
Moonfrog Labs
http://www.moonfroglabs.comAbout
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Jobs at Moonfrog Labs

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What would you be responsible for in this role?
Responsibilities
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- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
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- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
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- Implementation, monitoring and optimization of in-game advertising features;
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- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
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- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
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- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
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- Managing existing relationships with Ad network partners;
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- Lead negotiations with new relevant Ad partners and accompany adding new Ad
networks into our in-game ads system;
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- Collaborate closely with stakeholders including Data Analysts, Product, Developers
teams;
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- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer
wall, native, banners);
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- Deriving holistic vision for the long-term usage of in-game advertising in our games;
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- Self-reliant creation of management reports and performance comparisons;
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- Own and drive our mobile marketing funnel optimization efforts;
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- Setup our app store optimization strategy to optimize app store conversion rates;
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- Optimize the performance of our app store creative assets with quantitative testing;
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- Steer and execute the metadata optimization;
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- Monitor and report relevant funnel and conversion KPIs using in-house tracking
technologies and tools;
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- Collaborate with the game teams to coordinate around upcoming game releases and
update launches;
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- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
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- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,
Twitter, TikTok and Instagram);
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- Excellent command of English, other language skills would be a plus;
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- Excellent problem solving ability, attention to detail;
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- Proactive and self-motivated with a positive attitude.

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Founded in 2011, Poshmark started with a simple yet powerful idea in Manish Chandra's garage. Along with co-founders Tracy Sun, Gautam Golwala, and Chetan Pungaliya, Chandra envisioned a platform that would revolutionize how people buy and sell fashion. The inspiration came from seeing the potential of the iPhone 4 to create meaningful connections in the shopping experience.
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Poshmark is not just another e-commerce platform – it's a social marketplace that brings together shopping and community. Think of it as a place where social media meets shopping, allowing users to buy, sell, and discover fashion, home goods, and accessories. With over 80 million users , the platform has become a go-to destination for both casual sellers and entrepreneurial individuals looking to build their own digital boutiques.
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Today, under CEO Manish Chandra's leadership, Poshmark continues to innovate in the social commerce space, blending technology with community to create a unique shopping experience. The platform's success story is a testament to how combining social connections with commerce can create a powerful marketplace that resonates with modern consumers.
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