Moonfrog Labs
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Responsibilities
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- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
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- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
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- Implementation, monitoring and optimization of in-game advertising features;
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- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
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- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
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- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
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- Managing existing relationships with Ad network partners;
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- Lead negotiations with new relevant Ad partners and accompany adding new Ad
networks into our in-game ads system;
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- Collaborate closely with stakeholders including Data Analysts, Product, Developers
teams;
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- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer
wall, native, banners);
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- Deriving holistic vision for the long-term usage of in-game advertising in our games;
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- Self-reliant creation of management reports and performance comparisons;
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- Own and drive our mobile marketing funnel optimization efforts;
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- Setup our app store optimization strategy to optimize app store conversion rates;
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- Optimize the performance of our app store creative assets with quantitative testing;
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- Steer and execute the metadata optimization;
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- Monitor and report relevant funnel and conversion KPIs using in-house tracking
technologies and tools;
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- Collaborate with the game teams to coordinate around upcoming game releases and
update launches;
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- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
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- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,
Twitter, TikTok and Instagram);
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- Excellent command of English, other language skills would be a plus;
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- Excellent problem solving ability, attention to detail;
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- Proactive and self-motivated with a positive attitude.
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We are a technology company with a proven track record of partnering with organizations to deliver innovative mobile and cloud solutions & products. We believe that cloud and mobility are the means to deliver solutions to tomorrow’s challenges. Over the last 10 years, we have completed over 200 projects, and many of those have reached the top of the AppStores. We have worked across a number of categories including Fintech, Social, Retail, Enterprise, Lifestyle, Ticketing, Sports, Healthcare, Entertainment and many more.
We have worked with both Fortune 500 companies and innovative startups, and delivered successful products. We have a 40+ people team which, includes UI/UX designers, the best breed of engineers for iOS and Android, Full Stack Developers and Innovators. Other than design and development, Byteridge helps companies understand and define the product that needs to be built. This includes working with the stakeholders to understand the business, recognizing areas of improvement and aligning the project scope with the customers problems.
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