Market Research Analyst

Purchase of compelling goods and services. (SG1)

Market Research Analyst

Market Research Analyst at Purchase of compelling goods and services. (SG1) · Bengaluru (Bangalore) · 7 - 12 years · ₹15L - ₹20L / yr · Posted 23 Dec 2021

Market Research Analyst

at Purchase of compelling goods and services. (SG1)

Agency job

via Multi Recruit

7 - 12 yrs

₹15L - ₹20L / yr

Bengaluru (Bangalore)

Skills

Market Research

Primary Research

SWOT analysis

Secondary Research

Market Research Analyst

Industry Analysis

We are looking for a methodical Market Research Analyst to discover customer preferences and statistical data in order to support customers during their decisionmaking process regarding product designs, prices, and promotions. The ideal candidate will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.

SKILLS YOU MUST HAVE: Growth Consulting, Competitive Benchmarking, Secondary Research, Market Sizing Strategy Consulting, Company Analysis, Swot Analysis, Primary Research, Market Research, Industry Analysis

RESPONSIBILITIES:

Understanding business objectives and designing surveys to discover prospective customers’ preferences
Perform a valid and reliable market research SWOT analysis
Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation
Collecting data on customers, competitors and marketplace and consolidating information into actionable items, reports, and presentations
Carry out quantitative and/or qualitative research
Analyze and interpret data to identify patterns and solutions, including surveys and focus group transcripts
Utilize statistical software to manage and organize information monitoring the progress of research projects
Design specific research methods such as questionnaires and surveys
Develop industry-specific, vertical-level nuances as the function matures
Maintaining the research knowledge repositories with up-to-date content
Actively develop domain expertise, leveraging subject matter experts, and external sources
Remain fully informed on market trends, other parties researches and implement best practices

Skill requirement:

5+ years experience in the market research or related field
Experience in conducting research and business statistics, exposure to interacting with senior leaders.
MBA or equivalent
Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Business research includes strategy research, country analysis, competitor analysis, market analysis, financial analysis, qualitative and quantitative benchmarking, Porter's five forces, SWOT analysis, company analysis, industry analysis, and other
Excellent Research skills and experience of working on research tools & databases
Good summarization skills
Good executive presence, ability to deal with senior partners
Ability to work independently, with minimum supervision, and with geographically dispersed teams
Good problem-solving skills
Think strategically – should be able to understand the larger picture
Flexible - ability to adapt to changing dynamics quickly

RESPONSIBILITIES:

Understanding business objectives and designing surveys to discover prospective customers’ preferences
Perform a valid and reliable market research SWOT analysis
Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation
Collecting data on customers, competitors and marketplace and consolidating information into actionable items, reports, and presentations
Carry out quantitative and/or qualitative research
Analyze and interpret data to identify patterns and solutions, including surveys and focus group transcripts
Utilize statistical software to manage and organize information monitoring the progress of research projects
Design specific research methods such as questionnaires and surveys
Develop industry-specific, vertical-level nuances as the function matures
Maintaining the research knowledge repositories with up-to-date content
Actively develop domain expertise, leveraging subject matter experts, and external sources
Remain fully informed on market trends, other parties researches and implement best practices

Skill requirement:

5+ years experience in the market research or related field
Experience in conducting research and business statistics, exposure to interacting with senior leaders.
MBA or equivalent
Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Business research includes strategy research, country analysis, competitor analysis, market analysis, financial analysis, qualitative and quantitative benchmarking, Porter's five forces, SWOT analysis, company analysis, industry analysis, and other
Excellent Research skills and experience of working on research tools & databases
Good summarization skills
Good executive presence, ability to deal with senior partners
Ability to work independently, with minimum supervision, and with geographically dispersed teams
Good problem-solving skills
Think strategically – should be able to understand the larger picture
Flexible - ability to adapt to changing dynamics quickly

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Student & Market Analysis: Study enrollment trends, student behaviour, and shifting demands for online, hybrid, or traditional degree programs.
Competitor Intelligence: Track competitor institutions, tuition pricing models, course offerings, and scholarship incentives.
Research Design: Build and run qualitative and quantitative studies, including student surveys, focus groups, and alumni feedback loops.
Data Reporting: Create visual dashboards, reports, and presentations for academic boards, marketing teams, and university leadership.
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