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DP

Moonfrog Labs Career

http://www.moonfroglabs.comicon
FOUNDED
2015
TYPE
Product
SIZE
500-1000
STAGE
Raised funding
Why join us
Moonfrog Labs Pvt Ltd - Fantastical Mobile Games

Jobs at Moonfrog Labs

User Acquisition Manager

at Moonfrog Labs

Founded 2015  •  Product  •  500-1000 employees  •  Raised funding
Social Media Marketing (SMM)
Google Adwords
Google Analytics
Facebook Marketing
YouTube
Market Research
Monetization
Online advertising management
Data acquisition
Acquisition
ADS
Online advertising
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Bengaluru (Bangalore)
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7 - 10 yrs
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₹30L - ₹50L / yr

What would you be responsible for in this role?

Responsibilities

  • -  Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;

  • -  Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;

  • -  Implementation, monitoring and optimization of in-game advertising features;

  • -  Responsible for technical troubleshooting (Ad networks integration, API Reporting);

  • -  Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);

  • -  Plan, execute, and analyze user acquisition campaigns across performance UA channels;

  • -  Managing existing relationships with Ad network partners;

  • -  Lead negotiations with new relevant Ad partners and accompany adding new Ad

    networks into our in-game ads system;

  • -  Collaborate closely with stakeholders including Data Analysts, Product, Developers

    teams;

  • -  Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer

    wall, native, banners);

  • -  Deriving holistic vision for the long-term usage of in-game advertising in our games;

  • -  Self-reliant creation of management reports and performance comparisons;

  • -  Own and drive our mobile marketing funnel optimization efforts;

  • -  Setup our app store optimization strategy to optimize app store conversion rates;

  • -  Optimize the performance of our app store creative assets with quantitative testing;

  • -  Steer and execute the metadata optimization;

  • -  Monitor and report relevant funnel and conversion KPIs using in-house tracking

    technologies and tools;

  • -  Collaborate with the game teams to coordinate around upcoming game releases and

    update launches;

  • -  Ability to work with MS Office products (such as Word, Excel, PowerPoint);

  • -  Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,

    Twitter, TikTok and Instagram);

  • -  Excellent command of English, other language skills would be a plus;

  • -  Excellent problem solving ability, attention to detail;

  • -  Proactive and self-motivated with a positive attitude.

Job posted by
Amitaba Sarkar
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