Brand & Marketing Leader

Job Title: Senior Executive – Brand Marketing

Reports to:

Department: Marcom – Branding

Location: Jaipur (Work From Office).

Job Purpose:

To plan and execute end‑to‑end brand marketing initiatives for Genus Innovation Limited,

ensuring enhanced brand visibility, effective influencer collaborations, strong retail

branding presence, and impactful BTL-led lead generation.

Roles and Responsibilities:

- Plan and execute branding activities across GIL retail chains, marketing campaigns, plants,

and offices.

- Conduct retail branding asset audits and prepare monthly visibility performance reports.

- Build and manage an influencer pipeline for brand and product promotion.

- Execute BTL activations and drive qualified lead generation.

- Plan and manage branding for events, exhibitions, and trade shows.

- Prepare MIS reports and ensure budget adherence.

Key Performance Indicators (KPIs):

- Brand visibility & recall

- Influencer marketing performance

- Retail execution excellence

- BTL lead generation

- Event & exhibition ROI

- Campaign effectiveness

- Reporting & governance

Qualifications:

- Experience: 2–4 years

- Education: MBA

- Seniority Level: Mid‑Senior Level

Skills Required:

- Marketing operations

- Budget & vendor management

- MIS & reporting

- Influencer outreach

- BTL execution

- Communication & coordination skills.

Location: Jaipur, Rajasthan

Work Mode: Work From Office

Experience: 2–4 Years

Qualification: MBA

Department: Marketing Communications – Branding

About the Role

We are looking for a hands-on Brand Marketing professional who can strengthen brand visibility through impactful campaigns, influencer collaborations, retail branding, and offline marketing activities.

If you enjoy turning marketing plans into on-ground brand experiences and measurable results, this opportunity is for you.

Key Responsibilities

• Branding & Campaigns: Plan and execute branding initiatives across retail chains, plants, offices, and marketing campaigns.
• Influencer Marketing: Build and manage an influencer pipeline for brand awareness and product promotion.
• BTL & Offline Marketing: Execute on-ground activations and BTL campaigns to generate qualified leads.
• Retail Branding: Conduct branding asset audits and monitor visibility across retail locations.
• Events & Exhibitions: Plan and coordinate branding activities for events, exhibitions, and trade shows.
• Marketing Operations: Manage vendors, coordinate execution, monitor budgets, and maintain marketing MIS reports.
• Performance Tracking: Prepare monthly visibility reports and evaluate campaign performance, lead generation, and event ROI.

Key Skills Required

• Brand marketing and campaign execution
• Influencer outreach and coordination
• BTL activities and offline marketing
• Retail branding and visibility management
• Marketing operations and vendor management
• Budget monitoring and control
• MIS reporting and performance analysis
• Strong communication and coordination skills

What We're Looking For

• 2–4 years of relevant experience in brand marketing or marketing operations.
• MBA qualification.
• Practical experience in branding, influencer marketing, BTL activations, and offline campaigns.
• Ability to coordinate multiple marketing activities and deliver measurable outcomes.

Job Title: Marketing & Brand Strategy Manager

Location: Arjan Garh, Delhi

Job type: Full time, Onsite

About us: At Timble Glance, our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.

Key Responsibilities:-

·      Brand Building & Proposition Design: Craft compelling brand narratives and unique value propositions that differentiate Timble and DetoXyFi in competitive markets.

·      B2B SaaS Growth: Scale our SaaS platform through targeted lead generation, funnel optimization, and data-driven marketing strategies.

·      Customer Lifecycle Management: Map and optimize the end-to-end user journey to improve acquisition, retention, and lifetime value (LTV).

·      Omni-channel Marketing: Design and execute integrated campaigns across digital (SEO/SEM, Social, Email) and offline touchpoints.

·      Media Planning & Buying: Strategize and manage media budgets, ensuring optimal ROI through effective channel selection and negotiation.

Stakeholder Management: Act as the primary bridge between Product, Sales, and Leadership teams to align marketing efforts with business goals.

Required Skills & Expertise

• Platform Mastery: Hands-on experience with CRM tools (e.g., HubSpot, Salesforce) and marketing automation.
• Strategic Depth: Proven track record in Media Planning and Brand Architecture.
• Analytical Rigor: Ability to translate raw data into actionable growth insights.
• Communication: Elite storytelling and presentation skills for high-level stakeholder reporting.

Qualifications

·      Experience in Marketing/Brand Management, specifically within the B2B SaaS ecosystem.

·      MBA in Marketing or a related field is highly preferred.