Senior Manager, Performance Marketing( Google Adwords) at Rapidly growing fintech SaaS firm that propels business grow · Bengaluru (Bangalore) · 5 - 10 years · ₹30L - ₹45L / yr · Posted 21 Sep 2022

Senior Manager, Performance Marketing( Google Adwords)
at Rapidly growing fintech SaaS firm that propels business grow
What is the role?
We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising for this company across Google Ads, Social ads and other demand-gen channels.
Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Sales, product, design, and broader marketing teams.
Key responsibilities
- Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & Linkedin Ads.
- Oversee growth in performance campaigns to meet the brand's business goals and strategies.
- Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.
- Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights.
- Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.
- Monitor campaign performance & budget pacing on a day-to-day basis.
- Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.
- Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
- Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.
What are we looking for?
- 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.
- Highly comfortable with Google Ads Editor, Linkedin Ads, Facebook Business Manager & such.
- Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
- Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
- [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.
- In-depth experience with GA4. Clear understanding of Web Analytics.
- Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
- Experience with running Campaigns for US, European, and the global markets.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company
We are
It is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. The company works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Company is a 300+ strong team with four global offices in Dubai, San Francisco, Dublin, Singapore, New Delhi.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

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Company Overview:
Miror is a Femtech platform dedicated to providing 360-degree care to women in their Perimenopause and Menopause journey. Over the past year, Miror has achieved significant traction and growth. Our WhatsApp community is India’s largest in this category, our social media presence has scaled from early-stage to 30K+, and we have established collaborations with institutions such as the National Health Mission, the Government of Karnataka, and the Indian Menopause Society.
Our technology-enabled App offers comprehensive care resources, including access to Labs, Doctors, evidence-based information, interactive tools, and wellness trackers. Miror continues to expand its ecosystem with solutions designed to support women’s long-term health and well-being.
Learn more about our mission and multilingual support at miror.in.
Position Overview:
We are seeking a Personal Branding & PR Specialist to lead executive visibility, founder-led storytelling, and public relations initiatives.
The goal of this role is to strategically craft, position, and amplify Miror’s voice through media, thought leadership, partnerships visibility, and digital presence. The ideal candidate will strengthen Miror’s brand authority while building credible and consistent narratives across channels.
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Personal Branding & Executive Visibility: Develop and execute personal branding strategies for founders and key leadership. Craft thought leadership content, speaker profiles, opinion pieces, and executive narratives.
Public Relations & Media Outreach: Identify and secure earned media opportunities. Write press releases, media pitches, interview briefs, and editorial contributions.
Stakeholder Communication: Build and maintain relationships with media, journalists, industry bodies, healthcare partners, and institutional collaborators.
Brand Management: Ensure all communications align with Miror’s brand identity, tone, and values. Uphold a strong, credible public image.
Social Media & Narrative Alignment: Collaborate with the social media and content teams to align storytelling with PR and personal branding strategies.
Market Research & Opportunity Mapping: Monitor industry trends, competitor narratives, and media landscapes to identify visibility opportunities.
Event & Speaker Positioning: Support executive participation in conferences, panels, webinars, and industry events.
Crisis & Reputation Management: Develop communication strategies to protect and defend Miror’s reputation when needed.
Reporting & Analysis: Track PR, media coverage, executive visibility, and narrative impact. Provide insights for continuous improvement.
Qualifications:
- Proven experience in Personal Branding, PR, Corporate Communications, or related roles
- Strong writing, editing, and storytelling abilities
- Experience building media relationships and securing coverage
- Ability to position executives/founders as thought leaders
- Experience in digital platforms, especially LinkedIn
- Strong organizational and project management skills
- Ability to work independently and collaboratively
- Passionate about women’s health, wellness, and impact-driven brands
What We Offer:
- Opportunity to shape the voice of a fast-growing Femtech platform
- High-visibility role influencing brand credibility and leadership positioning
- Collaboration with a purpose-driven, impact-focused team
- Exposure to healthcare, Femtech, and community-led innovation
- Competitive compensation with potential for long-term engagement
If you are a strategic communicator with expertise in personal branding and PR, and a passion for building meaningful narratives in women’s health, we would love to hear from you.
Join us in amplifying conversations that truly matter.
Interested? Let’s Connect!
Best Regards,
Indrani Dutta
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Visit: www.miror.in
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I run a marketing agency that I started last year with a $4,000 loan and scaled to seven figures in annual revenue within 18 months. I'm hiring one person to work alongside me long-term and gradually take over key parts of what I do day-to-day.
This is a hands-on role on a fast-moving team, and you'll learn the exact systems behind that growth. (You can see how we operate on my YouTube channel.) www.youtube.com/@deweizhang9054
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Performance bonus/commission on top of base for strong work
Direct mentorship and access to the playbook and SOPs that took the business to seven figures in one year
(People pay me 500/hour for consulting)
My plan is to help you into a managerial position worth 5k/mo as the business grows
What you'll be doing
Taking over repetitive editing tasks I currently handle myself, following existing video tutorials and SOPs
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Required
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BIG BONUS: You have experience in affiliate marketing, understand this site - offervault.com/ CPC, CPA, CPL (not TikTok influencer stuff)
Eager to learn — for example, editing on CapCut can be picked up in a few days, and our internal videos/SOPs cover the rest
Willingness and ability to learn editing and AI tools like Veo and Kling quickly (basic to no prior editing experience needed)
Nice to have
Intermediate or advanced video/image editing skills
Kling 3.0, Seedance AI Skills
(I don't look at CVs, please send a Loom video to apply, have a great Day!)
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