Survey Analytics

About Company

Our client works in the area of skilling and livelihoods for underserved youth. It is a pioneering program with a strong PPP model, an agency-led

approach to livelihoods and a vision of socio-economic transformation. The NGO runs through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together toward changing lives.

Responsibilities

● Design and execution of research into the impact of an agency-led approach to livelihoods.

● Design and execution of the appropriate baseline surveys in communities.

● Gaining an in-depth understanding of the impact of the NGO program at the community level.

● Identification of research partners as required.

● Building tools and systems for monitoring and evaluation of the Lighthouse program and guiding the work of the data & reporting team.

● Data quality audits for program-specific data across the organization.

Requirements

● Master’s degree in statistics or economics with a specialization in statistical methods, or social sciences with training in qualitative and quantitative research methods.

● Minimum 5 years of work experience in the social sector/ corporate sector.

● Critical thinking

● Analytical ability

● Result orientation

● Excellent written and oral communication in Hindi and English (Knowledge of Marathi

will be an added advantage)

● Creativity

About the Company:
Our client is an Entertainment Network that owns 73 frequencies and is an advertising partner for another 3, across 63 cities, making it India's largest private FM radio broadcaster. With the highest listenership across the country and a track record of developing innovative content, it has been expanding and retaining its audiences and advertisers through the years.

Purpose

We are working hard to be the world's most loved skill-learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

Performance Marketer

About the role

● Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.

● Experiment and test campaigns. You’ll design and execute testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.

● Analyse, assess performance and iterate. You’ll analyse performance results and make recommendations for decisions across spending, targeting, bidding, creative, landing pages, and more.

● Partner and collaborate cross-functionally. You are highly collaborative in your approach and work closely with your counterparts across design, engineering, growth, and product.

● Be a leader in your craft. You’ll stay abreast of industry best practices, channels, and strategies, and identify new growth opportunities.

● As the senior member of the Marketing and Growth team, you'll be expected to set up

repeatable processes and help us scale the function as we grow.

● Problem solves some of the best consumer marketing problems on a global scale

What are we looking for?

● 5+ years working in the marketing or growth function, preferably in a startup.

● Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.

● Hands-on experience in Google AdWords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.

● Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web-based marketing (we use apps mostly for engagement, and most of us customers convert on the web - both desktop & web)

● You are a self-starter and can make decisions on your feet with minimal supervision, and end-to-end ownership to drive outcomes.

● You possess deep customer empathy and love getting your hands dirty with data

● We are location agnostic, but in the same time zone (India). We have a small garden office @Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.

What you’ll be doing:

LiteStore is seeking a dynamic and driven Management Trainee to join our passionate team. This role offers a unique opportunity to work closely with the company's founders, contributing to the strategic initiatives that drive LiteStore's growth and success. As a Management Intern, you will gain invaluable insights into the world of innovative retail, D2C brands, digital-to-physical brand transitions, and building strategic initiatives.

Responsibilities:

1. Collaborate directly with LiteStore's Strategic Initiatives Team to support their day-to-day activities and strategic priorities.
2. Conduct in-depth research and analysis on market trends, competitor landscape, and potential growth opportunities to inform decision-making.
3. Assist in preparing and refining presentations, reports, and documentation for internal and external stakeholders.
4. Participate in brainstorming sessions, idea generation, and strategic planning discussions.
5. Help coordinate and manage special projects, events, and initiatives that align with LiteStore's vision and goals.
6. Liaise with cross-functional teams, including Projects, Operations, Finance and Business Development, to drive efficient and effective execution of key projects.
7. Provide administrative support, including calendar management, scheduling meetings, and handling communication on behalf of the Team.
8. Maintain confidentiality and professionalism while handling sensitive information and high-level interactions.

Qualifications:

• Currently pursuing a Bachelor's or Master's degree in Engineering, Business Administration, Entrepreneurship, Marketing, or a related field.
• Strong passion for entrepreneurship, retail innovation, and the startup ecosystem.
• Excellent research, analytical, and problem-solving skills.
• Exceptional written and verbal communication abilities.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Highly organized with a keen eye for detail and the ability to manage multiple tasks simultaneously.
• Self-motivated, proactive, and able to work independently as well as collaboratively in a fast-paced environment.
• Professional demeanor, strong interpersonal skills, and the ability to interact with individuals at all levels.
• Prior internship experience in a startup, entrepreneurship, or business-related role is a plus.

• Prepare findings and update databases to include newfound information, and create a summary of that analysis to pass on to the project manager.
• Assist other researchers with various tasks, including data entry, sample care and storage, field research etc.
• Create research summaries in multiple formats, including spreadsheets, PowerPoint presentations, and written summaries.
• Recruit the participants and assist and complete the project surveys on their behalf.
• Perform internet searches to gather relevant information, and record any findings 

We are looking for an ambitious and energetic Research and Market Entry Strategist to help us expand our clientele. You will be the front of the company and will have the dedication to create and apply an effective sales strategy.

The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

Responsibilities:

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Promote the company’s products/services addressing or predicting clients’ objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Develop entry level staff into valuable salespeople 

Behavior Labs team:

The Behavior Labs team sits at the centre of the company and curates the Mia coach, that produces the content and insights to bring about behavior change. It pushes out to enterprise users, insights about expected performance behavior during a business period. It enables enterprises to influence the behaviors of sales personnel from encouraging early starts to push for lightning finishes. It guides enterprises on how to monitor and manage the behavioural journey that would lead to positive outcomes. Thousands of sales and customer service personnel across the globe are influenced and nudged towards behavior change that results in better performance outcomes.

The behavior lab has two key tasks – use the latest thinking in the space of BE and employee performance to enable specific user groups performance and developing a holistic understanding of the user and mining those insights to consistently fine tune the product. This team contributes towards the development of the digital design interface through which users view the nudge. The team also prepares behavioral analytics decks for clients on a regular basis.

We are looking for a new age candidate for the position of a Behavioral Researcher to work in an environment that is in the frontier of using human behavioural understanding and technology to influence behavior change amongst enterprise workers.

Key responsibilities will include:

• Generating insights about behavior from a range of data sources; developing testable propositions
• Conducting original research (e.g. small-scale experiments; feasibility studies to test interventions, qualitative research); analysing quantitative and qualitative data. Understand the trade-offs between different research methods (i.e. quant vs qual, survey vs experiment, A/B tests etc.).
• Action the use of behavioral science concepts into the development of the nudge engine. Keep a continuous watch on new developments in the BE field to adopt and apply into product design.
• Use behavioural science to create contextual information, communication ideas that can influence action amongst user groups and drive them towards a behavioural journey.
• Be intellectually curious and open to innovation but maintain objectivity to ensure that the focus remains on the scientific foundation in which the product is built.
• Good communication and influencing skills, both verbal and written, for a product development & customer facing audience. Specifically, the ability to communicate to these audiences in industry language.
• This role requires a person with curiosity and a passion for inquiry, comfort with ambiguity, and an entrepreneurial/learning mindset. Self-motivated and flexible, this person will be adept at both creative and analytical thinking.
• This is a highly collaborative role which requires the ability to work across the organisation’s product & design teams to develop appropriate ways to bridge the intention – action gap amongst users.