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Craft My Plate
Craft My Plate cover picture
Founded :
2023
Type :
Product
Size :
20-100
Stage :
Bootstrapped

About

India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."

Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.

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Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.

Connect with the team

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Yashwanth Kalimi
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Ram Praneeth Reddy
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Pulkit Pandey
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Karthik Vishnu

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Jobs at Craft My Plate

Craft My Plate
at Craft My Plate
2 candid answers
4 recruiters
Yashwanth Kalimi
Posted by Yashwanth Kalimi
Hyderabad
0 - 5 yrs
₹10000 - ₹100000 / mo
Product Management

Product Intern


About the Company

We are a fast-scaling startup on a mission to transform how large food orders are placed and experienced. From intimate family gatherings to large corporate events, we deliver seamless, scalable, and delightful catering solutions for groups of more than 10. We move fast, think bold, and build products that create real impact.


Role Overview

We’re looking for a Product Intern who wants to dive deep into product analytics, growth experimentation, and user-centric problem solving.

You’ll work closely with the Lead Product Manager, APMs, engineering team, and the Founders, gaining hands-on experience in digging into user data, fixing and validating tracking, and helping ship fast experiments and product improvements.

This role is ideal for someone who is analytical, curious, and ready to dive into the operational, data, and execution work that drives B2C product growth.


What You’ll Do

• Assist in defining tracking plans and validating events across Mixpanel/GA4/Amplitude.

• Support analysis of user funnels to identify friction points, drop-offs, and opportunities.

• Help run MVP experiments, from hypothesis to analysis.

• Build and maintain dashboards for growth metrics and contribute insights that impact the final product.

• Work with design, engineering, ops, and growth teams to support feature execution.

• Conduct user research, competitive analysis, and create lightweight documentation/PRDs.

• Participate in cross-functional teams and support execution across product initiatives.

What We’re Looking For

• Students from Tier-1 colleges (IIT, NIT, BITS, IIIT, top engineering/business schools preferred).

• Strong analytical mindset, good with numbers, Excel/Sheets; SQL exposure is a plus.

• Ability to clearly communicate ideas and back them with structured, data-backed insights.

• High ownership attitude, willing to pick up tasks and run independently.

• Curiosity, proactive learning, and a bias for action.


Why Join Us

• Work closely with the Founders & Lead Product Manager, rare exposure for an intern.

• Learn end-to-end product analytics, experimentation, and user understanding.

• See your work directly influence live product features and decisions.

• Fast-paced, mission-driven culture with real learning and real impact.

• Chance for a PPO based on performance, with the internship designed to make you an industry-ready Product Manager by the end of your tenure.

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Craft My Plate
at Craft My Plate
2 candid answers
4 recruiters
Yashwanth Kalimi
Posted by Yashwanth Kalimi
icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Hyderabad
3 - 10 yrs
₹10L - ₹30L / yr (ESOP available)
Social Media Marketing (SMM)
Content creation
skill iconGoogle Analytics
Budget management
Brand Management
+6 more

Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup


At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.


We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

 

What You’ll Do

  • Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
  • Run bold experiments, test fast, and double down on what drives results.
  • Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
  • Create content that builds trust, recall, and demand, not just clicks.
  • Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
  • Manage budgets with discipline, efficiency, and accountability.
  • Work directly with founders to set ambitious goals — and hit them.
  • Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.


Must-Have Requirements

  • 3+ years of performance marketing experience with proven CAC and ROAS impact.
  • Strong analytical mindset — turns campaign data into insights and actions.
  • Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
  • Genuine storytelling ability — understands how content builds trust and converts.
  • Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
  • Clear communicator who can align creative, performance, and brand thinking.
  • Startup agility — executes fast, iterates daily, learns from data.

 

Good-to-Have

  • Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
  • Exposure to affiliate and partnership-driven growth.
  • Experience creating regional + English content (Telugu or Hindi a plus).
  • Comfort using AI and automation tools to speed up testing and production.
  • Strong grasp of brand-building through consistent storytelling and recall design.

 

What You’ll Get

  • A front-row seat to build and scale a brand from the ground up.
  • The freedom to experiment, own big decisions, and see direct impact.
  • Mentorship and collaboration directly with the founding team.
  • A fast-moving, high-ownership culture where growth is visible and rewarded.
  • Opportunity to shape brand perception, recall, and performance across multiple channels.
  • Competitive salary + growth-linked incentives/ESOP's.
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Craft My Plate
at Craft My Plate
2 candid answers
4 recruiters
Yashwanth Kalimi
Posted by Yashwanth Kalimi
icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Hyderabad
4 - 10 yrs
₹14L - ₹40L / yr (ESOP available)
Data architecture
Systems architecture
Open-source LLMs
skill iconAmazon Web Services (AWS)
MERN Stack
+5 more

Lead Software Engineer – FullStack | System & Data Architecture


This is a full-time core team role based in Hyderabad at a funded startup.


At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.


What You’ll Own

  • Architect and build event-driven, cloud-native systems with clean data foundations, observability, and horizontal scalability at their core.
  • Lead backend development using Node.js & TypeScript; contribute to frontend using React + TypeScript and Flutter where needed.
  • Design efficient MySQL and Elasticsearch data models and pipelines to power real-time operations and analytics.
  • Contribute to data architecture and early machine learning use cases such as pricing, recommendations, and operational forecasts.
  • Own infrastructure and deployments on AWS, ensuring reliability, security, and cost efficiency.
  • Mentor engineers, drive architecture/code reviews, and set high technical standards for the team.
  • Collaborate closely with Product Managers, Founders, Design, and Operations to ship high-impact systems quickly and reliably.


What We’re Looking For

  • 6+ years of experience as a Full Stack Engineer, with deep backend expertise.
  • Proven track record in system and data architecture, ideally at fast-growing startups or high-scale platforms.
  • Strong proficiency in Node.js, TypeScript, React, Flutter, and AWS.
  • Expertise in MySQL, Elasticsearch, and distributed system design.
  • Experience integrating with ML pipelines is a strong plus.
  • Excellent communication, leadership, and problem-solving skills.
  • Bachelor’s or Master’s degree in Computer Science or related field.
  • A builder’s mindset — thrives in high-ownership, fast-execution environments.


Why CraftMyPlate

  • Shape the core architecture of a platform that will scale 10× in the next 12 months.
  • Work directly with founders and product leadership on strategic technology initiatives.
  • Tackle challenging real-world problems that blend data, systems, and physical operations.
  • High autonomy, rapid decision-making, and visible impact.
  • Competitive compensation and ESOPs.


Read more
Craft My Plate
at Craft My Plate
2 candid answers
4 recruiters
Yashwanth Kalimi
Posted by Yashwanth Kalimi
icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Hyderabad
1 - 3 yrs
₹4L - ₹10L / yr
skill iconFlutter
DART
Firebase
RESTful APIs
skill iconGit

About the Role at CraftMyPlate

Are you a mobile app developer who loves turning complex challenges into elegant solutions? At CraftMyPlate, we're revolutionizing how events are catered at scale. Our tech-first approach to bulk food logistics needs sharp developers who can build and scale beautiful Flutter apps that our users love.

We’re hiring a Flutter Developer to join our product team in Hyderabad. This is a full-time, in-office role, ideal for someone who has 1–3 years of hands-on experience in building production-grade Flutter apps and is ready to make a direct impact.

 Key Responsibilities

  • Develop scalable, maintainable mobile applications using Flutter & Dart
  • Build clean and intuitive UIs based on design mockups
  • Manage application state using ProviderRiverpod, or similar patterns
  • Integrate FirebaseCloud Firestore, and REST APIs
  • Ensure app reliability with offline capabilities and local storage
  • Collaborate with product managers, designers, and backend engineers
  • Write clean, well-documented, and testable code
  • Optimize app performance and troubleshoot issues


 Tech Stack

  • Flutter & Dart
  • Firebase (Authentication, Firestore, Cloud Messaging)
  • REST APIs
  • Android SDK
  • Git & CI/CD Tools


 Who Should Apply

  • 1–3 years of experience in Flutter app development
  • Strong understanding of mobile app architecture and state management
  • Experience working with Firebase and integrating backend services
  • In Hyderabad or willing to relocate (on-site role)
  • Passionate about building user-friendly mobile experiences
  • Women are strongly encouraged to apply.

 

 Perks & Benefits

  • Competitive salary & performance bonuses
  • Direct ownership of features and real startup exposure
  • Letter of Recommendation

 

Note: The final CTC will be decided based on the candidate's skills, experience, and performance during the interview process. We are open to rewarding talent that brings value, ownership, and a growth mindset to the team.

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