Moonfrog Labs

What would you be responsible for in this role?

Responsibilities

• -  Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;

• -  Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;

• -  Implementation, monitoring and optimization of in-game advertising features;

• -  Responsible for technical troubleshooting (Ad networks integration, API Reporting);

• -  Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);

• -  Plan, execute, and analyze user acquisition campaigns across performance UA channels;

• -  Managing existing relationships with Ad network partners;

• -  Lead negotiations with new relevant Ad partners and accompany adding new Ad

  networks into our in-game ads system;

• -  Collaborate closely with stakeholders including Data Analysts, Product, Developers

  teams;

• -  Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer

  wall, native, banners);

• -  Deriving holistic vision for the long-term usage of in-game advertising in our games;

• -  Self-reliant creation of management reports and performance comparisons;

• -  Own and drive our mobile marketing funnel optimization efforts;

• -  Setup our app store optimization strategy to optimize app store conversion rates;

• -  Optimize the performance of our app store creative assets with quantitative testing;

• -  Steer and execute the metadata optimization;

• -  Monitor and report relevant funnel and conversion KPIs using in-house tracking

  technologies and tools;

• -  Collaborate with the game teams to coordinate around upcoming game releases and

  update launches;

• -  Ability to work with MS Office products (such as Word, Excel, PowerPoint);

• -  Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,

  Twitter, TikTok and Instagram);

• -  Excellent command of English, other language skills would be a plus;

• -  Excellent problem solving ability, attention to detail;

• -  Proactive and self-motivated with a positive attitude.