Digital Marketer

at IRIS BUSINESS SERVICES LIMITED

Posted by Anuradha RK

Remote only

4 - 6 yrs

₹3L - ₹8L / yr

Full time

Skills

Digital Marketing

Google Analytics

Google Adwords

Web Analytics

Facebook Marketing

Search Engine Optimization (SEO)

We are looking for experienced digital marketing managers.

About us:

IRIS Business Services Limited is India's only SaaS listed company offering regulatory reporting solutions globally. We are hiring for the position of Digital Marketing Manager for our SaaS product IRIS CARBON which is used globally by around 5000 enterprises across 26 countries.

Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
End to end execution of marketing plan and the marketing operational activities to achieve marketing goals

Requirements

BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Hands-on experience working with marketing automation tools such as Zoho.
Team management capabilities and work extremely well with colleagues and also stakeholders across different products and geos.

About IRIS BUSINESS SERVICES LIMITED

Leading global provider of structured data solutions that help entities create, collect & consume business & financial data.

Founded

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