Cutshort logo
Infinite Cercle logo
Brand Manager
Infinite Cercle's logo

Brand Manager

Infinite Cercle's profile picture
Posted by Infinite Cercle
3 - 7 yrs
₹3L - ₹7L / yr
Coimbatore
Skills
Brand Management
Marketing
Customer Relationship Management (CRM)
Branding

About CercleX:-

CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India  with an extended outlook of circularity through its various ventures into the field of sustainability.

 

We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.

 

https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX  helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.

 

Job Description:-

 

Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.

 

Responsibilities:

 

  • Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Align the company around the brand’s direction, choices and tactics

Requirements:

  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 3-5 years of experience in brand management, brand marketing, or marketing management
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience, with a solid understanding of project management principles and techniques
  • Past experience of working with startups is preferred
  • Metric driven marketing Strategies & Campaigns
  • Digital & Social Media Marketing
  • Experience in Market Research & Consumer Insights is preferred
  • Ability to Advertise & Activate Campaigns
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

About Infinite Cercle

Founded :
2020
Type :
Products & Services
Size :
20-100
Stage :
Profitable

About

CercleX is a digital technology platform for the Waste Management and Recycling Industry with an extended outlook of circularity through it's various ventures into the field of sustainability.


We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.

Read more

Company video

Infinite Cercle's video section
Infinite Cercle's video section

Photos

Company featured pictures
Company featured pictures

Connect with the team

Profile picture
Vaishnavi Cercle

Company social profiles

bloginstagramlinkedintwitterfacebook

Similar jobs

Moshi Moshi
at Moshi Moshi
3 candid answers
Human Resource
Posted by Human Resource
Bengaluru (Bangalore)
4 - 5 yrs
₹9L - ₹11L / yr
Market Research
Focus groups
SWOT analysis
Brand Management
Audit
+10 more

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej, amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.


Job Role: Brand Strategist - Brand Consultancy Team

Experience Level: 4+ Years

Location: Bangalore, Karnataka (On-site)


Job Overview: Are you a creative wordsmith with a passion for crafting engaging, informative, and long-form content? Our website team is seeking a talented Content Writer with 2-3 years of experience to join our dynamic and growing organization. In this role, you will be responsible for producing high-quality articles, blogposts, and web content that captivate our audience, drive organic track, and elevate our online presence.


Roles and Responsibilities:

● Define, plan, and execute brand research - primary and secondary.

● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.

● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.

● Develop brand positioning statements and value propositions that differentiate the company in the marketplace.

● Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.

● Present brand strategies, recommendations, and campaigns

● Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.


Qualifications:

● Bachelor’s degree in Marketing, Communications, or a related field.

● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with aminimum of 4-5 years in brand development and management.

● Experience in developing and launching successful brand campaigns.

● Strong analytical skills and ability to interpret data, consumer insights, and market research findings.

● Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.

● Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.

● Strong leadership and management skills.

● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.

● Proficiency in branding tools and software, as well as Google Workspace and project management tools.


Objectives of this role:

● Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.

● Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.

● Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.

● Aiding design & content teams in properly understanding and implementing finalised strategies

● Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.

● Project ownership, coordination, and client management on key accounts.


Requesting you all to please attach your portfolios to the resume while applying, Profiles without portfolios will

not be reviewed.

Read more
Indian MNC consumer goods into health, wellness, beauty
Indian MNC consumer goods into health, wellness, beauty
Agency job
via Qrata by Blessy Fernandes
Mumbai
3 - 5 yrs
₹15L - ₹18L / yr
Branding
Brand Management

Key Deliverables of the Role

  • Define and execute innovation pipeline for the brand – knowing the stage Gate process
  • Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
  • Responsible for driving and delivering business results on the brand
  • Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
  • Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
  • Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.

Knowledge, Skills & Competencies

  • Category Management
  • Understanding of Marketing Communication Development and Assessment
  • Strong Analytical Skills
  • Knowledge of Business & Financial Analysis

·        Consumer centricity

·        Excellent Communication Skills

Read more
Operating content distribution tech platforms
Operating content distribution tech platforms
Agency job
via Jobdost by Sathish Kumar
Noida
5 - 9 yrs
₹15L - ₹25L / yr
Media Buying
Above The Line Marketing (ATL)
Branding
Marketing Strategy
Brand Management
+2 more
We are looking for a Brand Marketing Manager, who will be a key member of the Marketing team focused on driving growth, via offline campaigns - TV campaigns, outdoor activities, and more.

The candidate must have at least 2 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.

The ideal candidate should have a strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns. The candidate should be highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers, and other stakeholders. We’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.

What is Must - ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experience
Joining: IMMEDIATELY

Responsibilities will include:

  • Define the brand’s marketing strategy, deliver against app brand objectives
  • Drive the development and execution of integrated marketing campaigns at national/regional levels
  • Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
  • Coordinate with agency and internal design team to execute the campaign
  • Analyze campaigns and provide strategic recommendations

 

Attributes we value:

  • Strong analytical foundation with meticulous attention to detail
  • Strong verbal and written communication skills
  • Strong intellectual curiosity
  • Extremely organized and detail-oriented
  • Proficiency in Excel

 

Requirements:

  • Graduation/Post-Graduation from a tier-1 institute
  • Demonstrative experience in executing brand campaigns
  • Work-ex: 4 - 8 years
Read more
Amura Health
at Amura Health
3 candid answers
1 video
Sagar  Krishna
Posted by Sagar Krishna
Chennai
3 - 5 yrs
₹10L - ₹20L / yr
Branding
Brand Management
Marketing Strategy
Content Strategy
Project Management

As a Brand marketing professional, you will be in charge of working out marketing strategies that help in positioning and promoting our brands, products, and services. You will be interacting with the growth, creative, social, website, SEO, sales, content, copywriting and user experience teams.


Responsibilities

• Collaborate in shaping and executing the brand's vision, ensuring a deep comprehension of its evolving trajectory over time.


• Contribute to the leadership in refining the brand's positioning, ensuring its readiness for future competition by managing a strategy aimed at enhancing brand vitality and its commitments to customers.


• Oversee brand strategy, planning, and its overall management.


• Cultivate innovation by spearheading the development of a robust pipeline of New Product Development (NPD), in alignment with the brand strategy and category insights.


• Take charge of our Visual and Verbal identity, aligning it with our positioning and maintaining consistent application across all customer touchpoints. Continuously evolve it to sustain brand momentum and align with an unwavering customer-centric approach.


• Identify and capitalize on trends and insights to optimize expenditures and performance.


• Engage in brainstorming sessions to generate novel and imaginative strategies for growth.


• Assess emerging technologies and offer visionary perspectives on their adoption when suitable.


• Ensure a unified brand message resonates across all platforms consistently.


Requirements


• BS/MS degree in marketing or a related field

• Proven working experience in Branding digital marketing

• Proven work experience in the Creative field

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Great problem-solving skills, because working for a fast-growing startup is filled with

challenges

• Great execution skills

• Ability to identify long-term trends in data

• Great communication skills

• Experience working with a content management system

• Strong project management skills

Read more
D2C company into fresh produce
D2C company into fresh produce
Agency job
via Qrata by Prajakta Kulkarni
Bengaluru (Bangalore)
8 - 16 yrs
₹30L - ₹55L / yr
Brand Management
Digital Marketing
In this role, you will be a critical leader in the company’s growth story.

You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.

You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.

Position based out of Bangalore

Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy

Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.

What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully
Read more
Disruptive Fintech Startup
Disruptive Fintech Startup
Agency job
via Unnati by Sarika Tamhane
Bengaluru (Bangalore)
2 - 4 yrs
₹10L - ₹12L / yr
Marketing
Branding
Brand Management
Lead Generation
Brand metrics
+1 more
If you are interested in joining a purpose-driven community that is dedicated to creating ambitious and inclusive workplaces, then be a part of a high growth startup with a world-class team, building a revolutionary product!
 
Our client is a vertical fintech play focused on solving industry-specific financing gaps in the food sector through the application of data. The platform provides skin-in-the-game growth capital to much-loved F&B brands. Founded in 2019, they are VC funded and based out of Singapore and India-Bangalore.
 
Founders are the alumnus of IIT-D, IIM-B and Wharton. They have 12+ years of experience as Venture capital and corporate entrepreneurship at DFJ, Vertex, InMobi and VP at Snyder UAE, investment banking at Unitus Capital - leading the financial services practice, and institutional equities at Kotak. They have a team of high-quality professionals coming together for this mission to disrupt the convention.
 
As a Manager - Growth, you will generate new brand leads, identify and contact founders and build a solid top of the funnel for the company's RBF.
 
What you will do:
  • Strategizing top of the funnel expansion and identifying key channels for sourcing brands
  • Explaining RBF and company products to the brands
  • Acting as a liaison between the brands and the internal teams to complete the investments
  • Improving brands experience
  • Ideating on tech-product improvements to automate the funding application process for brands
  • Implementing initiatives to improve TAT for brands
  • Owning all the metrics that improve the client brand's experience with the company

 


What you need to have:
  • MBA / PGDM
  • 2-4 years of experience in roles that required liaising with consumer brands (previous experience at marketplaces, consumer-focused accelerators/ funds, partnerships backgrounds, or experience of investing/ financing consumer brands)
  • Understanding of financials as they pertain to early-stage startups and related terminologies
  • Excellent verbal and written English skills
  • Experience in investing or advising or selling to D2C brands/ ecosystem
Read more
CITTA - A Lexicon Group Enterprise
Amit Chavan
Posted by Amit Chavan
Pune
3 - 5 yrs
₹4L - ₹5.5L / yr
Marcom
Marketing & Communication
Marketing
Marketing management
Social Media Marketing (SMM)
+2 more

Your responsibilities will include:


  • Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand vision.
  • Creating and managing all marketing materials and collateral in line with brand direction
  • Implementing online marketing activities including Social Media.
  • Tracking effectiveness of various campaigns and course correcting as required
  • Managing communications spend and working with vendors and agencies, to develop supporting assets
  • Leading the planning and implementation of PR and initiatives related to the brand
  • Key Requirements
  • You have a degree in Marketing, Business Administration or related field.
  • You have prior experience in a similar role.
  • Strong knowledge of content development and SEM.
  • A strong network of PR and media contacts would be highly advantageous.
  • You have exceptional verbal & written communication skills.
  • You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
  • You have excellent interpersonal skills and are adept at building relationships with different stakeholders.
Read more
Fast Growing Ethnic Wear Brand
Fast Growing Ethnic Wear Brand
Agency job
via Unnati by Gayatri Joshi
NCR (Delhi | Gurgaon | Noida)
10 - 15 yrs
₹15L - ₹18L / yr
Branding
Brand Management
Marketing
Search Engine Optimization (SEO)
Social media management
+5 more
Our client is the most sought after traditional Indian outfit manufacturing and exporting company. Their contemporary and stylishly designed clothes are full of unique patterns, matchless embroidery, gorgeous mirror-work and beautiful block prints.

Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
 
As a Brand Manager, you will be working on the end to end brand and design strategy of the company spanning from Website (UI/UX) design to product packaging to internal branding.
 
What you will do:
  • Ideating and executing an overall brand strategy and tone of voice to drive engagement.
  • Developing brand awareness and generating inbound traffic.
  • Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
  • Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
  • Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
  • Leading a team, setting goals and tuning them to give their best performance.
  • Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
  • Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
  • Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
  • Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
  • Developing and managing editorial calendar and organization workflows.
  • Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
  • Managing Social Media Execution: End to end social media execution, optimisation and reporting.
  • Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
  • Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
  • Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities



What you need to have:
  • Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
  • Passionate about people, culture, brands and storying telling
  • Excellent verbal and written English communication skills
  • Excellent understanding of social media platforms
  • Ability to analyze data related to traffic, conversions
  • Delivering high quality work while meeting deadlines
  • Desire to work in a fast-paced start-up environment
  • Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
  • A keen internist in psychology would be a great plus.
  • Adept at handling people and external agencies.
QUALIFICATION AND EXPERIENCE
  • Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
  • Professional Degree in a relevant field will be a plus
  • Minimum 10 years of experience preferably in a B2C product based company
Read more
The Quartile Company
at The Quartile Company
4 recruiters
Saakshi Bhartiya
Posted by Saakshi Bhartiya
Remote, Bengaluru (Bangalore)
2 - 5 yrs
₹8L - ₹15L / yr
Marketing
Product Marketing
Customer Retention
Customer Acquisition
Growth Hacking
+1 more

Key Responsibilities

  • There are two main responsibilities of the role:
    • to increase the overall top line by increasing the application rate(optimizing the funnel) 
    • ensuring more users are retained post the first consumption cycle. 
  • Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
  • Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
  • Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
  • Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers. 
  • Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
  • Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
Read more
Hapstive
at Hapstive
2 recruiters
sanjay k
Posted by sanjay k
Malad
4 - 7 yrs
₹13L - ₹-16L / yr
Marketing & Communication
Digital Marketing
Content Writing
Public Relations
Marketing
+1 more
Responsibilities: • Help develop and execute marketing strategies and campaigns with the common goal of increasing sales and profits. • Handling marketing materials & campaigns - both online and offline • Executing & managing Lead generation campaigns • Manage brand delivery and consistency across all markets for all product lines • Manage the Corporate Communications team including graphics designers and copy writers as well as external agencies to produce high quality publications and materials on time and within budget. • Develop and maintain effective relationships with media. • Organizing and managing events • Writing, reviewing and publishing all marketing collateral • Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies • Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter • Serve as internal liaison to the meetings department and other staff resources • Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines Mandatory Skill Set: • Digital Marketing • Content Writing • Public Relation • Understanding of strategies • Campaign Interested candidates can kindly share your resume to [email protected]
Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
21,01,133
Matches delivered
37,12,187
Network size
15,000
Companies hiring
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos