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About Us
Wittypen is a managed marketplace for content and we work with some of the best brands like Freshworks, Swiggy, Acko, Paytm, and others to help create content through our pool of 1700+ freelance writers.
Founded in 2015, today Wittypen is one of the most credible content platforms working with customers across 5+ countries and creating thousands of content pieces every month.
We believe in having a goal-driven culture where our colleagues try to do the best work of their lives in a way that also drives meaning and impact.
Job Description
Wittypen is on the lookout for a talented Brand & Content Marketing Executive to join our team in Pune. As a Content Marketing Executive at Wittypen, you will play a pivotal role in shaping and promoting our brand through strategic content initiatives. Your role will encompass a blend of creativity, strategy, and execution, aimed at delivering high-quality content that resonates with our target audience and strengthens our brand presence.
Key Responsibilities:
- Content Marketing Initiatives: Drive Wittypen's content marketing strategies to enhance brand visibility and generate inbound leads.
- Copywriting Excellence: Craft compelling copy for blogs, social media, newsletters, and other marketing collateral.
- Content Management: Manage the content calendar to ensure timely and consistent content delivery across all platforms.
- Research: Conduct market research to identify trends, target audience preferences, and competitive insights to inform content planning.
- SEO Strategy Execution: Collaborate with content managers to implement SEO strategies that align with Wittypen’s content objectives.
- Social Media Management: Plan, manage, and execute engaging social media campaigns that align with Wittypen's brand voice.
- Web Content Management: Use WordPress to publish and optimize content, ensuring alignment with SEO and brand guidelines.
- Newsletter Management: Write and oversee the distribution of newsletters that keep our audience informed and engaged.
- Webinar Planning: Organize and execute webinars, managing logistics, promotion, and follow-up communications.
- Analytics & Reporting: Monitor and report on the effectiveness of marketing campaigns, providing insights for continuous improvement.
- Brand Promotion: Develop and execute content distribution plans to maximize reach and engagement across various channels, including social media, email marketing, and partnerships.
- Trends: Stay up-to-date with industry trends and emerging content marketing techniques to keep our strategies fresh and effective.
Requirements
- Content Marketing Expertise: 1+ years of experience in content marketing/social media marketing
- Copywriting Skills: Strong command of English, with proven ability to write compelling and engaging copy.
- Social Media Savvy: Experience in planning and managing social media campaigns across various platforms.
- Project Management: Ability to manage multiple projects simultaneously, ensuring timely and quality execution.
- Analytical Mindset: Ability to analyze marketing data to make informed decisions and optimize content strategy.
- Collaborative Approach: Works well in a team and effectively manages cross-functional relationships.
- Growth-Oriented: Eager to learn and grow within a dynamic, fast-paced environment.
Why Wittypen?
- 5-day work week, 40-hr/week.
- Career Growth: Opportunities to develop your skills and grow your career in a company that values content marketing.
- Innovative Environment: Be part of a creative team that encourages innovation and collaboration.
- Impactful Work: Make a significant impact on the brand's visibility and growth.
- Inclusive Culture: Join a workplace that values diversity and provides a supportive environment.
Position: Social Media Marketer
Location: Pune
Experience: 1-4 years
Location: Candidates must be located in or willing to relocate to Pune.
About Us:
Plobal Apps is a no code platform that helps online brands build mobile apps in minutes. We are one of the largest app builders in the Shopify ecosystem, powering apps for some of the world’s largest brands like Steve Madden , Forever 21, Bailey’s Blossoms & thousands more. Our team currently operates out of Toronto, Pune & Bangalore.
We’ve raised over $10 million in funding and are backed by Bessemer Venture Partners, Elevation Capital & Better Capital.
What you will do:
- You will work closely with the CEO
- Develop and execute social media strategies to increase brand awareness and engagement.
- Create compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
- Utilize AI tools and analytics to optimize social media performance and track key metrics.
- Manage and maintain the company's social media profiles and presence, ensuring consistency with brand voice and messaging.
- Monitor trends in social media and digital marketing, identifying opportunities for innovation and growth.
- Collaborate with cross-functional teams, including Marketing, Design, and Sales, to align social media efforts with overall business objectives.
- Write engaging blogs and articles to support content marketing initiatives and drive traffic to the company website.
- Stay up-to-date with industry best practices and emerging trends in social media marketing.
Who we are looking for:
- Bachelor's degree in Marketing, Communications, or related field. MBA or post-graduate diploma in Marketing preferred.
- At least 1-5 years of social marketing experience, preferably for B2B SaaS companies
- Excellent at written communication
- Tech Savvy and excited to explore and work with new technology
- Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
- Proficiency in using social media management tools and analytics platforms.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
- Strong analytical skills, with the ability to interpret data and insights to drive decision-making.
Benefits:
- Hybrid work culture
- Health Insurance Coverage of INR 5,00,000
- 21 Paid Personal leaves + 10 Paid National Holidays per calendar year
- Maternity and Paternity Leave
- Opportunity to work with some of the coolest and biggest brands in the world
Ready to help us build the next generation of mobile commerce?
- Develop and execute influencer marketing strategies and creative
campaigns
- Identify and build relationships with prominent influencers
- Building an influencer ecosystem for e-commerce/start-ups.
- Research relevant influencers and contact them.
- Build good relationships with influencers.
- Negotiating with influencers
- Monitor influencer activity, analyse their performance, identify areas
of improvement, and recommend
- Research relevant industry experts, competitors.
- Brainstorm new, creative approaches to influencer/ affiliate/
collaboration campaigns.
- Liaising with the marketing team to create and coordinate
marketing strateg
- Own the measurement of the brand and associated KPIs
- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights
- Refine the external voice and expand public presence of the brand
- Drive brand consistency across written text, voice/verbal communication, visual communication and content
- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Managing the budget for advertising and promotional items
- Driving NPS, CSAT and other surveys and deriving insights from these surveys
- Conduct competitive consumer insight linked primary and secondary research