Digital Marketer

Job Title: Assistant Manager – Merchandiser

Department: Sales & Marketing

Location: Goa

Reports To: Plant Head/Director Sales & Marketing

Role Summary:

The Assistant Manager – Merchandiser will be responsible for handling customer accounts, coordinating between clients and the production team, ensuring timely order execution, product development, and maintaining high service levels for key buyers. The role demands a proactive, detail-oriented individual with strong communication and negotiation skills, preferably with experience in narrow fabric or elastic tape manufacturing.

Key Responsibilities:

Product Development:

• Collaborate with the design and R&D teams to develop new elastic products and solutions.

• Evaluate and select suitable materials and manufacturing processes for elastic sample/production.

• Analyse the customer’s sample to R &D department for costing & development.

• Oversee the testing, and refinement of elastic products.

• Follow up timely for order & sample.

Sample Coordination: Manage the end-to-end sample development process, from initial concept to final product sample. Ensure samples are produced in a timely and cost-effective manner.

Material Sourcing: Co-ordinate with the sourcing team to identify and select appropriate materials for sample production. Consider cost, availability, and quality.

Quality Control: Conduct thorough quality checks on samples to ensure they meet design specifications and quality standards. Address any issues or discrepancies promptly.

Cost Management: Monitor and control sample development costs to stay within budget constraints. Look for cost-saving opportunities without compromising quality.

Timeline Management: Create and manage sample development schedules, ensuring that samples are delivered on time to meet production deadlines.

Team Collaboration: Work closely with designer, lab, HOD and production teams to translate design concepts into tangible samples. Facilitate effective communication among cross-functional teams.

Documentation: Maintain accurate records and documentation related to sample development, including specifications, costs, artwork information, technical details etc.

Problem-Solving: Identify and resolve issues that may arise during sample development, such as sample delays, material shortages, or quality concerns.

Bulk Production: Before start bulk production, review all parameters, colour, quality etc. Address any issues or discrepancies promptly.

MPLS system: Follow MPLS system for HBI, related to order & lab dips.

Cross-Functional Collaboration: Collaborate closely with various teams, including manufacturing (PPC department), sales, and logistics.

Customer: Handling individual customers, related to new enquiries, sample development, order execution, costing, customer complaint etc.

Key Skills & Competencies:

·      Excellent communication and presentation skills.

·      Strong coordination and follow-up abilities.

·      Sound understanding of textile materials, trims, and manufacturing processes.

·      Proficiency in MS Office (Excel, Word, PowerPoint).

·      Ability to handle multiple orders and priorities efficiently.

Education Qualification:

·      Graduate / Postgraduate in Textile Engineering, Fashion Technology, or related field.

·      4–6 years of relevant experience in merchandising, preferably in elastic tapes, narrow fabrics, or garment accessories manufacturing.

·      Experience in handling domestic or export clients is desirable.

Job Title: Golang Developer

Location: Kolkata

Job Type: Full-time

Working Days: 5 Days (Rotational off)

About the Role:

We are seeking a skilled Golang Developer with experience in Golang, Node.js, WebSocket

communication, and API development. In this role, you will work closely with our development

team to design, develop, and maintain high-performance backend systems and real-time

applications.

Key Responsibilities:

 Design, build, and maintain efficient, reusable, and reliable Golang code.

 Develop scalable APIs and microservices.

 Integrate and build real-time communication using WebSocket protocols.

 Collaborate with frontend developers and other team members to establish objectives

and design more functional, cohesive systems.

 Write clean, maintainable, and well-documented code.

 Optimize applications for maximum performance, scalability, and security.

 Participate in code reviews, contribute to team knowledge, and continuously improve

development processes.

 Troubleshoot, debug, and upgrade existing systems.

 Occasionally work with Node.js services and modules when needed.

Required Skills and Qualifications:

 Min 3+ years of experience in backend development with Golang.

 Solid understanding of Node.js and JavaScript/TypeScript.

 Hands-on experience with WebSocket integration and real-time applications.

 Strong knowledge of RESTful APIs, API design principles, and API documentation. Experience with relational and NoSQL databases (e.g., MySQL, PostgreSQL, MongoDB).

 Good understanding of concurrent programming and microservices architecture.

 Familiarity with cloud platforms (AWS, GCP, Azure) is a plus.

 Knowledge of containerization tools like Docker and Kubernetes is a plus.

 Strong problem-solving skills, attention to detail, and a proactive attitude.

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Job title: Content Writing-Head

Work Location: Gurgaon

Reports to: CEO 

Role Overview:

As The Head of Content Writing, you will play a pivotal role in shaping and executing our content strategy. This position requires a seasoned content professional with a strong editorial background, exceptional leadership skills, and a passion for creating high-impact content. The ideal candidate will lead a team of content writers and collaborate with cross-functional teams to deliver content that engages, educates, and inspires our target audience.

Roles and Responsibilities:

1. Develop and lead the content strategy, ensuring alignment with the company's brand, goals, and target audience.

2. Manage and mentor a team of content writers, setting clear expectations, providing feedback, and fostering a culture of creativity and excellence.

3. Ensure all content produced is of high quality, adheres to brand guidelines, and aligns with the company's messaging and tone.

4. Lead the creation of various types of content, including blog posts, articles, whitepapers, eBooks, and more, ensuring they meet the standards for accuracy, clarity, and creativity.

5. Work closely with other departments, including marketing, design, and product, to gather insights and ensure content aligns with overall business objectives and strategies.

6. Collaborate with the SEO team to incorporate best practices into content creation, improving search engine visibility and driving organic traffic.

7. Use analytics tools to measure the performance of content, providing insights and recommendations for continuous improvement.

8. Keep abreast of industry trends, content marketing best practices, and emerging technologies to ensure our content remains relevant and competitive.

Education and/or Work Experience Requirements:

• Bachelor's degree in English, Journalism, Communications, or a related field. Master's degree is a plus.

• 7+ years of experience in content writing, with a focus on leadership roles.

• Proven track record of developing and executing successful content strategies.

• Strong editorial skills with a keen eye for detail and storytelling.

• Excellent leadership and team management skills.

• Ability to collaborate effectively with cross-functional teams.

• Familiarity with SEO best practices and content optimization.

• Outstanding written and verbal communication skills.

Job responsibilities:

. As Area Sales Manager working under the FMCG segment, an ideal candidate must perform the following responsibilities:

. Approaching potential leads and close them within a stipulated time frame.

. Create exclusive distributors and business associates for the company towards business growth.

. Looking after the entire business growth of the exclusive distributor and business associates.

. Keep abreast with stock report, Inventory, Product order, Re-order etc.

. Perform other sales, marketing and promotion related activities as and when instructed by the company .

. Finding and developing new markets and company.

. Training personnel and helping team members in developing their skills.

Requirements:

.Bachelor’s degree in business, marketing or related field.

. 5-7 yrs of experience in sales, marketing or related field.

. Strong communication skills.

.Ability to manage complex projects and multi-tasks.

. Excellent organizational skills.

. Proficient in MS-Office and Outlook.

• Implementing Environment solutions for projects in a dynamic corporate environment
• Communicating and collaborating with project and technical teams on Environment requirements, delivery and support
• Delivering and Maintaining Environment Management Plans, Bookings, Access Details and Schedules for Projects
• Working with Environment Team on Technical Environment Delivery Solutions
• Troubleshooting, managing and tracking Environment Incidents & Service Requests in conjunction with technical teams and external partners via the service management tool
• Leadership support in the North Sydney office
• Mentoring, guiding and leading other team
• Creation of new test environments
• Provisioning infrastructure and platform

• Test data provisioning (privatization, traceability, ETL, segregation)
• Endpoint integration
• Monitoring the test environment
• Updating/deleting outdated test-environments and their details
• Investigation of test environment issues and at times, co- ordination till its resolution

We are looking for a Node.js Developer responsible for managing the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.

Must-have skills for Node.js developers are:

• Socket.io - For chat applications
• Databases - MySQL and MongoDB
• AWS - Basic Knowledge
• Experience with Git and GitHub
• Ability to write tests
• Experience in your niche
• Efficiency in writing code