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- Creating marketing campaigns from scratch - storyboarding, creative development with creative agency, media buying with media agency, etc.- Knowledge and understanding of brand and performance metrics to measure ROI.- Store launches, sponsorships, activations. -Well-versed in ATL and BTL marketing.- Supervising the sign-off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.- Working with agencies for Brand Health / Customer Satisfaction studies, research, creative development, media buying, events/activations.Skills and Personal Qualities Required:- Have good analytical skills- Be a good listener, able to respond to results and consumer research- Be an excellent communicator, both verbally and in writing (non-negotiable)- Be able to work well with a wide range of people from different parts of the business- Be able to manage different projects at the same time- Be energetic and passionate, and a great storyteller- Have excellent presentation skills.
