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Carrying out Market Research in order to keep up to date with customer trends, competitor analysis, product/service fitment as well as try to predict future trends.
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Creating and developing effective Marketing & Branding Strategies. Proactively developing comprehensive activities to leverage business development activities to support both B2B and B2C.
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Managing Marketing Campaigns across all platforms including online and digital to ensure that products and services meet customers’ expectations and to build credibility of all brands.
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Deep analysis of all Marketing & Branding campaigns. Ensuring scientific measurement and report generation of the effectiveness of each such campaign.
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Closely monitoring company’s corporate website/s and social media platforms. Ensuring that we pick the conversations across each, basis which formulating and redesigning the Marketing & Branding Strategies.
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Organizing and executing on the ground events to engage with various stake holders in order to enhance Brand Equity and drive Product Sales.
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Actively and aggressively identifying new business opportunities and coming out with innovative Marketing Strategies such as campaign, event execution, partnership etc.
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Being able to develop strong understanding of performance of the products to support continual optimization of Marketing, Sales and Product Strategy.
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Collaborating, reviewing and approving all marketing materials as developed by the content/design and other external vendors
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Building and managing a rich content/collaterals that attract a qualified audience of event organizers to company’s owned properties (including blog posts, white papers, ebooks, reports, infographics, case-studies etc.).
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Growing new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
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Drafting, reviewing and finalizing the sales & marketing related communications, articles, blogs, etc. for all digital platforms such as SMM, emails to internal and/or external communication, etc.
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Managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
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Building relationships with customers, prospects, and experts/speakers.
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Managing 360 Brand Communications across all media touchpoints.
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Handling all PR related activities & communications.
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Writing, Editing, and strategizing external-facing content as directed by the Senior Leadership Team.
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Ghost writing for senior management.
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Working closely with the Co-Founders and the senior leadership team to grow the business.
What you need to have:
- Masters in Marketing, Business Communication, or related fields
- An Absolute Digital Devil : Should be someone for whom Digital is second home and understands all the nuances of the world wide web.
- A real Go-Getter: Should be someone who is not ready to take ‘no’ for an answer.
- Passionate and Result Oriented: Should be highly result focused no matter what the odds are.
- A Peoples Person: Needs to have phenomenal people skills and should actually love and enjoy working with people across varied demographics.
- Demonstrated flexibility to manage multiple tasks, solve problems and work effectively in a fast-paced, deadline-driven environment
- Excellent project management and communication skills
- Ability to think strategically, conceptually as well as analytically
- Ability to work with teams, both internal and external
- Sales-minded, with sound understanding of enterprise marketing principles
- Excellent written, verbal and interpersonal communication skills
- Desire to work in a team-oriented, entrepreneurial corporate environment
- Seeking an individual that is team-oriented, sound decision making abilities, collaborative, positive attitude, commercially aware, adaptable to changing priorities, change agent, continuous improvement mind set, ability to work under tight timeline
- Any other certifications in writing or business communication are an added advantage
- Complete working knowledge of designing tools such as Photoshop, Illustrator, In-design
- Familiarity with end -to-end design process, video production process, content writing process as well animation and VFX pipelines will be an added advantage
- Should be aware on the usage of external software’s and websites such as shutterstock, envato and tools like handbreak etc.
- Excellent written, verbal & technical skills
- Excellent presentation, organization, time management, and cross-department communication skills
- Ability to quickly adapt to changes and work effectively under pressure
- Excellent client-facing and internal communication skills
- Ability to think strategically and drive the business strategy
- Solid organizational skills including attention to detail and multi-tasking skills
- Strong problem management skills
- Ability to manage multiple priorities
- Ability to interact well with people at all levels within and outside the organization
Shubham Vishwakarma
Full Stack Developer - Averlon
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- Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, React/Angular )
- Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design
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• - Strong on React JS (Minimum 2 years of experience is mandatory)
• - ES6
Competencies:
- Strong understanding of JavaScript
- Good understanding of web markup, including HTML5 and CSS3
- Good understanding of advanced JavaScript libraries and frameworks.
- Proficient understanding of cross-browser compatibility issues and ways to work around such issues
- Familiarity with JavaScript module loaders, such as Require.js and AMD
- Familiarity with front-end build tools, such as Grunt and Gulp.js
- Proficient understanding of code versioning tools, such as (Git / Mercurial / SVN)
- Good understanding of browser rendering behavior and performance
- Proven technical expertise with Bootstrap and Foundation.
- Familiar with Service-Oriented Architecture (SOA).
- Develop responsive design websites using frameworks like Bootstrap.
- Develop websites using JavaScript frameworks like JQuery, AngularJS and Backbone.
- Must be are eager to learn, seek out new solutions and can adapt quickly within a dynamic technical environment.
- Excellent communication and self-motivation skills.
- Ability to adapt quickly to changing priorities and unforeseen requests
- Proven interpersonal, analytical, attention to detail/strategy, and creative problem-solving skills
- Passionate about technology
- Must be able to work with minimal supervision on multiple concurrent projects
- Familiarity with Agile/Scrum software development methodologies.
Startup is a very funded with good credentials of the Founders.
Job Description:
We need highly self -motivated individuals who believe in pushing boundaries and are constantly looking to achieve more. The key aspects involve:
1. Drive efforts to meet the current business development revenue and define requirements to support longer term revenue and margin growth.
2. Implements systematic processes for business development that includes a comprehensive view of the possible options that could be pursued, a uniform evaluation/scoring methodology to compare the alternatives, prioritisation of the options and implementation plans for the activities that will be engaged in.
3. Serves as a critical resource in working with IT, Customer Service and other teams to ensure harmony and explore new sources of revenue.
4. Nurturing lead throughout the sales cycle with the ultimate aim of converting the lead along with helping the lead identify value of the platform.
Additional skills:
5. Should have strong communication skills and excellent in drafting emails and attending calls. Ability to make presentations would be a plus.
6. Preferably has some SaaS sales experience or has experience in selling IT services.
7. Should have a solution oriented and consultative approach rather than running behind pushy sales.
8. Should be a pure team player and should be willing to grow together with the company and the team as one.
9. Should be comfortable giving online demos and presentations and if required, occasionally also visit potential clients offices for demos.
10. Should be flexible with work hours and should be open to talking to international customers.
11. Highly self motivated and energetic individuals, full of positive energy.
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In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, Facebook Ads, Native Ads, etc.
Experience handling paid marketing budgets and forecasting/reporting results
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Adobe IllustratorWhat you’ll be doing:
- You’ll collaborate in perfect synergy with other designers and product managers on India’s top community safety app, and design in a fast-paced environment.
- You’ll understand the user experience strategy for a productand drive the overall design solutions based on usability, consistency, business goals, time to market and customer experience.
- You’ll create wireframes, storyboards, user flows and process flows to effectively communicate interaction and design ideas.
- You’ll apply user-focused design processes to create high quality user experiences on our app.
What you’ll bring to the team:
- You’ll bring an in-depth understanding of design patterns across web and mobile platforms.
- You’ll bring critical experience and skills in visual design, UX design, research, micro-interactions
- You’ll bring a demonstrated ability to be a self-starter who will drive progress.
- An expertise in Photoshop, Illustrator, Sketch, Invision, Pixate, Framer or other visual design and wire-framing tools.
Interview Process & Prep Notes:
Portfolio Review
Design Approach, Experience, Project overview. Be ready to deep dive and effectively articulate your experience in the UX Field by showing us your portfolio, showcasing past experience, sharing your understanding of design approach, design thinking and your wizardry with tools, processes or unique skill-sets.
Design Assignment
Solution Approach, Task Flows, Mind Maps, Prototyping, Visual skills. The moment is finally here where you walk the talk and demonstrate your ability in UX Designing by acing a short challenging assignment shared by our designers.
Team Fitment
Behavioural Assessment, Culture Fit, Project Knowledge, Role OperationBe yourself. It works out better for everyone if we are genuine and can see if we are a cultural fit for each other.
Everyone here is focused on our mission and hope we can align.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon