Social Media Marketer

• Proficiency in English
• Good in On page and Off page SEO
• Handle Social Media
• Able to perform on Google Analytics
• Analyze and Generates a report
• Keyword research

Introduction

We are actively Looking for a Fresher with a deep passion for Digital Marketing to join our emerging Digital Marketing team. This position entails the strategic planning, meticulous execution, and continuous optimization of our online marketing initiatives. We are in search of an individual driven by a true passion for the world of marketing and advertising.

Roles and Responsibilities

• Plan and execute digital marketing campaigns, email marketing campaigns, social media, and paid advertising campaigns.
• Conduct market research to identify trends and insights, and optimize strategies accordingly.
• Create and manage content for various digital platforms, ensuring it aligns with the brand's tone and messaging.
• Create, manage and Automate digital marketing campaigns on buffer/Hootsuite (or any other tools).
• Create and manage content calendar for Hiringhood brand accounts.
• Monitor and analyse the performance of campaigns, using data-driven insights to make continuous improvements.
• Collaborate with cross-functional teams to coordinate marketing efforts and ensure brand consistency.
• Social Media Marketing: Create and manage Groups/Pages and Content across various social media platforms, engage with the audience, increase the followers and grow our social media presence.
• SMM (Social Media Management): Monitor and analyze social media performance metrics, generate insights, and adjust strategies accordingly.
• Email Marketing: Assist in email marketing campaigns, including content creation and segmentation, to drive customer engagement and conversions.
• Analytics and Reporting: Generate regular reports on digital marketing performance, highlighting key metrics and areas for improvement.

Must Have Skills

• Knowledge of digital marketing principles, strategies, and tools.
• Familiarity with social media platforms and digital marketing trends.
• Knowledge of Building digital creatives in various formats like Banners, Videos, slideshows, Gifs, Animations, market flyers, promos & ads for posts using tools like Canva, Photoshop or any other tools.
• Excellent presentation, communication, visualization and articulation skills.
• Bachelor's degree in Marketing, Communications, technology or any related field.
• Fresher / Experienced with knowledge in Social Media Marketing / Digital Marketing.

Good to Have Skills

• Candidates with a portfolio of existing digital marketing projects will be preferred over candidates who do not have related experience.
• Candidates with related micro/nano courses and certifications in digital marketing will be given additional preference.
• A strong passion for digital marketing, a willingness to learn new tools and tech savviness.
• Ability to work with programmatic advertising and the ability to compare and contrast between campaigns across different platforms.
• Ability to automate marketing on instant messaging Apps/Channels like Whatsapp, telegram, Slack, etc,. using NoCode tools like WATI.

About Hiringhood

Hiringhood is a technology platform that offers marketplaces to employers, recruiters, jobseekers, and third parties to increase the acceleration, precision & scale of the recruitment process while decreasing the cost & time. Hiringhood aims to build a cosmos of these marketplaces across India and the world serving various industries & domains.

Hiringhood has built the world’s first and only premium bounty-hunting & crowdsourcing recruitment marketplace.

Location

Hiringhood, founded on 14th November 2020, is located in T-HUB 2.0, the largest incubation center and Innovation campus in Asia, a Hyderabad-based start-up ecosystem enabler. T-Hub facilitates collaborations between Startups, Angel Investors, Venture Capital Firms, Corporates, Governments, and Academia. 

Why Join Hiringhood?

• Be part of an award-winning startup that believes in the entrepreneurial acumen of every employee.
• Hiringhood offers access to a great startup environment at T-Hub you will get access to over 250+ startups, their founders, and their teams, the scope to learn is infinite.
• Hiringhood also offers great networking opportunities through T-Hub events.

JOB DETAILS

CTC - 10-15k Per Month (STIPEND)

EXP RANGE - 0-6 Months

Education - BBA/ Any Graduate

Notice Period - Immediately

Work Mode - WFO

Location - HYDERABAD

Job Title: Digital Marketing Intern (Lead Generation & Performance Marketing)

Company Overview: Urbanroof is a dynamic and innovative civil industry company committed to Urbanroof was born from this mission is clear: to create awareness and offer preventive-based solutions for the care and maintenance of construction properties. We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our growing team. This internship provides an excellent opportunity for someone looking to gain hands-on experience in lead generation and performance marketing in the digital space.

Position Summary: As a Digital Marketing Intern, you will play a crucial role in driving lead generation and optimizing performance marketing campaigns. You will work closely with the marketing team to implement strategies aimed at increasing brand awareness, attracting qualified leads, and ultimately contributing to the growth of our business.

Key Responsibilities:

1. Lead Generation:

• Identify and target potential customers through various digital channels.
• Collaborate with the sales team to understand target audience profiles and tailor lead generation efforts accordingly.
• Utilize social media, email marketing, content marketing, and other online platforms to generate high-quality leads.

1. Performance Marketing:

• Assist in the planning, execution, and optimization of digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Monitor key performance indicators (KPIs) and analyze campaign data to identify areas for improvement.
• Implement A/B testing to refine ad copy, creative, and targeting strategies.

1. Content Creation:

• Contribute to the creation of engaging and compelling content for digital marketing campaigns.
• Brainstorm ideas for concept on new campaigns
• Collaborate with the content team to ensure alignment between content and performance marketing goals.

1. Analytics and Reporting:

• Compile and analyze data from various sources to generate reports on campaign performance.
• Provide actionable insights to optimize campaigns and improve overall digital marketing effectiveness.

1. Research and Stay Updated:

• Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
• Research and recommend new approaches to enhance lead generation and performance marketing efforts.

Qualifications:

• Currently enrolled in a relevant undergraduate or graduate program.
• Strong interest in digital marketing, lead generation, and performance marketing.
• Basic understanding of digital marketing concepts and platforms.
• Excellent analytical skills with proficiency in Microsoft Excel or Google Sheets.
• Strong communication skills, both written and verbal.
• Proactive, self-motivated, and eager to learn.

Duration: 6 months(can be extended).

Location: Onsite

Here are the main tasks that a digital marketing EXECUTIVE can undertake:

• Community management: designing social media campaign, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram, TikTok…).
• Managing the company’s official website.
• Writing contents for the company’s blog or website.
• Creating contents for mail diffusion (newsletter…) or online diffusion.
• Follow-up and improvement of SEO.
• Helping the marketing team to follow-up and improve the digital marketing strategy

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement