Craft My Plate

Job description

Designation : Performance Marketing Executive / Manager

Location : Hyderabad

About the company

Founded in 2023, Craft My Plate is a bulk food booking, delivery, and service platform catering to events of all sizes—from intimate gatherings of 10 guests (and soon even smaller!) to large-scale events hosting up to 1,500 people. We partner with a carefully curated network of chefs, caterers, and kitchens to deliver seamless, high-quality food experiences.

Over the past 12 months, we’ve grown 3x in revenue and expanded our team by 2.5x, all while operating exclusively in Hyderabad. With ambitious plans ahead, we’re building the foundation for rapid scale—and we’re looking for driven individuals who want to grow with us and help shape the future of Craft My Plate.

Roles & Responsibilities

This role is for someone who owns revenue through paid marketing, not just campaigns.

Your success is not measured by clicks or impressions — it’s measured by ROI, CAC, and revenue growth.

You will be expected to think like a business owner, not an execution-only marketer.

Core Responsibility: Make Ads Profitable - turn them into our business leads

You will:

• Own end-to-end paid marketing performance
• Decide budget allocation across channels
• Continuously improve ROI and scalability

If performance drops, you investigate. If something works, you scale it responsibly.

What You’ll Do (In Depth)

1. Paid Media Ownership

• Manage and scale ads across:
• Google Search, Display & YouTube
• Meta (Facebook & Instagram)
• LinkedIn (for B2B, if applicable)
• Structure accounts properly:
• Campaign → Ad Set → Creative logic
• Control bids, audiences, creatives, and placements
• Shut down low-performing campaigns quickly

Funnel Thinking (Very Important) - You don’t stop at leads.

You will: Track user journey from Ad → Landing Page → Lead → Sale

• Identify drop-offs and fix them
• Work with sales to understand:
• Lead quality
• Conversion timelines
• Revenue attribution

Conversion Rate Optimization (CRO)

• Improve conversion rates at every step
• Run structured A/B tests on:
• Creatives & copies
• Headlines & CTAs
• Landing pages & forms
• Reduce cost without sacrificing quality

Data, Tracking & Attribution

Ensure accurate tracking across platforms

Work with:

• GA4
• Google Tag Manager
• Meta Pixel & Conversion APIs
• Validate data — no blind trust in dashboards
• Build clarity on true ROI, not just platform-reported numbers

Budgeting & Scaling

• Plan monthly and quarterly spends
• Forecast performance before scaling
• Balance growth vs efficiency
• Control wastage and improve unit economics

Reporting & Insights

Share clear, honest performance reports

Explain:

• Why performance went up or down
• What actions were taken
• What is planned next
• Translate data into business decisions

What We Expect From You

Hard Skills

• Strong hands-on experience in performance marketing
• Deep comfort with numbers and analysis
• Practical understanding of:
• CAC, LTV, ROAS, Payback Period
• Experience managing significant ad budgets
• Strong Excel / Google Sheets skills

Mindset & Ownership

• ROI-first thinking
• Comfortable taking accountability
• Fast decision-maker backed by data
• No dependency on constant supervision

Nice to Have (Not Mandatory)

• Startup or scale-up experience
• Exposure to CRM & marketing automation
• Experience aligning marketing with sales teams

How You’ll Be Measured

• Revenue growth driven by paid marketing
• Improvement in ROI and CAC month-on-month
• Predictability and scalability of campaigns
• Clarity and ownership in reporting

Apply Link : https://forms.gle/ddxTCoi7GU6PHVZD9

Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

Lead Software Engineer – FullStack | System & Data Architecture

This is a full-time core team role based in Hyderabad at a funded startup.

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

What You’ll Own

• Architect and build event-driven, cloud-native systems with clean data foundations, observability, and horizontal scalability at their core.
• Lead backend development using Node.js & TypeScript; contribute to frontend using React + TypeScript and Flutter where needed.
• Design efficient MySQL and Elasticsearch data models and pipelines to power real-time operations and analytics.
• Contribute to data architecture and early machine learning use cases such as pricing, recommendations, and operational forecasts.
• Own infrastructure and deployments on AWS, ensuring reliability, security, and cost efficiency.
• Mentor engineers, drive architecture/code reviews, and set high technical standards for the team.
• Collaborate closely with Product Managers, Founders, Design, and Operations to ship high-impact systems quickly and reliably.

What We’re Looking For

• 6+ years of experience as a Full Stack Engineer, with deep backend expertise.
• Proven track record in system and data architecture, ideally at fast-growing startups or high-scale platforms.
• Strong proficiency in Node.js, TypeScript, React, Flutter, and AWS.
• Expertise in MySQL, Elasticsearch, and distributed system design.
• Experience integrating with ML pipelines is a strong plus.
• Excellent communication, leadership, and problem-solving skills.
• Bachelor’s or Master’s degree in Computer Science or related field.
• A builder’s mindset — thrives in high-ownership, fast-execution environments.

Why CraftMyPlate

• Shape the core architecture of a platform that will scale 10× in the next 12 months.
• Work directly with founders and product leadership on strategic technology initiatives.
• Tackle challenging real-world problems that blend data, systems, and physical operations.
• High autonomy, rapid decision-making, and visible impact.
• Competitive compensation and ESOPs.

About the Role at CraftMyPlate

Are you a mobile app developer who loves turning complex challenges into elegant solutions? At CraftMyPlate, we're revolutionizing how events are catered at scale. Our tech-first approach to bulk food logistics needs sharp developers who can build and scale beautiful Flutter apps that our users love.

We’re hiring a Flutter Developer to join our product team in Hyderabad. This is a full-time, in-office role, ideal for someone who has 1–3 years of hands-on experience in building production-grade Flutter apps and is ready to make a direct impact.

 Key Responsibilities

• Develop scalable, maintainable mobile applications using Flutter & Dart
• Build clean and intuitive UIs based on design mockups
• Manage application state using Provider, Riverpod, or similar patterns
• Integrate Firebase, Cloud Firestore, and REST APIs
• Ensure app reliability with offline capabilities and local storage
• Collaborate with product managers, designers, and backend engineers
• Write clean, well-documented, and testable code
• Optimize app performance and troubleshoot issues

 Tech Stack

• Flutter & Dart
• Firebase (Authentication, Firestore, Cloud Messaging)
• REST APIs
• Android SDK
• Git & CI/CD Tools

 Who Should Apply

• 1–3 years of experience in Flutter app development
• Strong understanding of mobile app architecture and state management
• Experience working with Firebase and integrating backend services
• In Hyderabad or willing to relocate (on-site role)
• Passionate about building user-friendly mobile experiences
• Women are strongly encouraged to apply.

 Perks & Benefits

• Competitive salary & performance bonuses
• Direct ownership of features and real startup exposure
• Letter of Recommendation

Note: The final CTC will be decided based on the candidate's skills, experience, and performance during the interview process. We are open to rewarding talent that brings value, ownership, and a growth mindset to the team.