Digital Marketer

Marketing Coordinator

Company description

Lightomated is a premium System Integration Company. We provide best in class solutions for system integration. We primarily work in two verticals.

Lightomated Residential - Premium Home Automation System Integration company, dedicated to easing your life by getting your entire residential space being controlled by one simple touch. Lightomated collaborates with reputed brands to provide the clients with perfect design, installation and integration with help of the expertise of our dedicated team.

Lightomated Commercial - Leading Audio-visuals consultancy as well as system Integration company delivering a wide scope of installations from high-end Audio / Visual Integrations, Lighting control, video collaborations and end-to-end automation systems.

Role overview:

1. Capture the sites or projects that we have completed or in progress
2. Feed the important points from the project engineer with regards to the site/projects completed or in -progress both
3. Help in case studies, Blogs, Research, etc
4. Conducting research to analyse competitive landscape, market trends and customer behaviour and preparing reports by collecting, summarizing and analysing data
5. Supporting the Marketing Head in establishing and evaluating a marketing strategy and plan by organizing and planning promotional presentations.
6. Understanding industry trends, latest events
7. Collect the customers reviews, testimonial, etc

Requirements:

1. Bachelor’s degree in any field is mandatory
2. Minimum 1 year experience in Marketing field is required
3. Good photography and video editing skills is required.
4. Willingness to travel
5. Solid computer skills, including MS Office
6. Knowledge of digital marketing ( SEO, SMO, Google adwords)

Job Location- New Delhi

Who are we?

SocialPilot, a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance. 

Our achievements so far:

• Empowered over 8,000 marketing agencies and SMBs
• 1 billion+ social media posts published
• Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
• One of the fastest-growing SaaS companies in India as listed by Inc 42
• Named as the Best Social Media Management Software of 2021 by Digital.com
• Named as the Top 10 Bootstrapped Startups in India
• Ranked as a “Great Product” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
• Officially a Great Place to Work - Certified TM startup
• Rated by YOURSTORY as Number 1 social media scheduling tool in the year 2021

Founded in 2014 and led by a powerful duo of Jimit Bagadiya & Tejas Mehta, SocialPilot (Headquartered in California, United States) has come a long way.  As of today, over 8k+ agencies and SMBs use SocialPilot to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients. We’re a high-growth bootstrapped B2B SaaS company that experienced a 100% year-on-year growth with healthy profitability and a solid runway.  This is your chance to be part of the revolution - we are inviting applications for our in-house position of Paid Marketing Specialist.

About the role:

• Profile - Paid Marketing Specialist
• Role -  Full-time
• Grade - Associate / Sr. Associate
• Location - Remote - Work from home / anywhere
• Work hours - Mon to Fri / Day Shift

You will be: 

• Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
• Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
• Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
• Working with the content team and designing team to frame the most effective content & design for the campaigns
• Building and running A/B tests across landing pages and the homepage
• Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies
• Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly
• Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc, 
• Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, and Quora. 
• PPC for directories like G2Crowd, Capterra, etc, Banner Ads, etc.

What are we looking for?

• 3+ years of experience in paid advertising campaigns, majorly in the Google Ads
• Prior experience in Paid Google marketing in the B2B/ SaaS setup in the international markets
• Experience in identifying target audiences and devising effective campaigns
• Should be able to manage budgets (15-20k USD per month or higher), optimize cost per lead, recommend paid  platforms and channels, and should be able to work with the team on landing page and conversions 
• Ability to brainstorm new and creative growth strategies
• Strong analytical skills with proficiency in Google Analytics and Excel
• Hands-on experience in Google Editor, Google Analytics, Google Merchant Center
• Impeccable communication skills

What’s in For You?

• Work Life Balance: Strictly, 5 days working culture

• Remote Work: Stable full-time remote job in a company that has been profitable for over 6 years: work from home (or anywhere), forever!

• Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December

• Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!

• Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy

• Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms

Job Title – Performance Marketing Manager: (Ecommerce)

• Strategize, own and execute the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search).
• Experience with the principles of creating an advertising campaign; composing audience
• targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
• Demonstrated ability to interpret data for insights and next steps - Google Analytics & Google Tag Manager experience.
• Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user Experience with A/B and multivariate
• experiments.
• Solid knowledge of website analytics and attribution tools (e.g., Google Analytics, Webtrends,Branch, Singular).
• Solid grasp of recent Facebook updates surrounding iOS 14, Facebook Pixel, and domain verification requirements.
• Use a data-driven approach to manage campaigns and derive insights on strategy and
• performance.
• Track and Manage marketing spend efficiently and effectively across channels including
• Facebook campaigns, Google UAC campaigns, Ad networks, and social media campaigns.
• Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
• Set up and monitor analytical dashboards and give insights into key areas of importance. Use this to recommend performance optimization methods.
• Set up daily performance reports to analyze the performance and optimize
• Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.
• Build ideas for campaigns by writing ad copy and sharing a creative vision with the design.
• When applicable, also Can write direct ad copy that is built to convert.
• Attention to detail and the ability to effectively multi-task in a deadline-driven Up-to-date with the latest trends and best practices in online marketing and
  Reporting Structure:

• This position reports of Marketing Head.
  
  Job Specification:
  
  
• MBA/Postgraduate in Marketing or any other related field.
• At least 3 to 5 years of experience in Digital or Social Media
• A stronghold on Web Analytics, A/B Testing, and metrics-driven
• Strong analytical
• Attention to detail and the ability to effectively multi-task in a deadline-driven
• Excellent verbal and written communication
• High levels of integrity, autonomy, and self-motivation.
• Comfort in a fast-paced, entrepreneurial, start-up
• High levels of proficiency with Excel/Google Sheets and PowerPoint/Google

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

1 to 3 years of experience in digital marketing - Highly conversant with Google Analytics and other similar tools - Basic programming ability(preferably R or Python)