Craft My Plate

About CraftMyPlate

CraftMyPlate is a fast-growing, innovative startup on a mission to transform how large food orders are placed and experienced. We deliver seamless, scalable, and delightful catering solutions for gatherings of 10+ people — from intimate family events to large corporate celebrations.

We move fast, think bold, and build with impact — and design is at the heart of how customers fall in love with us. We believe every touchpoint — every click, swipe, and scroll — should feel easy, intuitive, and worth remembering.

We are now looking for a Senior Product Designer who can combine sharp UX thinking with beautiful UI craft to create engaging, impactful B2C experiences.

Role Overview

As a Senior Product Designer, you’ll be hands-on in creating user flows, wireframes, prototypes, and pixel-perfect UI designs for both web and mobile platforms. You’ll work closely with Product, Growth, and Development teams, ensuring designs are both user-friendly and conversion-focused.

This is a maker’s role with ownership — you’ll lead design execution for projects, run UX research, and mentor junior designers while staying close to the craft.

Key Responsibilities

1. Design End-to-End User Experiences

• Create wireframes, high-fidelity designs, and interactive prototypes for mobile and web.
• Translate user needs & business goals into clear, functional, and delightful experiences.
• Ensure design consistency across all user-facing touchpoints.

2. Champion User-Centered Design

• Conduct user research, interviews, and usability testing to validate design decisions.
• Map user journeys and identify friction points to improve.
• Incorporate feedback and data insights into iterative design improvements.

3. Collaborate Across Teams

• Work closely with Product Managers to understand feature requirements.
• Partner with Developers to ensure designs are built accurately and smoothly.
• Support Marketing with campaign visuals and landing page designs when needed.

4. Elevate the Brand Experience

• Maintain and evolve the CraftMyPlate Design System.
• Bring a premium, celebratory feel to every design.
• Ensure visual storytelling reflects our brand personality.

5. Mentor & Support the Team

• Provide feedback and guidance to junior designers and interns.
• Share best practices, new tools, and emerging design trends.
• 
  

Required Skills & Experience

• 2+ years in UI/UX or Product Design (B2C experience preferred).
• Strong portfolio showcasing end-to-end design process and impact.
• Proficiency in Figma and modern prototyping tools.
• Strong understanding of mobile-first & responsive design principles.
• Experience with UX research and usability testing.
• Ability to balance creativity with business goals.
• Excellent communication skills for cross-functional collaboration.
• Startup experience is a strong plus; food, catering, or e-commerce industry experience is a bonus.

Why Join Us

• Impact: Your work will directly shape how thousands experience their celebrations.
• Growth: Work in a high-velocity environment where your skills evolve fast.
• Ownership: Lead designs from concept to launch.
• Culture: Join a team that values creativity, speed, and excellence.

About CraftMyPlate

CraftMyPlate is a fast-growing, innovative startup on a mission to transform how large food orders are placed and experienced. We deliver seamless, scalable, and delightful catering solutions for gatherings of 10+ people — from intimate family events to large corporate celebrations.

We move fast, think bold, and build with impact — and design is at the heart of how users connect with us. Every screen, every interaction, every pixel is a chance to make someone’s special moment feel easier, more joyful, and more memorable.

We are now looking for a Design Lead to own and elevate our B2C design vision, lead our design team, and craft intuitive, user-centric experiences that make people fall in love with our brand.

Role Overview

This is a full-time, leadership role based in Hyderabad. As the Design Lead, you will be responsible for end-to-end design ownership — from UX research to polished, ready-to-build UI, across both web and mobile platforms. You will guide a talented team, work closely with Product, Growth, and Tech, and ensure every user touchpoint is beautiful, consistent, and impactful.

Key Responsibilities

1. Lead the Design Team

• Manage, mentor, and inspire a team of UI/UX designers.
• Conduct design reviews, set quality benchmarks, and ensure consistency across platforms.
• Create a culture of design excellence, continuous learning, and innovation.

2. Own the User Experience

• Champion user-first thinking across all teams — every design decision starts with the question: “How will this feel for our users?”
• Lead UX research, usability testing, and journey mapping to understand user needs deeply.
• Translate insights into wireframes, prototypes, and high-fidelity designs.

3. Drive B2C Impact

• Design conversion-optimized flows that are visually delightful and business-smart.
• Collaborate with Growth & Marketing on campaigns, landing pages, and brand touchpoints that inspire trust and action.
• Ensure every interaction reduces friction, increases retention, and builds loyalty.

4. Collaborate Across Functions

• Work with Product Managers to define user flows and feature priorities.
• Partner with Developers to ensure smooth handoffs and accurate implementation.
• Align with Marketing & Brand to maintain a unified design language.

5. Evolve the Brand

• Maintain and evolve the CraftMyPlate Design System.
• Keep our visual identity premium, approachable, and celebration-ready.
• Stay ahead of design trends, tools, and UX best practices.

Required Skills & Experience

• 4+ years in UI/UX or Product Design (with at least 2 years in a lead role).
• Proven experience designing B2C products (web + mobile).
• Strong portfolio showing problem-solving, UX thinking, and measurable impact.
• Mastery of Figma and other modern design/prototyping tools.
• Experience in user research, A/B testing, and data-informed design.
• Ability to communicate design decisions clearly to both technical and non-technical teams.
• Startup experience is mandatory; food, catering, or e-commerce industry experience is a plus.

Why Join Us

• Impact: Your designs will shape how thousands of people experience celebrations.
• Ownership: Full creative authority over B2C design direction.
• Growth: Work closely with the founder & leadership team to influence product strategy.
• Culture: A founder-led, design-first startup where ideas become reality fast.

Success in This Role Means

Within your first 6 months, you will have:

• Established a scalable, consistent design system.
• Led 2+ major product UX overhauls that improved engagement/conversions.
• Built a high-functioning design team culture focused on impact and quality.

At CraftMyPlate, we’re building something meaningful — a platform that simplifies food for gatherings, celebrations, and everyday teams.

But behind every great product is a great team.

And behind every great team is someone who cares deeply about people, culture, and shared purpose.

Role Overview

We’re looking for a smart, adaptable, and driven generalist to join the Founder’s Office at CraftMyPlate.

This is not a narrowly defined role — it’s a high-trust position designed for someone who can execute across verticals, stay one step ahead, and thrive in the messy middle of startup building.

You'll work directly with the founder, acting as a force multiplier across strategy, operations, product, growth, and partnerships — helping identify bottlenecks, drive execution, and bring structure where it’s needed most.

This is the perfect role for someone who wants to learn how to build and scale a company from the inside out.

What You’ll Do

Strategic & Cross-Functional Execution

• Work across functions — from operations and growth to product and partnerships
• Identify gaps, propose solutions, and drive high-leverage projects to closure
• Support the founder in decision-making with structured research, insights, and reporting

Ownership & Execution

• Take ownership of critical tasks and initiatives end-to-end
• Coordinate with internal teams and external partners to ensure timely delivery
• Act as a cross-functional glue between marketing, sales, ops, and tech teams

Problem Solving

• Spot inefficiencies and turn chaos into systems
• Run experiments, create frameworks, and document learnings
• Think beyond “how things are done” to “how they can be done better”

Day-to-Day Agility

• One day you might be running customer calls, the next—building dashboards or launching a new initiative
• Be comfortable juggling multiple roles — strategist, operator, researcher, analyst, and more

Who You Are

• A strong generalist who learns fast, adapts faster, and thrives in ambiguity
• A self-starter who doesn’t wait for tasks — you look for what’s broken and fix it
• A builder at heart — you take pride in getting things done, even without a playbook
• Strong communicator – clear, concise, and proactive across written and verbal mediums
• Obsessively curious – you dig into problems, understand the why, and enjoy solving them

Bonus Points

• Prior experience in early-stage startups, founder’s office, or high-ownership roles
• Familiar with tools like Notion, Google Sheets, Zapier, Canva, Figma, Slack, ClickUp
• Passion for food, events, or building delightful consumer experiences

Why Join CraftMyPlate

• Work directly with the founder and learn how to build from 0 to 1
• Be a part of core decision-making and company-building conversations
• A role that evolves with you — you can grow into product, ops, growth, or leadership
• Join a small, hungry team building India’s most loved catering-tech platform
• Every day is different, and every project leaves your fingerprint on the brand.

At CraftMyPlate, we’re building something simple, yet meaningful — a way for people to order great food for gatherings without the usual chaos. From small family functions to big corporate events, we help people celebrate better — with curated menus, transparent pricing, and genuine care.

But at the heart of it, we’re not just about food or tech. We’re about how we make people feel — and marketing plays a big role in that.

What We’re Looking For

We’re looking for someone who can think clearly, communicate creatively, and most importantly — cares deeply about the craft.

Someone who’s not chasing hacks or vanity metrics, but who wants to build real connection, trust, and growth — one piece of content, one campaign, and one customer at a time.

You’ll lead our growth and marketing efforts across channels — and help shape how the world sees CraftMyPlate. From videos to campaigns, from analytics to brand voice — this role is about bringing it all together.

What You'll Own

🎯 Growth & Strategy

• Plan and execute customer growth initiatives across digital & offline
• Build funnels that don’t just convert, but make people trust us
• Understand what’s working, what’s not — and move fast with insight

🎥 Content & Communication

• Work with editors, writers, designers, and tools to bring ideas to life
• Define how we speak, what we share, and what we stand for as a brand
• Make content that people don’t just scroll past — but remember

📊 Analytics & Iteration

• Track what matters, and learn from what doesn’t
• Bring data and creativity together — not just in reports, but in decisions

🤝 Team & Collaboration

• Lead a small but growing content/marketing team
• Collaborate with founders, product, ops, and creators — like it’s one kitchen
• Use AI tools smartly to speed up, not replace, your creative thinking

Who This Is For

You’re someone who:

• Has 4 years of experience in growth, content, or brand marketing
• Thinks both creatively and analytically
• Is excited to work with a small team, and grow with it
• Can take ownership without needing a title to act like a leader
• Loves seeing impact — whether it’s in a campaign or a customer’s smile
• Have worked in a consumer startup before
• Use AI tools (like ChatGPT, editing tools) to make content smarter, not harder
• Care more about doing meaningful work than just ticking boxes

Why This Role Matters

Because every person who hears about CraftMyPlate hears it through you.

At CraftMyPlate, we’re building something meaningful — a platform that simplifies food for gatherings, celebrations, and everyday teams.

But behind every great product is a great team.

And behind every great team is someone who cares deeply about people, culture, and shared purpose.

We’re looking for someone to lead our people function — not just as an HR leader, but as a culture builder, team guide, and vision enabler.

Your Role

You’ll be the backbone of our team — helping us hire right, onboard well, grow continuously, and stay connected as we scale. This is a leadership role that combines HR systems with human care.

You’ll be responsible for:

• Hiring with heart & speed: Owning the full recruitment cycle for business, ops, tech, and creative roles.
• Smooth onboarding: Ensuring every new hire feels aligned, supported, and ready from Day 1.
• People growth & check-ins: Tracking probation, performance, and feedback across the team.
• Team rituals & morale: Driving birthdays, wins, townhalls, internal notes — all the small things that keep the team spirit alive.
• Culture & alignment: Helping the team live our values in the way we work, speak, and grow.
• Being the bridge: Listening, resolving, and guiding — whether it’s challenges, ideas, or celebrations.

Who You Are

• Someone who loves working with people — with empathy, fairness, and clarity.
• You’ve spent 4–8 years in HR, hiring, or people-focused roles (startups preferred).
• You care about culture and communication — not just processes.
• You believe small actions shape big outcomes.
• You’re organized, proactive, and ready to build systems that scale.

What You’ll Get

• A high-trust, ownership-driven role working directly with the founders
• A chance to shape the people and culture of a growing startup
• Freedom to experiment and improve how we work, connect, and grow
• A supportive team that values good intent, clear communication, and shared purpose

Location: Hyderabad (In Office)

Function: Product Management

Type: Full-time

About CraftMyPlate

CraftMyPlate is building India’s most trusted catering-tech platform, streamlining bulk food ordering for events, families, and corporate gatherings. From curated platters to fully customizable menus, we make large-scale ordering simple, transparent, and delightful—for both consumers and kitchen partners. We're a fast-growing startup solving real-world operational chaos in food ordering through tech, and are now looking for a sharp, execution-focused Product Manager to join our core team.

Role Overview

As a Product Manager at CraftMyPlate, you’ll own key products and features across our marketplace stack—customer ordering experience, vendor tools, and internal ops automation. You’ll drive end-to-end product thinking: from discovery and definition to delivery and optimization. You’ll be a key bridge between business, design, engineering, and operations, ensuring the right problems are solved in the right way.

Key Responsibilities

• Own the full product lifecycle: define strategy, prioritize roadmaps, write specs, ship features, and measure success.
• Understand business deeply: collaborate with sales, ops, and marketing to identify pain points, process gaps, and monetization opportunities.
• Translate complexity into clarity: write clear product requirements, create wireframes, and drive user stories that engineering can execute on.
• Work closely with design and engineering to build intuitive, scalable user experiences for both customers and vendor partners.
• Build for efficiency: automate internal workflows that reduce human dependency and improve operational throughput.
• Analyze product performance: define metrics, instrument dashboards, and make data-driven decisions to refine product iterations.
• Drive cross-functional alignment: ensure key stakeholders across supply, demand, support, and tech are aligned before launches.
• Manage trade-offs across timelines, tech constraints, and user experience to ship MVPs that move the business forward.

Minimum Requirements

• 2–4 years of experience in product management or adjacent roles (tech, consulting, operations, growth).
• Experience building products in marketplaces, consumer apps, or operationally heavy domains.
• Hands-on with tools like Figma, Notion, Jira, and Mixpanel (or equivalent).
• Strong written communication and structured thinking—can write a clear PRD, an intuitive flow, and a logical product spec.
• Comfort working in high-velocity, ambiguous startup environments.
• Analytical mindset; ability to break down metrics and drive insights.
• Passion for solving real-world problems with technology and simplicity.

Bonus (Preferred Qualifications)

• Prior experience in foodtech, e-commerce, logistics, or vendor marketplaces.
• Exposure to no-code tools, internal dashboards, or process automation.
• Worked closely with engineering teams and understand dev life cycles.
• Experience with ClickUp, PostHog, Zapier, or other internal stack tools we use.

Why Join Us?

• Be part of a high-ownership, mission-driven team shaping the future of catering-tech.
• Opportunity to lead products with 0-to-1 and 1-to-10 scale scope.
• Deep exposure to full-stack business thinking—tech, ops, sales, and support.
• Work directly with the founder and leadership on strategic priorities.
• Build for real India: solve hard problems that touch thousands of meals every week.

About the Role at CraftMyPlate

Are you a mobile app developer who loves turning complex challenges into elegant solutions? At CraftMyPlate, we're revolutionizing how events are catered at scale. Our tech-first approach to bulk food logistics needs sharp developers who can build and scale beautiful Flutter apps that our users love.

We’re hiring a Flutter Developer to join our product team in Hyderabad. This is a full-time, in-office role, ideal for someone who has 1–3 years of hands-on experience in building production-grade Flutter apps and is ready to make a direct impact.

 Key Responsibilities

• Develop scalable, maintainable mobile applications using Flutter & Dart
• Build clean and intuitive UIs based on design mockups
• Manage application state using Provider, Riverpod, or similar patterns
• Integrate Firebase, Cloud Firestore, and REST APIs
• Ensure app reliability with offline capabilities and local storage
• Collaborate with product managers, designers, and backend engineers
• Write clean, well-documented, and testable code
• Optimize app performance and troubleshoot issues

 Tech Stack

• Flutter & Dart
• Firebase (Authentication, Firestore, Cloud Messaging)
• REST APIs
• Android SDK
• Git & CI/CD Tools

 Who Should Apply

• 1–3 years of experience in Flutter app development
• Strong understanding of mobile app architecture and state management
• Experience working with Firebase and integrating backend services
• In Hyderabad or willing to relocate (on-site role)
• Passionate about building user-friendly mobile experiences
• Women are strongly encouraged to apply.

 Perks & Benefits

• Competitive salary & performance bonuses
• Direct ownership of features and real startup exposure
• Letter of Recommendation

Note: The final CTC will be decided based on the candidate's skills, experience, and performance during the interview process. We are open to rewarding talent that brings value, ownership, and a growth mindset to the team.

CraftMyPlate is a fast-growing food-tech startup solving how food is ordered for small to mid-sized group gatherings .

Why We're Exciting:

• 📍 Based in Hyderabad
• 🔁 High customer retention and organic growth
• 🚀 Built by IIT/BITS grads and experienced repeat founders
• 🎯 Preparing to raise fund to scale operations and tech infrastructure

We’re strong on operations, backed by real traction, and ready to raise capital to expand across cities — now looking for the right capital strategy partner to lead this next phase.

We’re seeking a high-agency, outcomes-driven professional with proven experience in startup fundraising to own and lead our current round from end to end.

You’ll work directly with the founders to:

• Build and manage the investor pipeline
• Shape and pitch our story
• Lead the entire process — from outreach and meetings to term sheet negotiation and closure

This is a high-impact, high-ownership role ideal for someone who thrives in the pace and ambiguity of early-stage startups.

💼 Key Responsibilities

• 🎯 Fundraising Strategy – Define and execute a structured approach to raise fund from angels, syndicates, micro-VCs, and seed funds
• 🗺️ Investor Pipeline – Identify and manage a list of 100+ qualified investor leads; track progress, follow-ups, and conversions
• 💬 Outreach & Narrative – Refine our positioning, craft customized messages, and drive high-conversion campaigns
• 📊 Collateral Management – Continuously improve our pitch deck, one-pager, FAQ, and maintain an investor-ready data room
• 📞 Meeting & Engagements – Set up and attend investor meetings, lead discussions, handle feedback loops, and ensure timely progress
• 📑 Term Sheet to Closure – Support in evaluating offers, managing diligence, and closing the round
• 🧠 Founders Enablement – Pass on structure, playbooks, and templates to help us internalize the fundraising process

✅ You’re a Strong Fit If You:

• 🔗 Have 2–6 years of experience in VC, IB, startup fundraising, or strategic growth ops
• 📈 Have led or supported fundraising of ₹3–10 Cr+ for an early-stage startup
• 🧠 Possess excellent storytelling, clarity, and persuasion skills
• 🤝 Bring warm connections or access to founder/investor networks
• 🛠️ Are self-driven, organized, and execute with consistency
• ❤️ Are excited by early-stage chaos, deep founder collaboration, and high ownership

📊 What You’ll Drive

• Full ownership of our Seed round
• 100+ investor touchpoints across warm and cold outreach
• Weekly pipeline momentum and conversion tracking
• A repeatable, founder-level fundraising playbook for future rounds

🌟 What’s In It For You?

• Run a mission-critical fundraise for a fast-scaling startup
• Collaborate closely with a strong founding team
• Competitive retainer + success-based payout (cash + ESOP optional)
• Potential for long-term strategic role in capital or IR as we scale

Role Overview

We’re looking for a smart, adaptable, and driven generalist to join the Founder’s Office as an intern. This isn’t your typical internship. 

You'll work directly with the founder, be given context and direction, but execution will be your game. You must know how to break down bottlenecks, navigate ambiguity, and solve problems in your own creative way — while staying aligned with the larger vision.

What You’ll Do

• Shadow & Execute: Work closely with the founder on a wide range of tasks – think strategy, operations, marketing, product, partnerships, and more.
• Problem Solve: Identify bottlenecks and inefficiencies across functions and solve them proactively.
• Take Ownership: Own tasks end-to-end – from planning to execution, while keeping stakeholders updated.
• Wear Multiple Hats: Be ready to switch between roles – researcher, operations ninja, strategist, customer champion – sometimes in the same day.
• Make It Happen: Be resourceful. You’ll often have to find solutions your way – fast, scrappy, and smart.

Who You Are

• A generalist who thrives on variety and new challenges.
• A self-starter – you don’t wait for instructions; you ask the right questions and make things happen.
• Problem-first thinker – you see a roadblock and immediately start thinking of workarounds.
• Comfortable with ambiguity, chaos, and rapid change.
• You believe “done is better than perfect”, but you don’t compromise on quality.
• Strong communicator – both written and verbal.

Nice to Have (But Not Must)

• Past experience in early-stage startups or founder’s office-type roles.
• Exposure to tools like Notion, Google Sheets, Canva, Figma, or Zapier.
• Interest in food, D2C, or brand-building.

Why Join Us

• Direct mentorship from the founder
• Opportunity to work across multiple domains – a crash course in building a startup
• Learn how to operate and scale zero-to-one

• • Be a core part of something that’s just getting started