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User Acquisition Manager
User Acquisition Manager
Moonfrog Labs's logo

User Acquisition Manager

Amitaba Sarkar's profile picture
Posted by Amitaba Sarkar
7 - 10 yrs
₹30L - ₹50L / yr
Bengaluru (Bangalore)
Skills
Social Media Marketing (SMM)
Google Adwords
skill iconGoogle Analytics
Facebook Marketing
YouTube
Market Research
Monetization
Online advertising management
Data acquisition
Acquisition
ADS
Online advertising

What would you be responsible for in this role?

Responsibilities

  • -  Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;

  • -  Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;

  • -  Implementation, monitoring and optimization of in-game advertising features;

  • -  Responsible for technical troubleshooting (Ad networks integration, API Reporting);

  • -  Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);

  • -  Plan, execute, and analyze user acquisition campaigns across performance UA channels;

  • -  Managing existing relationships with Ad network partners;

  • -  Lead negotiations with new relevant Ad partners and accompany adding new Ad

    networks into our in-game ads system;

  • -  Collaborate closely with stakeholders including Data Analysts, Product, Developers

    teams;

  • -  Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer

    wall, native, banners);

  • -  Deriving holistic vision for the long-term usage of in-game advertising in our games;

  • -  Self-reliant creation of management reports and performance comparisons;

  • -  Own and drive our mobile marketing funnel optimization efforts;

  • -  Setup our app store optimization strategy to optimize app store conversion rates;

  • -  Optimize the performance of our app store creative assets with quantitative testing;

  • -  Steer and execute the metadata optimization;

  • -  Monitor and report relevant funnel and conversion KPIs using in-house tracking

    technologies and tools;

  • -  Collaborate with the game teams to coordinate around upcoming game releases and

    update launches;

  • -  Ability to work with MS Office products (such as Word, Excel, PowerPoint);

  • -  Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,

    Twitter, TikTok and Instagram);

  • -  Excellent command of English, other language skills would be a plus;

  • -  Excellent problem solving ability, attention to detail;

  • -  Proactive and self-motivated with a positive attitude.

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Moonfrog Labs

Founded :
2013
Type :
Products & Services
Size
Stage :
Raised funding

About

We are Moonfrog Labs, a startup founded by experienced game developers committed to radicalize mobile gaming and bringing engaging entertainment to everyone. We have seen, bitten, lived and played hard enough to know the magical revolution a brilliant mix of product design, disruptive platforms and technology can bring about. We're the team who has worked on Mafia Wars, CastleVille, Bubble Safari, Cafe World, Yoville, Hidden Chronicles, Empires & Allies, games loved by hundreds of millions of people. At Moonfrog labs, we intend to squeeze our collective experience from building multiple #1 games on Facebook into Mobile with creative new products and tools.
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Connect with the team

Profile picture
Amitaba Sarkar
Profile picture
Surabhi Aswal
Profile picture
SAMHITHA SADANAND

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