Associate Growth

Help new products find their first customers in the US, and teach our systems how you do it.

Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.

What you'll do

- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.

- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.

- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.

- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.

Who you are

- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.

- Taken a product from near zero to real US traction, with numbers you can show.

- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."

- A clear writer. You explain your reasoning so that others can act on it.

- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.

Details

- Full-time and remote within India, engaged as an independent contractor.

- ₹45–55 LPA based on experience, plus equity.

- Process:

1. A short application with a 20-minute exercise.
2. A conversation with the founder.
3. A second conversation.

To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform

The application includes the exercise. Please don't send a CV alone.

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.

That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.

We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.

What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

• Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
• CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
• CAC payback period short enough that growth doesn't starve cash flow
• Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
• A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

• Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
• Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
• Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
• Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
• Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
• Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why

Required Skills & Background

• A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
• 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
• Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
• Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
• Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
• Experience managing a team (content and/or performance). This role leads people, not just plans
• Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
• Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product

Good to Have

• Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
• Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
• Prior experience at an early-stage startup where they built the growth function rather than inheriting one
• Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally

What We Offer

• Direct ownership of the marketing function, reporting to the founders and CMO
• Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
• Competitive pay, with ESOP and ownership options so your upside grows with the company's
• A team that already executes well. Your job is to point it in the right direction, not build it from zero
• Real accountability: revenue and ROI, not vanity metrics
• Fast growth and more scope as the company scales

Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile

2

Mandatory(Experience 1)- Must have 6+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface).

3

Mandatory(Experience 2) - Must have consumer-facing product ownership as the centre of gravity. Backend, API, infra, or internal-tools PMs with no recent consumer-facing surface will not be considered. Backend exposure alongside real consumer-funnel work is fine; a backend centre not.

4

Mandatory(Experience 3)- Must have a metric-backed track record improving conversion, revenue yield, engagement, or lead quality in a consumer funnel — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene.

5

Mandatory(Experience 4)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice.

6

Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders, and working with distributed teams across time zones (Australia, India, Philippines).

7

Mandatory(Product Writing & Agile Delivery)- Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools.

8

Mandatory(Company) - Must be from B2C product company. FinTech is the priority . A non-fintech candidate qualifies only if currently or recently at a Series B plus company.

9

Preferred(Skill)- Exposure to LangChain, RAG, or prompt engineering in a product context; experience working directly with data science/ML teams on model-backed features; prior AI features in transactional or financial-services consumer UX.

Job Title - Customer Acquisition and Experience Lead

Experience: 2–5 Years (relevant experience) 

Location: Bengaluru, India (On-Site)

Employment Type: Full-Time (6-days Work Week)

Compensation: ₹5–8 LPA (CTC)

About Stance Health

Stance Health is an evidence-backed physiotherapy and performance healthcare company focused on injury prevention, pain management, movement optimisation, rehabilitation and performance enhancement. Through technology-backed assessments, evidence-based treatment protocols and long-term strength programmes, we help individuals recover better, move better and perform at their highest potential.

We operate five centres across Bengaluru — HSR, Whitefield, Indiranagar, JP Nagar and Koramangala — delivering 5,000+ sessions every month. As we expand across Bengaluru, we are building the systems, processes and customer experience capabilities needed to scale Stance into a leading high-performance healthcare brand.

About the Role

We are looking for a hands-on Customer Acquisition & Experience Lead to work closely with the founding team and own the customer journey from the first enquiry through appointment booking, centre visits, follow-ups and continued engagement. The role combines centralised calling-team management and lead conversion with customer experience, centre operations and process improvement.

You will lead the day-to-day performance of the centralised calling function, strengthen lead allocation and follow-up discipline, improve conversion, and ensure customers receive a consistent, professional experience across Stance centres. You will use CRM and calling data, customer feedback and on-ground observations to identify root causes, implement solutions and track measurable outcomes. This role requires direct ownership and execution — not just reporting, complaint handling or coordination.

Key Responsibilities

1.Customer Acquisition and Centralised Calling Ops

• Own day-to-day centralised calling operations across inbound enquiries, outbound lead calling, appointment bookings, customer follow-ups and service-related requests.
• Manage calling-team performance, including lead allocation, agent productivity, daily and weekly targets, workload distribution, shift/roster coordination and adherence to defined processes.
• Improve lead conversion through timely first contact, lead prioritisation, structured follow-up schedules, clear call outcomes and regular funnel reviews.
• Track key acquisition metrics, including first response time, contact rate, missed-call rate, follow-up adherence, appointment booking rate, lead-to-appointment conversion and no-show recovery.
• Build reliable recovery processes for missed calls, uncontacted leads, pending follow-ups, appointment cancellations, no-shows and lost or inactive leads.
• Use a CRM to assign and track every enquiry, follow-up, lead status, funnel stage and conversion outcome. Use cloud telephony, where available, to monitor call activity, missed calls and call recordings.
• Review call quality and customer conversations; coach team members on communication, objection handling, follow-up discipline and conversion effectiveness.
• Work with marketing and centre teams to improve lead handovers, lead quality feedback, appointment attendance and the transition from enquiry to centre visit.

2. Customer Experience & Journey Management

• Own and evaluate the end-to-end customer journey, from the initial enquiry and onboarding through appointment booking, centre visits, service delivery, follow-ups and continued engagement.
• Identify friction points, service gaps and recurring complaints that affect trust, conversion, satisfaction or retention; drive corrective action with clear ownership and timelines.
• Improve response times, appointment coordination, customer communication, follow-up quality and issue resolution across customer touchpoints.
• Track Customer Satisfaction (CSAT) through suitable feedback mechanisms, monitor complaints and resolution time, and address recurring causes rather than repeatedly escalating the same issues.
• Strengthen customer engagement, referral, reactivation and win-back initiatives in collaboration with relevant teams.

3.Centre Operations & Process excellence

• Visit Stance centres regularly to observe how customer-facing processes are executed and identify gaps between defined SOPs and on-ground practice.
• Monitor adherence to standards across front-desk processes, customer communication, appointment coordination, customer handovers and other relevant touchpoints.
• Work with centre, clinical, customer support and operations teams to resolve issues affecting service quality and customer experience.
• Track recurring operational issues and implement practical corrective measures; support the development and improvement of scalable processes as new centres are added.

4.Retention, Engagement & Business Operations

• Analyse missed appointments, customer drop-offs, repeat visits, retention patterns and feedback to identify opportunities for improvement.
• Work with relevant teams on follow-up mechanisms, referral programmes, customer engagement and reactivation initiatives.
• Evaluate initiatives using customer and business metrics, and make improvements based on observed outcomes.
• Contribute to sustainable revenue growth by improving lead conversion, appointment attendance, customer experience and retention.

5.Data, Team Performance & Cross Functional Execution

• Review CRM reports, calling dashboards, customer feedback and operational data to identify bottlenecks, root causes and performance gaps.
• Establish a practical daily/weekly review rhythm for calling performance, funnel movement, follow-up adherence, customer issues and agreed corrective actions.
• Conduct regular performance and call-quality reviews, provide coaching and follow through on team improvement actions.
• Prepare concise updates for the founding team covering key metrics, issues, actions taken, owners and measurable outcomes.
• Lead customer-facing initiatives and process rollouts across calling, marketing, centre and clinical teams; take problems from identification through implementation and follow-up.

What We're Looking For

• 2–5 years of relevant experience in inside sales, telesales, contact-centre/call-centre operations, customer acquisition, customer experience or service operations.
• Hands-on experience in supervising or leading an inside-sales or tele-calling team, including performance monitoring, coaching, productivity and team target achievement.
• Demonstrated ownership of lead-conversion, sales or customer-acquisition targets, with measurable outcomes.
• Practical experience managing inbound/outbound calling, lead pipelines, lead allocation, follow-up schedules, call dispositions and escalation workflows.
• Hands-on experience using a CRM to track leads, follow-ups, funnel stages and conversion outcomes; familiarity with cloud telephony is preferred.
• Understanding of acquisition and calling metrics such as first response time, contact rate, missed-call recovery, follow-up adherence, appointment conversion and agent productivity.
• Ability to use customer feedback, CRM reports and operational data to identify problems and implement measurable improvements.
• Strong communication, coaching, stakeholder-management and problem-solving skills; proficiency in Excel or Google Sheets for operational tracking and reporting.
• Comfort with regular on-ground work and travel across Bengaluru centres, managing multiple priorities and working independently in a fast-moving environment.
• Bachelor's degree in any discipline. Healthcare or physiotherapy experience is helpful but not mandatory.

Relevant Metrics & Systems Experience

• Acquisition Metrics: Hands-on experience tracking first response time, contact rate, missed-call rate, follow-up adherence, appointment booking rate, lead-to-appointment conversion, and no-show recovery.
• Customer Experience Metrics: Familiarity with tracking customer satisfaction (CSAT), complaint volume, resolution time, customer feedback, and recurring service issues.
• Calling Team Performance: Experience monitoring agent productivity, reviewing call quality, tracking target achievement, and coaching team members to improve performance.
• CRM & Calling Systems: Hands-on experience using CRM systems to manage lead ownership, follow-up history, funnel stages, and conversion reporting. Familiarity with cloud telephony tools for tracking call activity, missed calls, and recordings is an added advantage.

Who Will Succeed in this Role?

• Takes ownership of both team performance and the wider customer experience, rather than treating calling and service quality as separate problems.
• Demonstrates strong people-management skills and can lead, motivate, and develop a team while maintaining high standards of customer communication and follow-up discipline. 
• Balances conversion targets with clear, professional and trustworthy customer communication.
• Uses data and direct observation to diagnose problems, test improvements and check whether they are sustained.
• Is comfortable coaching frontline team members, visiting centres and working through issues with multiple teams.
• Can move between daily execution, root-cause problem-solving, performance reviews and process improvement.

What This Role is Not

This is not a conventional customer-support or complaint-handling role, nor is it a purely analytical, reporting or coordination position. The role requires active ownership of centralised calling performance and lead conversion, alongside improving customer experience and the consistency of customer-facing processes across centres.

Why Join Stance Health?

• Work directly with the founding team on customer acquisition, experience and business priorities.
• Help shape the centralised calling function and customer journey in a growing, multi-centre healthcare business.
• Take ownership of initiatives that influence conversion, customer satisfaction, retention and business performance.
• Build scalable operating practices as Stance continues to expand across Bengaluru.

If you enjoy building disciplined acquisition processes, coaching teams and improving real customer experiences through hands-on execution, we would like to hear from you.

Apply now and Take A Stance.

Job description:

Location: Chennai (on-site)

Experience: 6+ years

Industry: Apparel

Role Objective

We are hiring for a fast-growing apparel company seeking a Performance Marketing Lead to build and scale its digital sales engine. This is a hands-on role for a data-driven marketer who thrives on optimizing paid media and marketplace advertising. You will own end-to-end execution across digital platforms and marketplaces, ensuring profitable growth and measurable impact.

Key Responsibilities

• D2C Growth: Plan, execute, and optimize campaigns across Meta (FB/IG) and Google Ads (PMax, Search, Shopping) to drive sales on the company website.
• Marketplace Advertising: Manage Myntra Ad Platform (MAP) and Flipkart PLA/PCA dashboards. Leverage search analytics to identify keyword gaps and optimize “Always-on” campaigns.
• Agency Management: Act as the primary contact for external agencies. Define KPIs, audit performance daily, and ensure reporting integrity.
• Analytics & Reporting: Build real-time dashboards tracking CAC, ROAS, LTV, and RTO. Translate complex data into actionable insights for leadership.
• System Building: Establish structured processes for creative testing, keyword harvesting, and budget pacing in the first 90 days.

Skills & Qualifications

• 6+ years of experience in performance marketing and marketplace management within the e-commerce/D2C domain.
• Expertise in GA4, Meta Business Suite, and Google Ads Manager.
• Hands-on experience with marketplace seller portals (Flipkart, Myntra Search Analytics or similar platform).
• Strong analytical ability to convert data into strategic insights and business actions.

Note:

The interested professional should be currently living in South India.

About The Sleep Company

The Sleep Company is India's fastest-growing D2C sleep and comfort brand, built on patented Smart GRID technology and trusted by over 5 lakh customers. Our portfolio spans mattresses, pillows, toppers and ergonomic seating, sold across online channels and a growing network of experience centres nationwide. We move fast, think big and put the consumer at the centre of everything we do.

Role Overview

As Senior Product Manager, you will own the product roadmap for your category or platform. You will work with Engineering, Design, Marketing, Operations and Retail to build products and experiences that customers love and that grow the business.

Key Responsibilities

• Own the product vision, strategy and roadmap for your area
• Turn customer insights, data and business goals into clear priorities
• Write clear PRDs and user stories, and manage the backlog
• Lead product launches from idea to release, working closely with Engineering and Design
• Track key metrics such as conversion, retention and NPS, and act on what the data shows
• Run experiments and A/B tests to improve the customer journey across web, app and stores
• Work with Marketing, Supply Chain and Retail teams to keep product, pricing and experience aligned
• Study the market and competitors to spot new opportunities
• Mentor junior product managers and share best practices

Requirements

• Product management experience, ideally in D2C, e-commerce or consumer products
• Proven record of launching and scaling products
• Strong analytical skills and comfort with tools such as GA, Mixpanel or SQL
• Clear communication and the ability to manage multiple stakeholders
• Sound understanding of the omnichannel customer journey
• Bachelor's degree required; MBA is a plus

About the Role

We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.

You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.

What You’ll Do

Define our target audience, segments, and customer personas

Build and execute GTM and growth strategies

Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.

Work closely with the content team on campaigns, social content, and brand messaging

Improve website/product-page conversion and customer journey

Track CAC, conversion rate, repeat purchases, retention, and revenue

Run growth experiments and double down on what works

Understand customer behaviour, feedback, and purchase drivers

Work with founders and the team to build a repeatable D2C growth engine

What We’re Looking For

3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth

Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus

Strong understanding of customer acquisition and conversion

Hands-on experience with social media, influencers, performance marketing, and/or e-commerce

Comfortable working with data and making decisions based on results

Strong execution mindset and ability to work independently

Someone who builds, tests, learns, and moves fast

What We Want

We’re not looking for someone who just makes marketing plans.

We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.

About Rimigo

Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and organic growth is core to how we get there.

The Role

You'll own all content across Rimigo's website, product pages, and UI copy - and be held accountable for what that content does, not just what it says. Success is measured in conversion rates and customer activation, not content volume.

What You'll Do

• Own all content across Rimigo's website, product pages, and UI copy
• Continuously improve copy and content to drive better activation, conversion, and retention
• Identify drop-off points in the customer journey and fix them through content and messaging
• Run iterative experiments on landing pages, CTAs, and product copy
• Brief and manage interns, freelancers, or writers for larger content needs

What We're Looking For

1. Strong Written English - Clear, concise, and persuasive. You can write well yourself.
2. Ability to Brief and Give Feedback - Comfortable directing other writers, not just producing yourself.
3. Understanding of Conversion & Funnel Metrics - You've owned a funnel metric before, not just produced content.
4. Comfort with Analytics Tools - PostHog, Google Analytics, or similar.
5. Experimental Thinking - Hypothesise, test, learn, repeat. You think in iterations, not campaigns.

Ideal Profile

• 1-3 years in a growth, content, or marketing role at a consumer startup
• Has owned a funnel metric before - not just produced content
• Curious about why users behave the way they do, not just what to write

Working days -6

Strong Performance Marketing Profile with large-budget paid-media ownership at a quick commerce/D2C/e-commerce brand

2

Mandatory (Experience 1): Must have 3+ years in performance marketing, owning paid campaigns across Meta, Google and other performance channels end to end

3

Mandatory (Experience 2): Must have personally owned and managed ₹2 to 5 crore/month in ad spend, directly accountable for CAC and ROAS

4

Mandatory (Skill 1): Must have a strong grip on performance fundamentals (CAC, ROAS, funnel and retention metrics) and be able to turn performance data into a clear point of view on what to cut and scale

5

Mandatory (Skill 2): Must have managed media and creative agencies and platform partners, and partnered with content/design/analytics

6

Mandatory (Company): Must come from a D2C brand or e-commerce platform or quick commerce platform

7

Mandatory (Note 1): Resume should contain proper metrics and numbers relevant to the role (ROAS, CPA, CPL, CVR, budget managed, revenue generated...etc)

8

Mandatory (Note 2): This is an IC role

9

Preferred (Domain): Healthcare, pharmacy or wellness e-commerce, or familiarity with quick-commerce/on-demand delivery models