Marketing Manager

Role - Manager Programmatic

About our client :

Our Client is a digital- first global performance marketing agency& world's largest media investment company which is a part of WPP. They a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

Locations - Mumbai, Pune & Chennai

What your day job looks like :

- Manage a team of programmatic professionals with expertise in programmatic media

- Maintain positive client relationships, expectations, and communications

- Identify and solve client risks before they escalate to issues

- Oversee the cross-functional campaign development with internal SEO/Search/Content/Social teams as well as sister media agencies

- Build on existing level of programmatic expertise and develop a reputation for innovation and efficiency internally

- Ensure the integration of programmatic into the overall communications strategy

- Support and lead the strategic development and execution of programmatic campaigns

- Foster teamwork and create a constructive work environment

- Maintain a high level of employee commitment

- Provide team leadership that rewards creativity

- Demonstrate thought leadership for clients and the industry

- Educate clients on the importance of programmatic in the overall marketing mix

- Understand clients' business and generate new ideas to enhance client performance

- Provide effective analysis to support marketing recommendations.

What you'll bring:

- 4+ years of aligned industry experience, preferably within an agency

- Experience executing on Programmatic platforms (DV360, The Trade Desk, App Nexus (Xandr Invest), Amazon, etc.)

- Experience with analytical tools is an asset (Google Analytics, PMP Partners, Ad Servers, DMPs, etc.)

- Demonstrated strong client relationship responsibility

- Proven account management experience, including analytical and creative problem-solving skills

- Ability to interact in a professional manner and communicate with clients over calls

- Proven ability to lead successful campaigns

- Superior verbal and written skills with outstanding presentation ability

- High level of attention to detail and the ability to handle and prioritize multiple accounts

- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint

- Come with experience of handling 6-7 direct reporters

Role description:

We are looking for Senior Software Engineer with expertise and experience in designing, developing and testing applications including new developments, enhancements, maintenance and support. The role involves continuous collaboration with team, partners.

Candidate description:

Responsibilities

• Building interactive consumer data from multiple systems and RESTfully abstract to the UI through a Node.js backend
• Address and improve any technical issues
• Strong commitment to quality and delivery
• Collaborate well with engineers, and specialists to design and create advanced, elegant and efficient system
• Create Unit and Integration tests to ensure the quality of code
• Be responsive to change requests and feature requests
• Write code that is cross-platform and cross-device compatible
• Ability to wear many hats and learn new technologies quickly
• Used CI/CD and AWS platform

Qualifications

Experience

• 4-8 years of experience in IT industry
• Experience with modern frameworks and design patterns, minimum one-year experience with MERN Fullstack paradigm

Requirements

• In depth working knowledge of NodeJS 
• Database – MongoDB, SQL, postgre

• Obsession with lean, clean and organized code

• Solid Understanding of HTTP protocol and how server-side code is processed on the client

• Knowledge of the following will be considered as an advantage:
• Experience with cloud technologies also a plus
• Creating secure RESTful-based web services in XML and JSON, Javascript,
• Creating Unit test cases

• Designing monthly, quarterly and yearly digital media strategy in line with the business objective
• Designing end-to-end social media campaigns and strategizing brand building activities
• Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Monitoring the company’s social media accounts and offer constructive interaction with users
• Creating methods for finding and solving online customer reviews
• Analyzing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
• Identifying opportunities for partnerships, in terms of social media and required content
• Managing of various social media platforms and the content for the same
• Planning and executing of all communications and media actions on the social media platform
• Creating and managing promotional collateral for establishing and maintaining product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis (basis the strategies implemented)
• Analysis of sales forecasts and relevant financials and reporting on product sales (basis the strategies implemented)
• Establishing performance specifications, cost and price parameters, market applications and sales estimates

Desired Candidate Profile

• Bachelor’s Degree in Marketing, Communications or related field
• 3+ years’ experience in social media management
• Exceptional multi-tasking skills
• Ability to explain complex social media data in an understandable way
• Strong problem-solving skills
• Knowledge of Facebook’s advertising platform
• Knowledge of influencer marketing and Instagram content creation
• Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/ B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) and experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date knowledge with the latest trends and best practices in online marketing and measurement
• Prior experience of working in a start-up would be an added advantage

• Experience in building both front-end and back-end of the website
• Knowledge of WordPress Plugins
• Excellent and written and verbal communication skills with proven fluency in English
• Good understanding of Web architecture
• Analysing website performance and troubleshooting errors
• Conducts Wordpress design/development research and performs discovery analyses for new client projects, including content reviews and wireframing.
• Creates Wordpress design/development strategies based on research.
• Stay up-to-date with new web technologies.

Diagnal Technologies is a fully owned subsidiary of Diagnal Inc, Hong Kong.  It’s a product company focusing on media and entertainment clients, creating Video on Demand apps for their customers. We are a team of OTT video solution specialists helping our customers build the new digital media industry in Asia Pacific and beyond. We create viable revenue generating video streaming products, enable our customers to gain business and operational insights through big data analytics and empower them to engage with their users more effectively through targeted marketing campaigns. Started its Development Center in Technopark Phase III campus and focusing on Indian and International clients.

For further details please refer our website

LinkedIN :

Job Description :

• 2 or more years of experience of server side web systems engineering and middleware in a project services or product engineering organisation
• Hands-on development experience using JavaScript on the Server Side with Node.js and associated frameworks.
• Published sites/systems that are now online
• Self motivation and ability to manage your own time to get the job done at the high international quality levels we expect
• An engineering Degree in computer science or equivalent practical experience
• A solid understanding of networking, storage, operating/browser systems engineering as well as application/software systems performance optimisation and third party systems integration
• Hands on experience with Amazon Web Services
• Prior experience working within the Media, E-commerce, Telecommunications or similar large scale consumer facing industry

First round will be a Machine test and Aptitude, sharing it with this mail, which has to be completed in 2 days.This will be followed by technical discussion, CEO round and HR discussion.Hiring process will take 5-7 working days post completion of M/C test

• Experience in PHP & MySQLi, various open source frameworks,
• Strong knowledge in JavaScript, XHTML, CSS, AJAX, SQL,
• Strong Knowledge in Frameworks like Laravel
• Strong skills of APIs Creation & integration
• Knowledge of Cloud Servers like AWS, Digital ocean
• Know how to Secure the PHP Scripts from attacks or injections,