Craft My Plate

Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

Lead Software Engineer – FullStack | System & Data Architecture

This is a full-time core team role based in Hyderabad at a funded startup.

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

What You’ll Own

• Architect and build event-driven, cloud-native systems with clean data foundations, observability, and horizontal scalability at their core.
• Lead backend development using Node.js & TypeScript; contribute to frontend using React + TypeScript and Flutter where needed.
• Design efficient MySQL and Elasticsearch data models and pipelines to power real-time operations and analytics.
• Contribute to data architecture and early machine learning use cases such as pricing, recommendations, and operational forecasts.
• Own infrastructure and deployments on AWS, ensuring reliability, security, and cost efficiency.
• Mentor engineers, drive architecture/code reviews, and set high technical standards for the team.
• Collaborate closely with Product Managers, Founders, Design, and Operations to ship high-impact systems quickly and reliably.

What We’re Looking For

• 6+ years of experience as a Full Stack Engineer, with deep backend expertise.
• Proven track record in system and data architecture, ideally at fast-growing startups or high-scale platforms.
• Strong proficiency in Node.js, TypeScript, React, Flutter, and AWS.
• Expertise in MySQL, Elasticsearch, and distributed system design.
• Experience integrating with ML pipelines is a strong plus.
• Excellent communication, leadership, and problem-solving skills.
• Bachelor’s or Master’s degree in Computer Science or related field.
• A builder’s mindset — thrives in high-ownership, fast-execution environments.

Why CraftMyPlate

• Shape the core architecture of a platform that will scale 10× in the next 12 months.
• Work directly with founders and product leadership on strategic technology initiatives.
• Tackle challenging real-world problems that blend data, systems, and physical operations.
• High autonomy, rapid decision-making, and visible impact.
• Competitive compensation and ESOPs.

At CraftMyPlate, we’re building something meaningful — a platform that simplifies food for gatherings, celebrations, and everyday teams.

But behind every great product is a great team.

And behind every great team is someone who cares deeply about people, culture, and shared purpose.

Role Overview

We’re looking for a smart, adaptable, and driven generalist to join the Founder’s Office at CraftMyPlate.

This is not a narrowly defined role — it’s a high-trust position designed for someone who can execute across verticals, stay one step ahead, and thrive in the messy middle of startup building.

You'll work directly with the founder, acting as a force multiplier across strategy, operations, product, growth, and partnerships — helping identify bottlenecks, drive execution, and bring structure where it’s needed most.

This is the perfect role for someone who wants to learn how to build and scale a company from the inside out.

What You’ll Do

Strategic & Cross-Functional Execution

• Work across functions — from operations and growth to product and partnerships
• Identify gaps, propose solutions, and drive high-leverage projects to closure
• Support the founder in decision-making with structured research, insights, and reporting

Ownership & Execution

• Take ownership of critical tasks and initiatives end-to-end
• Coordinate with internal teams and external partners to ensure timely delivery
• Act as a cross-functional glue between marketing, sales, ops, and tech teams

Problem Solving

• Spot inefficiencies and turn chaos into systems
• Run experiments, create frameworks, and document learnings
• Think beyond “how things are done” to “how they can be done better”

Day-to-Day Agility

• One day you might be running customer calls, the next—building dashboards or launching a new initiative
• Be comfortable juggling multiple roles — strategist, operator, researcher, analyst, and more

Who You Are

• A strong generalist who learns fast, adapts faster, and thrives in ambiguity
• A self-starter who doesn’t wait for tasks — you look for what’s broken and fix it
• A builder at heart — you take pride in getting things done, even without a playbook
• Strong communicator – clear, concise, and proactive across written and verbal mediums
• Obsessively curious – you dig into problems, understand the why, and enjoy solving them

Bonus Points

• Prior experience in early-stage startups, founder’s office, or high-ownership roles
• Familiar with tools like Notion, Google Sheets, Zapier, Canva, Figma, Slack, ClickUp
• Passion for food, events, or building delightful consumer experiences

Why Join CraftMyPlate

• Work directly with the founder and learn how to build from 0 to 1
• Be a part of core decision-making and company-building conversations
• A role that evolves with you — you can grow into product, ops, growth, or leadership
• Join a small, hungry team building India’s most loved catering-tech platform
• Every day is different, and every project leaves your fingerprint on the brand.

At CraftMyPlate, we’re building something meaningful — a platform that simplifies food for gatherings, celebrations, and everyday teams.

But behind every great product is a great team.

And behind every great team is someone who cares deeply about people, culture, and shared purpose.

We’re looking for someone to lead our people function — not just as an HR leader, but as a culture builder, team guide, and vision enabler.

Your Role

You’ll be the backbone of our team — helping us hire right, onboard well, grow continuously, and stay connected as we scale. This is a leadership role that combines HR systems with human care.

You’ll be responsible for:

• Hiring with heart & speed: Owning the full recruitment cycle for business, ops, tech, and creative roles.
• Smooth onboarding: Ensuring every new hire feels aligned, supported, and ready from Day 1.
• People growth & check-ins: Tracking probation, performance, and feedback across the team.
• Team rituals & morale: Driving birthdays, wins, townhalls, internal notes — all the small things that keep the team spirit alive.
• Culture & alignment: Helping the team live our values in the way we work, speak, and grow.
• Being the bridge: Listening, resolving, and guiding — whether it’s challenges, ideas, or celebrations.

Who You Are

• Someone who loves working with people — with empathy, fairness, and clarity.
• You’ve spent 4–8 years in HR, hiring, or people-focused roles (startups preferred).
• You care about culture and communication — not just processes.
• You believe small actions shape big outcomes.
• You’re organized, proactive, and ready to build systems that scale.

What You’ll Get

• A high-trust, ownership-driven role working directly with the founders
• A chance to shape the people and culture of a growing startup
• Freedom to experiment and improve how we work, connect, and grow
• A supportive team that values good intent, clear communication, and shared purpose

About the Role at CraftMyPlate

Are you a mobile app developer who loves turning complex challenges into elegant solutions? At CraftMyPlate, we're revolutionizing how events are catered at scale. Our tech-first approach to bulk food logistics needs sharp developers who can build and scale beautiful Flutter apps that our users love.

We’re hiring a Flutter Developer to join our product team in Hyderabad. This is a full-time, in-office role, ideal for someone who has 1–3 years of hands-on experience in building production-grade Flutter apps and is ready to make a direct impact.

 Key Responsibilities

• Develop scalable, maintainable mobile applications using Flutter & Dart
• Build clean and intuitive UIs based on design mockups
• Manage application state using Provider, Riverpod, or similar patterns
• Integrate Firebase, Cloud Firestore, and REST APIs
• Ensure app reliability with offline capabilities and local storage
• Collaborate with product managers, designers, and backend engineers
• Write clean, well-documented, and testable code
• Optimize app performance and troubleshoot issues

 Tech Stack

• Flutter & Dart
• Firebase (Authentication, Firestore, Cloud Messaging)
• REST APIs
• Android SDK
• Git & CI/CD Tools

 Who Should Apply

• 1–3 years of experience in Flutter app development
• Strong understanding of mobile app architecture and state management
• Experience working with Firebase and integrating backend services
• In Hyderabad or willing to relocate (on-site role)
• Passionate about building user-friendly mobile experiences
• Women are strongly encouraged to apply.

 Perks & Benefits

• Competitive salary & performance bonuses
• Direct ownership of features and real startup exposure
• Letter of Recommendation

Note: The final CTC will be decided based on the candidate's skills, experience, and performance during the interview process. We are open to rewarding talent that brings value, ownership, and a growth mindset to the team.