Senior Manager - Research for a Strategy Consulting Firm

A Market Research Manager in the education sector leads data collection and analysis regarding student demographics, program demand, and competitor positioning. They guide academic program development, enrollment growth, and institutional marketing strategies by turning complex educational data into clear action plans.

Key Responsibilities

• Student & Market Analysis: Study enrollment trends, student behaviour, and shifting demands for online, hybrid, or traditional degree programs.
• Competitor Intelligence: Track competitor institutions, tuition pricing models, course offerings, and scholarship incentives.
• Research Design: Build and run qualitative and quantitative studies, including student surveys, focus groups, and alumni feedback loops.
• Data Reporting: Create visual dashboards, reports, and presentations for academic boards, marketing teams, and university leadership.
• Strategic Advising: Guide program development teams on launch viability and optimal target demographics for new courses or certifications.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Statistics, Economics, Business Analytics, or a related field; master’s or MBA preferred.
• Experience: 4 to 6+ years in market research, with prior exposure to the education, EdTech, or non-profit sector.
• Technical Skills: Proficiency in survey tools (Qualtrics, SurveyMonkey) and data analysis software (SPSS, R, Python, or Excel).
• Soft Skills: Strong verbal communication, stakeholder management, and the ability to explain statistics to non-technical academic leaders.

What we are looking for

8+ years of experience in consumer insights, market research, strategy consulting, social intelligence, cultural insights, or a related research environment.

 Experience independently owning custom research projects—from ambiguous brief through analysis,

synthesis, recommendation, and client presentation.

 Strong qualitative and quantitative reasoning. You can work with both nuance and numbers without

overstating what the data proves.

 Exceptional PowerPoint or Google Slides craft: storyline, executive writing, information hierarchy, charts, visual examples, and disciplined editing.

 A portfolio of client-ready research decks or case studies that demonstrates synthesis and

storytelling—not merely attractive slide design.

 Confident client presence and clear spoken communication, including experience presenting to senior

stakeholders and navigating difficult questions.

 Hands-on fluency with modern AI tools for research and creative production. You know how to

prompt, critique, verify, refine, and combine outputs into work that does not feel machine-generated.

 High ownership, speed, curiosity, and composure in a startup where priorities can move quickly and

important projects can arrive with short timelines.

You will stand out if you have

 Experience in beauty, personal care, food and beverage, nutrition, home care, or another consumer category.

 Agency-side experience managing multiple clients and deadlines without sacrificing quality.

 Experience with social/video intelligence, digital ethnography, online communities, search, reviews, or

creator/influencer data.

 A strong visual instinct and comfort using image-generation or design-assistance tools to make

abstract insights tangible.

 Experience leading or mentoring researchers, even if you have not formally managed a large team.

Job Overview 

We are looking for a proactive and detail-oriented Marketing Research Intern to support ongoing marketing and research initiatives. The role primarily involves assisting the marketing team with recurring research tasks, gathering insights from various digital platforms, and contributing to marketing operations through structured data collection and analysis. 

Since marketing needs evolve frequently, the intern will be expected to work on a variety of research and operational tasks that may change over time. 

Key Responsibilities 

• Conduct social listening across platforms to identify trends, discussions, and relevant industry insights. 
• Perform SEO-related submissions including directory listings, business listings, and other off-page SEO activities. 
• Assist in content research, gathering information, references, and data to support marketing materials and blog posts. 
• Research blog topics and content ideas aligned with current industry trends and audience interests. 
• Support the team with market and competitor research to identify opportunities and insights. 
• Assist with event research, including identifying relevant industry events, webinars, conferences, or speaking opportunities. 
• Compile research findings and maintain organized documentation or reports as required. 

Requirements 

• Strong research and analytical skills. 
• Ability to gather information from multiple online sources efficiently. 
• Good attention to detail and organization skills. 
• Basic understanding of digital marketing, SEO, or content marketing is a plus. 
• Strong written communication and documentation skills. 
• Ability to work independently and complete assigned tasks within deadlines. 

What You’ll Gain 

• Practical exposure to marketing research and digital marketing workflows. 
• Hands-on experience with SEO, social listening, and content strategy. 
• Opportunity to work on diverse research tasks across marketing initiatives. 
• Hands-on experience in digital marketing and brand promotion. 
• Exposure to campaign planning, content creation, and analytics. 
• Mentorship from experienced marketing professionals. 
• Completion Certificate upon successful completion. 
• Letter of Recommendation based on performance. 

Internship Details 

• Duration: 3 months 
• Location: Remote (Work from Home) 
• Perks: Completion Certificate + Letter of Recommendation