SEO/SEM Specialist

Job  Description:

This is a remote position. 

We're seeking a dynamic Content Manager to join our team. The ideal candidate will have a passion to lead the development and execution of our content strategy, driving the creation of compelling, data-driven content that resonates with our target audience.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Roles & Responsibilities:

• Develop and implement a comprehensive content strategy that aligns with Astra's business goals and target audience preferences.
• Create and optimize content across multiple channels, including blog posts, white papers, case studies, videos, webinars, and social media, to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including marketing, sales, product, and design, to align content efforts with overall business objectives and initiatives.
• Leverage SEO best practices and content optimization techniques to maximize content visibility and reach.
• Track and analyze content performance metrics and user engagement data to measure the effectiveness of our content operations
• Establishing content standards, guidelines, and quality assurance measures.

You’d be a great fit if you have: 

• 5-7 years of experience in content marketing, preferably in the B2B SaaS or any related fields. 
• Proven track record of leading and managing high-performing content teams, delivering impactful content strategies, and driving measurable results. 
• Strong leadership and communication skills, with the ability to inspire, motivate, and empower team members to achieve their full potential.
• Strategic mindset, with the ability to think analytically and creatively to develop innovative content strategies that resonate with target audiences and drive engagement. 
• Familiarity with industry-specific nuances and trends. 
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Knowledge of SEO best practices, content optimization techniques, and content management systems (CMS) is a plus.

Benefits of being an Astra-naut:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

We are looking for someone with a flair for communication to join our social media marketing team.

Responsibilities:

•  Overseeing the company’s social media accounts management.
• Developing creative, engaging, innovative content for regularly scheduled posts, which would enlighten audiences and help in promoting brand-focused messages.
• Growing and expanding the company’s social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Linked In, Twitter, and Instagram.
• Developing social media plans, new content and engagement strategies, and day-to-day management of social media profiles.
• Cultivating leads and sales by online marketing.
• Generating posts for various social media platforms.
•  Managing content (Including website) and SEO ( Search Engine Optimization) and generating inbound traffic.
• Monitoring the social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Participating in interviews, hiring process as well as the learning and development process of the social media team members.
• Working closely with other departments to develop social media timelines that coinciding with new product releases, ad campaigns, or other brand messages.
• Researching and developing reports on competitor activity within social media spaces.

Required Skills

• Bachelor’s degree in a related field or equivalent work experience.

• Background in media, marketing, and/or communications.

• Superior written and verbal communication skills

• Strong grammar and spelling skills with attention to detail and accuracy.

• Ability to produce high-quality work within a short time frame.

• Agile and able to adapt in a fast-paced environment

• Sound understanding of social media and the amplification of digital content.

• The ability to multitask, meet deadlines and work efficiently within a small team environment.

• Polished interpersonal skills and ability to work with the team.

• Enthusiastic, positive and good at idea generation.

• Any photography/videography skills an asset

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯

If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.

Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨

Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥

We are looking for a Head of content who is also a strategist with experience in the B2B SaaS space to lead content planning, creation, curation, and research. The role includes generating content for the website, mobile app, social media, paid campaigns, and organic search. It involves ideating concepts and campaigns. The mandate is to create an innovative content strategy that educates, empowers, and inspires our consumers. We see the role as being equal parts story-telling and community building - the ideal candidate will have exceptional communication, organizational, and collaborative skills.

What will you do?

• Content Strategy and Management 
  • Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition, and customer retention 
  • Manage digital content hubs and channels, including email, newsletters, and social media channels 
  • Collaborate across departments to deliver an effective content marketing strategy and editorial plan 
  • Develop editorial calendar, delegate tasks, and ensure deadlines are met
  • Have a brand publisher mindset, to create the content our audience is looking for and optimize the path to conversion 
  • Understand the basic best practices of the main social media channels, which content and approaches work on each, and why
• Content Production / SEO Know-How 
  • Have a working understanding of SEO, content categorization, content development, distribution, and measurement 
  • Collaborate with design and writing teams to produce high-quality content
  • Be the brand guardian and ensure the content created is consistent with our brand voice, style, and tone
• Measurement and Optimisation 
  • Monitor and analyze web traffic and social media metrics 
  • Support and manage ad hoc key projects and/or marketing initiatives 
  • Measure, optimize, improve and repurpose content on a regular and ongoing basis 
  • Support in requests related to data crunching and analysis.

We would love to hear from you if :

• You have 5-7 years of experience in content marketing with at least 2-3 years leading content for hyper-growth startups/businesses.
• Prior experience in heading content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid-size businesses)
• A background in brand and/or content strategy, whether at an agency or in-house.
• Genuine excitement about the opportunity for brands to be the world’s foremost storytellers.
• Strong writing skills for both creative and business communication purposes.
• An ability to present to “sell through” our ideas and approaches.
• Working knowledge of key distribution and measurement platforms such as CRM, email automation, analytics, social, and search.
• You can lead but, more importantly, execute. You get your hands dirty and are actively involved in actual execution, NOT just strategies & management.
• You know content-linked SEO inside-out.
• You’re a visionary - you align with the company’s long-term vision and can zoom out to see the big picture equally well as you can zoom in to executing specifics.
• You can categorize content initiatives into objective-driven buckets -branding, acquisition, growth, etc.
• Tools like these are not new to you - SEMRush/Ahrefs, SendInBlue/MailChimp, Buffer/Hootsuite, Google Analytics/Datastudio, Campaign URL builder, etc

Why should you work with us?

• We are growing exponentially Going from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

Flexible Benefits

• Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
• Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
• Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
• Brand new MacBook 💻 You get a MacBook you can use for work.
• Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
• Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
• Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.**

Sound like something you’d like to be a part of? We’d love to hear from you!

Shyja Shanoj

Manager - Business & Operations

Forte Recruitment Consultants

Kannur, Kerala, India

• Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Develop, implement and manage the company’s social media strategy
• Manage and oversee social media content
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
• Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Monitor and evaluate performance across the company's social channels in order to improve engagement.
• Execute quarterly marketing plans to meet overall business targets.