Senior Manager, Performance Marketing( Google Adwords)
Google AnalyticsWhat is the role?
We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising for this company across Google Ads, Social ads and other demand-gen channels.
Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Sales, product, design, and broader marketing teams.
Key responsibilities
- Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & Linkedin Ads.
- Oversee growth in performance campaigns to meet the brand's business goals and strategies.
- Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.
- Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights.
- Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.
- Monitor campaign performance & budget pacing on a day-to-day basis.
- Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.
- Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
- Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.
What are we looking for?
- 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.
- Highly comfortable with Google Ads Editor, Linkedin Ads, Facebook Business Manager & such.
- Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
- Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
- [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.
- In-depth experience with GA4. Clear understanding of Web Analytics.
- Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
- Experience with running Campaigns for US, European, and the global markets.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company
We are
It is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. The company works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Company is a 300+ strong team with four global offices in Dubai, San Francisco, Dublin, Singapore, New Delhi.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
Subodh Popalwar
Software Engineer, Memorres
About Rapidly growing fintech SaaS firm that propels business grow
Similar jobs
Google Analytics
HTML/CSSJob Title: SEO Executive
Responsibilities:
Conduct keyword research and optimize website content.
Implement on-page and off-page SEO strategies.
Monitor website analytics to assess performance.
Collaborate with content teams for SEO-friendly content.
Stay updated on search engine algorithms and trends.
Skills:
Proficient in SEO tools (e.g., Google Analytics, SEMrush).
Basic understanding of HTML, CSS, and web development.
Strong analytical and problem-solving abilities.
Excellent communication and teamwork skills.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
3 years of experience in SEO roles.
Job Resonsibilities:
-Performance Marketer
-As an initial member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
-Drive paid marketing efforts across a variety of channels and monitor their performance
-Identify key audience segments and growth opportunities and transform these through effective campaigns
-Use customer research, hard data and metrics to assess efficacy of marketing campaigns
-Partner with product & growth team to enable ground level learnings and contribute to product-led growth
What are we looking for?
-5+ years working in the marketing or growth function, preferably in a startup.
-Hands on experience in Google Adwords and Facebook/Instagram ads is a must. Expertise in both is a requisite.
-You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
-You possess deep customer empathy and love getting your hands dirty with data
Location: Bangalore/ open to remote working as well in other cities.
Digital Marketing Intern
0-2 Years experience
Job Location: Bangalore
Degree in Marketing/Communications/Public Relations/Journalism
Description:
Are you a digitally savvy individual with a passion for marketing and design? Join our team as a Digital Marketing Intern and play a vital role in helping us enhance our online presence, promote our UI/UX design projects, and engage with our audience. This internship will provide you with hands-on experience in digital marketing within a creative design studio.
Role & Responsibilities:
- Collaborate with the marketing team to develop content that aligns with our design studio’s branding and messaging
- Assist in creating email marketing campaigns, including designing email templates and writing compelling copy
- Monitor email campaign performance, analyze results, and suggest improvements
- Support SEO efforts by conducting keyword research and optimizing website content
- Assist in improving website performance and user experience (UX) to drive organic traffic
- Utilize analytics tools to track and analyze digital marketing performance, including website traffic, social media engagement, and email open rates
- Generate regular reports and provide insights to optimize marketing strategies
- Collaborate with the marketing team to plan and execute digital marketing campaigns, promotions, and events
- Assist in managing online advertising efforts, if applicable
- Stay updated on digital marketing trends, industry news, and best practices
- Share insights with the team to adapt strategies accordingly
Must have Skills:
- Strong written and verbal communication skills
- Detail-oriented with critical thinking skills
- Understanding of SEO techniques and best practices
- Familiarity with major social media platforms (Linkedin, Facebook, Twitter, YouTube, etc.)
- WordPress basics are very important
- Keyword research experience is a must-have
- Basic knowledge of website analytics tools (e.g., Google Analytics) is a must-have
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
- Will be a part of the Paid Media Team & working with the team lead for strategy & execution.
- Will be raising requirements for design & content internally.
- Making & sending daily, weekly & monthly reports of ad performance & other marketing reports to respective team leads.
What you need to have:
- Min 3 year+ working experience in running ads on Google ads platform.
- Thorough knowledge of key performance measurement metrics.
- Should have good communication/negotiation skills.
- A keen eye to design & communications.
- Above-average writing skills.
ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.
Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets
Roles and Responsibilities
· Design content marketing strategies and set short-term goals.
· Plan, handle and execute various digital channel ads and PPC campaigns for company websites
· Handle team of executives to lead SEO, content, and design requirements of marketing campaigns
· Handle both online and offline marketing: hands-on experience with digital media, including SEO , PPC, social media marketing, email, and affiliate channels.
· Lead and manage whole lead generation initiative for B2B services campaign in international markets like USA, UK, Australia and Europe.
· Use and manage different tools required to manage, control and report progress of marketing initiatives and campaigns
· Conceptualize, design and execute various marketing campaigns from time to time to generate high quality qualifies leads for company
· Accomplished at leveraging full value from marketing automation processes and tools.
Requirements
· 4+ years of hands-on marketing experience in a B2B role.
· Excellent understanding of B2B services marketing.
· Knowledge of Demand Generation tactics and Lead Conversion principles.
· Ability to create value propositions that communicate clearly to targeted audiences.
- Extensive experience in creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
· Demonstrated ability to manage the budgeting process and use of analytical skills.
· Proven track record in delivering marketing campaigns that drive sales growth.
· An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
· Excellent English written and verbal communication skills.
Skills
· B2B Services Marketing
· Marketing Campaigns
· Demand Generation
· Lead Conversion
· Content Creation
· Sales process understanding
· SEO
· PPC
HTML/CSSWe are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.
- Gather the user requirements in collaboration with the Product Owner and Manager.
- Prepare and present the rough drafts to internal teams.
- Assist in translating best practices that lead to targeted organic user experiences.
- Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
- Help identify design problems and devise elegant solutions.
- Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
- Take a user-centered design approach and rapidly test and iterate your designs.
- Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
- Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
- Work with front-end developers and designers in all aspects of UX development.
- Perform research, evaluations, and validations of moderate complexity.
- Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
- Perform usability/heuristic evaluations and validations across the product or solution life-cycle.
Minimum Eligibility:
- Minimum 3 -4 years of experience in SEO and PPC
- Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
- Creative and Artistic nature.
- Knowledge of PPC and automation platforms would be ideal
- Experience in taking input from multiple sources and synthesizing it into coherent design ideas.
Google AnalyticsSocial Media Handling, Marketing & PR (which all platforms)
POSITION DESCRIPTION / JOB RESPONSIBILITIES:
Social Media Management- Strategy/Execution
Develop a social media strategy and set goals to increase brand awareness and increase engagement. Plan campaigns keeping in mind product launches, offers, occasions etc.
Content Creation & Management
Administrate the creation and publishing of relevant, original, high-quality content. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising
Media & Advertising
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
Budgeting
Create budgets for social media activities and reconcile discrepancies.
Liaison with cross functional teams to integrate different activities
Work on their expectation and translate them into results.
Website Management
Improving the user experience on the companys website(includes design, content and usability)
Collaborate with internal teams to create landing pages and optimize user experience
ROI driven digital campaigns
Stakeholder management
Ability to juggle multiple priorities & work with multiple stakeholders and partner agencies
Influencer Marketing & Management
Liaison with key influencers for long term strategy. A key part of the role is developing relationships with popular bloggers and online influencers
Search Engine Optimization
Provision of promotional calendar to Digital Agency. Facilitating content and creative for ongoing marketing campaigns. Ensuring campaign driven cross social media support on ongoing basis.
Other Key Functional Skills Required :
Proven working experience as a data analyst
Technical expertise regarding data models, segmentation techniques
Proficient in Microsoft Office - Fluent in Power Point and Proficient in Excel
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Adept at queries, report writing and presenting findings
Ability to establish and meet deadlines, change directions when necessary and manage multiple projects at once
Self-motivated with the ability to work independently and within a team
Accustomed to working in a fast-paced creative environment
Follow CutshortSubodh Popalwar
Software Engineer, Memorres