Moonfrog Labs
https://moonfroglabs.comAbout
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Jobs at Moonfrog Labs
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Responsibilities
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- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
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- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
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- Implementation, monitoring and optimization of in-game advertising features;
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- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
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- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
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- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
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- Managing existing relationships with Ad network partners;
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- Lead negotiations with new relevant Ad partners and accompany adding new Ad
networks into our in-game ads system;
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- Collaborate closely with stakeholders including Data Analysts, Product, Developers
teams;
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- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer
wall, native, banners);
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- Deriving holistic vision for the long-term usage of in-game advertising in our games;
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- Self-reliant creation of management reports and performance comparisons;
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- Own and drive our mobile marketing funnel optimization efforts;
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- Setup our app store optimization strategy to optimize app store conversion rates;
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- Optimize the performance of our app store creative assets with quantitative testing;
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- Steer and execute the metadata optimization;
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- Monitor and report relevant funnel and conversion KPIs using in-house tracking
technologies and tools;
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- Collaborate with the game teams to coordinate around upcoming game releases and
update launches;
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- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
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- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,
Twitter, TikTok and Instagram);
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- Excellent command of English, other language skills would be a plus;
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- Excellent problem solving ability, attention to detail;
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- Proactive and self-motivated with a positive attitude.
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The Wissen Group was founded in the year 2000. Wissen Technology, a part of Wissen Group, was established in the year 2015. Wissen Technology is a specialized technology company that delivers high-end consulting for organizations in the Banking & Finance, Telecom, and Healthcare domains.
With offices in US, India, UK, Australia, Mexico, and Canada, we offer an array of services including Application Development, Artificial Intelligence & Machine Learning, Big Data & Analytics, Visualization & Business Intelligence, Robotic Process Automation, Cloud, Mobility, Agile & DevOps, Quality Assurance & Test Automation.
Leveraging our multi-site operations in the USA and India and availability of world-class infrastructure, we offer a combination of on-site, off-site and offshore service models. Our technical competencies, proactive management approach, proven methodologies, committed support and the ability to quickly react to urgent needs make us a valued partner for any kind of Digital Enablement Services, Managed Services, or Business Services.
We believe that the technology and thought leadership that we command in the industry is the direct result of the kind of people we have been able to attract, to form this organization (you are one of them!).
Our workforce consists of 1000+ highly skilled professionals, with leadership and senior management executives who have graduated from Ivy League Universities like MIT, Wharton, IITs, IIMs, and BITS and with rich work experience in some of the biggest companies in the world.
Wissen Technology has been certified as a Great Place to Work®. The technology and thought leadership that the company commands in the industry is the direct result of the kind of people Wissen has been able to attract. Wissen is committed to providing them the best possible opportunities and careers, which extends to providing the best possible experience and value to our clients.
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