Market Expansion Associate

We are looking for Product Marketing specialist who have the exp in end-to-end App Marketing.

Good Communication skills

Who can join on immediate basis

About Us

We are a company where the ‘HOW’ of building software is just as important as the ‘WHAT’. Embracing Software Craftsmanship values and eXtreme Programming Practices, we create well-crafted products for our clients. We partner with large organizations to help modernize their legacy code bases and work with startups to launch MVPs, scale or as extensions of their team to efficiently operationalize their ideas. We love to work with folks who are passionate about creating exceptional software, are continuous learners, and are painstakingly fussy about quality. 🚀

Location: Remote

Our Core Values

· Quality with Pragmatism: We aim for excellence with a focus on practical solutions.

· Extreme Ownership: We own our work and its outcomes fully.

· Proactive Collaboration: Teamwork elevates us all.

· Pursuit of Mastery: Continuous growth drives us.

· Effective Feedback: Honest, constructive feedback fosters improvement.

· Client Success: Our clients’ success is our success.

Experience Level

This role is ideal for engineers with 7+ years of hands-on software development experience, particularly in Ruby on Rails at scale.

Role Overview

If you’re a Software Craftsperson who takes pride in clean, test-driven code and believes in Extreme Programming principles, we’d love to meet you. At Incubyte, we’re a DevOps organization where developers own the entire release cycle, meaning you’ll get hands-on experience across programming, cloud infrastructure, client communication, and everything in between. Ready to level up your craft and join a team that’s as quality-obsessed as you are? Read on!

What You'll Do 

• Write Tests First: Start by writing tests to ensure code quality 
• Clean Code: Produce self-explanatory, clean code with predictable results 
• Frequent Releases: Make frequent, small releases 
• Pair Programming: Work in pairs for better results 
• Peer Reviews: Conduct peer code reviews for continuous improvement 
• Product Team: Collaborate in a product team to build and rapidly roll out new features and fixes 
• Full Stack Ownership: Handle everything from the front end to the back end, including infrastructure and DevOps pipelines 
• Never Stop Learning: Commit to continuous learning and improvement  

What We're Looking For

• Expertise in Ruby on Rails, Test Driven Development, React, React.js or JavaScript, and TypeScript 
• Strong skills in object-oriented programming, data structures, algorithms, and software engineering methodologies 
• Ability to design and develop web architecture and optimize existing infrastructure 
• Experience working in Agile and eXtreme Programming methodologies within a continuous deployment environment 
• Interest in mastering technologies like web server ecosystems, relational DBMS, TDD, CI/CD tools 
• Knowledge of server configuration and deployment infrastructure 
• Experience using source control, bug tracking systems, writing user stories, and technical documentation  

What We Offer 

• Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.  
• Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk. 
• Cutting-Edge Projects: Work on exciting projects with the latest AI technologies   
• Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance. 
• Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind. 
• And More: Extra perks to support your well-being and professional growth

Work Environment 

• Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards our customers recognize us by. With asynchronous tools and push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results.
• Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered.
• Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team.

Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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About Upthrust

Upthrust is a B2B SaaS marketing agency driving growth through data-driven strategies and innovative marketing solutions for SaaS companies via PPC, Paid Social, and growth hacking.

The opportunity

Before you read another word, take a quick peek at who we are:

https://bit.ly/4igeveS

Own end-to-end Google Ads campaigns, from strategy to optimization, while aligning with LinkedIn and web teams to crush client goals.

Key Responsibilities:

Campaign Strategy & Execution

• Build/search/display/video campaigns from scratch.
• Audit accounts to find wasted spend and hidden opportunities.
• Implement conversion tracking, keyword research, and audience targeting tailored for B2B tech.

Performance Tuning

• Weekly bid adjustments, budget reallocations, and negative keyword scrubs.
• Set up real-time alerts to flag CTR drops or budget overages.
• A/B test ads, landing pages, and bidding strategies relentlessly.

Client Collaboration

• Present results that make CFOs nod (not snooze).
• Partner with LinkedIn specialists to unify cross-platform messaging.
• Document processes so your wins scale beyond your inbox.

Must-Haves

• 2-3 years in an agency managing Google Ads (B2B SaaS experience required).
• Certified in Google Ads (Search, Display, Video).
• Proven skill in scaling budgets from $10k–$100k+/month.
• Obsessive data literacy—you turn spreadsheets into strategy.

Nice to Have

• GA4 and Looker Studio fluency.
• Basic LinkedIn Ads or marketing automation know-how.
• Experience with automated bidding scripts.

Why Upthrust?

• Own campaigns without micromanagement.
• Work directly with founders (ex-Adani, Bank of America, IIT, ISB).
• Hybrid setup + health insurance + growth track.

Apply If

You’ve ever canceled plans to tweak a campaign.

No fluff. Just results.

What we offer:

• CTC: 7 LPA - 9 LPA
• Hybrid
• Health insurance
• Growth opportunities working directly with founders with backgrounds in Investment Banking, B2B SaaS leadership, and IIT/ISB education

If you're detail-oriented, results-driven, and excel at client management, we want to hear from you!

Platform for creators to build communities and monetise them Social Networks have become more media platforms than “social” platforms. They are not designed to make real human connections. Demand for more intimate online places is higher than ever. Communities are in huge demand! Also, these “Ad-driven” platforms only reward top creators. Most creators are left out - no matter how engaged their audience is. They have to constantly beat algorithms to reach out to their own audience. Over 50 million people around the world consider themselves creators. 97% of them aren’t getting paid. As a result creators are flocking to platforms like Slack, Discord, Whatsapp & Telegram - none of which were built either for community engagement or creator monetisation. Community creators have to go through the pain of managing multiple third party tools to engage and monetise their community. LikeMinds helps creators to convert their audience into a branded private community. They can monetise it by selling digital products like memberships, group chats, events, consultations and courses. As a platform purpose-built for community entrepreneurs, LikeMinds has inbuilt tools for member acquisition, onboarding, retention, moderation, monetisation, and referrals. Our platform enables creators to drive high engagement and belonging via chat rooms, events, polls, member directory, and rewards. These features are in addition to powerful business tools like community website, subscription management, event reminders, analytics dashboard, cohort creation, in-app banners, data export, and much more. Custom integrations are also available for creators with existing assets. In the last few months, we have helped 100+ creators monetise their communities. These include entertainers, fitness & wellness trainers, professional domain experts, language instructors, life coaches, financial experts, micro-entrepreneurship coaches, and exam prep coaches. We are a team of entrepreneurs, techies and community builders with credible backgrounds supported by 2 large VCs. 

Responsibilities: 
• Designing and building Likeminds iOS application.
• Collaborating with the design team to define app features and building a high quality application
• Ensuring quality and performance of application to specifications.
• Identifying potential problems and resolving application bottlenecks.
• Fixing application bugs before final release
• Publishing application on App Store
• Maintaining the code and atomization of the application
• Designing and implementing application updates

Skills Required 
• Proven experience as an app developer.
• Proficient in Objective-C, Swift, Xcode and Cocoa Touch
• Extensive experience with iOS Frameworks and strong understand of development lifecycle
• Knowledge of iOS back-end services.
• Knowledge of Apple’s design principles and application interface guidelines.
• Proficient in code versioning tools including Mercurial, Git, and SVN.
• Familiarity with push notifications, APIs and cloud messaging.
• Experience with continuous integration

React Developer - Weapons Master

Smooth like butter, like a criminal undercover

• At least a year’s experience with React and Redux. You Know how to integrate Babel and use Webpack You should have worked with unit testing frameworks such as Mocha, Jest, Jasmine, or Ava
•  Experience building pixel perfect UI with HTML5 and CSS, Sass is a plus 
• Used developer tool plugins for the browsers and have knowledge of Flow ( Plus points here) along with an understanding of functional programming concepts

• - The ability to impact the next billion in the fintech industry.
• - Complete freedom to execute stupid ideas brilliantly
• - Furry friends to work with. We’re talking about our office cat, Shera of course!
• For more details dial - nine/one/zero/one/four/double three/eight/one/two.

You have 5 years or more of Backend end development experience with expertise in designing and implementing high-performance applications.

Worked with and built high-performance products using Node Js/GoLang/ Python and have seen the product evolution cycle from PoC to Production

You have a deep understanding of design principles and can rightly judge/implement solutions to complex problems

You are capable of writing high-quality code that conforms to the standards and best practices in a particular language/framework.

You have experience building a product using a mainstream library or framework.

You love to own end to end responsibility, starting from defining the problem statement (either yourself or alongside your peers), development (PoC if needed), testing, releasing in staging & then production environment, and finally monitoring.

Previous work experience in product-based startups

Experience building for products that have scaled and have seen the product evolution