Digital Marketer

at IRIS BUSINESS SERVICES LIMITED

DP
Posted by Anuradha RK
icon
Remote only
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4 - 6 yrs
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₹3L - ₹8L / yr
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Full time
Skills
Digital Marketing
Google Analytics
Google Adwords
Web Analytics
Facebook Marketing
Search Engine Optimization (SEO)
We are looking for experienced digital marketing managers.

About us:

IRIS Business Services Limited is India's only SaaS listed company offering regulatory reporting solutions globally. We are hiring for the position of Digital Marketing Manager for our SaaS product IRIS CARBON which is used globally by around 5000 enterprises across 26 countries. 
 

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • End to end execution of marketing plan and the marketing operational activities to achieve marketing goals

Requirements

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Hands-on experience working with marketing automation tools such as Zoho.
  • Team management capabilities and work extremely well with colleagues and also stakeholders across different products and geos. 
Read more

About IRIS BUSINESS SERVICES LIMITED

Leading global provider of structured data solutions that help entities create, collect & consume business & financial data.
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