Lead Development Representative

Company Overview

IndiWork Software Solutions Pvt. Limited is a full-service provider for web design, development, and online marketing, serving various industries globally. Located in Mohali, we enable businesses to enhance their web presence, achieve better search rankings, and convert leads. Focusing on scalable business solutions, our mission is to allow clients to concentrate on marketing and sales, while we manage seamless back-end operations. We value passion, commitment, integrity, innovation, teamwork, and trust.

Job Overview

IndiWork Software Solutions Pvt. Limited is seeking a passionate and committed Mid-Level Senior Digital Marketing professional to join our team on a full-time, hybrid basis. The position is based out of Mohali, with work extending to Chandigarh, Ambala, and Patiala. The ideal candidate will possess proven expertise in digital marketing strategies and tools, contributing significantly to our mission of delivering scalable solutions.

Qualifications and Skills

• Proven expertise in SEO/SEM to drive site traffic and improve search rankings (Mandatory skill).
• In-depth knowledge of Google Analytics for monitoring web traffic and generating insights (Mandatory skill).
• Proficiency with Email Marketing Platforms to create, send, and evaluate email campaigns (Mandatory skill).
• Experience using Content Management Systems for updating and managing site content effectively.
• Strong capability in Social Media Marketing to increase brand awareness and engage with customers.
• Ability to conduct thorough Data Analysis to assess campaign performance and optimize marketing strategies.
• Expertise in setting up and managing Pay-Per-Click Advertising to maximize reach and investment return.
• Familiarity with Marketing Automation Tools to streamline marketing processes and campaigns.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance online presence and lead generation.
• Manage and optimize marketing campaigns across SEO, SEM, email, and social media platforms.
• Utilize Google Analytics to track performance metrics, identify trends, and report on key marketing KPIs.
• Oversee content management processes to ensure consistent and impactful messaging across all channels.
• Collaborate with cross-functional teams to align marketing goals with business objectives.
• Perform data-driven analysis to optimize marketing efforts and improve conversion rates.
• Implement pay-per-click advertising strategies that align with business goals and budget considerations.
• Enhance marketing automation processes to increase efficiency and scalability of campaigns.

Role Description

This is a full-time client facing on-site role for a Data Scientist at UpSolve Solutions in Mumbai. The Data Scientist will be responsible for performing various day-to-day tasks, including data science, statistics, data analytics, data visualization, and data analysis. The role involves utilizing these skills to provide actionable insights to drive business decisions and solve complex problems.

Qualifications

• Data Science, Statistics, and Data Analytics skills
• Data Visualization and Data Analysis skills
• Strong problem-solving and critical thinking abilities
• Ability to work with large datasets and perform data preprocessing
• Proficiency in programming languages such as Python or R
• Experience with machine learning algorithms and predictive modeling
• Excellent communication and presentation skills
• Bachelor's or Master's degree in a relevant field (e.g., Computer Science, Statistics, Data Science)
• Experience in the field of video and text analytics is a plus

Job Description:

•    Develop tools and applications by producing clean, efficient code.
•    Determine operational feasibility by evaluating analysis, problem definition, requirements, solution development and proposed solutions
•    Perform validation and verification testing and debug code.
•    Work collaboratively with others to achieve goals
•    Experience working in an agile environment
•    Experience in implementing Object-Oriented Python, Django.
•    Good understanding on Django ORM.
•    Experienced in interfacing with *third party API’s using REST
•    Worked with varieties of Relational Databases (RDBMS) like SQLite, MySQL, PostgreSQL.
•    Experience in Version Control with Git and Bit bucket.
•    Experience with JIRA the development progress and tracking deadlines of the project
•    Experience with web applications using technologies like HTML5,CSS, JavaScript, JQuery, AJAX, Angularjs, Reactjs and Bootstrap, XML.
•    Knowledge in Pandas, Numpy will be addons

• Developing and maintaining server-side network components.
• Collaborating with front-end developers on the integration of elements.
• Designing customer-facing UI and back-end services for various business processes.
• Developing high-performance applications by writing testable, reusable, and efficient code.
• Implementing effective security protocols, data protection measures, and storage solutions.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as preparing reports.
• Recommending and implementing improvements to processes and technologies.
• Keeping informed of advancements in the field of Node.js development.

• At least two years of experience as a Node.js developer.
• Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
• Knowledge of front-end technologies such as HTML5 and CSS3.
• Superb interpersonal, communication, and collaboration skills.
• Exceptional analytical and problem-solving aptitude.
• Great organizational and time management skills.
• Availability to resolve urgent web application issues outside of business hours.

What you do as a Digital Marketing Manager ?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build, and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

About Shankar Mahadevan Academy 

Founded by Indian singer-composer Shankar Mahadevan, this 11-year old music academy has pioneered online music education for Indian music. Shankar Mahadevan Academy has brought music to over 10,000 students in over 88 countries with more than 3,00,000 virtual classes.  With its mission “Joy of Music”, the Academy has also brought music to the underprivileged and the underserved with its various non-profit initiatives.  

Website: www.shankarmahadevanacademy.com

Shankar Mahadevan Academy is inviting passionate growth and outreach professionals to join our Admissions team. 

At Shankar Mahadevan Academy you will be a part of a dynamic and entrepreneurial team that works at the crossroads of arts, education and technology. Your career at Shankar Mahadevan Academy will contribute to spreading music and Indian arts, while you get an opportunity to learn all aspects of growing an online business for a globally recognised brand. 

The ideal candidate will have strong spoken and written communication skills, have 6 months - 3 years of experience with B2C sales, and be able to handle 70-80 cold calls per day. 

About the role 

• Work hours: 6 days a week, including weekends. U.S. Shift (7:00 - 4:00 p.m.) OR India Shift (12:00 p.m.- 9:00 p.m.) 
• Work location: Located off MG Road, Easy access to Trinity Circle Metro Station
• Work from Office only, no work from home/ Hybrid model 
• Benefits: Health Insurance and PF cover 
• We follow a culture of fun, engagement and growth with emphasis on work-life balance and healthy living. You also get fruits, activities every week, regular team outings and learning opportunities 

Goals / What you will do 

• Acquire new customers by handling inbound and outbound calls, and walk-in inquiries 
• Actively generate leads and seek out new sales opportunities through cold calling, networking and social media 
• Possess a strong understanding of our products, and showcase our value to our customers in the form of counseling 
• Gather market and student information and provide feedback on buying trends and competitive advantages
• Representing SMA at trade exhibitions, events and demonstrations

Skills required / Must-haves for the role 

• 6 months to 3 years of work experience in B2C sales 
• Good spoken and written communication in English with good listening skills 
• Team player who likes to work with like-minded people 
• Good at objection handling and sales closure 
• Multi-language skills added advantage 
• Willing to pick up new skills