Senior Manager - Research for a Strategy Consulting Firm

A Market Research Manager in the education sector leads data collection and analysis regarding student demographics, program demand, and competitor positioning. They guide academic program development, enrollment growth, and institutional marketing strategies by turning complex educational data into clear action plans.

Key Responsibilities

• Student & Market Analysis: Study enrollment trends, student behaviour, and shifting demands for online, hybrid, or traditional degree programs.
• Competitor Intelligence: Track competitor institutions, tuition pricing models, course offerings, and scholarship incentives.
• Research Design: Build and run qualitative and quantitative studies, including student surveys, focus groups, and alumni feedback loops.
• Data Reporting: Create visual dashboards, reports, and presentations for academic boards, marketing teams, and university leadership.
• Strategic Advising: Guide program development teams on launch viability and optimal target demographics for new courses or certifications.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Statistics, Economics, Business Analytics, or a related field; master’s or MBA preferred.
• Experience: 4 to 6+ years in market research, with prior exposure to the education, EdTech, or non-profit sector.
• Technical Skills: Proficiency in survey tools (Qualtrics, SurveyMonkey) and data analysis software (SPSS, R, Python, or Excel).
• Soft Skills: Strong verbal communication, stakeholder management, and the ability to explain statistics to non-technical academic leaders.

Job Overview 

We are looking for a proactive and detail-oriented Marketing Research Intern to support ongoing marketing and research initiatives. The role primarily involves assisting the marketing team with recurring research tasks, gathering insights from various digital platforms, and contributing to marketing operations through structured data collection and analysis. 

Since marketing needs evolve frequently, the intern will be expected to work on a variety of research and operational tasks that may change over time. 

Key Responsibilities 

• Conduct social listening across platforms to identify trends, discussions, and relevant industry insights. 
• Perform SEO-related submissions including directory listings, business listings, and other off-page SEO activities. 
• Assist in content research, gathering information, references, and data to support marketing materials and blog posts. 
• Research blog topics and content ideas aligned with current industry trends and audience interests. 
• Support the team with market and competitor research to identify opportunities and insights. 
• Assist with event research, including identifying relevant industry events, webinars, conferences, or speaking opportunities. 
• Compile research findings and maintain organized documentation or reports as required. 

Requirements 

• Strong research and analytical skills. 
• Ability to gather information from multiple online sources efficiently. 
• Good attention to detail and organization skills. 
• Basic understanding of digital marketing, SEO, or content marketing is a plus. 
• Strong written communication and documentation skills. 
• Ability to work independently and complete assigned tasks within deadlines. 

What You’ll Gain 

• Practical exposure to marketing research and digital marketing workflows. 
• Hands-on experience with SEO, social listening, and content strategy. 
• Opportunity to work on diverse research tasks across marketing initiatives. 
• Hands-on experience in digital marketing and brand promotion. 
• Exposure to campaign planning, content creation, and analytics. 
• Mentorship from experienced marketing professionals. 
• Completion Certificate upon successful completion. 
• Letter of Recommendation based on performance. 

Internship Details 

• Duration: 3 months 
• Location: Remote (Work from Home) 
• Perks: Completion Certificate + Letter of Recommendation