Head of Growth Marketing

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

Job Requirements

• Minimum of 6 months – 2 years experience in Search Engine Optimization (SEO)
• Proficiency in MS Excel, PowerPoint, and Word 
• Experience working in an SEO agency would be an added advantage
• Experience with website analysis using a variety of analytics tools including Google Analytics, SEO Majestic as well as internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) 
• Desired: Knowledge of HTML/CSS and website administrations
• Should possess excellent communication skills
  
  

Job Descriptions

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific 
• Administer search engine programs (XML sitemaps and webmaster tools) for purposes of diagnostic reporting
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link-building campaigns in coordination with SEO goals
• Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Operationally strong with regular content updates, blogging, website analysis, and more.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with the goals
• Monitor and evaluate search results and search performance across the major search channels 
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet the goals

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

• The desired candidate must be from a D2C company.
• Strong hands-on experience in handling e-commerce platforms/websites.
• MBA- Marketing with minimum of 3 years experience in the same role.
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Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

• Own and execute consumer acquisition strategies using online marketing tools.
• Drive user engagement and conversions, retention programs, and enhanced community initiatives.
• Create and implement the company's communications strategy to multiple constituencies.
• Build brand and positioning/messaging, determine and implement a strategy for driving brand awareness.
• Manage PR, social media, blogs, and other online campaigns.
• Refine and execute monetization strategy and roadmap.
• As a key member of the Executive Team, make major contributions to overall Company strategy and organizational development (recruitment, culture, etc.).

• 7+ years of experience in product marketing for online consumer product/service, preferably in the social media/community space
• Extremely creative, the out-of-the-box thinker!
• Proven track record in developing and executing successful communications strategies, including ownerships of brand position/messaging and marketing channels (e.g., PR, events, online acquisition, etc.)
• A history of success with multiple user acquisition methods.
• Experience with campaign management.
• Experience with site flow conversion optimization and A/B testing.
• Experience in developing and executing monetization strategies -determining services, packaging, pricing, positioning, and communications.
• A great team player and motivator!
• Strong, clear communication, presentation, and writing skills.
• BA/BS degree; MBA preferred.