
+ About Us
At Pathfinder we identify with the need to build Strategy for Innovative Ventures in a ‘Digital Native’ manner. Our frameworks provide holistic guidance to startups navigating the challenging 0-1 terrain. We imbibe the adage – Strategy is what you see & not what you say, and transforming our frameworks into intuitive playbooks is the act at the end of the play.
+ Role Overview
We are looking for a highly motivated and detail-oriented specialist to join our team as a Venture Analyst. In this role, you will work with innovative ventures and play a pivotal role in our advisory team to build compelling cases that foster strategic initiatives. You will conduct client interviews, develop case wireframes, and structure work to represent strategic paths. The ideal candidate should possess the following capabilities – critical thinking, logical reasoning, and a keen business acumen.
+ Key Responsibilities
- Proficient in framing questions for RFIs: Skilled in identifying critical data requirements and crafting precise & insightful questions to gather essential information from clients through Requests for Information (RFIs)
- Process Documentation: Develop and record systematic methodologies for analysing business cases to ensure consistency across projects
- Team Collaboration: Foster a collaborative environment across teams to develop effective solutions to engagement pain points that improve client satisfaction and retention
- Report Presentation: Collaborate with clients and internal stakeholders to understand their requirements and present your findings. Engage with both parties to ensure their needs are met and effectively communicate your work
+ Qualifications
Education: ·Master’s degree in Business Administration, Finance, Economics, Statistics or a related field
Experience: 2-4 years of experience as a business analyst role within a start-up or management consulting firm
Skills & Capabilities:
- Understanding of business and innovation concepts
- Good knowledge of representing qualitative and quantitative info sets
- Proficiency in data visualization tools and software (e.g., MS Office, Tableau)
- Excellent report writing and presentation skills
- Familiarity with financial analysis and projections
+ Attributes
- Entrepreneurial mind-set with a passion for start-ups
- Ability to thrive in a fast-paced, dynamic environment
- High level of professionalism and integrity.
+ Why Join Us?
- Impact: Create industry-first propositions that propel start-ups towards exponential growth.
- Growth: Opportunities for professional development and career advancement.
- Culture: Be part of a collaborative and supportive team that values innovation and creativity.
- Compensation: Competitive salary and benefits package.

About Path-Finder
About
At Pathfinder we identify with the need to build Strategy for Innovative Ventures in a ‘Digital Native’ manner. Our frameworks provide holistic guidance to startups navigating the challenging 0-1 terrain. We imbibe the adage – Strategy is what you see & not what you say, and transforming our frameworks into intuitive playbooks is the act at the end of the play.
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About Us - https://www.sibinfotech.com/
SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.
Exciting Opportunity for Senior PPC Specialist
We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.
Key Responsibilities:
- You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
- Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
- Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
- Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
- Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Requirements
- Any Graduate degree from recognized college.
- 2-6 years of experience in the digital marketing landscape.
- Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
- Must have experience managing big ad budgets and getting ROI.
- Google Ads Certification or equivalent professional certification is preferred.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
- Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
- Ability to multitask and prioritize tasks effectively in a fast-paced environment.
- Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.
Position: Business Development Manager
Shift Timing: 10 AM to 7 PM - Monday to Saturday (Remote)
Company: JNJ Technologies & Services LLP - http://jnjservices.co.in/
Location: Vijayawada, Andra Pradesh
Language: English
Salary: 5 LPA to 7.20 LPA
We are looking for a motivated and ambitious Business Development Manager to
expand our clientele. You will be responsible for applying different sales strategies and
work with dedication to increase sales. Your ultimate goal will be to drive sustainable
financial growth by boosting sales and maintaining strong client relationships.
Requirements:
• Bachelor’s degree in business, marketing or related field.
• 4 - 8 Years of Experience in sales, marketing or related field.
• Strong communication skills and IT fluency.
• Ability to manage complex projects and multi-task.
• Excellent organizational skills.
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Word, Excel, Outlook, and PowerPoint.
• Comfortable using a computer for various tasks.
Responsibilities:
• Develop a growth strategy focused both on financial gain and customer
satisfaction
• The responsibilities of a Sales Manager Own recruiting, objectives setting,
coaching and performance monitoring of sales representatives.
• Prepare sales contracts ensuring adherence to law-established rules and
guidelines
• Keep records of sales, revenue, invoices etc.
• Provide trustworthy feedback and after-sales support
Role - Sr. Executive - Paid Social, India (Gurgaon, Bangalore,
Mumbai)
Overview of job -
Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Executive – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.
What you’ll bring:
● You are proficient in English
● You have 2+ year experience of planning and managing Social campaigns
● You have a high-level knowledge of Paid social platforms
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft Excel and Google Sheets
What we need from you
- You will bring very strong consulting skills, are customer focused and know how to navigate through tough project situations
- You are highly motivated, creative in your approach to technical problems and love all things about Data!
- You spend a significant amount of time to keep your technical skills updated and are constantly looking for the next big data challenge
- You will be a key contributor to our growth and our customer’s success
- You will bring both broad and deep knowledge in Efficient Java (JSP, Servlet) Developer and going forward build the ability to architect a solution by mapping a customer business challenges
- You are resourceful and confident under pressure
- Willingness to travel as needed to customer sites
Competencies:
- Relevant experience on using tools like JSP, Servlet for web applications
- MVC frame works - Struts or Spring
- Web services- SOAP and REST WebLogic, Hibernate
- Middleware technologies MQ OSB.
- Web/App Servers: Tomcat or WebLogic or JBoss
- Experience using Angular, Micro Services using Spring, jersey, Swagger
- Good knowledge of Backend and Front-end technologies
- Good knowledge of Core Java, J2EE, Ajax, Spring, Java Script, jQuery, HTML
- Good knowledge of any RDBMS database like SQL Server, Oracle, MySQL & Cluster set-up, performance benchmarking, client-side API evaluation, knowledge of various deployment strategies
- Strong knowledge with Core JAVA concepts – Exception handling, Multi-threading, Collection, String, OOPS etc…
- Advanced understanding of Windows and Linux based operating systems
- Mainly 3-4 months hands on with reverse engineering and old legacy solutions to new modern applications
- Working knowledge using REST, HTTP, TCP, SCTP protocols
- Hands-on with JAVA frameworks such as – Thread Pool Executor, Object Pooling, Logging (Log4j preferred), XML/JSON handling
Education Criteria:
- Preferred BE degree in CS, E&C, E&E
- Proficient being a J2EE Developer (courses or project done) and data analytics skills
- Flexible to work on any projects assigned
Note: Terms & Conditions
- This opportunity will be work from office

• Proficiency in C# • Experience using .NET Core and .NET framework 4.5+ an added advantage • Experience in developing ASP.NET Core MVC applications • Should be familiar with using APIs (REST/SOAP).
• Senior knowledge of ADO.NET
• Proficient knowledge of MSSQL
• Database design including indexes and data integrity
• implementing enterprise application patterns
• Understanding of HTML, JS, and CSS
• Should Test and Debug various .NET Applications.
• Should have troubleshooting Skills.
• Strong communication skills. Roles & Responsibilities
• We are looking for an ASP.NET MVC developer that will be able to develop and support existing applications.
• The main scope of work will include everything from back-end to client-side code, using optimal and efficient technologies, frameworks, and patterns.
• Your primary responsibilities will be to design and develop these applications. Therefore, its essential that you are skilled at problem-solving, solution design, and high-quality coding.
Job Description:
We need highly self -motivated individuals who believe in pushing boundaries and are constantly looking to achieve more. The key aspects involve:
1. Drive efforts to meet the current business development revenue and define requirements to support longer term revenue and margin growth.
2. Implements systematic processes for business development that includes a comprehensive view of the possible options that could be pursued, a uniform evaluation/scoring methodology to compare the alternatives, prioritisation of the options and implementation plans for the activities that will be engaged in.
3. Serves as a critical resource in working with IT, Customer Service and other teams to ensure harmony and explore new sources of revenue.
4. Nurturing lead throughout the sales cycle with the ultimate aim of converting the lead along with helping the lead identify value of the platform.
Additional skills:
5. Should have strong communication skills and excellent in drafting emails and attending calls. Ability to make presentations would be a plus.
6. Preferably has some SaaS sales experience or has experience in selling IT services.
7. Should have a solution oriented and consultative approach rather than running behind pushy sales.
8. Should be a pure team player and should be willing to grow together with the company and the team as one.
9. Should be comfortable giving online demos and presentations and if required, occasionally also visit potential clients offices for demos.
10. Should be flexible with work hours and should be open to talking to international customers.
11. Highly self motivated and energetic individuals, full of positive energy.


