Mid-Level Marketing Assets Developer & Curator (B2B Telecom Market)
Position Overview:
We are seeking a skilled and creative Marketing Assets Developer & Curator to join our dynamic at
Globe Teleservices Pte. Ltd. As a key member of our marketing team, you will be responsible for
the creation and development of various digital marketing assets such as corporate profile &
investors decks, product literature -Brochures. Your role will be critical in crafting visually engaging
and compelling presentations that effectively communicate the value propositions of our tech
solutions to clients, investors, and other stakeholders to drive business growth. At the same time
maintaining a library or database of marketing materials, ensuring they are up to date and easily
accessible to the marketing team and other departments.
Job Description:
Marketing Assets Creation & curation: Develop and design visually appealing corporate decks,
investors decks, and product decks that align with our brand guidelines and effectively showcase
our B2B tech solutions. Manage and maintain a library of marketing collateral, ensuring that
materials are up-to-date and readily accessible for internal and external use.
Content Collaboration: Collaborate with cross-functional teams, including product managers, sales,
and in house marketing designer, to gather necessary insights, data, and technical information to
create content that resonates with our target audience.
Visual Storytelling: Utilize your creative skills to visually represent complex technical concepts and
data in a clear and concise manner, ensuring ease of understanding for both technical and non-
technical audiences.
Branding Consistency: Ensure all digital assets adhere to our brand identity, messaging, and style
guidelines, maintaining a consistent and cohesive brand image throughout.
Market Awareness: Stay up-to-date with industry trends, market developments, and customer
needs to ensure our digital assets remain relevant and effective in conveying our value proposition.
Presentation Enhancement: Continuously explore innovative ways to enhance the visual impact of
presentations through the use of graphics, images, animations, and other multimedia elements.
Quality Assurance: Review and proofread digital assets to maintain accuracy, grammar, and overall
quality, presenting a professional and polished final product.
Deadline Management: Work efficiently to meet project deadlines, multitasking across various
projects and ensuring timely delivery of digital assets.
Team Management: Individual Contributor reporting to Sr. Mgr. Marketing Communication.
Qualifications and Skills/ Experience & Expertise:
Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
Proven experience 2-4 years in creating and designing corporate decks, investors decks, and
product literature for B2B SaaS /tech solutions providers.
Proficiency in presentation software (e.g., PowerPoint, Keynote) and graphic design tools (e.g.,
Adobe Creative Suite).
Strong visual storytelling and data visualization skills.
Excellent attention to detail and ability to adhere to brand guidelines.
Solid understanding of B2B tech solutions and their value propositions.
Creativity and a keen eye for aesthetics and design trends.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Ability to manage multiple projects and meet tight deadlines.
A proactive and self-motivated individual with a passion for innovation in visual communication.
Familiarity with the Telecom industry & products like CPaaS, UCaaS, A2P messaging will be an
added advantage
Excellent communication and collaboration skills, with a keen eye for detail and design aesthetics.
Key Deliverables:
Marketing Collaterals: Create high-quality product literature and marketing collaterals.
KPI: Timely delivery of visually appealing, engaging, and on-brand marketing materials.
Content Effectiveness: Monitor & measure the impact of marketing content on lead generation and
brand awareness.
KPI: Demonstrated improvement in lead generation metrics and engagement rates.
Brand Consistency: Ensure brand consistency across all marketing materials and channels.
KPI: Positive feedback from stakeholders on adherence to brand guidelines.
Cross-Functional Collaboration: Collaborate effectively with internal teams and external vendors.
KPI: Positive feedback on teamwork, communication, and project management.
Market Understanding: Stay updated with industry trends and customer insights to inform content
strategies.
KPI: Active participation in industry events, competitive analysis, and market research
initiatives.
Location: Vashi, Navi Mumbai
Work Duration: Monday to Friday
Education: Any graduate with digital certifications (a must)
Remuneration: Negotiable based on candidate’s level of experience.
Company Overview
Globe Teleservices, is a one-stop solution for international voice, messaging, cloud, and anti-fraud services,
catering to the ever-evolving needs of the Telecom ecosystem. With our secure and seamless interconnections,
coupled with top-notch solutions, we enable innovations that connect our global clients with the world. Backed
by years of experience in the telecom industry, we offer direct interconnections across 87 MNOs ensuring
efficient communication solutions.
Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline. Join us on this transformative journey today!
About Company
As a leading force in the telecommunications industry, GTS takes pride in empowering economies through secure and transformative technology. Our comprehensive suite of services includes international voice, SMS,cloud, and anti-fraud solutions, connecting businesses with customers worldwide and propelling them to new heights. Seamless connectivity, fortified with customizable messaging options, allows us to provide flexibility and scalability to meet diverse needs.
By harnessing the power of next-gen technology, we enable innovation
to facilitate secure and seamless connections. Our origin-based routing maximises quality, productivity, and profitability for our clients. With intelligent communications offering real-time call monitoring, cost analysis, and advanced BI tools, we ensure a cost-effective and efficient communication experience. Our dedication to excellence has earned us recognition and awards far and wide including
Tier 1 A2P SMS vendor for Mobile
Network Operators (MNO) in ROCCO’s A2P SMS Market Impact Report, CC Global Awards, Eurasia Awards and many more.
As proud members of renowned forums like GSMA, MEF, GLF, TM forum, and others, we continue to shape the future of the industry with unwavering commitment.
Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline, solidifying GTS as a global partner for cutting-edge communication solutions.
Subodh Popalwar
Software Engineer, Memorres
About globe teleservices
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Location: Bangalore
About The Role
• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.
Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.
You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.
You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.
Position based out of Bangalore
Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy
Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.
What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully
We are looking for an enthusiastic and visionary Brand Manager to join our team! If you love planning and implementing brand strategies, and if you are passionate about delivering a coherent and total brand experience to consumers, you will also love this job!
Job responsibilities:
- Analyse consumer insights
- Plan effective marketing campaigns and brand positioning strategies
- Manage existing and new product categories.
- Contribute to monthly/annual plans
- Assess how new brand concepts and strategies perform (ROI, KPIs)
- Have a long term brand vision and mission
- Plan, design and implement strategies to expand the brand’s impression, exposure and market share.
- Foster internal partnerships to expedite the development of new products/ideas.
- Analyse current and upcoming market trends
- Hire, train, lead and mentor subordinates
Qualifications and skills:
- 4 years of experience as a Brand Manager or similar role
- Creative thinking, good understanding of the market trends
- Outstanding leadership, communication, and analytical skills
- Ability to generate new concepts/ideas
- impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
portal.
• Responsible for the complete P/L, Sales, Operations, Inventory, pricing and gross
margins.
• Develop concept / brand attributes and positioning strategy in line with Global
guidelines.
• Responsible for developing the Sales targets with E Commerce portals and making
360-degree marketing plan to achieve the same
• Prepare the Periodic online marketing budget for the e-commerce key accounts and
with the management team and allocate budget to listings with the break up in
terms of season, campaign, media etc.
• Prepare design and plans for exclusive product ranges for e-commerce partners and
working closely with design, product and production team
• Recommend e-commerce (online) store promotions in consultation with the
marketing team and e-commerce portal.
• Ensure that all communication material required for the promotions is developed,
designed within the time frame specified.
• Recommend events specific to brand, product category and season.
• Ensure the listing of all live stock on the e-commerce portal.
• Manage appropriate product promotions on all E Commerce platforms in
collaboration with the Marketing team.
Skills / Requirements:
• Broad understanding of E-commerce business operations required
• E-Commerce -Sales/Sales Operation
• E-commerce Marketing
• E-commerce Ads : Amazon, Flipkart etc.
• Affiliate Marketing Management
• Deep understanding about Amazon Seller Central, Flipkart Seller Accounts.
- Identify and sign up with influencers in the digital platforms to increase brand reach through content
- content planning, strategy to improve brand engagement in the social media
- tie-up with brands ( co-branding) for amplifying brand reach and building ROI ( generate leads)
- work closely with the PR agency to monitor and enhance the brand engagement in the print/ digital platforms through paid and organic methods
- Handling AB LinkedIn page to run engaging write up, videos, tech talk, industry snippets to develop and build a business audience in LinkedIn
- Outstanding project management skills
- Strong analytical ability – analyze data, develop insight
We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them )
What You Will Do:
- Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
- Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
- Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
- Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
- Track the effectiveness of marketing campaigns, gain insight, and assess against goals
- Analyse metrics and optimise email and advertising campaigns
- Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
- Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
- Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)
What You Need
- Outstanding written and verbal communication, strong copywriting and content creation skills
- Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with the ability to supervise multiple projects
- Proven track record of developing and executing creative communications plans
- 5+ years of experience in the communications role
- Availability during weekends.
What Is Nice To Have
- Bachelors/Master’s degree in marketing, journalism, business, or related field
- Ability to communicate in Tamil, English and Hindi
- Prior experience of working or volunteering with NGOs
- Good network in the traditional media and digital/social media influencers
Other Information:
- Designation: Manager to Director based on candidate’s profile
- Reporting to: Executive Director
- Scope: Full time
- Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
- Expected Joining Date: Immediate
PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.
ABOUT YOU
Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients
- Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
- Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
- Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
- Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
- Execution:Make sure marketing initiatives resonate with the target market
- Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.
You'll also be an integral part of the UX & Design team
- Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
- Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
- Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
DUTIES AND RESPONSIBILITIES
You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.
You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.
What to include in your application
A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.
We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.
Brand Strategist Responsibilities:
- Conducting extensive primary and secondary research.
- Staying up-to-date on consumer research and market trends.
- Analyzing research, data and trends.
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
Brand Strategist Requirements:
- Degree in business, marketing, branding, communication or related field required.
- Previous experience as a brand strategist or similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres