Product Marketing Manager at Incruiter · Bengaluru (Bangalore) · 3 - 8 years · ₹3L - ₹15L / yr · Bootstrapped · Posted 13 Aug 2025
Role Overview: As a Product Marketing Manager, you will play a pivotal role in driving the success of our products by developing and executing marketing strategies to build brand awareness, engage customers, and support international market expansion. This is a unique opportunity to shape the marketing function in a fast-paced startup environment.
Key Responsibilities:
1. Product Positioning & Messaging:
○ Develop compelling product messaging and positioning that highlights value propositions and resonates with target audiences globally.
2. Go-To-Market Strategy:
○ Lead go-to-market planning and execution for product launches, ensuring alignment across product, sales, and marketing teams.
○ Collaborate with cross-functional teams to create launch campaigns, content, and
resources.
3. Market Research & Insights:
○ Conduct market research and competitor analysis to understand industry trends, customer needs, and growth opportunities.
○ Use data-driven insights to refine product and marketing strategies for international markets.
4. Content Development:
○ Create and oversee the development of marketing assets such as product demos, brochures, videos, case studies, and thought leadership content.
5. International Marketing:
○ Build and execute marketing strategies for global markets, adapting campaigns to cultural nuances and regional demands.
○ Partner with local teams, distributors, or agencies to drive regional success.
6. Customer Engagement:
Develop strategies to build customer advocacy through testimonials, reviews, and case studies.
○ Lead customer feedback loops to influence product improvements and innovations.
7. Performance Tracking & Reporting:
○ Monitor and analyze marketing campaign performance using KPIs and ROI metrics.
○ Provide actionable insights to improve campaign effectiveness and product adoption.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Incruiter
About
Interview as a Service and AI Video Interview Software help companies streamline hiring process. Save 80% cost, 4x faster and ensure top candidate quality.
Connect with the team
Company social profiles
Similar jobs (10)
Java
Spring BootJOB DESCRIPTION
Experience: 5+ years
Wissen Technology is now hiring for a Java Developer - Bangalore with hands-on experience in Core Java, algorithms, data structures, multithreading and SQL. We are solving complex technical problems in the industry and need talented software engineers to join our mission and be a part of a global software development team. A brilliant opportunity to become a part of a highly motivated and expert team which has made a mark as a high-end technical consulting.
Required Skills:
- Exp. - 5+ years
- Experience in Core Java and Spring Boot.
- Extensive experience in developing enterprise-scale applications and systems. Should possess good architectural knowledge and be aware of enterprise application design patterns.
- Should have the ability to analyze, design, develop and test complex, low-latency client- facing applications.
- Good development experience with RDBMS.
- Good knowledge of multi-threading and high-performance server-side development.
- Basic working knowledge of Unix/Linux.
- Excellent problem solving and coding skills.
- Strong interpersonal, communication and analytical skills.
- Should have the ability to express their design ideas and thoughts.
Required Skills & Experience:
3+ years of hands-on experience with Oracle VBCS.
Strong knowledge of JavaScript, HTML5, CSS3, and Oracle JET.
Experience with Oracle Integration Cloud (OIC) and Oracle SaaS extensions.
Familiarity with REST/SOAP APIs, ADF, PCS, and CI/CD pipelines.
Understanding of Oracle Cloud Infrastructure (OCI) and related services.
Excellent problem-solving and communication skills
Job Title: Sales Manager
Location: Remote
Experience Required: 2–3 Years
Industry Preference: Ed-tech or similar domains
Company Overview:
Aavyan Consulting is a growing consulting firm offering recruitment, HR solutions, and strategic partnerships across industries. We are currently seeking a qualified and motivated Sales Manager to join our team, with a focus on building and managing partnerships within the higher education ecosystem.
Position Summary:
The Sales Manager will be responsible for identifying, engaging, and managing institutional relationships with colleges and universities. The role requires a strong understanding of consultative sales, strategic outreach, and the ability to work independently in a remote setting.
Key Responsibilities:
- Develop and maintain strong relationships with key stakeholders in colleges and universities
- Identify and pursue new business opportunities within the education sector
- Present Aavyan Consulting’s services effectively, focusing on value-based selling
- Manage the entire sales cycle—from lead generation to closure
- Maintain accurate records of interactions and sales activity
- Collaborate with internal teams to align offerings with client needs
- Provide market insights and feedback to help shape strategic direction
Key Requirements:
- 2–3 years of sales or business development experience, preferably in ed-tech or related sectors
- Existing network and active connections in higher education institutions
- Excellent communication, negotiation, and interpersonal skills
- Self-driven, with the ability to manage responsibilities independently
- Strong problem-solving skills and a solution-oriented mindset
Employment Type: Full-time (Remote)
Preferred:
- Prior experience in selling online learning products, test prep solutions, upskilling platforms, or school/college partnerships
- Exposure to both B2C and B2B sales in the education segment
- Willingness to travel, if required
We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the One Code app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end
Responsibilities:
● Build user journeys and communication strategies for every funnel the user goes through in the app
● Build highly engaging campaigns across user funnels to increase conversion rates
● Drive repeat users, referrals through Email, Push Notifications and other product
touchpoints
● Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and
renewals.
● Work with internal and external stakeholder to seamlessly drive all campaigns
● Constantly look for funnel drop offs and optimize every step to increase conversion rates
● Share data on daily, weekly and monthly basis with the larger team
Requirement:
● 4+ years of hands-on experience in working with user engagement platforms like
WebEngage
● Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
● Knowledge of HTML coding to create emailers is a must
● Experience working in a B2C product is preferrable
Why join us?
- You will get to work with an experienced team who has worked in multiple startups.
- Experimenting is the name of the game
- Grow with us. It is a family
- Specialized in architectural knowledge/experience in Tosca
- Hands on experience to support operational stuff on Tosca
- Needs to be an SME who will lead and guide rest of the resources on the project
- Needs to come up with solutions, strategic thoughts and efficiencies for Tosca implementation
- Willingness to find answers and resolutions
- Good Communications Skills
JavaAbout Us-
Intellipaat is the leading online education provider and creates courses in collaboration with top MNCs and universities such as IBM, Microsoft, E&ICT, IIT Guwahati, SPJIMR, etc., with more than 600,000 learners and 200+ corporates across 53+ countries learning on our platform.
Responsibilities:
- Self-learn new technologies and showcase domain expertise in the team
- Articulate and present complex concepts in an easy to grasp visualizations keeping global audience in mind
- Research/analyze and solve complex problems in software technologies, frameworks, and platforms
- Interact with Subject Matter Experts from the industry
- Understand the objectives, target audience, and develop simple, easy-to-understand, user-friendly content while employing good search engine optimization (SEO) techniques
- Collaborate with SME/Technical experts and develop state of the art content, rewrite the existing content or edit and proofread content
- Create visual presentations that communicate complex concepts in a manner that appeals to a wide variety of audiences
- Create Webinar/Lectures for internal/YouTube platform on upcoming technologies
Desired Skills:
- Excellent written and verbal English, with an ability to express thoughts succinctly
- Excellent Aptitude & Reasoning Skills
- High level of energy and proactive nature
- A sense of ownership and a willingness to accept the challenge of daily deadlines is essential
- Preferable Knowledge Of any of these skills like Linux, AWS, Azure, GCP, Java, Java EE, Python, Hadoop/ Spark, Data Science, ML, AI, etc.
- Passion to learn & explore new and emerging technologies
- Collaborate with Product Managers, CTOs & Engineering Managers to plan a Technical Roadmap aligned with the company’s product vision.
- Collaborate with Tech leads, CTO, Engineering Managers to execute the technical roadmap using Agile methodologies for product development.
- Break down the technical roadmaps into epics & user stories for smooth execution. Facilitate the creation and maintenance of proper product documentation.
- Work with development leads so that product requirements & estimates are well-understood.
- Collaborate with product teams to jot down the technical implementation requirements & engineering aspects of user stories & PRDs.
- Conduct meetings with customer support, marketing & product teams to maintain a roadmap for the internal team’s technical requirements
Payments & Finance
- With the help of engineering teams, build secure & robust payment infrastructures & systems.
- Help the product & tech teams build useful payment experiences, lay down the foundation for introducing lending & other financial services on the platform. Be an expert on multiple payment mechanisms & institutions governing the payment flows in the country.
- Research about the technical feasibility & implementation of Escrow Use-cases.
- Be updated with the latest Payments & finance technologies and service providers. Act as a “Subject Matter Expert” on all things Payments & Finance for our Tech & Product teams. Monitoring & Analytics
- Understand and analyze the flow of payments on the platform, build dashboards to track Payments Conversion Rate & Payments Success Rate. Run A/B tests and experiments to improve PCR & PSR.
- Use database queries to analyze performance indicators, evaluate experiments, evaluate sprint reports & success, etc.
- Setup dashboards & systems to track crashes, errors, exceptions, and bugs on production. Formulate processes and workflows to reduce the same.
Qualifications: Experience
- Prior experience of working in/with Payments & Fintech industry, Payment Gateways, Nodal/Escrow Accounts, and Lending is a must.
- Bachelor’s degree in computer science or equivalent.
- 4+ years of experience in software architecture, design, development, and technical product management.
Technical Skills
- Working knowledge on public clouds such as AWS, GCP, Azure.
- Past experience with hands-on engineering, product, or QA is a strong bonus.
- Working knowledge with monitoring tools like New Relic, Sentry, Cloudwatch
- Very good knowledge of SQL/NoSQL is a must
- Should be familiar with Application App Release cycle
- Proficient in Internet standards & technologies including REST
- Experience with DevOps, CI/CD, Automation, etc.
- Robust and evolving knowledge of current web & mobile app technologies.
Soft Skills
- Ability to prioritize and manage multiple milestones and projects efficiently.
- Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
- Detail-oriented, advanced problem-solving skills with a customer-centric approach.
Excellent communication skills, and able to communicate with clients across the world.
-Generate Business from Online Bidding Portals (Upwork / GURU / PPH) and from other websites.
-Identify, create and pursue new business opportunities and clients.
-Should be flexible with working hours when required.
-Achieving business targets.
-To be involved in Pre-Bids, Follow-ups, Competition Analysis.
-Propose project budgeting to the client.
-Creating and follow-ups on leads and inquiries.
-Ensuring correspondence between clients and the customers
-Market Research
-Willing to work in Business Development/Sales
-Confident and smart personality
Python
PHP
jQuery
Data Analytics
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon