Content Lead

About the Company

Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.

About the role

We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.

Office location - Vile Parle, Mumbai (On-site)

Key Responsibilities

• Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
• Work with the marketing team to develop and execute marketing campaigns
• Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
• Stay up-to-date on the latest copywriting trends and best practices
• Proofread and edit all copies before it is published

Qualifications

• Bachelor's degree in English, journalism, communications, or a related field
• 1-2 years of experience in copywriting or a related field
• Strong writing and editing skills
• Ability to write clear, concise, and engaging copy
• Experience with SEO and content marketing best practices
• Experience with social media marketing

About the Company

Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.

About the role

We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.

Office location - Vile Parle, Mumbai (On-site)

Key Responsibilities

• Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
• Work with the marketing team to develop and execute marketing campaigns
• Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
• Stay up-to-date on the latest copywriting trends and best practices
• Proofread and edit all copies before it is published

Qualifications

• Bachelor's degree in English, journalism, communications, or a related field
• 1-2 years of experience in copywriting or a related field
• Strong writing and editing skills
• Ability to write clear, concise, and engaging copy
• Experience with SEO and content marketing best practices
• Experience with social media marketing

About the Role

We're looking for a Senior Copywriter who can turn ideas into impactful campaigns across digital and social platforms. If you're someone who can crack compelling concepts, write sharp copy, lead creative thinking, and collaborate seamlessly with designers, strategists, and clients, we'd love to hear from you.

Responsibilities

● Conceptualize and develop creative ideas alongside the creative and strategy teams.

● Decode client briefs and translate them into strong copy ideas and integrated campaigns.

● Write compelling, persuasive, and original copy across social media.

● Lead content ideation for monthly content calendars in collaboration with Account Managers and Strategists.

● Mentor junior copywriters by providing creative direction, feedback, and guidance.

● Present campaign ideas and creative concepts confidently to internal teams and clients.

● Collaborate with designers, art directors, strategists, and account teams to deliver high-quality campaigns.

● Stay updated on emerging trends, pop culture, and platform innovations to create relevant and engaging content.

● Lead small to mid-sized pitches and actively contribute to large business pitches

● Build and maintain strong relationships with clients and cross-functional teams.

Requirements

● Minimum 3+ years of experience as a Copywriter in an agency.

Excellent writing, editing, and storytelling skills.

● Strong conceptual thinking with the ability to develop campaign ideas across multiple platforms.

● Experience handling multiple brands and managing projects independently.

● Ability to take ownership, manage timelines, and work in a fast-paced environment.

● Strong presentation and communication skills.

● A degree in English, Journalism, Communications, Advertising, or a related field is preferred.

Bonus Points

● Familiarity with AI-assisted writing tools and evolving content trends

Job Role: Copywriter

Experience Level: 1.5+ years

Location: Bangalore, Onsite

Responsibilities:

● Brainstorm and bring ideas to life alongside the creative team.

● Understand client briefs and decode the communication for advertising campaigns.

● Take feedback from supervisors and make necessary corrections.

● Work on content calendars with the AMs.

● Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines.

● Collaborate with functional teams to execute client briefs.

● Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships.

● Able to work on small to midsize pitches

● Network with clients and industry professionals.

Requirements:

● High energy levels are a must.

● 2 years of Agency experience.

● Degree in English Honors, Journalism, Communications or relevant field.

Apply with your work links. Applications without the same will not be reviewed.

About Monsoonfish

Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.

Role Overview

We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:

1. Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
2. Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
3. AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.

This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.

Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.

Employment Type: Full-time

Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)

Key Responsibilities

Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)

Brand Custodianship:

Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.

Lead Generation & Growth:

Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.

Social Media & Content Management:

• Develop and execute comprehensive content calendars and thematic content buckets.
• Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
• Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
• Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.

Agency Management & SEO/AIO:

Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.

"Cognilense" Publication Expansion:

Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.

Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).

• Manage and scale distribution across Amazon and retail formats.
• Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.

Employer Branding:

Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.

Pillar 2: Client Content & Strategy (External)

Cross-Functional Collaboration:

Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

End-to-End Copywriting:

Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.

Adaptability:

Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.

Pillar 3: AI Transition & Infrastructure

AI-Led Workflow Documentation:

Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.

Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

1. Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
5. Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.

What We Look For (Requirements)

Technical & Creative Skills

• Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
• Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
• Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
• Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
• Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
• Comfortable with leveraging AI tools ethically to scale and optimize internal processes.

Behavioral Traits & Culture Fit

• Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
• High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
• Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
• Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.

Culture & Perks

• Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
• Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
• Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.

Job Description for the role of Content Writer. 

Immediate Joiner for Shift

Job Description:

 1. Regularly produce various content types, including email, social media posts, blogs, and white papers.

 2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.

 3. Edit content produced by other members of the team.

 4. Collaborate with other departments to create innovative content ideas.

 5. Create eye-catchy and innovative headlines and body copy.

 6. Writing a wide variety of topics for multiple platforms

 Content Writer Skills:

 • Excellent verbal and written communication skills.

 • 2-4 years of experience in technical writing.

 • Creative and innovative thinker and planner.

 • Assists team members when needed to accomplish team goals.

 • Good interpersonal and communication skills

 • Familiarity with keyword placement and SEO

 • The ability to consistently meet tight deadlines

Interested? Let’s Connect on Linkedin!

Senior Copywriter

Company: Miror Therapeutics

Location: Bengaluru

Experience: 6–8+ Years

Employment Type: Full-Time / Onsite

Relocation: NO

About Miror

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in

We are looking for a Senior Copywriter who can help shape Miror's voice and build powerful, relatable communication for women across our digital platforms, campaigns and brand ecosystem.

Role Overview

We are looking for a creative, strategic and highly experienced copywriter with 6–8+ years of experience specifically in advertising agencies.

You should be someone who understands brands, consumers, campaigns and storytelling — and can turn an idea into communication that is clear, memorable, emotionally engaging and action-oriented.

Healthcare/Pharma/Wellness/FemTech advertising experience is a strong advantage, but experience across other industries will also be considered.

Key Responsibilities

·       Develop creative concepts, campaign ideas, taglines and brand messaging for Miror.

·       Write compelling copy for digital campaigns, social media, advertisements, websites, landing pages, videos, emailers, brochures and marketing communications.

·       Build and maintain a strong and consistent Miror brand voice.

·       Translate complex healthcare and women's health topics into simple, relatable and engaging communication.

·       Develop consumer-first storytelling that connects with women across different life stages.

·       Work closely with the Brand, Marketing, Design and Content teams to execute campaigns.

·       Develop communication for product launches, awareness campaigns, community initiatives and digital platforms.

·       Ensure all communication is grammatically accurate, culturally relevant and aligned with Miror's brand positioning.

·       Challenge conventional thinking and bring fresh, creative ideas to the brand.

Requirements

·       6–8+ years of experience as a Copywriter in an advertising agency – mandatory.

·       Strong advertising/campaign portfolio demonstrating conceptual thinking and creative writing.

·       Excellent command of English, grammar, tone and storytelling.

·       Strong understanding of consumer behaviour and brand communication.

·       Ability to write across multiple formats and platforms.

·       Experience working with creative teams, designers and brand/marketing teams.

·       Ability to simplify complex subjects without losing meaning or impact.

·       Healthcare, Pharma, Wellness, FemTech or women's health experience is preferred.

What We Value

Big ideas. Sharp writing. Consumer empathy. Curiosity. Creativity.

If you believe words can change how people think, feel and act — we'd love to hear from you.

Portfolio is mandatory.

Indrani Dutta

https://www.linkedin.com/in/indrani-dutta-a9a65135/

Interested? Let’s Connect!

Website: miror.in

Copywriter – Miror Therapeutics

About Miror

Miror Therapeutics is a FemTech company focused on helping women navigate peri-menopause and menopause through science-backed wellness, healthcare, and personalized solutions. We are building a trusted ecosystem that combines expert care, technology, community, and products to make women’s health more accessible and understandable.

Role Description

We are looking for a Copywriter who can turn complex health and wellness concepts into simple, engaging, and persuasive content. From high-converting performance ads to educational social media content, emails, landing pages, and product communication, you will help shape how women understand and engage with Miror.

This is an 80% execution and 20% strategy role, working closely with the Content, Marketing, Design, and Growth teams.

What You'll Do

Performance Copy – 40%

·       Write compelling copy for Meta, Google, and other performance campaigns.

·       Create multiple headlines, hooks, CTAs, and copy variations for A/B testing.

·       Write landing page and product page copy focused on conversion.

·       Develop persuasive yet responsible health and wellness messaging.

·       Continuously improve copy based on CTR, conversion, CAC, and ROAS.

Social Media & Content – 30%

·       Write engaging captions for Instagram, Facebook, LinkedIn, and other platforms.

·       Create scroll-stopping hooks for Reels, videos, and stories.

·       Simplify complex topics around menopause, hormones, women's health, and wellness.

·       Write video scripts and content for doctors, experts, influencers, and creators.

·       Develop WhatsApp, SMS, and community communication.

Email & Customer Engagement – 20%

·       Write welcome, education, re-engagement, abandoned-cart, and post-purchase email journeys.

·       Create promotional campaigns that are informative and not overly sales-driven.

·       Develop customer stories, testimonials, FAQs, and support communication.

·       Create content that builds trust and long-term customer relationships.

Brand & Strategy – 10%

·       Work with the Content Strategist and Marketing team on campaign messaging.

·       Maintain Miror's tone of voice and copy guidelines.

·       Collaborate with designers to ensure strong copy-visual communication.

·       Support product, packaging, website, and campaign copy.

·       Ensure health claims and communication follow applicable regulatory guidelines.

Must-Haves

·       5-10 years of copywriting experience in an agency, D2C, healthcare, wellness, beauty, nutrition, or consumer brand.

·       Strong portfolio demonstrating performance-driven and creative copy.

·       Experience writing Meta/Google ad copy and social media content.

·       Strong understanding of customer psychology and conversion principles.

·       Ability to turn complex health/scientific concepts into simple, relatable language.

·       Strong grammar, storytelling, and communication skills.

·       Comfortable writing multiple variations quickly and working in a fast-paced environment.

·       Data-driven approach with the ability to improve content based on performance.

Good to Have

·       Experience in women's health, healthcare, wellness, nutrition, fitness, beauty, or FemTech.

·       Agency experience working with multiple D2C brands.

·       Email marketing experience; Klaviyo knowledge is a plus.

·       Understanding of SEO and content marketing.

·       Experience working with influencers, doctors, experts, or UGC creators.

·       Background in science, healthcare, nutrition, psychology, or a related field.

Success Metrics

·       Ad CTR and conversion rates.

·       Landing/product page conversion rates.

·       Email open and click-through rates.

·       Social engagement and content performance.

·       Growth in qualified leads/customers through content.

·       Customer engagement and retention through educational content.

What Success Looks Like After 12 Months

·       Consistently high-performing copy across paid and organic channels.

·       A strong and distinctive Miror brand voice.

·       A library of proven copy frameworks, hooks, and templates.

·       Content that makes menopause and women's health easier to understand.

·       Stronger customer trust, engagement, conversion, and retention.

Why Join Miror?

·       Work directly with founders and a passionate, high-energy team.

·       Build the voice of one of India's emerging FemTech brands.

·       Work at the intersection of women's health, science, technology, and consumer wellness.

·       Opportunity to make a meaningful impact on how India talks about menopause and women's health.

·       High ownership, low bureaucracy, and plenty of room to experiment and create.

Location: Bengaluru

Work Mode: Full-time | Work from Office

 Best Regards,

Indrani Dutta

Senior Manager - HR

www.miror.in

www.sohamenergy.in

https://www.linkedin.com/in/indrani-dutta-a9a65135/

About Rimigo

Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and organic growth is core to how we get there.

The Role

You'll own all content across Rimigo's website, product pages, and UI copy - and be held accountable for what that content does, not just what it says. Success is measured in conversion rates and customer activation, not content volume.

What You'll Do

• Own all content across Rimigo's website, product pages, and UI copy
• Continuously improve copy and content to drive better activation, conversion, and retention
• Identify drop-off points in the customer journey and fix them through content and messaging
• Run iterative experiments on landing pages, CTAs, and product copy
• Brief and manage interns, freelancers, or writers for larger content needs

What We're Looking For

1. Strong Written English - Clear, concise, and persuasive. You can write well yourself.
2. Ability to Brief and Give Feedback - Comfortable directing other writers, not just producing yourself.
3. Understanding of Conversion & Funnel Metrics - You've owned a funnel metric before, not just produced content.
4. Comfort with Analytics Tools - PostHog, Google Analytics, or similar.
5. Experimental Thinking - Hypothesise, test, learn, repeat. You think in iterations, not campaigns.

Ideal Profile

• 1-3 years in a growth, content, or marketing role at a consumer startup
• Has owned a funnel metric before - not just produced content
• Curious about why users behave the way they do, not just what to write

Location: Remote | Immediate Joining

Duration: 2 months (with potential PPO)

Stipend: ₹10,000 – ₹15,000/month + LoR 

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

About Crea8

"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.

Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.

We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.

Why this role exists

To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.

What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.

This is a content strategy and copywriting role. Not social media management. Not graphic design. You'll write things worth reading, and get them in front of people who should read them and take action. If you believe good content should provoke thought, offer real insight, and make people care about a startup they've never heard of, you might enjoy working here.

What you'll actually do

Content Strategy & Ideation: Work with Crea8's content pillars, pull ideas from our internal knowledge base, and pitch new ones we haven't covered yet. You'll also write opinionated, insight-led content for Crea8 and adapt it across platforms, with a significant part of what you write directly supporting outbound and inbound sales.

Content & Experimentation: Own the content pipeline from idea to publication and help us keep a consistent publishing rhythm. We won't keep doing what we're doing forever. You'll help us test new formats and new platforms as we grow.

You're a good fit if

• You write well and you know it
• You can research a topic you know nothing about and produce something sharp within a day
• You understand SEO basics, and how search engines identify good (relevant) content
• You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
• You actually want to learn how early-stage startups build credibility through content

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.