and generation of

upsell or cross-sell.

• Assist team in building social media advertising campaigns on Facebook, Instagram, Snapchat,

Twitter, LinkedIn & YouTube for world’s leading brands mapped to their business needs.

• Analyse clients’ performance and prescribe methodologies for optimal budget management, faster

growth, higher conversions and greater ads reach.

• Collaborate with our technology partners to build expertise on the social media management

software.

• Provide an effective reporting mechanism for highlighting prime metrics and key performance

indicators.

• Identify opportunities for increased efficiency for clients and provide subject matter expertise on

best fit across message, media & channel.

• Work with clients to improve the paid service itself and its alignment with client’s core business.

• Track team members’ productivity and identify opportunities in processes for increasing efficiency.

• Capturing development areas for product improvement and closed looping with product managers

and engineering for necessary corrective actions.

• Actively make sure that you are knowledgeable on all Sprinklr software products.

• Actively make sure you are knowledgeable on native channel’s ad products package.

Required Skills & Qualification:

B.tech / MBA (Full time)

• 6+ years of overall working experience with 4-6 years of experience in digital marketing, campaign

execution experience in social platforms and social account management at a brand or agency

• Advanced excel skills with efficiency in using v-lookups, pivots, charts, data interpretation and

handling high volumes of data sets

• Excellent written and verbal communication skills

• Industry specific knowledge across different verticals or lines of business

• Analytical mind-set with attention to detail and excellent problem solving skills

• Ability to think independently and learn as a member of a team

• Intrinsically motivated to tackle unique client use cases, passion to solve business challenges and

commitment to client delight

• Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter,

YouTube, Instagram, LinkedIn)

• Direct experience in working with or for social media management software is preferred

• Social media ads certifications, like Facebook Blueprint, Google AdWords’, etc are a must

• 4-year college/university degree.

We are looking to hire an SEO Content Specialist who understands search engine optimization and can write both long- and short-form content that's informative, compelling, and relevant to our portfolio companies, and drives maximum traffic to our websites, thereby improving their rankings in search engines.

You must be below 28, graduate from a Tier-1 Engineering College with 2+ years of SEO/SEM content writing experience.

You will ensure that company websites host high-quality, subject-rich, SEO-rich content, and drive complete end-to-end organic content marketing strategy to increase rankings, online visibility, and organic traffic.

Detailed Job Description

• Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
• Regular off-page link-building activities like backlink building from authoritative websites, article submissions, social bookmarking, classified ads, etc.
• Write compelling and high-quality website content - including long blog posts and short page descriptions.
• Work closely with content writers to post optimized blogs and articles online.
• Track progress through analytics tools such as Google Analytics, Google Webmaster Tools, etc.
• Optimize existing content by performing keyword research, editing content for readability and flow, submitting site maps to Google Webmaster Tools, etc.

You are a perfect fit if you have:

• Strong understanding of all SEO standard methodologies, such as user content optimization, meta-data optimization, SEO-friendly site architecture, technical SEO, off-page SEO, and SEO tools like Ahrefs, SEMrush, etc.
• A sense of humour to make content interesting and engaging. It would be an added advantage, though not mandatory.
• Consistent track record in leading SEO content projects (from inception to completion) that drives business growth.
• Exceptional communication skills, both written & verbal.
• Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision..

We hire candidates for their strengths and superpowers, with a belief that the best team draws its mojo from these unique, yet complementary, individuals. 

 

Desired Candidate Profile

What you need to have:

• Bachelor’s degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)
• 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation
• Strong quantitative mindset and data driven approach to digital marketing
• Expertise in excel-based data modelling and analytics tools
• Experience in handling mid to large scale monthly digital marketing budgets
• Hands-on experience in managing Facebook Ads, Google Ads at scale
• Experience in programmatic advertising is a big plus for this role
• Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
• Experience in cross-team collaboration, team management and agency management    

 

Proven working experience in digital marketing (3 years+)
● Demonstrable experience delivering content marketing, lead generation & demand gen
campaigns
● Solid project management skills: ability to lead and collaborate with cross-functional
partners, prioritize high impact activities, and keep complex projects moving forward
● Strong interpersonal, time and project management, presentation, and communication
skills
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
● Solid knowledge of website analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
● Working knowledge of ad serving tools (e.g., DART, DFP)
● Experience in setting up and optimizing Facebook, LinkedIn & Google Adwords
campaigns
● Proficient in marketing automation tools and campaign documentation is a plus
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing, measurement
and the startup ecosystem

• Own and execute consumer acquisition strategies using online marketing tools.
• Drive user engagement and conversions, retention programs, and enhanced community initiatives.
• Create and implement the company's communications strategy to multiple constituencies.
• Build brand and positioning/messaging, determine and implement a strategy for driving brand awareness.
• Manage PR, social media, blogs, and other online campaigns.
• Refine and execute monetization strategy and roadmap.
• As a key member of the Executive Team, make major contributions to overall Company strategy and organizational development (recruitment, culture, etc.).

Experience / Qualifications :

• 7+ years of experience in product marketing for online consumer product/service, preferably in the social media/community space
• Extremely creative, the out-of-the-box thinker!
• Proven track record in developing and executing successful communications strategies, including ownerships of brand position/messaging and marketing channels (e.g., PR, events, online acquisition, etc.)
• A history of success with multiple user acquisition methods.
• Experience with campaign management.
• Experience with site flow conversion optimization and A/B testing.
• Experience in developing and executing monetization strategies -determining services, packaging, pricing, positioning, and communications.
• A great team player and motivator!
• Strong, clear communication, presentation, and writing skills.
• BA/BS degree; MBA preferred.

Responsibilities

Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.

Skills and experience

We value drive and a willingness to learn. The ideal candidate will have:

Essential:

3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite 

The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices

Preferred:

Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers

Job Description Job Summary  Demonstrable experience in marketing together with the potential and attitude required to learn  Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate  Experience in setting up and optimizing Google Adwords campaigns and offline campaigns.  Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets  A sense of aesthetics and a love for great copy and witty communication  Up-to-date with the latest trends and best practices in online marketing and measurement Responsibilities and Duties  Developing strategies and tactics to boost the company’s reputation and drive qualified traffic  Deploying successful marketing campaigns from ideation to execution  Experimenting with various organic and paid acquisition channels  Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door  Deploy successful marketing campaigns and own their implementation from ideation to execution  Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis  Produce valuable and engaging content for our website and blog that attracts and converts our target groups  Build strategic relationships and partner with key industry players, agencies and vendors  Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely  Oversee and approve marketing material, from website banners to hard copy brochures and case studies  Measure and report on the performance of marketing campaigns, gain insight and assess against goals  Analyze consumer behavior and adjust email and advertising campaigns accordingly  Intimate understanding of traditional and emerging marketing channels.  Excellent communication skills  Ability to think creatively and indicatively.  Budget-management skills and proficiency.  Professional judgment and discretion that comes from years of experience in the field Required Experience, Skills and Qualifications MBA (Sales and marketing) is preferred. Positive attitude towards start up culture. Experience in Marketing /Sales background. Team management skills. Job Type: Full-time Salary: ₹300,000.00 to ₹500,000.00 /month

Job Description: Key Functional Areas of Responsibility • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects • Implement link building campaigns in coordination with client SEO goals • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments • Monitor and administer web analytics dashboards and reports • Monitor and evaluate search results and search performance across the major search channels • Communication to team and management on project timelines and results • Work closely with the other team members to meet goals Professional Competencies • Passion for SEO and internet marketing • Outstanding ability to think creatively, and identify and resolve problems • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere • Ability to clearly and effectively articulate thoughts and points • High levels of integrity, autonomy, and self-motivation Professional Skills & Qualifications • 1 – 2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) • Proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool • Experience working with popular keyword Tools.