Content Lead

MANDATORY CRITERIA:

1. 1 to 4 years of experience in Google Ads campaign management.
2. Should have worked with good agencies
3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators 
4. Must have handled a minimum monthly ads budget of ₹5+ lakh.
5. Strong communication skills are important
6. Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.

DESCRIPTION:

WHAT YOU WILL DO:

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

WHAT WE ARE LOOKING FOR:

• Experience: 1 to 3 years of experience in Google Ads campaign management.
• Educational Background: Btech/ BCA from Tier 1 institution
• Self-driven and a strong bias for action, fitment in startup culture.
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
• Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
• Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
• Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Someone who can manage complexity and is good at problem solving with a first-principles approach

Only candidates currently in Pune or Open to relocating to Pune, please apply:

Job Description:

We are looking for a motivated and detail-oriented System Administrator Intern to assist in maintaining and supporting our IT infrastructure. The role involves providing technical support for systems and networks, resolving hardware and software issues, and assisting in system security and performance monitoring. This is an excellent opportunity for freshers or recent graduates to gain hands-on experience in IT infrastructure and emerging technologies.

Key Responsibilities:

•You will provide support for desktop, laptop, and server systems

•You will assist in network configuration, monitoring, and troubleshooting

•You will support the maintenance of the IT infrastructure and basic system security

•You will resolve user issues related to hardware, software, and access

•You will monitor system and network performance

•You will assist in research and learning of new technologies relevant to IT infrastructure

Candidate Profile:

Required Qualifications

•Basic knowledge of Linux and Windows operating systems

•Understanding of networking fundamentals (LAN, WAN, TCP/IP)

•Familiarity with command-line tools and scripting

•Willingness to learn IT infrastructure and security concepts

Desired Qualifications

•Basic awareness of cybersecurity best practices

•Strong problem-solving skills

•Good verbal and written communication skills

Client: Born Group

Contratual (Codersbrain Payroll)

Hybrid

Location: Bangalore

Title: Cloud and Automation Engineer

• Budget: 6 L - 3 yrs

• Budget: 10 L - 5 yrs

JD:Position Responsibilities:

• Estimate user stories/features (story point estimation) and tasks in hours with the required level of

accuracy and commit them as part of Sprint Planning.

• Contributes to the backlog grooming meetings by promptly asking relevant questions to ensure

requirements achieve the right level of DOR.

• Raise any impediments/risks (technical/operational/personal) they come across and approaches

Scrum Master/Technical Architect/PO

• Creates and maintains the product test strategy, documents it.
• Creates formal test plans and test reports and ensures they have the correct approvals.
• Coaches and mentors test team members the importance of testing.
• Responsible for test planning
• Organizes and facilitates Test Readiness Review
• Works with the product management team to create the approved user guide ready for the release.
• Provides test coverage reports/automates test cases percentage.
• Ensures high quality deliverable is passed on to UAT phase for stakeholders testing.
• Provides test evaluation summary report (test metrics) for the release.
• Estimates user stories/features (story point estimation) from their point of view and tasks in hours

with the required level of accuracy and commit them as part of Sprint Planning.

• Contributes to the backlog refinement meetings by promptly asking relevant questions to ensure

requirements achieve the right level of DOR.

• Works with the Product Owner to confirm that the acceptance tests reflect the desired functionality.
• Raises any impediments/risks (technical/operational/personal) they come across and approaches

Scrum Masters/Technical Architect/PO accordingly to arrive at a decision.

• Collaborate with other team members on various aspects of development/integration testing etc. to

get the feature working on is delivered with quality and on time.

• Tests features developed by developers throughout sprints to ensure working software with high

quality as per acceptance criteria defined is released as per committed team sprint objectives.

• Have a good understanding of the product features and customer expectations. They ensure all

aspects of the functionality is tested before the product is tested in UAT

• Plan how the features will be tested and should manage the test environments and be ready with the

test data.

• Understands requirements, they create automated test cases thereby ensuring regression testing is

performed on a daily basis. Checks in code into the shared source code repository regularly without

build errors.

• Ensure the defects are reported accurately in Azure DevOps with the relevant details of

severity/description etc and work with the developers to ensure the defects are verified and closed

before the release.

• Update the status and the remaining efforts for their tasks on a daily basis
• Ensures change requests are treated correctly and tracked in the system, impact analysis done and

risks/timelines are appropriately communicated.

Performance testing Roles and responsibilities

• Design, Implement, and Support performance testing systems and strategies
• Designing workload models
• Executing performance tests
• Using consistent metrics for monitoring
• Identifying bottlenecks, and where they occur
• Interpret results and graphs.

• Understand describe the relationship between queues and sub-systems
• Identify suggestions for performance tuning
• Preparing the test report

Employer will not sponsor applicants for employment visa status.

Basic Qualifications (Required Skills/Experience):

• Technical Bachelor's degree or Master degree
• Azure Cloud fundamentals.
• Programming languages: Java
• Development methodologies: Agile(BDD with Junit and Code repositories in Git – with feature

branch based development CI/CD)

• Architectural Paradigms: Microservices
• Multi-deployment model support: Container based approach with Docker
• Relevant work experience into ETL\BI testing.
• Write ANSI SQLs to compare data
• Knowledge on SQLServer Database Analysis service
• Knowledge on Azure Data lake
• Data comparison, Data Verification and Validation using Excel
• Relevant work experience into manual testing.
• Technical background and an understanding of the Aviation industry
• Should have worked with test management tools - like ALM(application lifecycle management) or

other equivalent test management tools

• Good documenting/scripting knowledge
• Excellent verbal and written communication skills
• Good understanding of SDLC and STLC
• Proven ability to manage and prioritize multiple, diverse projects simultaneously
• Must be flexible, independent , self-motivated , Punctual, Regular and consistent attendance
• Automation Testing tools like Selenium (or) QTP (Quick Test Professional) and experience on HP

ALM or Devops, , ETL Testing, SQL

• Experience in Load Testing, Stress Testing, Stability testing ,Reliability testing
• Hands on Performance testing tools like HP Performance Tester (LoadRunner), WebLOAD
• Worked minimum 5 years in test automation

Preferred Qualifications (Desired Skills/Experience):

• BE/B.Tech/M.E/M.Tech/M.Sc/MCA degree in IT/CSE/ECE with 6 to 8 years of relevant IT Software

Testing experience

• This Position would require person to work in Flight Domain, below experience would be preferred
• Past experience related to Aeronautical data / Aerospace / Aviation domain.
• Past experience related to Aircraft Performance computation/optimization, Tail Specific

Performance computations using big data analytics, ML and modeling.

• Past experience related to EFB applications, Flight planning, Data link, Flight Management Computer

and Airline Operations.

• Good understanding of weather, air traffic constraints, ACARS, NOTAM’s, Routes, Flight profile,

Flight Progress and demonstrated ability lead technology project and team management in one or

more technology areas.

• Knowledge of aviation industry is preferred.

Typical Education & Experience:

Education/experience typically acquired through advanced education (e.g. Bachelor) and typically 5 or

more years' related work experience or an equivalent combination of education and experience (e.g.

Master+ 4 years' related work experience.

Relocation:

This position does offer relocation within INDIA.

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Key Responsibilities:

Strategy Development

Develop and execute comprehensive SEO strategies aligned with business goals and objectives. This involves conducting thorough keyword research, competitor analysis, and industry trends assessment to identify opportunities for organic growth.

On-Page and Off -Page Optimization with link building

Optimize website content, meta tags, headings, and internal linking structure to enhance relevance and improve visibility on search engine results pages (SERPs).

Manage off-page SEO initiatives, including building high-quality backlinks from authoritative websites through outreach, content partnerships, and directory submissions. Implement link-building strategies to improve domain authority and increase organic traffic.

Technical SEO Management

Conduct technical audits of website infrastructure and address technical issues that may impact search engine rankings, such as site speed optimization, mobile responsiveness, crawl errors, and schema markup implementation. Collaborate with web development teams to implement technical SEO enhancements.

Content Strategy and Optimization

Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and addresses user search intent. Optimize existing content and identify opportunities for new content creation based on keyword research and industry trends.

Performance Monitoring and Reporting

Track and analyze key SEO performance metrics, including organic traffic, keyword rankings, backlink profile, and conversion rates. Generate regular reports and dashboards to provide visibility into SEO performance and ROI. Use data-driven insights to identify areas for improvement and optimization.

Algorithm Updates and Industry Trends

Stay abreast of search engine algorithm updates, industry trends, and best practices to adapt strategies accordingly and maintain competitiveness in search results.

Client Communication and Team collaboration

Serve as the primary point of contact for clients regarding SEO initiatives, provide updates on campaign progress, address concerns, and offer strategic recommendations for improvement.

Work closely with cross-functional teams, including web developers, designers, content creators, and digital marketers, to ensure seamless integration of SEO efforts with overall digital marketing strategies.

Requirements:

• Any Bachelor's degree in marketing, business, computer science, or related field.
• 3 - 5 years of experience in SEO, with a focus on content optimization
• Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.
• Strong analytical skills and the ability to interpret data and insights to make informed decisions.
• In-depth knowledge of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and communicate effectively with stakeholders at all levels.
• Ability to stay organized, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.

Responsibilities •Deliver leadership to the highest possible standards on all loyalty/CRM related activity to the account: both thought and execution leadership is sought. •Manage all financial matters regarding the account, including deliverables within budgets and revenue targets. Ensure all matters related to collections are conducted in a timely manner. •Maximize revenue potential for the organization through the client partnership. Grow the services and offerings that the organization provides to the client •Using the organization resources and other sources, bring further elements to the loyalty program that would help the client fulfill its objectives •Liaise directly with the client, including when required with the senior management •Convey progress on the account including presenting to the client periodically on achievements and growth. •Build case studies that can be used both with the client and within the organisation to demonstrate the effects of loyalty and working with the organization

• Proven 4+ years of experience in MEAN or MERN stack frameworks
• In-depth knowledge of NodeJS, React Js Express.JS along with the
• JavaScript Development frameworks on both client and server-side
• Skilled in Web App development (React + Redux) with Frameworks like Bootstrap / Material
• Deep understanding of HTML DOM objects, CSS & JavaScript events, and experience in various build tools like NPM / Webpack.
• Proficiency with both consuming, designing, and integrating APIs (RESTful and SOAP) using redux/thunk
• Designing database for a scalable and secure system using NoSQL (MongoDB) or RDBMS (MySQL or PostgreSQL)
• Thorough understanding and relatable experience of Git, repository management, and related workflows.
• Excellent communication and customer interfacing skills
• Should have problem-solving, prioritizing tasks, multitasking abilities
• Experience with CI/CD, DevOps practices