Google AnalyticsWhat would you be responsible for in this role?
Responsibilities
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- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
-
- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
-
- Implementation, monitoring and optimization of in-game advertising features;
-
- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
-
- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
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- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
-
- Managing existing relationships with Ad network partners;
-
- Lead negotiations with new relevant Ad partners and accompany adding new Ad
networks into our in-game ads system;
-
- Collaborate closely with stakeholders including Data Analysts, Product, Developers
teams;
-
- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer
wall, native, banners);
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- Deriving holistic vision for the long-term usage of in-game advertising in our games;
-
- Self-reliant creation of management reports and performance comparisons;
-
- Own and drive our mobile marketing funnel optimization efforts;
-
- Setup our app store optimization strategy to optimize app store conversion rates;
-
- Optimize the performance of our app store creative assets with quantitative testing;
-
- Steer and execute the metadata optimization;
-
- Monitor and report relevant funnel and conversion KPIs using in-house tracking
technologies and tools;
-
- Collaborate with the game teams to coordinate around upcoming game releases and
update launches;
-
- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
-
- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,
Twitter, TikTok and Instagram);
-
- Excellent command of English, other language skills would be a plus;
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- Excellent problem solving ability, attention to detail;
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- Proactive and self-motivated with a positive attitude.
Shubham Vishwakarma
Full Stack Developer - Averlon
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