Web Analyst

Greetings from LL Tech Solutions!

We are urgently looking for an experienced GA4 Lead Analyst for a domestic requirement. The ideal candidate should have strong hands-on experience in web analytics, GA4, Universal Analytics, SQL, BigQuery, dashboard development and experimentation.

Job Details

• Experience: 8+ years
• Location: Remote – India
• Shift Timing: 3:30 PM–12:30 AM
• CTC: Up to ₹28 LPA
• Notice Period: Immediate joiners only
• Employment Type: Full-time
• Requirement Type: Domestic/India

Key Responsibilities

• Lead web and digital analytics initiatives using GA4 and Universal Analytics.
• Analyse website and customer-journey data to identify trends and business opportunities.
• Extract, manipulate and analyse large datasets using SQL and BigQuery.
• Design and maintain dashboards using Looker Studio, Tableau, Power BI or similar tools.
• Define KPIs and build scalable reporting and measurement frameworks.
• Conduct A/B tests, validate hypotheses and analyse experiment results.
• Ensure accuracy and consistency across analytics reports and data sources.
• Translate complex data into actionable business recommendations.
• Collaborate with product, marketing, engineering and business teams.
• Present insights and strategic recommendations to senior stakeholders.
• Mentor team members and ensure the timely delivery of analytics projects.

Mandatory Skills

• Strong hands-on experience with GA4 and Universal Analytics.
• Advanced SQL and BigQuery experience.
• Dashboard development using Looker Studio, Tableau or Power BI.
• Strong understanding of web analytics, customer journeys, funnels and conversion tracking.
• Ability to identify trends and convert findings into strategic recommendations.
• Excellent communication and stakeholder-management skills.
• Prior experience leading analytics projects or teams.

Good-to-Have Skills

• Experience with Google Tag Manager and event-tracking frameworks.
• Understanding of hypothesis testing and regression fundamentals.
• Hands-on experience running A/B tests and analysing results.
• Exposure to e-commerce, product or digital marketing analytics.
• Knowledge of data validation, governance and analytics implementation.

Please include your current CTC, expected CTC, notice period and current location while applying.

Job Description: Performance Marketing Analyst – Junior

Job Overview:

We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.

The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.

This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.

Key Responsibilities:

• Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
• Track important performance metrics including:

1- CTR

2- CPC

3- CPM

4- CPA

5- CPL

6- Conversion Rate

7- ROAS

8- CAC

9- Impressions & Reach

10- Engagement

11- Add-to-Cart

12- Checkout

13- Sales & Revenue

• Prepare daily, weekly, and monthly campaign performance reports.
• Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
• Assist in understanding why campaigns are not generating expected leads or sales.
• Analyze audience, demographic, location, placement, and creative-level performance.
• Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
• Compare campaign performance against previous results and identify areas of improvement.
• Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
• Provide basic data-backed recommendations on what should be continued, stopped, or tested.
• Work closely with the Performance Marketing, Creative, and Strategy teams.
• Keep track of social media and digital advertising trends and platform updates.

Required Skills:

• 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
• Basic understanding of Meta Ads and Google Ads.
• Understanding of digital marketing and advertising metrics.
• Good knowledge of Excel/Google Sheets.
• Basic understanding of conversion funnels and customer journeys.
• Good analytical and problem-solving skills.
• Strong research and attention-to-detail skills.
• Good communication skills.
• Willingness to learn and work with data.
• Ability to identify patterns and convert data into simple, actionable insights.

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.