
Senior Manager, Performance Marketing( Google Adwords)
at Rapidly growing fintech SaaS firm that propels business grow
What is the role?
We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising for this company across Google Ads, Social ads and other demand-gen channels.
Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Sales, product, design, and broader marketing teams.
Key responsibilities
- Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & Linkedin Ads.
- Oversee growth in performance campaigns to meet the brand's business goals and strategies.
- Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.
- Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights.
- Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.
- Monitor campaign performance & budget pacing on a day-to-day basis.
- Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.
- Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
- Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.
What are we looking for?
- 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.
- Highly comfortable with Google Ads Editor, Linkedin Ads, Facebook Business Manager & such.
- Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
- Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
- [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.
- In-depth experience with GA4. Clear understanding of Web Analytics.
- Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
- Experience with running Campaigns for US, European, and the global markets.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company
We are
It is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. The company works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Company is a 300+ strong team with four global offices in Dubai, San Francisco, Dublin, Singapore, New Delhi.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

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Job Summary:
As a Back-end Golang Developer, you will play a pivotal role in designing, developing, and maintaining our back-end infrastructure and applications. You will be responsible for crafting scalable, secure, and robust APIs and products that meet our high standards of performance and reliability. Your expertise in Golang and profound understanding of software engineering principles will be critical in building solutions that drive our company's success.
Responsibilities:
● Collaborate with cross-functional teams, including front-end developers, product managers, and designers, to understand project requirements and contribute to technical discussions.
● Design, develop, and implement high-quality Golang-based back-end systems and applications, ensuring scalability, performance, and maintainability.
● Create and maintain APIs that enable seamless integration with various platforms and services.
● Utilize best practices in software development, testing, version control, and deployment to ensure the delivery of top-notch products.
● Optimize existing code and database queries to improve overall system performance and response times.
● Conduct thorough code reviews and provide constructive feedback to team members to maintain code quality and consistency.
● Implement security best practices in Golang development to safeguard sensitive data and prevent security vulnerabilities.
● Proficiently use Goroutines and Channels to handle concurrent operations and enhance system efficiency.
● Employ Go's built-in testing and benchmarking tools to ensure robustness and optimize performance.
● Implement caching strategies and data storage solutions tailored to specific project requirements.
● Develop RESTful APIs adhering to API design principles and standards.
● Implement logging and monitoring systems to facilitate efficient debugging and monitoring of applications.
● Integrate third-party libraries and APIs to enhance application functionality.
● Leverage Go's interfaces and struct composition to build modular and extensible codebases.
● Stay up-to-date with industry trends and advancements in Golang and related technologies, recommending suitable technologies and methodologies to enhance development processes.
● Mentor junior developers, sharing your expertise and providing guidance to help them grow professionally.
Qualifications:
● Bachelor's or Master's degree in Computer Science, Software Engineering, or a related field.
● Minimum of 5 years of professional experience in software development, with a focus on back-end development using Golang.
● Proven track record of successfully delivering high-quality APIs and products in a production environment.
● Strong knowledge of Golang and its core libraries, with the ability to write clean, efficient, and maintainable code.
● Experience with Go frameworks and proficiency in building RESTful APIs.
● Extensive experience with various database systems, such as MySQL, PostgreSQL, Graph, or NoSQL databases, and proficiency in writing optimized queries.
● Solid understanding of software architecture principles and design patterns, including microservices architecture.
● Familiarity with cloud computing platforms, such as AWS, GCP, or Azure, and experience deploying applications in a cloud environment.
● Experience with containerization technologies, like Docker and Kubernetes, is a plus.
● Excellent problem-solving skills and the ability to work effectively in a fast-paced, collaborative team environment.
● Strong communication skills, both written and verbal, and the ability to articulate technical concepts to non-technical stakeholders.
Join our dynamic team and help shape the future of our innovative products and APIs with your deep expertise and passion for back-end development in Golang. We offer a competitive salary, a comprehensive benefits package, and a stimulating work environment where your skills and contributions will be highly valued. Apply now and be part of our exciting journey!
1.Outbound calls
2.Product/Service Knowledge
3.Lead Generation
4. Relationship Building
5. Sales Pitch
6.CRM Management
7.Follow Up
8.Collaboration

This position is contractual. The appointment will be for a period of one year. Interested candidates should fill-up a Google Form within 30th July, 2024 (midnight) with the Link: https://forms.gle/VifhWi6yGZxbmUsN7
Job responsibilities:
i) Develop and implement communication and public engagement strategies that align with the institution's goals and objectives and promote the institution's work and impact.
ii) Conduct regular analysis and reporting on the effectiveness of communication and public engagement strategies and adjust them as needed
iii) Assist with other administrative tasks as and when needed
Develops digital marketing strategies by studying economic indicators,
tracking changes in supply and demand, identifying customers and their
current and future needs, and monitoring competition.
Plans and executes all web, SEO/SEM, database marketing, email, social
media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-
range issues that must be addressed.
Desired Skills & Mindset:
We are looking for candidates who have demonstrated both a strong business sense and deep understanding of the quantitative foundations of modelling.
• Excellent analytical and problem-solving skills, including the ability to disaggregate issues, identify root causes and recommend solutions
• Statistical programming software experience in SPSS and comfortable working with large data sets.
• R, Python, SAS & SQL are preferred but not a mandate
• Excellent time management skills
• Good written and verbal communication skills; understanding of both written and spoken English
• Strong interpersonal skills
• Ability to act autonomously, bringing structure and organization to work
• Creative and action-oriented mindset
• Ability to interact in a fluid, demanding and unstructured environment where priorities evolve constantly, and methodologies are regularly challenged
• Ability to work under pressure and deliver on tight deadlines
Qualifications and Experience:
• Graduate degree in: Statistics/Economics/Econometrics/Computer
Science/Engineering/Mathematics/MBA (with a strong quantitative background) or
equivalent
• Strong track record work experience in the field of business intelligence, market
research, and/or Advanced Analytics
• Knowledge of data collection methods (focus groups, surveys, etc.)
• Knowledge of statistical packages (SPSS, SAS, R, Python, or similar), databases,
and MS Office (Excel, PowerPoint, Word)
• Strong analytical and critical thinking skills
• Industry experience in Consumer Experience/Healthcare a plus
Ideal candidates should have technical experience in migrations and the ability to help customers get value from Datametica's tools and accelerators.
Job Description
Experience : 7+ years
Location : Pune / Hyderabad
Skills :
- Drive and participate in requirements gathering workshops, estimation discussions, design meetings and status review meetings
- Participate and contribute in Solution Design and Solution Architecture for implementing Big Data Projects on-premise and on cloud
- Technical Hands on experience in design, coding, development and managing Large Hadoop implementation
- Proficient in SQL, Hive, PIG, Spark SQL, Shell Scripting, Kafka, Flume, Scoop with large Big Data and Data Warehousing projects with either Java, Python or Scala based Hadoop programming background
- Proficient with various development methodologies like waterfall, agile/scrum and iterative
- Good Interpersonal skills and excellent communication skills for US and UK based clients
About Us!
A global Leader in the Data Warehouse Migration and Modernization to the Cloud, we empower businesses by migrating their Data/Workload/ETL/Analytics to the Cloud by leveraging Automation.
We have expertise in transforming legacy Teradata, Oracle, Hadoop, Netezza, Vertica, Greenplum along with ETLs like Informatica, Datastage, AbInitio & others, to cloud-based data warehousing with other capabilities in data engineering, advanced analytics solutions, data management, data lake and cloud optimization.
Datametica is a key partner of the major cloud service providers - Google, Microsoft, Amazon, Snowflake.
We have our own products!
Eagle – Data warehouse Assessment & Migration Planning Product
Raven – Automated Workload Conversion Product
Pelican - Automated Data Validation Product, which helps automate and accelerate data migration to the cloud.
Why join us!
Datametica is a place to innovate, bring new ideas to live and learn new things. We believe in building a culture of innovation, growth and belonging. Our people and their dedication over these years are the key factors in achieving our success.
Benefits we Provide!
Working with Highly Technical and Passionate, mission-driven people
Subsidized Meals & Snacks
Flexible Schedule
Approachable leadership
Access to various learning tools and programs
Pet Friendly
Certification Reimbursement Policy
Check out more about us on our website below!
www.datametica.com
- Onboarding clients and ensure they understand how best to use the company platform.
- Understanding client hiring requirements and suggesting suitable candidates from the talent pool
- Sourcing candidates through a combination of channels such as company’s internal candidate database, headhunting, referrals, social media etc.
- Navigating the complete recruitment cycle for clients and maximizing hires.
- Managing the candidate status and communication in our applicant tracking system
- Developing sustainable relationships by being a main point of contact between key clients and internal teams
- Negotiating offers between candidates and clients to minimize dropouts
- Managing a team of Associate Account Managers to achieve team and company-wide targets
- Working with the Co-Founders directly to define an optimal hiring process for each client
What you need to have:
- Bachelor's degree in any field
- Great English communication both written and spoken
- Experience with various sourcing strategies like headhunting, job posts, social media, referrals etc
- Ability to pitch company to potential candidates in an engaging and persuasive manner
- The skill to shortlist candidates as per the desired requirements of the client
- Conscientious. Always on top of your pipeline without a need for reminders or follow-ups
- A desire to work in a rapidly scaling startup










