Web Analyst

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

Join our team at Chillar Payment Solutions Pvt Ltd as a Full Stack Developer! If you have 8+ years of web development experience and a passion for innovative web applications, we want you on board.

Responsibilities:

• Collaborate with cross-functional teams to design and develop cutting-edge web applications.
• Lead the development of scalable software solutions from concept to deployment.
• Create user-friendly interfaces using front-end and back-end technologies.
• Mentor junior developers and stay updated on industry trends.

Qualifications:

• Bachelor's degree in Computer Science or related field.
• 8+ years of proven Full Stack Developer experience.
• Proficiency in HTML5, CSS3, JavaScript, and modern frameworks.
• Server-side expertise in Node.js, Python, Ruby, or Java.
• Strong database and RESTful API knowledge.
• Familiarity with Git and CI/CD pipelines.

Package:

Annual Salary: ₹18,00,000 (18 LPA)

Benefits:

• Exciting and challenging projects.
• Professional development opportunities.
• Flexible work hours.
• Collaborative work environment.

How to Apply:

If you're a Full Stack Developer looking to make an impact and grow with a forward-thinking company, we'd love to hear from you.

• 3+yrs of experience working on a JavaScript/jQuery

• Strong working knowledge of HTML, CSS will ensure that you can create those pixel-perfect pages with ease.
• Being able to understand design REST APIs is critical to ensure any reasonably complex functionality on the front-end.
• Experience working with build tools such as Gulp/Webpack
• Experience with TailwindCSS/Bootstrap/SCSS

Nice to Have Skills

• Understanding of NPM workspaces
• Understanding of Internationalisation
• You have worked on EmberJs/ReactJs

• Responsibilities and Accountabilities:
• Build and manage a rich content cum social media & editorial calendar that attracts a qualified audience to increase the visibility & emerge as a thought leader (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
• Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.
• Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.
• Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge content effectiveness.
• Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn& YouTube).
• Engage with influencers to convert them into brand advocates
• Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.
• Develop content strategy aligned with short-term and long-term marketing targets.
• Collaborate with marketing and design teams to plan and develop site content, style and layout.
• Create and publish engaging content.
• Edit, proofread and improve writers’ posts.
• Liaise with content writers to ensure brand consistency.
• Optimize content according to SEO.
• Use content management systems to analyze website traffic and user’s engagement metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention.
• Graduated in BA / MA in Journalism and Communication or BSc degree in Journalism, Marketing or relevant field / Experience.

• Nature of Experience: Experiencing in generating content for various requirements starting from documentation to marketing content (content marketing). Review and edit content and scale it to A class standards.
• Length of Experience: 6 – 8 years .

• Skill Set & Personality Traits required:
• Proven work experience as a Content manager
• Hands on experience with MS Office and WordPress
• Excellent technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• BSc degree in Journalism, Marketing or relevant field
• Ability to plan and create content relevant to a specific audience with a strong focus on SEO.
• Recognizes the need for continuous improvement and works to orient people, processes, and systems in the new direction in tune with the maturity of the business and the team.
• Professionals like CA/ CS / Lawyers would be preferred
• Additional information:
• Preference given to candidates with a background of Accounting or Taxation.
• Candidates with experience in working with Cleartax, LegalRaasta, India Filings, MyOnlineCA are preferred.

Key Responsibilities

1. Experience in Development using Adobe AEM, Android, Cordova, CRX, Java, Html, JavaScript. Also working knowledge of the Mobil app development.

1. Built websites and applications using Adobe Experience Manager
2. Experienced working knowledge of the Experience Server (CRX), including the Content Explorer, Design and build components, templates, dialogs, and workflows using the AEM architecture.

1. Experience in developing applications, templates, and components for the Adobe AEM product.

1. Excellent working knowledge of the Android Mobile app development using java.
2. Excellent working knowledge of the hybrid mobile app development for android and iOS platform (Cordova).

1. Should have knowledge of development of curated content, websites, landing pages and managing digital assets.
2. Desired Profile:

1. 3+ years of AEM / CQ platform experience in developing Components, Templates, Widgets, OSGi framework (Bundles/Services, tag libraries), JCR, Apache Sling, Adobe Cloud Service Integrations, External Integrations (with DB, Web services and other WCMs & DMS), Workflows, Socialization Framework, Packages.

1. Previous experience as a WCM technical lead or as an AEM architect in delivering 2-3 complex Adobe Experience Management (AEM) projects Should have exposure to UI Development and familiar with the full stack development technologies (Java Script, Angular, Node JS)

1. Certification will be plus

Concretio Apps was incorporated in 2014 by Mr. Abhinav Gupta (Salesforce MVP 8 times in a row), with a motive to build a team of passionate individuals, who want to develop high-quality solutions and enjoy challenges posed by rapidly changing technology. Concretio Apps aims to grow steadily with its positive and friendly environment. Flexi work timings and work from home option (Once you are on client project), fully paid Certifications, 360 degree grooming, 5 days a week and great work life balance are some of our key USPs, along with other employee-friendly policies. 

We are looking for highly skilled Salesforce Developers OR Other Tech Developers (Java / Javascript) who love to stay on the technical side of the curve and look to groom themselves as Salesforce Architect going forward. You will get training to work in Cloud Computing (Salesforce & its Lightning Javascript framework as well). 

At Concretio, we believe that work can happen from anywhere. We believe people should be able to work and learn together whether they're across the table or across the world from each other. We are open for the Remote / Work from Home option as well, so location is not a constraint anymore. 

Job Responsibilities

• Developing applications for the Salesforce.com platform. 
• Developing Javascript frontend/apps and integrations using REST/SOAP JSON/XML. 
• Coding APEX and custom applications for Salesforce instances. 
• Design, code, configure, document, deliver and support solutions to meet business needs in Salesforce, including configurations, customizations, and integrations. 
• Work with Application Architects and Tech Leads to design integrations between Salesforce.com and other systems across the enterprise. 
• Code, configure, unit test, and create supporting documentation for application development tasks.
• Demonstrated experience building integrations with Salesforce.com (REST/SOAP - XML/JSON)

Soft Skills Checklist

• Always learning attitude, with the rapidly changing Salesforce and Tech landscape, it’s a must. 
• Consultant mindset, we will help you develop these soft skills, but an open attitude is needed. Talking to a client/business user, understanding their pain points, and delivering a solution are key to project success here. 
• Sense of ownership and self-discipline: We don’t like chasing our people for status multiple times a day. If you are the one who enjoys taking ownership of tasks and delivering them without much monitoring, you will love it here. 

Tech Skills Checklist

• Strong Salesforce basics i.e. Configuration/Clicks concepts. 
• Apex, Visualforce, Lightning (Aura/LWC). 
• Excellent programming skills with a good understanding of OOPS. 
• Knowledge of any DBMS (Tables, Joins, Relationships, SQL, Normalisation).
• Knowledge of core HTML, CSS, and Javascript concepts. 
• Experience of Chrome Extensions/Apps, Electronjs, or NativeScript (nice to have).

Cultural Alignment Checklist 

• The educational part doesn't matter much. 
• CODING: Know, love and be comfortable in it. 
• OPEN Mindset: An open, curious and learner profile is a must. WWW is changing at a crazy pace, we need someone who is open to adapting to this pace of change in Salesforce and tech.
• We expect our team to crack suitable Salesforce certifications as KRAs, and happily sponsor the fees for the same. 
• Sense of Ownership: We are not going to put a manager on your head, who will seek status updates every few hours (multiple times in a day). You will be given a task, and the expectation will be to own the 100% success and failure for the same. We are never short on public praise and giving credit for a successful show. 
• Excellent Craftsmanship: We differentiate and take pride in what we build and deliver to customers across the globe. Mediocrity is not appreciated here in anything. Top-quality code, deliverables, and communication is something we expect and continuously work to improve on a day-to-day basis. 
• Strong Communication Skills: It's actually a MUST have for your experience level. 

Nice to have

• Salesforce Communities (Classic and using Communities).
• Taking ideas to AppExchange (OEM, Security Review).
• Developing SPA (Single Page Applications) in Salesforce.
• Hands-on experience in one or more JS/CSS frameworks (jQuery, React, Angular, Vue, Bootstrap, Foundation, etc).
• Hands-on experience in Cordova, Ionic, and Hybrid mobile development.
• How OAuth, SOAP, SAML, and other integration patterns work.
• NoSQL and how modern database systems work.
• Classic DBMS MySQL, Postgres etc.
• AWS, Google or Microsoft cloud experience. 

Your Role: We are looking for a growth marketer who thrives in &creates fast moving environments. You will work closely with the founder & cross functional teams to own our complete inorganic marketing strategy so as to help millions learn new skills & build better careers.

About Us: CareerNinja is a vc-funded, fast growing EdTech venture that is building the worlds largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.

Responsibilities- 1. Develop and execute the growth plan in conjunction with the founder 2. Own and execute complete inorganic marketing & campaigns including performance marketing and growth hacks so as to drive increased ROI. 3. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals 4. Monitor cohort performance from channels and campaigns, conduct user & market research to identify key improvement areas, new features and product & process iterations for driving user & revenue growth 5. Work closely with sales, product and support team to build & optimize go-to-market strategy for lead conversion, upsells, reactivation and referrals & drive its operations.

Must Have-

• 3+ years of experience with a proven track record of driving user growth through effective marketing campaigns or growth hacks across different channels(not necessarily Facebook & Google).
• At Least 2+ years of experience in high-performance product or growth marketing roles
• 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
• 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
• Strong experience with optimizing conversion funnels and growth loops and working closely with design, content, marketing and engineering to implement high-leverage experiments

Good to Have-

• Relevant industry/Start-up/Edu-tech experience in a similar role
• Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
• Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
• Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
• A high level of comfort with data and strong analytical skills

Why Work With Us- We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.

We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:

1. Competitive Research and Market Analysis
2. Driving traffic to website to generate leads and tracking conversions, and key KPIs
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
5. Monitoring of Leads from all the Online Channels
6. Prepare online newsletters and promotional emails and organize their distribution through various channels
7. Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
8. Manage SEO, SEM and Content Management
9. Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)

Skills:

We are looking for someone who has exposure to the following:

• Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
• Must have excellent Oral and Written communication skills.
• Must have excellent understanding of digital marketing concepts and best practices
• Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
• Must have hands on experience in handling CRM’s and its integration with third party plugins.
• Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)