Social Media Marketer

Designation: Creative Designer

● Location: Bandra West, Mumbai, India

● Position Type: Full-time, Permanent

Company Description

Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are

ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.

Key Responsibilities:

1. Creative Design & Strategy:

a. Conceptualize, strategize, and execute end-to-end design solutions for all marketing campaigns, ensuring alignment with brand objectives.

b. Develop creative assets including 2D, 3D designs, and motion graphics

(gifs, video edits) across various platforms.

c. Design emailers, newsletters, brochures, social media creatives, ad

creatives, and all marketing collaterals ensuring consistency and

alignment with brand guidelines.

d. Collaborate closely with the marketing team to design visually compelling assets that effectively communicate the brand’s message across all digital channels.

2. Website & UI/UX Design:

a. Design and maintain website UI, ensuring an intuitive and seamless user experience.

b. Conduct periodic UX reviews and provide actionable insights for

improvements.

c. Work closely with the tech team to implement UI/UX changes and

enhancements that drive user engagement and conversions.

3. Brand Management:

a. Manage and maintain Brown Living’s brand image and messaging across all platforms globally.

b. Ensure all creative outputs align with the brand’s ethos and guidelines,

maintaining a consistent and cohesive brand presence.

c. Create and maintain a brand asset library, ensuring all teams have access to up-to-date creative assets.

4. Campaign Planning & Execution:

a. Plan and execute multi-channel marketing campaigns, working in

tandem with internal teams and external agencies.

b. Develop comprehensive communication design strategies for various

digital platforms, ensuring that campaigns are creative, innovative, and

effective.

c. Track and analyze campaign performance, making data-driven

adjustments to strategies and creatives as needed.

d. Lead the creative process from concept to final execution, ensuring

deadlines and quality standards are met.

5. Market Research & Insights:

a. Conduct thorough market research to understand customer needs,

preferences, and trends.

b. Translate customer insights into compelling design strategies that

resonate with the target audience.

c. Stay updated with industry trends and best practices in design and digital marketing to continually refine and improve design strategies.

6. Collaboration & Communication:

a. Work collaboratively with the marketing, product, and tech teams to

ensure seamless execution of campaigns and projects.

b. Provide creative direction and guidance to junior designers, freelancers,

and external agencies, ensuring that all creative work aligns with brand

standards.

c. Communicate design concepts and strategies effectively to stakeholders, providing clear rationale and direction.

7. Continuous Improvement:

a. Regularly review and assess the effectiveness of creative strategies,

making necessary adjustments to improve outcomes.

b. Experiment with new design tools, techniques, and formats to keep

Brown Living’s creative output fresh and engaging.

c. Drive innovation in the design process, constantly seeking ways to

improve efficiency, creativity, and impact.

Key Result Areas (KRA):

1. Design Quality & Consistency:

a. Ensure all creative outputs are of high quality, align with brand guidelines, and are delivered on time.

b. Maintain a consistent brand image across all digital and offline platforms.

2. Campaign Effectiveness:

a. Measure the success of marketing campaigns through KPIs such as

engagement rates, click-through rates, and conversion rates.

b. Adjust design strategies based on performance data to optimize future

campaigns.

3. UI/UX Enhancement:

a. Improve website user engagement and experience through regular UX

reviews and design enhancements.

b. Increase conversion rates and reduce bounce rates by implementing

effective UI/UX strategies.

4. Brand Growth & Awareness:

a. Contribute to the growth of Brown Living’s brand awareness and

reputation through impactful design and communication strategies.

b. Ensure a positive and consistent global brand presence across all

marketing channels.

5. Innovation & Experimentation:

a. Continuously explore and implement new design trends, tools, and

technologies to keep the brand’s creative output innovative and ahead of

the curve.

b. Introduce at least two new creative approaches or tools each quarter to

improve campaign effectiveness.

6. Collaboration & Communication:

a. Foster effective collaboration between the design team and other

departments, ensuring clear communication and smooth workflow.

b. Provide timely and constructive feedback to junior designers and external agencies, ensuring high standards are maintained.

Qualifications:

1. Bachelor’s degree in Graphic Design, Visual Communication, or a related field.

2. 3-5 years of experience in creative design, with a strong portfolio showcasing work across various media including 2D, 3D, video, and digital platforms.

3. Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, Sketch, etc.

4. Strong understanding of UI/UX principles and experience in website design and optimization.

5. Excellent communication and collaboration skills.

6. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

7. A keen eye for detail and a passion for sustainability and mindful living.

Join us at Brown Living and be part of a mission-driven company that’s changing the way the world thinks about sustainable consumption.

How to Apply:

Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform

Read More:

1. Website - https://brownliving.in/

2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us

3. Meet the Brown Living Team - https://brownliving.in/pages/our-team

4. Work with Us - https://brownliving.in/pages/work-with-us

5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens

6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping

Roles and Responsibilities

1. Ability to work on diverse backend stack such as Node JS, Java, Express JS
2. Ability to work on diverse frontend stack such as React JS, Angular 6/7/8/9, HTML5, CSS3
3. Ability to deliver quick POC’s using cutting edge technologies.
4. Preparing reports, manuals and other documentation on the status, operation and maintenance of software.
5. Design, develop, and unit test applications in accordance with established standards
6. Developing, refining, and tuning integrations between applications. Analysing and resolving technical and application problems.
7. Ability to debug application.
8. Should have complete knowledge on developing RESTful Services.
9. Should be able to also work in agile development methodology.

Competency Requirements

1. Experience in NodeJS, Java and development using AngularJS / ReactJS
2. Experience in front end frameworks such as Angular.js, React.js, Bootstrap, Foundation etc
3. Experience in client/server application development
4. Knowledge of agile development methodologies
5. Knowledge of unit testing theory
6. Knowledge of AWS cloud
7. Experience in Java, Python and Go will be added advantage

We are looking for a Frontend Developer. As a Frontend Developer, you should be comfortable with Front-end languages, Frameworks, and third-party Libraries. You should also be a team playerwith a a knack for visual design and utility.

Responsibilities:

• Work with development teams and product managers in agile methodology
• Design client-side architecture
• Build the front-end of applications through appealing visual design
• Troubleshoot, debug and upgrade software
• Build features and applications with a mobile responsive design

Requirements:

• Proven experience as a Frontend Developer or similar role.
• Knowledge of multiple front-end languages and libraries (e. g. HTML/ CSS, JavaScript, XML, jQuery).
• Sound Knowledge of ES5 ES6 Javascript Standards
• Knowledge of multiple JavaScript Libraries/frameworks (e. g. React, Angular).
• Knowledge of multiple Global State Management Library (e. g Redux).
• Knowledge of Class-Based Component and Functional Components(Hooks)
• Familiarity with UI/UX design (Mobile Responsive).
• Excellent communication and teamwork skills.

About the role:
We’re looking for a dedicated and efficient professional to join our Digital Marketing (Amazon & Website Marketing teams), and deliver timely results on the projects assigned.
● We work in a consultative manner with clients to deliver better value, rather than just acting as the execution arm. We deliver work that increases value across the entire client operations. This requires us to be proactive and creative in our interactions across all channels.
● The world of eCommerce marketing keeps on changing continually, and staying updated is the only key to stay ahead. To excel here, it is crucial to have curiosity and self-drive to solve new problems. And then, also teach others in the team about it, thereby widening the skill-base within the company.
● We may be a bunch of sharp and intelligent chaps, but it is only through extensive collaboration that we have grown, and remain one of the most capable organizations in eCommerce Marketing. We work hard to grow ourselves and also others around us.

Responsibilities:

Project Execution:
● Design digital campaigns and implement various marketing activities to achieve project goals, for multiple clients at a time
● Assist the Project Owner to provide deliverables to the clients in a timely and efficient manner
● Create and analyze business reports on strategy and campaign performance
● Keep up to date with the latest marketing strategies & technologies, and help in improving existing solution offerings
● Participate in the strategizing process for clients and collaborate with internal teams for efficient execution

Client Assistance:
● Understand the client and their business goals from a holistic perspective
● Prioritize client requirements during project execution and deliver on time with perfection
● Collaborate with the Project Owner and other team members to ensure that everyone is aligned
● Look for opportunities to improve processes, further efficiencies, and make communication more effective

What you'll need?
● Bachelor's degree in any field
● Excellent problem-solving and analytical skills
● Strong interpersonal skills and ability to work independently with little supervision on projects
● Aspiration to learn, grow and develop self as a leader
● Ability to prioritize in a high volume and fast-paced environment
● Highly organized and detail-oriented, with a strong ability to manage several competing tasks simultaneously

Who Should Consider Joining?
● If you like challenges and think from a first principle basis,
● If you are driven to take ownership and get on the driver's seat,
● If you have the aspiration to grow fast in the dynamic environment of a start-up,
● If you are a collaborative team member, who believes in collective success,
● If you are someone who makes objective, fact-based decisions

Who should not consider joining?
● If the role description does not excite you, then you should not join us
● We are a startup and things will move fast. If you are not comfortable in a fast-paced environment, then you should not join us
● If you are not a self-starter who is willing to learn & experiment more, then you should not join us.

What We Offer:
● Limitless growth and learning opportunities
● A collaborative and positive culture — Your colleagues will be as smart, helpful, and driven as you.
● Guidance and mentorship from industry experts and renowned IIT Alumnus
● In house digital marketing training from specialists, hence a digital marketing experience is not mandatory for this profile
● An opportunity to make an impact — Your work will contribute directly to our strategy and clients' growth

Experience: Minimum 1-2 Years

Location: Noida ( Permanent WFH)

Please find the JD :

• Expertise in ServiceNow Administration & Development
• Thorough understanding of ITIL/ITSM processes.
• Strong understanding of ServiceNow development platform including but not limited to ITSM, CMDB, change management, Problem management, custom development, etc.
• Ability to work on Servicenow enhancement requests in Jira.
• Manages and resolves incidents against ServiceNow applications
• Manages Instance Security, User/Group Access/Access Control Lists
• Performs routine maintenance to include performance monitoring and error identification/ remediation 
• Leads ServiceNow upgrade planning and execution
• Schedules and verifies instance clones
• Manages Update Set creation and migration
• Minimum 1-3 years of experience in ServiceNow configuration and administration.
• Provide Level 2 support on ServiceNow platform for users
• Strong working knowledge of ServiceNow components such as Service Catalog, Change Management, workflow management, orchestration, Cloud provisioning, etc.
• Perform core configuration tasks such as Add users, group, create workflow activities, configure alerts and notifications View, perform instance branding and customization, Monitor health, usage, and overall compliance of the application
• Experience in Platform Upgrades will be an added advantages
• Knowledge of scripting  ( JAVA ) and APIs would be desired