What would you be responsible for in this role?
Responsibilities
-
- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
-
- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
-
- Implementation, monitoring and optimization of in-game advertising features;
-
- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
-
- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
-
- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
-
- Managing existing relationships with Ad network partners;
-
- Lead negotiations with new relevant Ad partners and accompany adding new Ad
networks into our in-game ads system;
-
- Collaborate closely with stakeholders including Data Analysts, Product, Developers
teams;
-
- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer
wall, native, banners);
-
- Deriving holistic vision for the long-term usage of in-game advertising in our games;
-
- Self-reliant creation of management reports and performance comparisons;
-
- Own and drive our mobile marketing funnel optimization efforts;
-
- Setup our app store optimization strategy to optimize app store conversion rates;
-
- Optimize the performance of our app store creative assets with quantitative testing;
-
- Steer and execute the metadata optimization;
-
- Monitor and report relevant funnel and conversion KPIs using in-house tracking
technologies and tools;
-
- Collaborate with the game teams to coordinate around upcoming game releases and
update launches;
-
- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
-
- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,
Twitter, TikTok and Instagram);
-
- Excellent command of English, other language skills would be a plus;
-
- Excellent problem solving ability, attention to detail;
-
- Proactive and self-motivated with a positive attitude.

About Moonfrog Labs
About
Connect with the team
Similar jobs (10)
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- Employment Type: Full-time, WFO
- Relevant Experience: 3 to 4+ years
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Job Summary
We are seeking a talented and experienced Senior Social Media Executive who will be responsible for managing the digital presence and creating brand awareness for our clients. Your primary focus will be to build and engage communities on social media platforms such as Facebook, Instagram, and LinkedIn. You will work closely with our clients, strategize social media campaigns, generate creative ideas, write compelling copy and collaborate with designers to produce visually appealing video and image content.
Responsibilities
- Develop and execute social media strategies to enhance brand visibility and engagement for our clients.
- Create and implement effective social media campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and others as required.
- Manage social media accounts for clients, including content creation, scheduling, publishing, and monitoring.
- Generate engaging and persuasive copy for social media posts, ads, and other promotional materials.
- Collaborate with the design team to create visually appealing and impactful video and image creatives for social media channels.
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- Stay up-to-date with emerging social media platforms, tools, and best practices, and implement innovative strategies to drive results.
Requirements
- Master’s/ Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
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Perform general office duties to support Sales & Marketing (e.g., filing, sending emails, typing, faxing, copying).
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Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect company assets.
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Responsibilities:
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Experience: 5-10 years
Skills:
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