The candidate must have at least 2 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.
The ideal candidate should have a strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns. The candidate should be highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers, and other stakeholders. We’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.
What is Must - ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experience
Joining: IMMEDIATELY
Responsibilities will include:
- Define the brand’s marketing strategy, deliver against app brand objectives
- Drive the development and execution of integrated marketing campaigns at national/regional levels
- Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
- Coordinate with agency and internal design team to execute the campaign
- Analyze campaigns and provide strategic recommendations
Attributes we value:
- Strong analytical foundation with meticulous attention to detail
- Strong verbal and written communication skills
- Strong intellectual curiosity
- Extremely organized and detail-oriented
- Proficiency in Excel
Requirements:
- Graduation/Post-Graduation from a tier-1 institute
- Demonstrative experience in executing brand campaigns
- Work-ex: 4 - 8 years
Shubham Vishwakarma
Full Stack Developer - Averlon
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ROLES AND RESPONSIBILITIES:
We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.
Experience with digital-first or digitally marketed brands is an advantage that we look forward to.
ROLES & EXPECTATIONS:
- Drive brand and business strategy processes in our firm.
- Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
- Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
- Conduct primary and secondary market research in marketing, sales and consumer experience.
- Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
- Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
- Strong understanding of pan-India markets across a wide range of verticals and categories.
IDEAL CANDIDATE:
- Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
- Proficient in putting together presentations and strategy decks.
- Good articulation and writing skills.
- Understanding business, data tools and analytics (The math of it)
- Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
- Team player capable of working across verticals with leadership skills.
ADVANTAGEOUS / OPTIONAL SKILLS:
- Experience in ethnographic, observational and behaviour studies.
- Management skills, idea creation, directing and delivering through a creative team.
- Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
- Experience in analyzing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
- Well-informed and knowledgeable with a world view.
- Observant and aware of current trends and their evolution.
REVIEW CRITERIA:
MANDATORY:
- Strong Senior Brand Strategist Profile
- Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
- Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
- Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
- Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
- Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
- Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
- Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
- Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
- Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.
ROLES & RESPONSIBILITIES:
We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.
Experience with digital-first or digitally marketed brands is an advantage that we look forward to.
ROLES & EXPECTATIONS-
- Drive brand and business strategy processes in our firm.
- Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
- Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
- Conduct primary and secondary market research in marketing, sales and consumer experience.
- Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
- Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
- Strong understanding of pan-India markets across a wide range of verticals and categories.
IDEAL CANDIDATE:
- Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
- Proficient in putting together presentations and strategy decks.
- Good articulation and writing skills.
- Understanding business, data tools and analytics (The math of it)
- Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
- Team player capable of working across verticals with leadership skills.
ADVANTAGEOUS / OPTIONAL SKILLS-
- Experience in ethnographic, observational and behaviour studies.
- Management skills, idea creation, directing and delivering through a creative team.
- Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
- Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
- Well-informed and knowledgeable with a world view.
- Observant and aware of current trends and their evolution.
Strong Brand Marketing Manager profiles, with experience with well-known B2C brands
Mandatory (Experience 1): Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)
Mandatory (Experience 2): Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands
Mandatory (Core Skills): Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..
Mandatory (Education): Candidates from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)
Mandatory (Company): Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.
You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.
You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.
Position based out of Bangalore
Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy
Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.
What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully
AppItSimple Infotek is a leading software development company that specializes in providing innovative and customized software solutions to businesses of all sizes. With a team of experienced developers, designers and project managers, we help organizations to transform their ideas into successful digital products. Our focus is on delivering high-quality, scalable, and secure solutions that meet the unique needs of each client. Whether you're looking for a custom web application, mobile app, or cloud-based solution, AppItSimple Infotek is your partner for success.
URL : https://appitsimple.com/
Product : SoftwareSuggest : https://www.softwaresuggest.com/
SoftwareSuggest is a comprehensive software directory that helps businesses discover the right tools to achieve their goals. Our platform provides a vast collection of software solutions across various categories, including project management, marketing, customer service, and more.
With our expert reviews and user ratings, finding the right software has never been easier. Our goal is to simplify the software selection process by providing a one-stop-shop for businesses to find and compare software solutions, saving time and effort in the process.
Whether you're a small business or a large enterprise, SoftwareSuggest is your trusted guide to finding the software that's right for you.
Job Responsibilities
-Create and execute the brand strategy for the company. This involves developing a clear understanding of the company's mission, target audience, and brand positioning.
-Responsible for managing the visual identity of the brand, developing and maintaining brand guidelines, overseeing the design of marketing materials, and ensuring consistency across all communications.
-Responsible for conducting market research to understand consumer behavior and trends, as well as to identify opportunities to enhance the brand's reputation.
- Working closely with internal teams, including marketing, advertising, and product development teams, to ensure that the brand strategy is aligned with the company's overall goals.
-Developing marketing campaigns that effectively communicate the brand's message to the target audience.
-Tracking and analyzing the effectiveness of marketing campaigns and brand strategy through monitoring consumer engagement, tracking brand awareness, and measuring the return on investment of marketing initiatives
-Building relationships with key stakeholders, such as media outlets and influencers, to enhance the brand's reputation and increase brand visibility.
Requirements
-Creative mindset to come up with innovative ideas for branding and marketing campaigns.
- Ability to think strategically and develop comprehensive branding strategies that align with the company's overall goals and values.
- Strong understanding of marketing principles and techniques to develop effective marketing campaigns and measure their success.
- Excellent communication skills to effectively communicate with various stakeholders, including cross-functional teams, vendors, and customers.
-Analytical skills to analyze market data, consumer behavior, and marketing trends to develop effective branding strategies.
-Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
-Detail orientation to ensure that the brand messaging and visuals are consistent across all marketing channels.
- Adaptable to changing market trends and consumer behavior to adjust branding strategies as needed.
-Knowledge of Event and exhibition handling.
Key Responsibilities
- Day to day management and successful long-term relationships with different accounts.
- Experience in fronting client relationships directly
- Handling operations and client management
- End to end project management
- Briefing the creative team, helping in the creation of a concept.
- Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
- Focusing on the strategic aspects of maintaining and growing long-term relationships.
- Establishing growth plans for teams and managed accounts
- Strategizing and executing campaigns for clients.
- Identifying prospective clients, establishing strategic partnerships and alliances
- Working with senior management keeping them informed of new developments, service issues and new business opportunities.
- Managing paid social media campaigns
Preferred Requirements:
- 4-10 yrs RELEVANT experience
- Must have worked with digital agencies managing social media marketing and performance marketing (preferable)
- Also willing to consider exceptionally talented folks from offline agencies
- Located in Bangalore and willing to travel to HSR layout
- Experience in fronting client relationships directly
- Experience in social media marketing (organic & paid)
- Experience in relationship management, strong verbal and written communications skills
portal.
• Responsible for the complete P/L, Sales, Operations, Inventory, pricing and gross
margins.
• Develop concept / brand attributes and positioning strategy in line with Global
guidelines.
• Responsible for developing the Sales targets with E Commerce portals and making
360-degree marketing plan to achieve the same
• Prepare the Periodic online marketing budget for the e-commerce key accounts and
with the management team and allocate budget to listings with the break up in
terms of season, campaign, media etc.
• Prepare design and plans for exclusive product ranges for e-commerce partners and
working closely with design, product and production team
• Recommend e-commerce (online) store promotions in consultation with the
marketing team and e-commerce portal.
• Ensure that all communication material required for the promotions is developed,
designed within the time frame specified.
• Recommend events specific to brand, product category and season.
• Ensure the listing of all live stock on the e-commerce portal.
• Manage appropriate product promotions on all E Commerce platforms in
collaboration with the Marketing team.
Skills / Requirements:
• Broad understanding of E-commerce business operations required
• E-Commerce -Sales/Sales Operation
• E-commerce Marketing
• E-commerce Ads : Amazon, Flipkart etc.
• Affiliate Marketing Management
• Deep understanding about Amazon Seller Central, Flipkart Seller Accounts.
Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.
Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.
Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.
As a Brand PR Manager, you will be responsible for enhancing the company’s brand awareness and corporate image.
What you will do:
- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories
- Leveraging a variety of media channels to maximize the company’s brand exposure through interviews, editorials, etc.
- Building strong and positive relationships with media, influencers, and other related parties
- Developing and editing news releases, speeches, articles, and other editorial collateral
- Managing an external PR agency
- Analyzing and reporting on the results of PR campaigns & initiatives
- Checking and managing content produced for website and social media channels
- Developing and implementing PR policies and procedures
- Determining KPIs for PR department
- Deploying successful marketing campaigns and owning their implementation from ideation to execution
- Positioning and messaging the company to win based on an in-depth understanding of the market and the competition
- Working cross-functionally with Product, Marketing & Customer Experience teams
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Coordinating and managing graphic designers and content team to target the market
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups
- Building strategic relationships and partnering with key industry players, agencies and vendors
- Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
- Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
- Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals
Desired Candidate Profile
What you need to have:- Demonstrable experience in marketing together with the potential and attitude required to learn
- A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
- Startup experience desired
- Ability to work in a fast-paced environment
- Willingness to roll up your sleeves and execute
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literacy, comfort working with numbers
- Ability to make sense of metrics and processing figures with spreadsheets
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
Key Responsibilities
- There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon