Marketing & Brand Communication Manager

Pioneering AR/ VR Tech Startup

Marketing & Brand Communication Manager

Unnati

Company

Home

Marketing & Brand Communication Manager

at Pioneering AR/ VR Tech Startup

Agency job

via Unnati

6 - 10 yrs

₹20L - ₹26L / yr

Gurugram

Skills

Brand Management

Marketing Strategy

Marketing & Communication

Marketing campaigns

Brand Communication

Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.

Our client is a tech venture dealing with cutting-edge technologies like AR, VR, Animation and other SaaS-based solutions. Their team consists of experienced and extremely talented Subject Matter Experts and enthusiasts from the field of Game Development, Designers, Web artists and Animators. Their solutions are uniquely designed and can be implemented across industries like Education, Gaming, Aviation, Automotive, Defence, Healthcare among others.

Their products and services are customised as per their client requirement and are recognised for their quality and customer satisfaction. Their clientele is as revolutionary, some of them being - Pearson Group, NIIT, AIIMS, as well as Governments of various states in India.

As a Marketing & Brand Communication Manager, Your primary responsibilities will be implementing functionality, translating design ideas, concepts, and requirements into a functional and engaging application and will be responsible for building applications for various target platforms based on the Unity framework.

What you will do:

Carrying out Market Research in order to keep up to date with customer trends, competitor analysis, product/service fitment as well as try to predict future trends.
Creating and developing effective Marketing & Branding Strategies. Proactively developing comprehensive activities to leverage business development activities to support both B2B and B2C.
Managing Marketing Campaigns across all platforms including online and digital to ensure that products and services meet customers’ expectations and to build credibility of all brands.
Deep analysis of all Marketing & Branding campaigns. Ensuring scientific measurement and report generation of the effectiveness of each such campaign.
Closely monitoring company’s corporate website/s and social media platforms. Ensuring that we pick the conversations across each, basis which formulating and redesigning the Marketing & Branding Strategies.
Organizing and executing on the ground events to engage with various stake holders in order to enhance Brand Equity and drive Product Sales.
Actively and aggressively identifying new business opportunities and coming out with innovative Marketing Strategies such as campaign, event execution, partnership etc.
Being able to develop strong understanding of performance of the products to support continual optimization of Marketing, Sales and Product Strategy.
Collaborating, reviewing and approving all marketing materials as developed by the content/design and other external vendors
Building and managing a rich content/collaterals that attract a qualified audience of event organizers to company’s owned properties (including blog posts, white papers, ebooks, reports, infographics, case-studies etc.).
Growing new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Drafting, reviewing and finalizing the sales & marketing related communications, articles, blogs, etc. for all digital platforms such as SMM, emails to internal and/or external communication, etc.
Managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Building relationships with customers, prospects, and experts/speakers.
Managing 360 Brand Communications across all media touchpoints.
Handling all PR related activities & communications.
Writing, Editing, and strategizing external-facing content as directed by the Senior Leadership Team.
Ghost writing for senior management.
Working closely with the Co-Founders and the senior leadership team to grow the business.

What you need to have:

Masters in Marketing, Business Communication, or related fields
An Absolute Digital Devil : Should be someone for whom Digital is second home and understands all the nuances of the world wide web.
A real Go-Getter: Should be someone who is not ready to take ‘no’ for an answer.
Passionate and Result Oriented: Should be highly result focused no matter what the odds are.
A Peoples Person: Needs to have phenomenal people skills and should actually love and enjoy working with people across varied demographics.
Demonstrated flexibility to manage multiple tasks, solve problems and work effectively in a fast-paced, deadline-driven environment
Excellent project management and communication skills
Ability to think strategically, conceptually as well as analytically
Ability to work with teams, both internal and external
Sales-minded, with sound understanding of enterprise marketing principles
Excellent written, verbal and interpersonal communication skills
Desire to work in a team-oriented, entrepreneurial corporate environment
Seeking an individual that is team-oriented, sound decision making abilities, collaborative, positive attitude, commercially aware, adaptable to changing priorities, change agent, continuous improvement mind set, ability to work under tight timeline
Any other certifications in writing or business communication are an added advantage
Complete working knowledge of designing tools such as Photoshop, Illustrator, In-design
Familiarity with end -to-end design process, video production process, content writing process as well animation and VFX pipelines will be an added advantage
Should be aware on the usage of external software’s and websites such as shutterstock, envato and tools like handbreak etc.
Excellent written, verbal & technical skills
Excellent presentation, organization, time management, and cross-department communication skills
Ability to quickly adapt to changes and work effectively under pressure
Excellent client-facing and internal communication skills
Ability to think strategically and drive the business strategy
Solid organizational skills including attention to detail and multi-tasking skills
Strong problem management skills
Ability to manage multiple priorities
Ability to interact well with people at all levels within and outside the organization

Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.

What you will do:

Carrying out Market Research in order to keep up to date with customer trends, competitor analysis, product/service fitment as well as try to predict future trends.
Creating and developing effective Marketing & Branding Strategies. Proactively developing comprehensive activities to leverage business development activities to support both B2B and B2C.
Managing Marketing Campaigns across all platforms including online and digital to ensure that products and services meet customers’ expectations and to build credibility of all brands.
Deep analysis of all Marketing & Branding campaigns. Ensuring scientific measurement and report generation of the effectiveness of each such campaign.
Closely monitoring company’s corporate website/s and social media platforms. Ensuring that we pick the conversations across each, basis which formulating and redesigning the Marketing & Branding Strategies.
Organizing and executing on the ground events to engage with various stake holders in order to enhance Brand Equity and drive Product Sales.
Actively and aggressively identifying new business opportunities and coming out with innovative Marketing Strategies such as campaign, event execution, partnership etc.
Being able to develop strong understanding of performance of the products to support continual optimization of Marketing, Sales and Product Strategy.
Collaborating, reviewing and approving all marketing materials as developed by the content/design and other external vendors
Building and managing a rich content/collaterals that attract a qualified audience of event organizers to company’s owned properties (including blog posts, white papers, ebooks, reports, infographics, case-studies etc.).
Growing new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Drafting, reviewing and finalizing the sales & marketing related communications, articles, blogs, etc. for all digital platforms such as SMM, emails to internal and/or external communication, etc.
Managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Building relationships with customers, prospects, and experts/speakers.
Managing 360 Brand Communications across all media touchpoints.
Handling all PR related activities & communications.
Writing, Editing, and strategizing external-facing content as directed by the Senior Leadership Team.
Ghost writing for senior management.
Working closely with the Co-Founders and the senior leadership team to grow the business.

What you need to have:

Masters in Marketing, Business Communication, or related fields
An Absolute Digital Devil : Should be someone for whom Digital is second home and understands all the nuances of the world wide web.
A real Go-Getter: Should be someone who is not ready to take ‘no’ for an answer.
Passionate and Result Oriented: Should be highly result focused no matter what the odds are.
A Peoples Person: Needs to have phenomenal people skills and should actually love and enjoy working with people across varied demographics.
Demonstrated flexibility to manage multiple tasks, solve problems and work effectively in a fast-paced, deadline-driven environment
Excellent project management and communication skills
Ability to think strategically, conceptually as well as analytically
Ability to work with teams, both internal and external
Sales-minded, with sound understanding of enterprise marketing principles
Excellent written, verbal and interpersonal communication skills
Desire to work in a team-oriented, entrepreneurial corporate environment
Seeking an individual that is team-oriented, sound decision making abilities, collaborative, positive attitude, commercially aware, adaptable to changing priorities, change agent, continuous improvement mind set, ability to work under tight timeline
Any other certifications in writing or business communication are an added advantage
Complete working knowledge of designing tools such as Photoshop, Illustrator, In-design
Familiarity with end -to-end design process, video production process, content writing process as well animation and VFX pipelines will be an added advantage
Should be aware on the usage of external software’s and websites such as shutterstock, envato and tools like handbreak etc.
Excellent written, verbal & technical skills
Excellent presentation, organization, time management, and cross-department communication skills
Ability to quickly adapt to changes and work effectively under pressure
Excellent client-facing and internal communication skills
Ability to think strategically and drive the business strategy
Solid organizational skills including attention to detail and multi-tasking skills
Strong problem management skills
Ability to manage multiple priorities
Ability to interact well with people at all levels within and outside the organization

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Follow coding standards best practices, and participate in code reviews
Accountable for the following: design workshops with ServiceMax and SFDC best practices including application limits, complete requirements analysis and confirmation, identify and own the final documentation for the technical specifications for the customizations, confirm functional design, document final solutions, lead deployment including guiding all sandbox code migration
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