Market Research Analyst
at Purchase of compelling goods and services. (SG1)
We are looking for a methodical Market Research Analyst to discover customer preferences and statistical data in order to support customers during their decisionmaking process regarding product designs, prices, and promotions. The ideal candidate will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.
SKILLS YOU MUST HAVE: Growth Consulting, Competitive Benchmarking, Secondary Research, Market Sizing Strategy Consulting, Company Analysis, Swot Analysis, Primary Research, Market Research, Industry Analysis
RESPONSIBILITIES:
- Understanding business objectives and designing surveys to discover prospective customers’ preferences
- Perform a valid and reliable market research SWOT analysis
- Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation
- Collecting data on customers, competitors and marketplace and consolidating information into actionable items, reports, and presentations
- Carry out quantitative and/or qualitative research
- Analyze and interpret data to identify patterns and solutions, including surveys and focus group transcripts
- Utilize statistical software to manage and organize information monitoring the progress of research projects
- Design specific research methods such as questionnaires and surveys
- Develop industry-specific, vertical-level nuances as the function matures
- Maintaining the research knowledge repositories with up-to-date content
- Actively develop domain expertise, leveraging subject matter experts, and external sources
- Remain fully informed on market trends, other parties researches and implement best practices
Skill requirement:
- 5+ years experience in the market research or related field
- Experience in conducting research and business statistics, exposure to interacting with senior leaders.
- MBA or equivalent
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Business research includes strategy research, country analysis, competitor analysis, market analysis, financial analysis, qualitative and quantitative benchmarking, Porter's five forces, SWOT analysis, company analysis, industry analysis, and other
- Excellent Research skills and experience of working on research tools & databases
- Good summarization skills
- Good executive presence, ability to deal with senior partners
- Ability to work independently, with minimum supervision, and with geographically dispersed teams
- Good problem-solving skills
- Think strategically – should be able to understand the larger picture
- Flexible - ability to adapt to changing dynamics quickly
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