Senior Manager, Performance Marketing( Google Adwords)
at Rapidly growing fintech SaaS firm that propels business grow
What is the role?
We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising for this company across Google Ads, Social ads and other demand-gen channels.
Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Sales, product, design, and broader marketing teams.
Key responsibilities
- Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & Linkedin Ads.
- Oversee growth in performance campaigns to meet the brand's business goals and strategies.
- Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.
- Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights.
- Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.
- Monitor campaign performance & budget pacing on a day-to-day basis.
- Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.
- Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
- Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.
What are we looking for?
- 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.
- Highly comfortable with Google Ads Editor, Linkedin Ads, Facebook Business Manager & such.
- Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
- Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
- [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.
- In-depth experience with GA4. Clear understanding of Web Analytics.
- Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
- Experience with running Campaigns for US, European, and the global markets.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company
We are
It is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. The company works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Company is a 300+ strong team with four global offices in Dubai, San Francisco, Dublin, Singapore, New Delhi.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
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- Lead, manage, and mentor a team of engineers to deliver scalable, high-performance solutions.
- Coordinate closely with the CEO and product leadership to align on goals and drive the vision forward.
- Collaborate with distributed teams to design, build, and refine core product features that serve a global audience.
- Stay hands-on with coding and architecture, driving key services and technical initiatives from end to end.
- Troubleshoot, debug, and optimize existing systems to ensure smooth product operations.
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- Bachelor's/Master’s/PhD in Computer Science, Engineering, or related fields (B.Tech, M.Tech, B.CA, B.E./M.E).
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- Proven track record in developing scalable, distributed systems and services.
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Copywriter
Job Description:
We are seeking a talented and experienced Copywriter to join our vibrant and creative team at our Advertisement agency. As an experienced Copywriter, you will play a pivotal role in developing compelling and persuasive content for a wide range of marketing and advertising campaigns. You will collaborate closely with our clients, designers, and creative team members to deliver engaging copy that effectively communicates the client's message and resonates with the target audience.
Responsibilities:
• Develop creative and engaging copy for various advertising and marketing campaigns, including print, digital, social media, and other promotional materials.
• Collaborate with clients, account managers, and creative team members to understand project requirements, target audience, and marketing objectives.
• Conduct in-depth research to gather relevant information and insights on products, services, and target markets.
• Craft clear, concise, and persuasive copy that aligns with the brand voice and effectively communicates the desired message.
• Ensure that all copy is grammatically correct, adheres to brand guidelines, and complies with industry standards.
• Review and edit existing copy to improve clarity, readability, and effectiveness.
• Stay up-to-date with industry trends, emerging technologies, and best practices in copywriting and advertising.
• Collaborate with designers and art directors to develop creative concepts and ensure the integration of copy and design elements.
• Present and pitch creative concepts and copy to clients, incorporating feedback and revisions as necessary.
• Work on multiple projects simultaneously, meeting deadlines and managing time effectively.
Requirements:
• Proven experience as a Copywriter in an advertising agency or similar environment.
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• Excellent command of the English language, including exceptional writing, editing, and proofreading skills.
• Proficiency in adapting writing style and tone to different target audiences and communication channels.
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• Ability to conduct thorough research on various topics and industries.
• Familiarity with SEO principles and best practices to optimize copy for search engines.
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• Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.
Preferred Qualifications:
• Bachelor's degree in Advertising, Marketing, Journalism, English, or a related field.
• Experience in writing for diverse industries and sectors.
• Knowledge of social media platforms and their respective advertising formats.
• Familiarity with data-driven marketing and A/B testing methodologies.
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2) Experience coding and creating architecture in the MERN stack
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- Comfortable across any one flavor of Linux with shell scripting
- Prior experience on Java/C/J2EE enterprise platforms would be considered advantageous if worked on multi-threaded, high-performance systems
The Role: Product Designer: UI
Location: Bangalore
Design serves a vital role at Atlantis: from building narratives through data to creating products that help people make important financial decisions. We hold design to a higher standard than most. As a UI- Designer, you’ll be responsible for crafting experiences that solve problems people struggle with every day. It’s more than a tactic to build great products. It’s a helping hand, a new opportunity, and a vision for the future. For us, design reshapes the relationship people have with their money.
Product Designer (UI) responsibilities include gathering user requirements, designing graphics elements, and building navigation components. Ultimately, you’ll create both functional and appealing features that address our consumers/clients’ needs and help us grow our customer base.
Responsible for:
- Design Websites (using Webflow/Figma) and Design Products(UX, UI)
- Rapidly ideate and validate designs through sketches, prototypes, and testing.
- Determine the information architecture and flows for your product features.
- Create high-fidelity visuals, UI mockups, prototypes and specifications for your final solutions.
- Work closely with Engineering to ensure a high-quality implementation and user experience.
- Gather and evaluate user requirements in collaboration with product managers and engineers build an even greater understanding of and empathy for our customers.
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- Help maintain our design system with other product designers and advocate for scalable design solutions.
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- Proven work experience (2-4 years) as a UI Designer, in an individual contributor role, on a Product Design team.
- An outstanding portfolio, showcasing a depth of knowledge in user experience, interaction, and visual/user interface design.
- Knowledge of creating Zeplin files for front-end engineers.
- Knowledge of wireframing tools (e.g. Wireframe. cc and InVision, Sketch, Figma, Adobe XD or equivalent)
- Up-to-date knowledge of design software like Adobe XD and Photoshop.
- Experience in working and collaborating with diverse teams in a dynamic, rapid-growth environment.
- Experience in validating design decisions through user/usability research.
- Experience in shipping high-quality products experiences.
- Excellent written and verbal communication skills.
- Bachelors in Design, Computer Science, or relevant field
Talent Acquisition:
● Create a network of talent from multiple disciplines
● Creatively and innovatively communicate about the company and the positions to
candidates of all departments (tech/nontech) and all levels
● Focus on giving candidates a good hiring experience
● Tactical to create a healthy pool from different channels for multiple positions at
the same time
● Network with other peer recruiters to groom your skills
Generalist Role:
● Create organization-wide policies and making sure 100% adherence
● Handle payroll and other statutory compliances
● Ensure the entire team is aligned with the vision and mission of the company
● Support micro teams with their specific people-related problems
● Create performance metrics, track, monitor and improve the performance of teams
and team members
Who are you?
To be successful in this role, you:
● Have 4+ years of experience hiring tech/nontech roles for product
companies/startups
● Are Creative, curious and enthusiastic
● Great communication skills (verbal and written)
● Are charismatic people person who can talk to anyone;
● Have exceptional analytical skills
● You are someone who is high on ownership and takes pride in building great
teams.
● You understand the business needs and priorities to help get the right people in
team
● Have a strong entrepreneurial spirit and the ability to creatively think and hustle to
achieve goals
- Make and attend necessary phone calls - inbound and outbound calls.
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- Resolve any queries regarding gift delivery or transit damage.
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- Write communication scripts for inbound calls
- Keep the team informed about customer calls and demos regularly
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- 4+ years of experience in a hands-on technical leadership position
- 3+ years of software development, Salesforce development experience preferred
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4. Understanding the coding structure, application blocks and adapting to standards followed
5. Test and deploy applications and systems
6. Revise, update, refactor and debug code
7. Improve existing software
8. Serve as an expert on applications and provide technical support
Mandatory qualification:
1. 6+ years of experience in developing C#/.NET web applications and tools.
2. Should have Hands-on experience else strong programming knowledge in all .Net frameworks, .Net 5/ .Net 3 Core, latest MVC, and Web API frameworks.
3. Strong programming knowledge in C#, SQL
4. Experience in developing in a test-driven development environment (plus).
5. Exposure and experience in Entity Framework Core, API Gateway, LINQ to SQL/LINQ to Entities, and XML.
6. Capability with JIRA and GIT.
7. Write clear codes and prepare coding documentation
8. Ability to work on CICD - Dev ops model.
9. Proficiency working within an Agile team and Agile process.
10. B.E / B.Tech / M.E / M.Tech / MCA
Optional Qualification:
1. Azure knowledge
2. Dockers and Kubernetes
What you will do:
- Assisting in talent acquisition and recruitment processes
- Conducting employee onboarding and helping organize training and development initiatives
- Providing support to employees in various HR-related topics such as leaves and compensation and resolving any issues that may arise
- Promoting HR programs to create an efficient and conflict-free workplace
- Assisting in development and implementation of human resource policies
- Gathering and analysing data with useful HR metrics, like time to hire and employee turnover rates
- Enhancing job satisfaction by resolving issues promptly, applying new perks and benefits and organizing team building activities
Desired Candidate Profile
What you need to have:- Proven experience as an HR Generalist
- Understanding of general human resources policies and procedures
- Outstanding knowledge of MS Office
- Excellent communication and people skills
- Aptitude in problem-solving
- Ability to work comfortably under pressure and meets tight deadlines
- Desire to work as a team with a result driven approach
- Additional HR training will be a plus
• Experience in OOPS, Design Patterns, UML Modelling is a must
• Experience working in Agile/Scrum environment is needed
• Basic Knowledge of SAFe, its Jargons minimally in theory
• Ability to build Ramp up Plans and Bring Teams up to Speed