Craft My Plate
https://craftmyplate.comAbout
India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."
Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.
Candid answers by the company
Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.
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Jobs at Craft My Plate
Job description
Designation : Performance Marketing Executive / Manager
Location : Hyderabad
About the company
Founded in 2023, Craft My Plate is a bulk food booking, delivery, and service platform catering to events of all sizes—from intimate gatherings of 10 guests (and soon even smaller!) to large-scale events hosting up to 1,500 people. We partner with a carefully curated network of chefs, caterers, and kitchens to deliver seamless, high-quality food experiences.
Over the past 12 months, we’ve grown 3x in revenue and expanded our team by 2.5x, all while operating exclusively in Hyderabad. With ambitious plans ahead, we’re building the foundation for rapid scale—and we’re looking for driven individuals who want to grow with us and help shape the future of Craft My Plate.
Roles & Responsibilities
This role is for someone who owns revenue through paid marketing, not just campaigns.
Your success is not measured by clicks or impressions — it’s measured by ROI, CAC, and revenue growth.
You will be expected to think like a business owner, not an execution-only marketer.
Core Responsibility: Make Ads Profitable - turn them into our business leads
You will:
- Own end-to-end paid marketing performance
- Decide budget allocation across channels
- Continuously improve ROI and scalability
If performance drops, you investigate. If something works, you scale it responsibly.
What You’ll Do (In Depth)
1. Paid Media Ownership
- Manage and scale ads across:
- Google Search, Display & YouTube
- Meta (Facebook & Instagram)
- LinkedIn (for B2B, if applicable)
- Structure accounts properly:
- Campaign → Ad Set → Creative logic
- Control bids, audiences, creatives, and placements
- Shut down low-performing campaigns quickly
Funnel Thinking (Very Important) - You don’t stop at leads.
You will: Track user journey from Ad → Landing Page → Lead → Sale
- Identify drop-offs and fix them
- Work with sales to understand:
- Lead quality
- Conversion timelines
- Revenue attribution
Conversion Rate Optimization (CRO)
- Improve conversion rates at every step
- Run structured A/B tests on:
- Creatives & copies
- Headlines & CTAs
- Landing pages & forms
- Reduce cost without sacrificing quality
Data, Tracking & Attribution
Ensure accurate tracking across platforms
Work with:
- GA4
- Google Tag Manager
- Meta Pixel & Conversion APIs
- Validate data — no blind trust in dashboards
- Build clarity on true ROI, not just platform-reported numbers
Budgeting & Scaling
- Plan monthly and quarterly spends
- Forecast performance before scaling
- Balance growth vs efficiency
- Control wastage and improve unit economics
Reporting & Insights
Share clear, honest performance reports
Explain:
- Why performance went up or down
- What actions were taken
- What is planned next
- Translate data into business decisions
What We Expect From You
Hard Skills
- Strong hands-on experience in performance marketing
- Deep comfort with numbers and analysis
- Practical understanding of:
- CAC, LTV, ROAS, Payback Period
- Experience managing significant ad budgets
- Strong Excel / Google Sheets skills
Mindset & Ownership
- ROI-first thinking
- Comfortable taking accountability
- Fast decision-maker backed by data
- No dependency on constant supervision
Nice to Have (Not Mandatory)
- Startup or scale-up experience
- Exposure to CRM & marketing automation
- Experience aligning marketing with sales teams
How You’ll Be Measured
- Revenue growth driven by paid marketing
- Improvement in ROI and CAC month-on-month
- Predictability and scalability of campaigns
- Clarity and ownership in reporting
Apply Link : https://forms.gle/ddxTCoi7GU6PHVZD9
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Google AnalyticsMarketing Lead – Performance, Content & Growth
This is a full-time core team role based in Hyderabad at a funded startup
At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.
Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.
We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.
We’re looking for a hands-on growth marketer who is both:
✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC
✅ A content creator at heart — can turn real moments into trust-building stories
If you love owning numbers, scaling experiments, and building from scratch — this role is for you.
What You’ll Do
- Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
- Run bold experiments, test fast, and double down on what drives results.
- Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
- Create content that builds trust, recall, and demand, not just clicks.
- Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
- Manage budgets with discipline, efficiency, and accountability.
- Work directly with founders to set ambitious goals — and hit them.
- Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.
Must-Have Requirements
- 3+ years of performance marketing experience with proven CAC and ROAS impact.
- Strong analytical mindset — turns campaign data into insights and actions.
- Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
- Genuine storytelling ability — understands how content builds trust and converts.
- Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
- Clear communicator who can align creative, performance, and brand thinking.
- Startup agility — executes fast, iterates daily, learns from data.
Good-to-Have
- Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
- Exposure to affiliate and partnership-driven growth.
- Experience creating regional + English content (Telugu or Hindi a plus).
- Comfort using AI and automation tools to speed up testing and production.
- Strong grasp of brand-building through consistent storytelling and recall design.
What You’ll Get
- A front-row seat to build and scale a brand from the ground up.
- The freedom to experiment, own big decisions, and see direct impact.
- Mentorship and collaboration directly with the founding team.
- A fast-moving, high-ownership culture where growth is visible and rewarded.
- Opportunity to shape brand perception, recall, and performance across multiple channels.
- Competitive salary + growth-linked incentives/ESOP's.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Amazon Web Services (AWS)Lead Software Engineer – FullStack | System & Data Architecture
This is a full-time core team role based in Hyderabad at a funded startup.
At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.
Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.
We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.
What You’ll Own
- Architect and build event-driven, cloud-native systems with clean data foundations, observability, and horizontal scalability at their core.
- Lead backend development using Node.js & TypeScript; contribute to frontend using React + TypeScript and Flutter where needed.
- Design efficient MySQL and Elasticsearch data models and pipelines to power real-time operations and analytics.
- Contribute to data architecture and early machine learning use cases such as pricing, recommendations, and operational forecasts.
- Own infrastructure and deployments on AWS, ensuring reliability, security, and cost efficiency.
- Mentor engineers, drive architecture/code reviews, and set high technical standards for the team.
- Collaborate closely with Product Managers, Founders, Design, and Operations to ship high-impact systems quickly and reliably.
What We’re Looking For
- 6+ years of experience as a Full Stack Engineer, with deep backend expertise.
- Proven track record in system and data architecture, ideally at fast-growing startups or high-scale platforms.
- Strong proficiency in Node.js, TypeScript, React, Flutter, and AWS.
- Expertise in MySQL, Elasticsearch, and distributed system design.
- Experience integrating with ML pipelines is a strong plus.
- Excellent communication, leadership, and problem-solving skills.
- Bachelor’s or Master’s degree in Computer Science or related field.
- A builder’s mindset — thrives in high-ownership, fast-execution environments.
Why CraftMyPlate
- Shape the core architecture of a platform that will scale 10× in the next 12 months.
- Work directly with founders and product leadership on strategic technology initiatives.
- Tackle challenging real-world problems that blend data, systems, and physical operations.
- High autonomy, rapid decision-making, and visible impact.
- Competitive compensation and ESOPs.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Flutter
GitAbout the Role at CraftMyPlate
Are you a mobile app developer who loves turning complex challenges into elegant solutions? At CraftMyPlate, we're revolutionizing how events are catered at scale. Our tech-first approach to bulk food logistics needs sharp developers who can build and scale beautiful Flutter apps that our users love.
We’re hiring a Flutter Developer to join our product team in Hyderabad. This is a full-time, in-office role, ideal for someone who has 1–3 years of hands-on experience in building production-grade Flutter apps and is ready to make a direct impact.
Key Responsibilities
- Develop scalable, maintainable mobile applications using Flutter & Dart
- Build clean and intuitive UIs based on design mockups
- Manage application state using Provider, Riverpod, or similar patterns
- Integrate Firebase, Cloud Firestore, and REST APIs
- Ensure app reliability with offline capabilities and local storage
- Collaborate with product managers, designers, and backend engineers
- Write clean, well-documented, and testable code
- Optimize app performance and troubleshoot issues
Tech Stack
- Flutter & Dart
- Firebase (Authentication, Firestore, Cloud Messaging)
- REST APIs
- Android SDK
- Git & CI/CD Tools
Who Should Apply
- 1–3 years of experience in Flutter app development
- Strong understanding of mobile app architecture and state management
- Experience working with Firebase and integrating backend services
- In Hyderabad or willing to relocate (on-site role)
- Passionate about building user-friendly mobile experiences
- Women are strongly encouraged to apply.
Perks & Benefits
- Competitive salary & performance bonuses
- Direct ownership of features and real startup exposure
- Letter of Recommendation
Note: The final CTC will be decided based on the candidate's skills, experience, and performance during the interview process. We are open to rewarding talent that brings value, ownership, and a growth mindset to the team.
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About Us
Incubyte is an AI-first software development agency, built on the foundations of software craft, where the “how” of building software matters as much as the “what”. We partner with companies of all sizes, from helping enterprises build, scale, and modernize; to pre-product founders bring their ideas to life.
Incubees are power users of AI across the SDLC for speed and efficiency. Guided by Software Craftsmanship values and eXtreme Programming practices, we bring velocity together with the discipline of quality engineering to deliver high-impact, reliable solutions – fast.
Guiding Principles
- Living and breathing our guiding principles on a daily basis is key to success at Incubyte:
- Relentless Pursuit of Quality with Pragmatism
- Striving for exceptional quality without losing sight of practical delivery needs.
- Extreme Ownership Taking full responsibility for decisions, work, and outcomes.
- Proactive Collaboration Actively seeking opportunities to collaborate and leverage the team’s collective strengths.
- Active Pursuit of Mastery Continuously learning, improving, and mastering the craft, never settling for ‘good enough’.
- Invite, Give, and Act on Feedback
- Creating a culture of timely, respectful, actionable feedback for mutual growth.
- Ensuring Client Success Acting as trusted consultants and focusing on delivering true value and outcomes for clients.
Job Description
This is a remote position
Experience Level
This role is ideal for engineers with 5+ years of total experience, including strong hands-on software development experience and 1+ year of technical leadership experience, with a proven track record of shipping complex projects successfully.
An experienced individual contributor and leader who thrives in large, complex projects with widespread impact.
Role Overview
As a Senior Engineer, you’ll ensure that projects don’t just get built — they get shipped. You’ll be the driving force behind architecture design, technical decision-making, project delivery, and stakeholder communication.
A Senior Craftsperson is a multiplier for any team:
- Able to independently own ill-defined, highly ambiguous projects.
- Thinks holistically across Product, Design, Platform, and Operations to deliver highly impactful solutions.
- Shapes roadmaps to tackle complex problems incrementally.
- Raises the quality, correctness, and suitability of their team’s work, with visible impact across their business domain and beyond.
- Strong mentor, role model, and coach for other engineers.
If you take pride in shipping high-quality software, mentoring teams, and creating an environment where engineers can thrive, we’d love to hear from you.
What You’ll Do
- Lead projects end-to-end, from architecture to deployment, ensuring timely, high-quality delivery.
- Collaborate with Engineering and Product Managers to plan, scope, and break work into manageable tasks.
- Always know if the project can ship, with clear trade-offs when needed.
- Drive technical decisions with a shipping-first mindset and active participation in key meetings.
- Maintain deep knowledge of your services, identifying risks and creating mitigation strategies.
- Review code for quality and best practices, mentoring engineers to improve their craft.
- Communicate clearly with stakeholders, set realistic expectations, and build trust.
- Support and guide engineers, helping unblock issues and foster collaboration.
- Anticipate challenges, prepare fallback plans, and facilitate problem-solving.
- Keep documentation accurate, up-to-date, and accessible.
You will also:
- Lead highly ambiguous projects of critical business impact, balancing engineering, operational, and client priorities.
- Link technical contributions directly to business impact, helping the team and stakeholders align.
- Contribute meaningfully to team goals, with visibility into business objectives over multiple quarters.
- Ensure safe rollout of new features through incremental releases, monitoring, and metrics.
- Anticipate and mitigate risks across connected systems, ensuring minimal operational impact.
- Proactively improve system quality and longevity while leveling up those around you.
- Shape roadmaps, vision, and practices of the engineering discipline, influencing both your team and the wider business.
Requirements
What We’re Looking For
- 5+ years of software development experience, with strong architectural design skills.
- Strong hands-on experience with Python and PHP (must-have) and react.js (good-have).
- 1+ year in a technical leadership role, managing pods or cross-functional teams.
- Proficiency in system design, service ownership, and technical documentation.
- Strong experience with code reviews and quality assurance practices.
- Proven ability to communicate effectively with technical and non-technical stakeholders.
- Track record of delivering complex projects on time.
You will also bring:
- Ability to own large, complex projects with widespread impact.
- Demonstrated influence beyond the immediate team, shaping outcomes across a business domain.
- Strengths in stakeholder management and navigating complex scenarios.
- Skills in deliberate discovery to uncover unknowns and design solutions that succeed in real-world conditions.
Benefits
What We Offer
Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.
Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk.
Cutting-Edge Projects: Work on exciting projects with the latest AI technologies
Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance.
Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind.
And More: Extra perks to support your well-being and professional growth.
Work Environment
- Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards our customers recognize us by. With asynchronous tools and push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results.
- Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered.
- Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team.
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About the company
Blitzy is a Boston, MA based Generative AI Start-up with an established office in Pune, India. We are on a mission to automate custom software creation to unlock the next industrial revolution. We're backed by multiple tier 1 investors, have success as founders at the last start-up, and dozens of Generative AI patents to our names.
Our Culture
Our Co-Founder and CTO is a Serial Gen AI Inventor who grew up in Pune, India, is a BITS Pilani graduate, and worked at NVIDIA's Pune office for 6 years. There, he was promoted 5 times in 6 years and was transferred to the NVIDIA Headquarters in Santa Clara, California. After making significant contributions to NVIDIA, he proceeded to attend Harvard for his dual Masters in Engineering and MBA from HBS. Our other Co-Founder/CEO is a successful Serial Entrepreneur who has built multiple companies. As a team, we work very hard, have a curious mind-set, and believe in a low-ego high output approach.
Funding Journey
In September 2024, Blitzy secured $4.4M in seed funding from prominent investors including Link Ventures, Asymmetric Capital Partners, Flybridge, and four other strategic investors, demonstrating strong market confidence in their autonomous software development platform.
Our Values
- We move Blitzy Fast: Time is both our company's and our client's most precious asset. We move fast and fearlessly to innovate internally and deliver exceptional software externally to our clients.
- We have a Championship Mindset: We operate like a professional sports team. We win as a team by holding ourselves and each other to high standards, collaborating in-person, and remaining focused on the mission.
- We have a Passion for Invention: We are inventors at heart. We value starting with best practices and open source, but we are pushing the frontier of what is possible.
- We Work for the Customer: We focus on delivering outsized value to the customers we work with and expanding those relationships to deep, meaningful partnerships.
What We Ask of Candidates
Please ask yourself if you are ready for a challenge before applying. Even in optimal conditions, Start-Ups are hard, and are always a lot of work. What you do week to week will change. If this feels exciting, not concerning, that's a good sign.
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We combine human creativity, AI automation, and advanced technology to empower startups, enterprises, and entrepreneurs to turn their ideas into reality — faster, smarter, and more efficiently than ever.
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