Moonfrog Labs
https://moonfroglabs.comAbout
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Jobs at Moonfrog Labs
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Responsibilities
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- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
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- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
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- Implementation, monitoring and optimization of in-game advertising features;
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- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
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- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
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- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
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- Managing existing relationships with Ad network partners;
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- Lead negotiations with new relevant Ad partners and accompany adding new Ad
networks into our in-game ads system;
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- Collaborate closely with stakeholders including Data Analysts, Product, Developers
teams;
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- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer
wall, native, banners);
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- Deriving holistic vision for the long-term usage of in-game advertising in our games;
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- Self-reliant creation of management reports and performance comparisons;
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- Own and drive our mobile marketing funnel optimization efforts;
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- Setup our app store optimization strategy to optimize app store conversion rates;
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- Optimize the performance of our app store creative assets with quantitative testing;
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- Steer and execute the metadata optimization;
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- Monitor and report relevant funnel and conversion KPIs using in-house tracking
technologies and tools;
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- Collaborate with the game teams to coordinate around upcoming game releases and
update launches;
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- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
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- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,
Twitter, TikTok and Instagram);
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- Excellent command of English, other language skills would be a plus;
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- Excellent problem solving ability, attention to detail;
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- Proactive and self-motivated with a positive attitude.
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Who we are
We are Software Craftspeople. We are proud of the way we work and the code we write. We embrace and are evangelists of eXtreme Programming practices. We heavily believe in being a DevOps organization, where developers own the entire release cycle and thus own quality. And most importantly, we never stop learning!
We work with product organizations to help them scale or modernize their legacy technology solutions. We work with startups to help them operationalize their idea efficiently. We work with large established institutions to help them create internal applications to automate manual opperations and achieve scale.
We design software, design the team a well as the organizational strategy required to successfully release robust and scalable products. Incubyte strives to find people who are passionate about coding, learning and growing along with us. We work with a limited number of clients at a time on dedicated, long term commitments with an aim to bringing a product mindset into services. More on our website: https://www.incubyte.co/
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