Responsibilities
· Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
· Set up and optimize company pages within each platform to increase the visibility of company’s social content
· Develop, implement and manage the company’s social media strategy
· Manage and oversee social media content
· Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions.
· Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
· Suggest and implement new features to develop brand awareness, like promotions and competitions.
· Stay up-to-date with current technologies and trends in social media, design tools and applications.
· Monitor and evaluate performance across the company's social channels in order to improve engagement.
· Execute quarterly marketing plans to meet overall business targets.
Education & Knowledge Desired
· 2 years of experience in online marketing, advertising or communication
· Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, and YouTube
· Bachelor’s Degree or Master’s in Marketing, Advertising or Communications required
· Excellent creative writing skills

About Focus Softnet
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Review Criteria
- Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
- 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
- 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
- Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
- Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
- Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
- Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
- Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.
Preferred
- Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers
Job Specific Criteria
- CV Attachment is mandatory
- We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?
Role & Responsibilities
Product Conceptualization & UX Strategy Development:
- Conceptualize customer experience strategies
- Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
- Develop and implement UX strategies that align with business objectives.
- Stay up-to-date with industry trends and best practices in UX & UI for AI.
- Assist in defining product requirements and features.
- Use data analytics to inform product strategy and prioritize features.
- Ensure product alignment with customer needs and business goals.Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
- Create wireframes, prototypes, and mock-ups using tools like Figma
- Conduct usability testing and iterate designs based on feedback
- Employ tools like X-Mind for brainstorming and mind mapping
Customer Journey Analysis:
- Understand and map out customer journeys and scenarios.
- Identify pain points and opportunities for improvement.
- Develop customer personas and empathy maps.
Cross-Functional Collaboration:
- Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
- Coordinate with development teams to ensure UX designs are implemented accurately.
Data Analytics and Tools:
- Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
- Leverage data to drive decisions and optimize customer experiences.
- Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.
Ideal Candidate
- Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
- 5+ years of experience in CX/UX roles, preferably in a B2C environment.
- Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
- Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
- Excellent communication and collaboration skills.
- Proven experience in managing cross-functional teams and projects.
- Strong background in data analytics and data-driven decision-making.
- Expert understanding of user experience and user-centered design approaches
- Detail-orientation with experience and will to continuously learn, adapt and evolve
- Creating and measuring the success and impact of your CX designs
- Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
- Experienced in designing responsive websites as well as mobile apps
- Understanding of iOS and Android design guidelines
- Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
- Excellent communication skills to be able to present their work and ideas to the leadership team.
Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands
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Technical Experience :
- Net development work experience
- Proficiency in NET Development with Net Core.
- Strong object-oriented programming OOPS design skills, SOLID principles and proficiency in software design patterns
- Experience in database MS SQL Server, No SQL
- Solid understanding of Microservices
- Good understanding Azure, Docker and Kubernetes
- Experience with version control systems GitHub and Bitbucket
WHAT WE'RE LOOKING FOR
- Bachelors or masters in software engineering, Computer Science or other relevant disciplines
- 2+ years experience as a Back-End or Full Stack Developer with hands-on experience working with Python web application development
- Strong Knowledge in Python v3.x Language
- Experience in REST APIs with JSON
- Error handling and Logging
- Any DB knowledge
- Knowledge on Sumo Logic log aggregation is a plus
- Must know how to produce high quality, “Clean” code that is performant, maintainable and secure
- Designing and developing user interfaces using Angular best practices.
- Adapting interface for modern internet applications using the latest front-end technologies.
- Writing JavaScript, CSS, and HTML.
- Developing product analysis tasks.
- Making complex technical and design decisions for Angular
- Developing application codes and unit tests in Angular JS, Java Technologies, and Rest Web Services.
- Ensuring high performance of applications and providing support.
- Bachelor’s degree in computer science, computer engineering or similar.
- Should have 3+ experience as an Angular JS developer.
- Excellent project management skills.
- Salary is negotiable for a right fit.
Asp.Net Developers:
Experience-2-5 years
Developing a web application’s using MVC (Model-View-Controller) using .NET framework.
· Extensive experience in design and development of web applications using .NET and Web Technologies like HTML, CSS, Ajax, JavaScript, Bootstrap and J Query.
· Having experience in writing Stored Procedure using MS SQL Server 2017.
· Excellent code reviews and code debugging skills.
· Hands on experiences working with JIRA, Bit Bucket, GIT Lab and Confluence.
· Having knowledge on GIT Commands for code Deployment.
· Ability to learn quickly and develop on any new technologies.
· Excellent communication and interpersonal skills.
· Having good knowledge on React JS, View JS.
· Having good knowledge on Java programming.
- React Native Developer with 2 years of experience
- Experience in either iOS(Swift, Objective C, XCode) or Android(Android Studio, Java, Kotlin)
- Solid understanding of Javascript, NodeJS fundamentals
- We encourage all our devs to have base level of DevOps skills & Full stack understanding w.r.t CI/CD systems, Cloud Services such as AWS, Firebase, GCP
**Job Description :**
* Required skills:
- Minimum 2 years of experience in mobile app development
- Must have experience in either android or iOS app development
- At least 2 year of experience in React Native app development
- Ability to implement designs and functionality provided by UI/UX teams
- Strong knowledge of JavaScript ES6
- Programming experience with Typescript
- Understanding of production deployment of the app in the App Store and Play Store
*** Key Skills:**
- React, React - Native, iOS(swift, objective C, XCode) or Android(Android Studio, Java, Kotlin)
- NodeJS , Typescript
- Base Database design & concepts
* Good to have:
- Familiarity with Analytics integrations
- Conversant with deploying and AWS web hosting
- Knowledge of server-side technologies like Node.js and frameworks available for it (such as Express, StrongLoop, etc depending on your technology stack)
- willing to explore and work on other tech stacks
*** Responsibility:**
- Complete ownership of building and maintaining APP
- Deliver across the entire app life cycle design, build, deploy, test, release to app stores and support
- Open to work on both Android and iOS front end
***** What you get:****
- Amazing workplace and colleagues to work with
- Competitive salary at par with the best in the industry
- Immense exposure to new technologies
products.
System impact analysis, design, local code development, Unit Test, application/installation of application
product patches/core package, support for system integration test/user acceptance test, and implementation
support.
Produce required SDLC(System Development Life Cycle) artefacts, including specification documents, layouts,
diagrams and manuals.
System environment support and maintenance in production environment and test environment.
BAU support for branches such as trouble shooting and QA.
Collaborate with partners across IT and business groups.








