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SEO/SEM Specialist
SEO/SEM Specialist

SEO/SEM Specialist at Beagle Security · Thiruvananthapuram · 2 - 5 years · ₹2.2L - ₹4L / yr · Bootstrapped · Posted 23 Aug 2021

Beagle Security's logo

SEO/SEM Specialist

Abey Koshy Itty's profile picture
Posted by Abey Koshy Itty
2 - 5 yrs
₹2.2L - ₹4L / yr
Thiruvananthapuram
Skills
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Web Analytics
Content Marketing
PPC

We're looking for a passionate and data-driven person to own the SEO & SEM section of the marketing funnel for Beagle Security. You'll be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEO & SEM with a strong focus on generating ROI.

 

Beagle Security is a SaaS-based web application penetration testing tool that helps companies identify vulnerabilities on their website & APIs before hackers exploit them. Currently used by 1500+ customers across 90+ countries to improve their website security.



Key Responsibilities
  • Plan, implement and manage our SEO strategy
  • Drive keyword strategy, discovery and expansion of keyword opportunities and link building initiatives
  • Work with development team to ensure SEO best practices are properly implemented
  • Track, report and analyze website analytics, pay-per-click (PPC) initiatives and campaigns
  • Optimize copy and landing pages for paid marketing campaigns
  • Collaborate with the marketing team to integrate and complement marketing strategies across multiple channels

Qualifications
  • Proven results in SEO/SEM or similar role (Prior experience working in SaaS is a plus)
  • Well-versed in performance marketing, conversion and customer acquisition
  • Ability to analyze data and provide recommendations to improve our SEO/SEM performance
  • Experience working with SEO, SEM and website analytics tools
  • Familiar with A/B testing and running growth experiments
  • Up to date with the latest SEO/SEM trends and best practices
  • Critical thinker and problem-solving skills
  • Ability to work independently with minimal supervision and comfortable working in a fast-paced environment
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Beagle Security

Founded :
2020
Type :
Product
Size :
0-20
Stage :
Bootstrapped

About

Beagle Security is a web application penetration testing tool that helps you to identify vulnerabilities on your website before hackers exploit them.
Read more

Connect with the team

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Manindar Mohan
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Rejah Rehim
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Abey Koshy Itty

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 Own the SEO strategy across technical, on-page, content, local, off-page, and digital PR

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 Conduct keyword research, search-intent analysis, competitor research, keyword clustering, and

content-gap analysis.

 Create and execute SEO roadmaps aligned with traffic, lead, conversion, and revenue goals.

 Improve organic sessions, keyword rankings, qualified leads, conversion rates, and referring

domains.

 Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog,

and Looker Studio.


2.Landing pages and CRO

 Build and optimize landing pages for organic search, Google Ads, Meta Ads, remarketing, local campaigns, services, and locations.

 Create pages using WordPress, Elementor, Gutenberg, HTML, and CSS.

 Develop conversion elements such as forms, click-to-call buttons, WhatsApp CTAs, FAQs, testimonials, trust signals, and clear calls to action.

 Optimize landing pages for search intent, mobile responsiveness, page speed, usability, accessibility, and conversion rate.

 Conduct A/B tests on page copy, headlines, layouts, forms, CTAs, images, and offers.

 Implement and validate tracking for forms, calls, WhatsApp clicks, downloads, bookings, and other key actions.


3.WordPress and website management

 Manage WordPress themes, plugins, custom post types, taxonomies, menus, templates, and page builders.

 Build and maintain SEO-friendly service pages, location pages, blog templates, campaign pages, and reusable website components.

 Troubleshoot plugin conflicts, responsive-layout issues, broken forms, security concerns, and functionality problems.

 Improve performance through image optimization, caching, lazy loading, CDN configuration, and code optimization.

 Manage staging environments, backups, redirects, migrations, URL changes, and safe staging-to-live deployments.

 Coordinate with developers, designers, content teams, and external vendors.


4.Technical SEO

 Conduct technical audits and prepare prioritized action plans.

 Manage crawlability, indexation, website architecture, internal linking, XML sitemaps, robots.txt, and Core Web Vitals.

 Resolve broken links, redirect chains, duplicate content, orphan pages, crawl errors, soft 404s, and JavaScript-rendering issues.

 Implement canonical tags, redirects, pagination, breadcrumbs, hreflang, Open Graph metadata, and relevant schema markup.

 Review server response codes, staging changes, migrations, and technical releases for SEO impact.

 Ensure website updates do not create performance, security, indexation, or usability issues.


5.Portals and local SEO

 Build scalable service, location, lead-generation, and content portals.

 Create reusable templates, taxonomies, filters, search functions, forms, and category structures.

 Develop city, suburb, neighbourhood, and pincode-level landing pages without creating thin or duplicate content.

 Manage Google Business Profile listings, local citations, NAP consistency, local schema, service-area targeting, reviews, FAQs, and location-specific content.

 Monitor local-pack, Google Maps, “near me”, and local lead performance.


6.Content, AI search and digital PR

 Create SEO content briefs and optimize website content based on search intent and business priorities.

 Use ChatGPT, Claude, Gemini, Surfer, Frase, Jasper, or similar tools for keyword clustering, content briefs, competitor research, internal linking, and optimization.

 Review AI-generated content for accuracy, originality, expertise, brand alignment, and human quality.

 Optimize content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.

 Build white-hat backlinks through digital PR, expert commentary, data-led campaigns, relevant guest posts, broken-link building, partnerships, and unlinked brand mentions.

 Avoid PBNs, link farms, spam networks, and manipulative link-building practices.




Key Requirements

 4–7 years of hands-on experience in SEO, website growth, digital marketing, landing pages, CRO.

 Proven experience improving organic traffic, qualified leads, conversions, or revenue.

 Strong WordPress experience, including Elementor or Gutenberg.

 Working knowledge of semantic HTML5, CSS, responsive design, and basic JavaScript troubleshooting.

 Strong understanding of technical SEO, on-page SEO, local SEO, search intent, keyword research, and conversion optimization.

 Experience building landing pages for both paid advertising and organic search.

 Experience with GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, SEMrush, and Screaming Frog or equivalent tools.

 Knowledge of Core Web Vitals, page-speed optimization, schema markup, canonical tags, redirects, hreflang, XML sitemaps, robots.txt, and JavaScript SEO.

 Experience with conversion tracking, form tracking, call tracking, UTM parameters, and A/B testing.

 Ability to manage website migrations, backups, staging environments, plugin updates, and safe deployments.

 Strong analytical, copywriting, communication, project-management, and problem-solving skills.

 Ability to work independently and collaborate with marketing, sales, design, development, and external agencies.

Preferred Qualifications

 Experience with Google Ads, Meta Ads, remarketing, and lead-generation funnels.

 Experience with local-service, logistics, transport, removals, home-service, or multi-location businesses.

 Knowledge of hosting, DNS, CDN configuration, PHP, APIs, Git, or basic deployment workflows.

 Experience with Google Business Profile, local citations, online reputation, and review-generation strategies.

 Familiarity with Microsoft Clarity, Hotjar, call-tracking platforms, CRM systems, or marketing automation.

 Relevant SEO, Google Analytics, Google Ads, or digital-marketing certifications.


Key Performance Indicators

 Growth in organic traffic and priority keyword rankings.

 Increase in qualified organic leads and conversion rate.

 Landing-page conversion rate and cost per qualified lead.

 Form submissions, calls, WhatsApp enquiries, bookings, and other tracked conversions.

 Website speed, mobile usability, Core Web Vitals, and technical health.

 Local-pack, Google Maps, and Google Business Profile visibility.

 Growth in relevant, high-quality referring domains.

 Organic revenue contribution and return on SEO investment.



Recommended seniority: This scope is appropriate for a senior individual contributor or manager who can independently own SEO, landing-page production, website optimization, and growth

reporting.

Read more
Li-Mat Soft Solutions Pvt Ltd
Bengaluru (Bangalore)
0 - 1 yrs
₹1.8L - ₹2.4L / yr
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Keyword Research
On-page Optimization
skill iconGoogle Analytics
Digital Marketing

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Company: Li-Mat Soft Solutions Pvt. Ltd.

Experience: Freshers to 1 Year

Salary: ₹15,000–₹20,000 per month

Job Description

Li-Mat Soft Solutions is looking for a motivated and detail-oriented SEO Executive to join our team. The candidate will be responsible for improving website search engine rankings, increasing organic traffic, and enhancing online visibility through effective SEO strategies. The ideal candidate should have a basic understanding of SEO techniques, keyword research, website optimization, and search engine performance analysis.

Roles & Responsibilities

  • Conduct keyword research to identify relevant and high-performing keywords.
  • Perform on-page and off-page SEO activities to improve website rankings.
  • Optimize meta titles, meta descriptions, headings, URLs, and website content.
  • Perform competitor analysis and identify opportunities for SEO improvement.
  • Build quality backlinks through ethical link-building strategies.
  • Monitor website performance, keyword rankings, and organic traffic.
  • Use Google Search Console and Google Analytics to track SEO performance.
  • Identify technical SEO issues and coordinate with the development team for solutions.
  • Support content optimization to improve search visibility and user engagement.
  • Prepare regular SEO reports and track progress against performance goals.
  • Stay updated with search engine algorithm changes and the latest SEO practices.

Required Skills

  • Basic knowledge of Search Engine Optimization (SEO).
  • Understanding of keyword research and competitor analysis.
  • Knowledge of on-page and off-page SEO techniques.
  • Familiarity with Google Search Console and Google Analytics.
  • Understanding of link building and website optimization.
  • Good analytical, communication, and problem-solving skills.

Work Details

  • Job Type: Full-time
  • Work Mode: On-site
  • Location: Electronic City Phase 1, Bengaluru
  • Working Hours: 10:00 AM – 7:00 PM
  • Weekly Off: Sunday


Read more
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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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