Moonfrog Labs

http://www.moonfroglabs.com

Founded :

2013

Type :

Products & Services

Size

Stage :

Raised funding

About

We are Moonfrog Labs, a startup founded by experienced game developers committed to radicalize mobile gaming and bringing engaging entertainment to everyone. We have seen, bitten, lived and played hard enough to know the magical revolution a brilliant mix of product design, disruptive platforms and technology can bring about. We're the team who has worked on Mafia Wars, CastleVille, Bubble Safari, Cafe World, Yoville, Hidden Chronicles, Empires & Allies, games loved by hundreds of millions of people. At Moonfrog labs, we intend to squeeze our collective experience from building multiple #1 games on Facebook into Mobile with creative new products and tools.

Connect with the team

Amitaba Sarkar

Connect

Surabhi Aswal

Connect

SAMHITHA SADANAND

Connect

Company social profiles

Jobs at Moonfrog Labs

User Acquisition Manager

at Moonfrog Labs

3 recruiters

Posted by Amitaba Sarkar

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Bengaluru (Bangalore)

7 - 10 yrs

₹30L - ₹50L / yr

Social Media Marketing (SMM)

Google Adwords

Google Analytics

Facebook Marketing

YouTube

+7 more

What would you be responsible for in this role?

Responsibilities

- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
- Implementation, monitoring and optimization of in-game advertising features;
- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
- Managing existing relationships with Ad network partners;
- Lead negotiations with new relevant Ad partners and accompany adding new Ad

networks into our in-game ads system;
- Collaborate closely with stakeholders including Data Analysts, Product, Developers

teams;
- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer

wall, native, banners);
- Deriving holistic vision for the long-term usage of in-game advertising in our games;
- Self-reliant creation of management reports and performance comparisons;
- Own and drive our mobile marketing funnel optimization efforts;
- Setup our app store optimization strategy to optimize app store conversion rates;
- Optimize the performance of our app store creative assets with quantitative testing;
- Steer and execute the metadata optimization;
- Monitor and report relevant funnel and conversion KPIs using in-house tracking

technologies and tools;
- Collaborate with the game teams to coordinate around upcoming game releases and

update launches;
- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,

Twitter, TikTok and Instagram);
- Excellent command of English, other language skills would be a plus;
- Excellent problem solving ability, attention to detail;
- Proactive and self-motivated with a positive attitude.

What would you be responsible for in this role?

Responsibilities

- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
- Implementation, monitoring and optimization of in-game advertising features;
- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
- Managing existing relationships with Ad network partners;
- Lead negotiations with new relevant Ad partners and accompany adding new Ad

networks into our in-game ads system;
- Collaborate closely with stakeholders including Data Analysts, Product, Developers

teams;
- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer

wall, native, banners);
- Deriving holistic vision for the long-term usage of in-game advertising in our games;
- Self-reliant creation of management reports and performance comparisons;
- Own and drive our mobile marketing funnel optimization efforts;
- Setup our app store optimization strategy to optimize app store conversion rates;
- Optimize the performance of our app store creative assets with quantitative testing;
- Steer and execute the metadata optimization;
- Monitor and report relevant funnel and conversion KPIs using in-house tracking

technologies and tools;
- Collaborate with the game teams to coordinate around upcoming game releases and

update launches;
- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,

Twitter, TikTok and Instagram);
- Excellent command of English, other language skills would be a plus;
- Excellent problem solving ability, attention to detail;
- Proactive and self-motivated with a positive attitude.

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