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Web Analyst

Web Analyst at Flatworld Solutions · Bengaluru (Bangalore) · 2 - 8 years · ₹6L - ₹12L / yr · Profitable · Posted 18 Jul 2023

Flatworld Solutions's logo

Web Analyst

Sheela D's profile picture
Posted by Sheela D
2 - 8 yrs
₹6L - ₹12L / yr
Bengaluru (Bangalore)
Skills
skill iconGoogle Analytics
Web Analytics
skill iconJavascript
skill iconHTML/CSS
Google Tag Manager (GTM)
Data Visualization

Skills required

·      Certified in Google Analytics (any popular certifier)

·      A minimum of 4+ years of experience in the web analytics domain

·      Consolidated knowledge of the GA4 platform

·      Excellent communication skills (written & verbal)

·      Good understanding of Analytics, Tag Manager, and Data Studio.

·      Basic knowledge of BigQuery & JavaScript

·      Familiar with HTML, CSS and Javascript, and will have the ability to read, reuse and customise code

·      Advanced understanding of Events Tagging and Custom dimensions.

·      Hands-on experience with data visualization (custom dashboards)

 

 

Roles and Responsibilities

 

·      Responsible for managing our Analytics (G4) and GTM accounts

·      Implementation of highly effective web data analytic solutions

·      Visualize customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, etc.

·      Implement tagging and configuration that ensures data collection is accurate and adequate based on the business needs

 

In-depth knowledge in the following areas.

·      Determine tracking requirements.

·      Create functional and technical design (Dom Scrapping & Custom HTML) of the tags.

·      Install GTM container tag on the live/staging websites.

·      Create, publish and test tags on the live/staging websites.

·      Able to track the successful form submission.

·      Do regular Tag audits for the live/staging websites.

·      Coordinate with the marketing heads to understand and develop custom reports and dashboards.

·      Create specified digital analytics tagging standards to ensure robust and consistent data capturing.

·      Testing and validating the tracking using various debugging tools.

 

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Flatworld Solutions

Founded :
2002
Type :
Services
Size :
100-1000
Stage :
Profitable

About

Flatworld Solutions is a pioneer at providing outsourcing services in India. FWS provides you the best quality offshore outsourcing solutions at affordable prices.

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  • Google Ads, LinkedIn Ads, Bing/Microsoft Ads
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  • Strong understanding of performance marketing principles, bidding
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  • Proven track record in driving successful PPC and paid search campaigns
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  • Residing in/ willing to relocate to Pune
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Benefits:

  • Health insurance
  • Leave encashment
  • Provident Fund

Experience:

  • Google Ads: 2 years (Required)

Location:

  • Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

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We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

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_________________________________________________________


SCOPE OF WORK:

Research and Analysis:

  • Stay ahead of platform updates and trends; integrate innovations into strategy
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  • Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
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  • Strong understanding of performance marketing principles, bidding
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  • Residing in/ willing to relocate to Pune
  • Experience with delivery management or people management


Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Leave encashment
  • Provident Fund

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Location:

  • Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

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Archita S
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

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Job Description: Performance Marketing Analyst – Junior


Job Overview:

We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.

The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.

This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.


Key Responsibilities:


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1- CTR

2- CPC

3- CPM

4- CPA

5- CPL

6- Conversion Rate

7- ROAS

8- CAC

9- Impressions & Reach

10- Engagement

11- Add-to-Cart

12- Checkout

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  • Prepare daily, weekly, and monthly campaign performance reports.
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  • Assist in understanding why campaigns are not generating expected leads or sales.
  • Analyze audience, demographic, location, placement, and creative-level performance.
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  • Good communication skills.
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About GO MO Group

GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth

for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we

are on a purpose-driven mission to reshape how industries lead and create lasting impact.

We’re not here to chase noise—we’re here to build legacy.

We’re investing in people, partnerships, and platforms that can move markets and

mindsets. Are you ready to be part of this transformation?


Role Summary

We are looking for a skilled and analytical Sr. SEO Analyst to join our Digital Marketing

team. You will be responsible for SEO research, strategy, and execution for B2B clients. The

role requires strong analytical thinking, structured execution, and the ability to

communicate insights clearly. A basic working knowledge of GenAI tools to improve

documentation, research, and productivity will be an added advantage.


What You’ll Do

Research & Analysis

● Conduct keyword research aligned to business goals

● Perform technical and SEO audits

● Provide clear, actionable recommendations for client websites

● Use analytics tools to interpret performance and diagnose issues

● Use GenAI tools where applicable to speed up research or documentation


Strategy and Execution

● Build and execute digital marketing strategies that deliver measurable results

● Identify new opportunities for growth and account expansion


Communication and Collaboration

● Coordinate with Client Success Management team on performance, timelines, and strategy

● Discuss tasks and planning with India Project Managers

● Present performance reports and insights to clients


Reporting

● Prepare structured, high-quality performance reports

● Lead client review meetings and present insights clearly


Qualification Criteria

● Minimum 2 years of hands-on SEO experience (mandatory)

● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC

● Experience in setting up tracking with tools like Google Tag Manager

● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation

● Proven experience building and executing Digital Marketing strategies

● GEO and AI search Experience/Knowledge

● Strong analytical mindset

● Strong English communication (verbal + written)

● Bachelor’s degree in any field


Preferred Attributes

● Experience working with international clients

● Skilled in preparing client-facing presentations and presenting to clients

Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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