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Product Marketing Manager
Product Marketing Manager
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Product Marketing Manager

Khusbu  Bansal's profile picture
Posted by Khusbu Bansal
3 - 8 yrs
₹3L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Product Marketing
SaaS
GTM Strategy
Product demonstration
Product Strategy
Market Research
Digital marketing tools

Role Overview: As a Product Marketing Manager, you will play a pivotal role in driving the success of our products by developing and executing marketing strategies to build brand awareness, engage customers, and support international market expansion. This is a unique opportunity to shape the marketing function in a fast-paced startup environment. 

Key Responsibilities: 

1. Product Positioning & Messaging: 

○ Develop compelling product messaging and positioning that highlights value propositions and resonates with target audiences globally. 

2. Go-To-Market Strategy: 

○ Lead go-to-market planning and execution for product launches, ensuring alignment across product, sales, and marketing teams. 

○ Collaborate with cross-functional teams to create launch campaigns, content, and 

resources. 

3. Market Research & Insights: 

○ Conduct market research and competitor analysis to understand industry trends, customer needs, and growth opportunities. 

○ Use data-driven insights to refine product and marketing strategies for international markets. 

4. Content Development: 

○ Create and oversee the development of marketing assets such as product demos, brochures, videos, case studies, and thought leadership content. 

5. International Marketing: 

○ Build and execute marketing strategies for global markets, adapting campaigns to cultural nuances and regional demands. 

○ Partner with local teams, distributors, or agencies to drive regional success. 

6. Customer Engagement: 

Develop strategies to build customer advocacy through testimonials, reviews, and case studies. 

○ Lead customer feedback loops to influence product improvements and innovations.

7. Performance Tracking & Reporting: 

○ Monitor and analyze marketing campaign performance using KPIs and ROI metrics.

○ Provide actionable insights to improve campaign effectiveness and product adoption. 



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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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