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Carrying out Market Research in order to keep up to date with customer trends, competitor analysis, product/service fitment as well as try to predict future trends.
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Creating and developing effective Marketing & Branding Strategies. Proactively developing comprehensive activities to leverage business development activities to support both B2B and B2C.
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Managing Marketing Campaigns across all platforms including online and digital to ensure that products and services meet customers’ expectations and to build credibility of all brands.
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Deep analysis of all Marketing & Branding campaigns. Ensuring scientific measurement and report generation of the effectiveness of each such campaign.
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Closely monitoring company’s corporate website/s and social media platforms. Ensuring that we pick the conversations across each, basis which formulating and redesigning the Marketing & Branding Strategies.
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Organizing and executing on the ground events to engage with various stake holders in order to enhance Brand Equity and drive Product Sales.
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Actively and aggressively identifying new business opportunities and coming out with innovative Marketing Strategies such as campaign, event execution, partnership etc.
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Being able to develop strong understanding of performance of the products to support continual optimization of Marketing, Sales and Product Strategy.
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Collaborating, reviewing and approving all marketing materials as developed by the content/design and other external vendors
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Building and managing a rich content/collaterals that attract a qualified audience of event organizers to company’s owned properties (including blog posts, white papers, ebooks, reports, infographics, case-studies etc.).
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Growing new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
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Drafting, reviewing and finalizing the sales & marketing related communications, articles, blogs, etc. for all digital platforms such as SMM, emails to internal and/or external communication, etc.
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Managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
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Building relationships with customers, prospects, and experts/speakers.
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Managing 360 Brand Communications across all media touchpoints.
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Handling all PR related activities & communications.
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Writing, Editing, and strategizing external-facing content as directed by the Senior Leadership Team.
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Ghost writing for senior management.
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Working closely with the Co-Founders and the senior leadership team to grow the business.
What you need to have:
- Masters in Marketing, Business Communication, or related fields
- An Absolute Digital Devil : Should be someone for whom Digital is second home and understands all the nuances of the world wide web.
- A real Go-Getter: Should be someone who is not ready to take ‘no’ for an answer.
- Passionate and Result Oriented: Should be highly result focused no matter what the odds are.
- A Peoples Person: Needs to have phenomenal people skills and should actually love and enjoy working with people across varied demographics.
- Demonstrated flexibility to manage multiple tasks, solve problems and work effectively in a fast-paced, deadline-driven environment
- Excellent project management and communication skills
- Ability to think strategically, conceptually as well as analytically
- Ability to work with teams, both internal and external
- Sales-minded, with sound understanding of enterprise marketing principles
- Excellent written, verbal and interpersonal communication skills
- Desire to work in a team-oriented, entrepreneurial corporate environment
- Seeking an individual that is team-oriented, sound decision making abilities, collaborative, positive attitude, commercially aware, adaptable to changing priorities, change agent, continuous improvement mind set, ability to work under tight timeline
- Any other certifications in writing or business communication are an added advantage
- Complete working knowledge of designing tools such as Photoshop, Illustrator, In-design
- Familiarity with end -to-end design process, video production process, content writing process as well animation and VFX pipelines will be an added advantage
- Should be aware on the usage of external software’s and websites such as shutterstock, envato and tools like handbreak etc.
- Excellent written, verbal & technical skills
- Excellent presentation, organization, time management, and cross-department communication skills
- Ability to quickly adapt to changes and work effectively under pressure
- Excellent client-facing and internal communication skills
- Ability to think strategically and drive the business strategy
- Solid organizational skills including attention to detail and multi-tasking skills
- Strong problem management skills
- Ability to manage multiple priorities
- Ability to interact well with people at all levels within and outside the organization
Subodh Popalwar
Software Engineer, Memorres
About Pioneering AR/ VR Tech Startup
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LeadershipDirector - Strategy and Solution - Performance Marketing
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, we are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. We are trusted by leading marketers and agencies in India and is expanding its footprint globally.
We are looking for a Director - Strategy and Solutions. No matter how brilliantly organizational functions perform in their silos, the ownership and skills to ensure it all comes together and moves in the right direction is program management.
As the Director (Strategy and Solutions), you will assist in driving customer success, operational excellence, new solutions discovery, and account growth.
We are looking for seasoned professionals who excel in the following areas:
1. Proven experience in Digital Marketing and an understanding of Media channels.
2. Flair for communication and presentation to engage and influence stakeholders positively.
3. Leading and driving innovation for developing new programmatic solutions as per the requirements of the client and ensuring it is aligned with business goals.
4. Formulation of strategies in accordance with the organizational goals.
5. Expertise in problem-solving and technology development.
6. Driving the overall P&L of the company
Experience: 10+ years of professional experience
Preferred Industry: Performance Marketing
Experience with a Digital Marketing agency is a must. One must be able to lead solutions and strategy from the forefront.
We value people who are driven by a sense of ownership, a bias for action, transparency, persistence with adaptability, curiosity and humility.
What you get:
- Opportunity to build a global company.
- Non-linear learning experience.
- Transparent work culture.
- Meaningful equity in the business.
● Analyzing market and sales information
● Identification of prospective clients.
● Preparing a go to marketing strategy on digital, social media and print media
● Set up a Brand identification strategy and execution plan
● Research competitive products by identifying and evaluating product characteristics,
market share, pricing, and maintaining research databases.
● Tracks product line sales and costs by analyzing data and reviewing the competitors
reach
● Supports sales staff by pre sales tasks, providing sales data, market trends, forecasts,
account analysis, new product information; relaying customer services requests
● Follow up with Clients through the CEO's contacts
● Website maintenance and press releases
● Marketing collateral – creation and maintenance and presentations
● E – campaign coordination
● Setting up tracking systems for marketing campaigns and online activities
● Reporting to management on marketing and sales activities
Requirements
● Strong analytical, organizational, and creative thinking skills.
● Excellent communication, interpersonal, and customer service skills.
● 8- 16 years of experience in Sales and Marketing
● Demonstrate excellent leadership skills.
● Ability to work under pressure.
● Ability to work independently as well as in a team environment.
● Good negotiation and sales skills
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About Railofy:
Solving one of the biggest challenges in India!
Railway (IRCTC) congestion (waitlist) is one of the biggest problems in India. Approximately, ~90%+ of India travels by trains making this one of the biggest opportunities in the travel space in the country.
We are a small team of technologists who have made a significant breakthrough in this field using AI, so that no waitlisted railway passenger has to ever miss a trip again!
Read more about us here: https://yourstory.com/2020/09/travel-protection-startup-railofy-funding-chiratae-ventures">Your Story
Website: http://www.railofy.com">www.railofy.com (we are mobile only)
Railofy was started in 2020 by https://www.linkedin.com/in/rohan-dedhia-a08a744b/">Rohan, https://www.linkedin.com/in/vaibhav-saraf-b019b07/">Vaibhav and https://www.linkedin.com/in/hrishabh/">Hrishabh alumni of IIT, IIM and ISB. Prior to this founder had experience in venture capital investing, Artificial Intelligence and consulting.
We are backed by some of the leading VC investors in India.
Why Explore Career at Railofy:
- Experienced founding team
- Become an integral and trusted member of the team mentored by professional with 10+ years of experience
- Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
- Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
- Backed by marquee global investors
- A leadership role at a fast growing start-up. There is no glass ceiling for this role that limits your growth
- Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
- Significant equity ownership
- All the above perks of joining a high potential company very early, along with a competitive market salary
Responsibilities
- Managing brand & marketing communications
- Building a content roadmap & strategy for engagement via for app notifications, social media, retargeting
- Brand communication on website & app
- Content marketing strategy
- Drive execution
Requirements
- Prior experience in building content road map / strategy for customer engagement
RESPONSIBILITIES:
Campaign Management:
- Develop strategies and oversee the implementation of growth marketing campaigns, including focus content marketing, SEO, SEM, social media marketing, and paid advertising
- Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that.
- Conduct secondary research on latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
- Create, track and optimize campaigns across various digital marketing platforms
- Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns
- Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV
- Conduct periodic cohort analysis to measure users acquisitions and retention
- Report on campaign performance and improvements
- Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth
Client Servicing:
- Be the SPOC for the client requirements. Proactively lead client discussions
- Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms
- Updating clients and internal teams on a regular basis about the performance of the campaigns.
QUALIFICATIONS:
- MBA from Tier 1 Business School
- Minimum of 2 years of experience in the same industry
- Experience in running app install campaigns, including tracking In-App purchases across multiple channels
- Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Experience of Digital ad platforms like Google, Facebook, Programmatic
- Experience driving growth in user acquisition, user retention campaigns
Job description
Packaging Industry - Marketing Head
Qualification: Knowledge of Wooden Pallets/ Corrugation Industry is a must.
Job Responsibility
Marketing Head
1. Increase client base and send quotation to customer with regular follow-up.
2. Finding new big customers
3. Meeting clients and procuring orders
4. Carry out sales from leads given from INDIAMART.
5. Visit customer site for personal meeting and discussions.
6. Develop and maintain relationships with existing customers via meetings/ personal visits, telephone.
7. Candidate should provide professional and effective services to meet customer expectations
8. Client retention and client servicing and reviving lost inactive or lost accounts
9. Taking customer feedback and analyzing them for future improvements
10. Acquire more clients to grow business
Salary: INR 2,40,000 – 4,20,000 P.A. Incentives will be given for extra sales.
Industry: Packaging/Corrugated Boxes/Wooden Pallets
Employment Type: Permanent Job, Full Time
Must be well mannered, smart with good communication skills.
Education: High school or equivalent (Required)
Required Skills:
1) Knowledge of Computer
2) Good writing skills
5) Basic Knowledge of Corel Draw (preferred)
6) Ability to handle the back end work.
- Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
- Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
- Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
- Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
- Close coordination with BD & Client Servicing Team.
- Negotiate and manage commission structures for affiliates
- Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
- Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
- Develop business strategies to improve affiliate program.
- Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
- Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
- Stay current with trends in affiliate marketing and identify new opportunities.
- Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.
Qualifications and Skills:
- 3-6 years professional experience in Affiliate Marketing.
- Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
- Bachelors or above from an accredited university or college
- Candidates should have very good connection with Affiliates / Publishers / Ad networks.
- Core Affiliate Industry/Performance Marketing Experience.
- Strong data analytical skills.
- Team management skills as well as ability to work independently.
- Thorough understanding of the types of fraud in Web or Mobile.
- Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
- Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs
Other Benefits:
- Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000
- Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level.
- Food - Lunch, Tea and Snacks. All you can eat!
- Work Culture- Flexible Result Oriented Work Environment
- Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work
- Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with
- TGIF - We’ll find something to do at the end of each week.
- Work hard, party harder!
We are looking for a Performance Marketing Manager who can take Wiser AI's growth & branding to the next level. The marketer will collaborate closely with the management, sales, customer success, and our marketing teams to drive inbound, GTM, and outbound initiatives.
Wiser is one of the leading AI powered recommendations engine for Shopify empowering brands like Disney, Star Wars, Kappa, and 30000 more such brands.
Roles & Responsibilities:
- Setup the positioning and product branding that differentiates our platform in the market
- Create materials (sales enablement tools, presentations, case studies, product content, industry-specific collaterals, etc.) for the defined segmentation.
- Own an audience segment and understand the market trends to inform product or market decisions.
- Own GTM activities particularly around product releases and launches.
- Collaborate with Sales, Marketing, and Product Management teams to drive a consistent and compelling product messaging to effectively promote and facilitate the sale of our products
- Work on overall growth for the app by various strategic activities for Wiser App.
Responsibilities
- Need to gain good understanding of the product, business and brand to marry them together
- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
- Conduct user research to understand the gaps in the product, business and brand
- Devise brand communications strategy with the product and business aspect into it
- Translate technical information and product features to potential users
- Follow and analyze market trends to position our products
- Develop end to end product marketing strategies
- Run marketing campaigns across channels including and not limited to all forms of digital marketing
- Test and evaluate features using relevant KPIS from users
- Collaborate with Product Manager to continue improving the products
- Collaborate effectively and remotely with team to implement strategies
Requirements
- Atleast 2 years experience where you have actively used digital channels for marketing
- Experience in market analysis and working knowledge of web analytics tools
- Excellent communication skills
- Sharp analytical & strong quantitative skills
- Attention to detail
- Prior experience in a B2C startup company
- Bonus if you have experience in fintech or teenager focussed startup
Follow CutshortSubodh Popalwar
Software Engineer, Memorres