Role Overview: As a Product Marketing Manager, you will play a pivotal role in driving the success of our products by developing and executing marketing strategies to build brand awareness, engage customers, and support international market expansion. This is a unique opportunity to shape the marketing function in a fast-paced startup environment.
Key Responsibilities:
1. Product Positioning & Messaging:
○ Develop compelling product messaging and positioning that highlights value propositions and resonates with target audiences globally.
2. Go-To-Market Strategy:
○ Lead go-to-market planning and execution for product launches, ensuring alignment across product, sales, and marketing teams.
○ Collaborate with cross-functional teams to create launch campaigns, content, and
resources.
3. Market Research & Insights:
○ Conduct market research and competitor analysis to understand industry trends, customer needs, and growth opportunities.
○ Use data-driven insights to refine product and marketing strategies for international markets.
4. Content Development:
○ Create and oversee the development of marketing assets such as product demos, brochures, videos, case studies, and thought leadership content.
5. International Marketing:
○ Build and execute marketing strategies for global markets, adapting campaigns to cultural nuances and regional demands.
○ Partner with local teams, distributors, or agencies to drive regional success.
6. Customer Engagement:
Develop strategies to build customer advocacy through testimonials, reviews, and case studies.
○ Lead customer feedback loops to influence product improvements and innovations.
7. Performance Tracking & Reporting:
○ Monitor and analyze marketing campaign performance using KPIs and ROI metrics.
○ Provide actionable insights to improve campaign effectiveness and product adoption.
Shubham Vishwakarma
Full Stack Developer - Averlon
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