Role Overview:
Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.
Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.
About us:
Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.
Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities.
We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.
Your mission:
- Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
- Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
- Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
- Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
- Bring design/layout changes to life with the designer and developer, optimizing user flows.
- Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
- Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.
Requirements for the role:
- 1-4 years of CRO experience in B2B SaaS marketing.
- Strong communication & interpersonal skills.
- A/B testing and optimization proficiency.
- Understanding of user experience and content flow.
- Readiness for remote work.
- Project management skills, mastering multitasking and meeting deadlines.
- Strong analytical & presentation skills.
- Critical thinking & problem-solving abilities.
- A relevant marketing degree or CXL certification in CRO is a plus.
Benefits of joining the Astra Squad:
- Embrace the cosy remote work lifestyle.
- Feel the startup adrenaline pumping through your veins.
- Your brilliance showcased to thousands of eager readers and users.
- Revel in our open, growth-centric ambiance; it's like a digital playground.
- Dive deep into the captivating world of cybersecurity.
- And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.
About Astra Security
Astra is on a mission to make world a more secure place. As cyber security becomes need of the hour, Astra is making security more accessible to internet businesses.
Backed by Techstars, Astra has been awarded by President of France and PM of India at the Global Conference of Cyber Security for its innovation.
Your work will directly be stopping millions of cyber attacks on thousands of our customers. You will be working on our security suite, Astra, to build and maintain security software which runs on 1000's of client websites.
More details right here: https://www.getastra.com/team-and-culture
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Key Competencies
• Business acumen
• Agile and extremely good at numbers
• Knowledge of tools like Google Analytics
• Knowledge and deep understanding of Searche Engine Marketing, Search Engine Optimization, Marketing Automation, Affiliate Marketing
• Knowledge of running campaigns on various social media platforms
• Understanding of various E-Commerce platforms – Amazon Marketing Service, Flipkart and others
Reporting relationship
• Upwards: Head – Digital BU
Job Responsibilities:
● Strategize and execute digital advertising for lead generation and
digital marketing efforts. Focus on search and display ads, PPC
campaigns on channels such as Facebook, Google, YouTube.
Coordinate offline advertising with creative ways to measure
the progress of physical ads.
● Improve conversion and optimize for improved lead-gen results.
Plan, execute and measure A/B experiments and conversion tests.
Identify trends and insights, and optimize spend and performance
● Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs).
● Improve brand’s digital presence and lead-gen with SEO/SEM and
relevant Influencer/Social Media campaigns. Oversee SEO efforts
on websites with a focus on technical elements, keyword analysis, and content guidance. Manage content changes to the Website, create
relevant Landing Pages for optimizing user experience. Promote
company app and manage app SEO and reviews
● Utilize the strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touchpoints.
Work collaboratively with internal teams to identify areas of
improvement and implement effective changes to improve the
overall outcome.
● Provide thought leadership for impacting overall brand exposure
and lead generation, brainstorm, and execute on new and creative
growth strategies.
Qualifications:
● BS/MS degree in marketing or a related field
● Proven working experience in digital marketing
● Demonstrable experience leading and managing SEO/SEM, Google
Adwords, PPC campaigns
● Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform, and motivate
● Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments
● Solid knowledge of advertising tools and resources (e.g., Google
Analytics, InMobi, Firebase, Appsflyer, Hootsuite)
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online
marketing and measurement.
Other Requirements:
● A passionate and confident marketer who can take full project
ownership and guide to guide others
● Be a collaborative team player and an encouraging people
manager with positive listening skills
● Strong problem solver with a willingness to learn
Our Company
Tealbox.Digital is a Marketing-Technology company founded by IIT-Delhi alumni, focused on solving complex problems for businesses operating online. We leverage Paid Media to help clients all over the globe acquire new customers, retain existing ones and maximize customer lifetime value. We have been involved with several pre-sales startups that approached us with the intent to establish their proof of concept and we have enabled those businesses to grow from there to seven-figure turnovers. Our performances have impacted businesses so largely that we were able to set them up to raise capital from large investors. We currently operate in four continents and are growing steadily owing to the current need for businesses to go online and efficient performance marketing solutions to keep this channel sustainable. The businesses we largely work with are small-scale enterprises and startups and we are directly responsible for shaping how their business grows.
TealBox Digital is an Indian startup with a global outlook. We are an equal opportunity employer and are committed to creating exceptional employee experiences. We believe in empowering people by focusing on employee development and investing in continuous learning opportunities. We’re committed to helping people thrive professionally and personally.
Job Description
We are looking for curious individuals who are natural leaders and have the ability to recognise what needs to be done. We require candidates with strong written & verbal communication skills and analytical thinkers. The ideal candidate will need to be able to effectively articulate insights and recommended actions.
In this role,
- You need to analyze and solve increasingly complex business problems.
- You will be working as a part of the Digital Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to clients’ advertising campaigns to optimize ROI & performance efficiency in operations.
- You will have experience in transforming large amounts of diverse business data into valuable and meaningful information that can be used to support campaign-wise decision-making.
- Design and carry out high quality analysis in service of projects undertaken on behalf of clients and ensure the analysis is presented in a compelling way.
- You will have good written and oral communication skills in English language and the ability to transform data into actionable insights for an audience composed of digital experts, novices and beginners.
- Conceptualize and implement Paid Media strategies to acquire new customers and grow client businesses.
- Stay informed of the relevant industry, paid media, and paid media platform trends and best practices.
- The ideal candidate is someone who enjoys solving problems. They love taking on difficult challenges and finding creative solutions and does not get flustered easily.
Requirements
- Graduates with an aptitude to pick up new skills or 4-6 years’ experience in the marketing segment with a clear understanding of digital marketing or individuals with equivalent/relevant experience.
- Experience with FB Ads, Google Ads, Amazon Ads, Programmatic Buying and other allied tools such as Google Analytics, Google Tag Manager etc, is a plus but NOT mandatory.
- Strong presentation skills and ability to work with diverse stakeholders.
- Ability to analyze large data sets and use analytical skills to create easy-to-understand, actionable insights for business stakeholders.
- Intermediate knowledge/experience with Google Sheets, Google Slides, Google Data Studio, Python, etc.
- Strong math/analytical and quantitative skills.
- Strong problem-solving skills.
- Very strong oral and written communication skills.
- Intermediate knowledge/experience with relational databases and report development.
- Close attention to detail, accuracy, follow-through and excellent organizational skills.
- Proof of ability to take up responsibility and deliver on actions
As an SEO Link Builder, you will be responsible for creating and managing high-quality backlinks for our websites. You will work closely with the digital marketing team to ensure that all link-building campaigns are executed effectively and meet our client’s objectives.
Your primary tasks will include:
Developing and managing link-building campaigns to meet project deadlines
Proactively monitoring the performance of backlinks
Providing regular reports on link-building progress and results
Conducting comprehensive keyword and competitor research and analysis to identify opportunities for link building
Responsibility:
- Good knowledge of keyboard shortcuts and using Search Engines
-Experience in Google Analytics, webmaster tools, and other reporting platforms is preferred.
- Bachelor's in Computer Science or related field
Digital Marketing Specialist - E- Commerce Platform
ROLE OVERVIEW :
- The Digital Marketing Specialist will be responsible for driving performance digital marketing channels including search engine marketing. (SEM), search engine optimization (SEO), and social media marketing (SMM) to drive customer acquisition, brand awareness and engagement while managing marketing spend and ROI on a daily basis.
- The role requires a hands-on ability in managing these digital marketing channels, along with strategic finesse of understanding and improving the customer funnel.
-We need a clear, confident communicator with a strong understanding of performance marketing and a data-driven approach while working cross-functionally with Product, Sales, Engineering, PR, Content and Design
Responsibilities :
- Experience in creating and managing SEO, SEM, display advertising, email, and social media marketing campaigns while playing a key role in driving product-market fit and thereby improving ROI
- SEO ; Research and implement on-page and off-page search engine optimization in order to get pages ranked for high volume keywords
- SEM ; Manage and optimize AdWords campaigns to acquire customers within CAC guardrails
- SMM ; Basic understanding of social media campaign management in order to maximize awareness, engagement, or conversions
- GA ; Track and monitor key metrics for websites, mobile app, social platforms on a daily basis
- Prepare all digital marketing MIS on daily, weekly, fortnightly and monthly basis
- Research and recommend best practices within industry and amongst competitors
- Spot digital trends and capitalize relevant ones
What we are looking for :
- 3 to 7 years experience in digital marketing
- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
- Experience working with key digital marketing tools e.g. Google AdWords, FB Ads, Webmaster, Moz, Keyword Planner etc.)
- Experience with website analysis using a variety of analytics tools including Google Analytics, Hot Jar as well as internal reporting tools
- Knowledge of HTML/CSS and website administration
- High-level proficiency in MS Excel, PowerPoint, and Word
- Strong communication, project management and problem-solving skills
- Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
- Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
- Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
- Providing full execution of all core SEM activities and tactics.
- Planning and implementing digital acquisition strategy, leading generation tactics A/B and multivariate testing, ad copywriting, keyword building.
- Determining fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.
- Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
- Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
- Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
- Analyzing cross-channel traffic and attribution.
- Preparing and presenting regular analytical data & reports with defined KPIs and results tracking to proforma.
- Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
- Ensuring accurate billing of all paid digital media.
Desired Candidate Profile
What you need to have:- Bachelor's Degree
- Google Analytics and Adwords Certification(s)
- Experience with digital advertising for apps
- Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
- Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
- Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
- Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
- Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
- Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
- Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.
- Someone who could lead a team of 3-5 marketers covering all aspects of digital marketing including PPC, SEO, Affiliates, Email, CRO, etc.
- They’ve likely got 5+ years of digital marketing experience
- Should be comfortable contributing to strategy
- It Will is hands-on , to begin with (i.e. I expect someone to be extracting the data, setting bids, defining Keywords, etc.)
- Will have led a team before
- Need to be comfortable with large budgets and complex Ads accounts (1000s of AdGroups, 1,00,000s of Keywords, etc.
- Should understand some of the conversion tracking, attribution, display, and Facebook too
- Needs to be numerate e.g. above to extract reports, manipulate in Excel, etc.
- Comfortable challenging processes and strategy
- Strong verbal and written English required
We at InVideo.io are looking for young, ambitious and talented people to work with us on our mission to become the best Online video editor in the world.
As an SEO executive you'll be expected to drive top of the funnel growth via various strategies designed by us. To be successful, you'll need a good command over English (both written and spoken) and excellent negotiation skills. You'll undergo a 1 week training program in using various tools enabling you to be successful.
InVideo.io is based in Mumbai but we are operating remotely and have employees from different cities in India and abroad. The role of SEO executive is remote (i.e. you can work from home).
We are looking for candidates who meet the above requirement and can start immediately.
Experience - 10 years minimum in Health
Enterpreneural Mind - will be able to create,manage and successfully run a Digital Advertising P&L from scratch
Health / Pharma experience is a must