AppItSimple Infotek is a leading software development company that specializes in providing innovative and customized software solutions to businesses of all sizes. With a team of experienced developers, designers and project managers, we help organizations to transform their ideas into successful digital products. Our focus is on delivering high-quality, scalable, and secure solutions that meet the unique needs of each client. Whether you're looking for a custom web application, mobile app, or cloud-based solution, AppItSimple Infotek is your partner for success.
URL : https://appitsimple.com/
Product : SoftwareSuggest : https://www.softwaresuggest.com/
SoftwareSuggest is a comprehensive software directory that helps businesses discover the right tools to achieve their goals. Our platform provides a vast collection of software solutions across various categories, including project management, marketing, customer service, and more.
With our expert reviews and user ratings, finding the right software has never been easier. Our goal is to simplify the software selection process by providing a one-stop-shop for businesses to find and compare software solutions, saving time and effort in the process.
Whether you're a small business or a large enterprise, SoftwareSuggest is your trusted guide to finding the software that's right for you.
Job Responsibilities
-Create and execute the brand strategy for the company. This involves developing a clear understanding of the company's mission, target audience, and brand positioning.
-Responsible for managing the visual identity of the brand, developing and maintaining brand guidelines, overseeing the design of marketing materials, and ensuring consistency across all communications.
-Responsible for conducting market research to understand consumer behavior and trends, as well as to identify opportunities to enhance the brand's reputation.
- Working closely with internal teams, including marketing, advertising, and product development teams, to ensure that the brand strategy is aligned with the company's overall goals.
-Developing marketing campaigns that effectively communicate the brand's message to the target audience.
-Tracking and analyzing the effectiveness of marketing campaigns and brand strategy through monitoring consumer engagement, tracking brand awareness, and measuring the return on investment of marketing initiatives
-Building relationships with key stakeholders, such as media outlets and influencers, to enhance the brand's reputation and increase brand visibility.
Requirements
-Creative mindset to come up with innovative ideas for branding and marketing campaigns.
- Ability to think strategically and develop comprehensive branding strategies that align with the company's overall goals and values.
- Strong understanding of marketing principles and techniques to develop effective marketing campaigns and measure their success.
- Excellent communication skills to effectively communicate with various stakeholders, including cross-functional teams, vendors, and customers.
-Analytical skills to analyze market data, consumer behavior, and marketing trends to develop effective branding strategies.
-Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
-Detail orientation to ensure that the brand messaging and visuals are consistent across all marketing channels.
- Adaptable to changing market trends and consumer behavior to adjust branding strategies as needed.
-Knowledge of Event and exhibition handling.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Appitsimple infotek Pvt. Ltd.
About
AppitSimple Infotek is a product-based information technology company that has, for many years, been working to change and simplify how organizations perform their operations. CallHippo and SoftwareSuggest, the company's ground-breaking platform and product are primarily responsible for the company's widespread recognition. An online resource for selecting the best business software and service partners offers users access to evaluations written by actual customers, in-depth analyses of the software, free consultations, and free trials of the program. For businesses of any kind looking for software and services tailored to their particular sector, this one-stop shop is the place to go.
Over 800 different software categories and over 49 different service categories are currently available on SoftwareSuggest as options for businesses to choose from. In addition to this, it allows businesses to analyze the qualities of a variety of software and service providers so that they may make the most informed purchasing decision possible.
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The candidate must have at least 2 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.
The ideal candidate should have a strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns. The candidate should be highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers, and other stakeholders. We’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.
What is Must - ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experience
Joining: IMMEDIATELY
Responsibilities will include:
- Define the brand’s marketing strategy, deliver against app brand objectives
- Drive the development and execution of integrated marketing campaigns at national/regional levels
- Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
- Coordinate with agency and internal design team to execute the campaign
- Analyze campaigns and provide strategic recommendations
Attributes we value:
- Strong analytical foundation with meticulous attention to detail
- Strong verbal and written communication skills
- Strong intellectual curiosity
- Extremely organized and detail-oriented
- Proficiency in Excel
Requirements:
- Graduation/Post-Graduation from a tier-1 institute
- Demonstrative experience in executing brand campaigns
- Work-ex: 4 - 8 years
Mid-Level Marketing Assets Developer & Curator (B2B Telecom Market)
Position Overview:
We are seeking a skilled and creative Marketing Assets Developer & Curator to join our dynamic at
Globe Teleservices Pte. Ltd. As a key member of our marketing team, you will be responsible for
the creation and development of various digital marketing assets such as corporate profile &
investors decks, product literature -Brochures. Your role will be critical in crafting visually engaging
and compelling presentations that effectively communicate the value propositions of our tech
solutions to clients, investors, and other stakeholders to drive business growth. At the same time
maintaining a library or database of marketing materials, ensuring they are up to date and easily
accessible to the marketing team and other departments.
Job Description:
Marketing Assets Creation & curation: Develop and design visually appealing corporate decks,
investors decks, and product decks that align with our brand guidelines and effectively showcase
our B2B tech solutions. Manage and maintain a library of marketing collateral, ensuring that
materials are up-to-date and readily accessible for internal and external use.
Content Collaboration: Collaborate with cross-functional teams, including product managers, sales,
and in house marketing designer, to gather necessary insights, data, and technical information to
create content that resonates with our target audience.
Visual Storytelling: Utilize your creative skills to visually represent complex technical concepts and
data in a clear and concise manner, ensuring ease of understanding for both technical and non-
technical audiences.
Branding Consistency: Ensure all digital assets adhere to our brand identity, messaging, and style
guidelines, maintaining a consistent and cohesive brand image throughout.
Market Awareness: Stay up-to-date with industry trends, market developments, and customer
needs to ensure our digital assets remain relevant and effective in conveying our value proposition.
Presentation Enhancement: Continuously explore innovative ways to enhance the visual impact of
presentations through the use of graphics, images, animations, and other multimedia elements.
Quality Assurance: Review and proofread digital assets to maintain accuracy, grammar, and overall
quality, presenting a professional and polished final product.
Deadline Management: Work efficiently to meet project deadlines, multitasking across various
projects and ensuring timely delivery of digital assets.
Team Management: Individual Contributor reporting to Sr. Mgr. Marketing Communication.
Qualifications and Skills/ Experience & Expertise:
Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
Proven experience 2-4 years in creating and designing corporate decks, investors decks, and
product literature for B2B SaaS /tech solutions providers.
Proficiency in presentation software (e.g., PowerPoint, Keynote) and graphic design tools (e.g.,
Adobe Creative Suite).
Strong visual storytelling and data visualization skills.
Excellent attention to detail and ability to adhere to brand guidelines.
Solid understanding of B2B tech solutions and their value propositions.
Creativity and a keen eye for aesthetics and design trends.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Ability to manage multiple projects and meet tight deadlines.
A proactive and self-motivated individual with a passion for innovation in visual communication.
Familiarity with the Telecom industry & products like CPaaS, UCaaS, A2P messaging will be an
added advantage
Excellent communication and collaboration skills, with a keen eye for detail and design aesthetics.
Key Deliverables:
Marketing Collaterals: Create high-quality product literature and marketing collaterals.
KPI: Timely delivery of visually appealing, engaging, and on-brand marketing materials.
Content Effectiveness: Monitor & measure the impact of marketing content on lead generation and
brand awareness.
KPI: Demonstrated improvement in lead generation metrics and engagement rates.
Brand Consistency: Ensure brand consistency across all marketing materials and channels.
KPI: Positive feedback from stakeholders on adherence to brand guidelines.
Cross-Functional Collaboration: Collaborate effectively with internal teams and external vendors.
KPI: Positive feedback on teamwork, communication, and project management.
Market Understanding: Stay updated with industry trends and customer insights to inform content
strategies.
KPI: Active participation in industry events, competitive analysis, and market research
initiatives.
Location: Vashi, Navi Mumbai
Work Duration: Monday to Friday
Education: Any graduate with digital certifications (a must)
Remuneration: Negotiable based on candidate’s level of experience.
Company Overview
Globe Teleservices, is a one-stop solution for international voice, messaging, cloud, and anti-fraud services,
catering to the ever-evolving needs of the Telecom ecosystem. With our secure and seamless interconnections,
coupled with top-notch solutions, we enable innovations that connect our global clients with the world. Backed
by years of experience in the telecom industry, we offer direct interconnections across 87 MNOs ensuring
efficient communication solutions.
Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline. Join us on this transformative journey today!
About Company
As a leading force in the telecommunications industry, GTS takes pride in empowering economies through secure and transformative technology. Our comprehensive suite of services includes international voice, SMS,cloud, and anti-fraud solutions, connecting businesses with customers worldwide and propelling them to new heights. Seamless connectivity, fortified with customizable messaging options, allows us to provide flexibility and scalability to meet diverse needs.
By harnessing the power of next-gen technology, we enable innovation
to facilitate secure and seamless connections. Our origin-based routing maximises quality, productivity, and profitability for our clients. With intelligent communications offering real-time call monitoring, cost analysis, and advanced BI tools, we ensure a cost-effective and efficient communication experience. Our dedication to excellence has earned us recognition and awards far and wide including
Tier 1 A2P SMS vendor for Mobile
Network Operators (MNO) in ROCCO’s A2P SMS Market Impact Report, CC Global Awards, Eurasia Awards and many more.
As proud members of renowned forums like GSMA, MEF, GLF, TM forum, and others, we continue to shape the future of the industry with unwavering commitment.
Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline, solidifying GTS as a global partner for cutting-edge communication solutions.
Job Responsibilities:
● Conceptualizing, executing & managing branded campaigns across LBB formats on web, app & social media based on client briefs
ensuring high repeat rate
Should have worked on branded content / content marketing
● Ensuring a mix of client objectives & LBB tonality
● Social Media Marketing & execution for sales collaborations
● Client servicing: Being the SPOC for a partner brand, daily liaison, end to end life cycle management of the brand campaigns from
brief to deliverables
● Creating pitches, briefs, presentations, campaign plans, innovations & partners to maximize conversion
● Mapping daily progress of branded content & reporting the success of a campaign post closure
● Keeping up with client deadlines & incorporating feedback/changes
You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.
You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.
Position based out of Bangalore
Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy
Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.
What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully
Roles and Responsibilities
- Responsible for managing & driving the online business on E-commerce marketplaces.
- Responsible for uploading new collections on a weekly basis and ensuring catalogue hygiene of the uploaded catalogue.
- Handling the marketing budgets & the paid advertising campaigns/sponsored ads on the marketplaces.
- Responsible for handling product listings, promotions, deals, discounts & day-to-day operational issues related to the marketplace.
- Sole POC for communication with the category team.
- Strategizing & implementing the plan of action for the month on month growth in the sales from the existing online marketplace.
- Ensuring that all new products are uploaded and listed on websites/channels
- Repricing the products
- FBA Set up a pricing minimum to maximum for FBA listings
- Creating product listings and set minimum and maximum pricing
- Generating out of stock report, bestselling products report, runout stock report brand by brand on daily basis.
- Sort out pricing error issues and re-activate the listings. Inactivate listing to make active listing if required.
- Deleting discarded SKUs from all channels if required
- Optimizing listings with accurate product information, images, pricing and placement to increase sales and maximize revenue
- Optimize existing listings of current products to ensure we are exploring sales opportunities
- Keep up to date with industry techniques for SEO and content marketing
- To analyze product pricing vs our competitors on an ongoing basis and make pricing adjustments
- Support customer care emails and calls and also support social media campaigns.
- Ability to communicate effectively and to operate as part of a team
- Strategizing top of the funnel expansion and identifying key channels for sourcing brands
- Explaining RBF and company products to the brands
- Acting as a liaison between the brands and the internal teams to complete the investments
- Improving brands experience
- Ideating on tech-product improvements to automate the funding application process for brands
- Implementing initiatives to improve TAT for brands
- Owning all the metrics that improve the client brand's experience with the company
What you need to have:
- MBA / PGDM
- 2-4 years of experience in roles that required liaising with consumer brands (previous experience at marketplaces, consumer-focused accelerators/ funds, partnerships backgrounds, or experience of investing/ financing consumer brands)
- Understanding of financials as they pertain to early-stage startups and related terminologies
- Excellent verbal and written English skills
- Experience in investing or advising or selling to D2C brands/ ecosystem
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Identifying how our brand is currently positioned in the market.
- Developing and executing marketing campaigns aimed at communicating our brand message.
- Communicating our brand personality internally and aligning different teams towards common goal.
- Leading marketing team members through campaigns.
- Measuring and reporting on success of marketing campaigns.
- Anticipating consumer trends and keeping brand up to date.
- Creating brand advocates and running referral campaigns.
- Driving consumer engagement and retention while managing LTV.
What you need to have:
- MBA from Tier-1 B-Schools
- Expertise in running ATL / BTL led marketing campaigns.
- Media planning and buying
- Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.
- Creative development and agency management
- A go-getter with ownership and commitment
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.
portal.
• Responsible for the complete P/L, Sales, Operations, Inventory, pricing and gross
margins.
• Develop concept / brand attributes and positioning strategy in line with Global
guidelines.
• Responsible for developing the Sales targets with E Commerce portals and making
360-degree marketing plan to achieve the same
• Prepare the Periodic online marketing budget for the e-commerce key accounts and
with the management team and allocate budget to listings with the break up in
terms of season, campaign, media etc.
• Prepare design and plans for exclusive product ranges for e-commerce partners and
working closely with design, product and production team
• Recommend e-commerce (online) store promotions in consultation with the
marketing team and e-commerce portal.
• Ensure that all communication material required for the promotions is developed,
designed within the time frame specified.
• Recommend events specific to brand, product category and season.
• Ensure the listing of all live stock on the e-commerce portal.
• Manage appropriate product promotions on all E Commerce platforms in
collaboration with the Marketing team.
Skills / Requirements:
• Broad understanding of E-commerce business operations required
• E-Commerce -Sales/Sales Operation
• E-commerce Marketing
• E-commerce Ads : Amazon, Flipkart etc.
• Affiliate Marketing Management
• Deep understanding about Amazon Seller Central, Flipkart Seller Accounts.
- Identify and sign up with influencers in the digital platforms to increase brand reach through content
- content planning, strategy to improve brand engagement in the social media
- tie-up with brands ( co-branding) for amplifying brand reach and building ROI ( generate leads)
- work closely with the PR agency to monitor and enhance the brand engagement in the print/ digital platforms through paid and organic methods
- Handling AB LinkedIn page to run engaging write up, videos, tech talk, industry snippets to develop and build a business audience in LinkedIn
- Outstanding project management skills
- Strong analytical ability – analyze data, develop insight
We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.
Brand Strategist Responsibilities:
- Conducting extensive primary and secondary research.
- Staying up-to-date on consumer research and market trends.
- Analyzing research, data and trends.
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
Brand Strategist Requirements:
- Degree in business, marketing, branding, communication or related field required.
- Previous experience as a brand strategist or similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon