Location: Bangalore
About The Role
• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.
Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.
Shubham Vishwakarma
Full Stack Developer - Averlon
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As a Brand marketing professional, you will be in charge of working out marketing strategies that help in positioning and promoting our brands, products, and services. You will be interacting with the growth, creative, social, website, SEO, sales, content, copywriting and user experience teams.
Responsibilities
• Collaborate in shaping and executing the brand's vision, ensuring a deep comprehension of its evolving trajectory over time.
• Contribute to the leadership in refining the brand's positioning, ensuring its readiness for future competition by managing a strategy aimed at enhancing brand vitality and its commitments to customers.
• Oversee brand strategy, planning, and its overall management.
• Cultivate innovation by spearheading the development of a robust pipeline of New Product Development (NPD), in alignment with the brand strategy and category insights.
• Take charge of our Visual and Verbal identity, aligning it with our positioning and maintaining consistent application across all customer touchpoints. Continuously evolve it to sustain brand momentum and align with an unwavering customer-centric approach.
• Identify and capitalize on trends and insights to optimize expenditures and performance.
• Engage in brainstorming sessions to generate novel and imaginative strategies for growth.
• Assess emerging technologies and offer visionary perspectives on their adoption when suitable.
• Ensure a unified brand message resonates across all platforms consistently.
Requirements
• BS/MS degree in marketing or a related field
• Proven working experience in Branding digital marketing
• Proven work experience in the Creative field
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Great problem-solving skills, because working for a fast-growing startup is filled with
challenges
• Great execution skills
• Ability to identify long-term trends in data
• Great communication skills
• Experience working with a content management system
• Strong project management skills
Key Deliverables of the Role
- Define and execute innovation pipeline for the brand – knowing the stage Gate process
- Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
- Responsible for driving and delivering business results on the brand
- Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
- Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
- Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.
Knowledge, Skills & Competencies
- Category Management
- Understanding of Marketing Communication Development and Assessment
- Strong Analytical Skills
- Knowledge of Business & Financial Analysis
· Consumer centricity
· Excellent Communication Skills
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Job Responsibilities
-Create and execute the brand strategy for the company. This involves developing a clear understanding of the company's mission, target audience, and brand positioning.
-Responsible for managing the visual identity of the brand, developing and maintaining brand guidelines, overseeing the design of marketing materials, and ensuring consistency across all communications.
-Responsible for conducting market research to understand consumer behavior and trends, as well as to identify opportunities to enhance the brand's reputation.
- Working closely with internal teams, including marketing, advertising, and product development teams, to ensure that the brand strategy is aligned with the company's overall goals.
-Developing marketing campaigns that effectively communicate the brand's message to the target audience.
-Tracking and analyzing the effectiveness of marketing campaigns and brand strategy through monitoring consumer engagement, tracking brand awareness, and measuring the return on investment of marketing initiatives
-Building relationships with key stakeholders, such as media outlets and influencers, to enhance the brand's reputation and increase brand visibility.
Requirements
-Creative mindset to come up with innovative ideas for branding and marketing campaigns.
- Ability to think strategically and develop comprehensive branding strategies that align with the company's overall goals and values.
- Strong understanding of marketing principles and techniques to develop effective marketing campaigns and measure their success.
- Excellent communication skills to effectively communicate with various stakeholders, including cross-functional teams, vendors, and customers.
-Analytical skills to analyze market data, consumer behavior, and marketing trends to develop effective branding strategies.
-Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
-Detail orientation to ensure that the brand messaging and visuals are consistent across all marketing channels.
- Adaptable to changing market trends and consumer behavior to adjust branding strategies as needed.
-Knowledge of Event and exhibition handling.
About Company:
In a world where digital-first (D2C) brands are thriving, our client is rewriting the rules of retail. Their mission is clear - democratize prime retail to empower digital-first brands with plug and play tools to seamlessly transition into the physical world. In the heart of innovation, brand emerges as a revolutionary retail space, an avant-garde fusion of shared economy, digital prowess, and tangible experiences
About the Role:
We are currently seeking a highly skilled and experienced Category Manager to join our dynamic team. The ideal candidate will have proven experience in category management roles within the e-commerce sector, with a focus on categories such as fashion, personal care, beauty, and health and wellness.
What You’ll Be Doing:
• Plan and implement effective marketing campaigns to promote category growth. Monitor and analyze campaign performance, making data-driven adjustments as needed.
• Curate and manage the product assortment within assigned categories. Work closely with vendors and internal teams to ensure a diverse and appealing product mix.
• Take ownership of the category's (P&L) statement. Develop and execute strategies to maximize revenue and profitability. Monitor and manage pricing, promotions, and discounts within the
category.
• Cultivate and maintain strong relationships with both new and existing brands within the assigned categories. Negotiate terms, agreements, and promotional opportunities with brand partners.
• Utilize data analysis tools to gather insights into category performance. Make informed decisions based on data, identifying trends and opportunities & provide regular reports.
• Collaborate with various teams, including business, marketing, customer support, and data teams and ensure effective communication and alignment on category objectives and initiatives.
Requirements:
1. Bachelor's or Master’s degree in engineering, Business, Marketing, or a related field from a tier-1 institute.
2. 3-5 years of proven experience in e-commerce category management, preferably in fashion, personal care, beauty, or health and wellness.
3. Analytical mindset with proficiency in data analysis tools.
4. Strong understanding of retail trends, consumer behavior, and brand marketing.
5. Excellent negotiation and communication skills.
6. Experience in managing a team would be a plus.
7. Ability to work collaboratively in a fast-paced, dynamic environment.
8. Experience in a VC-funded start-up is a plus.
If you are a strategic thinker with a passion for e-commerce and a proven track record in category management, we invite you to apply.
Our client is a renowned social transformation organization that bridges government, corporates, non-profits as well as citizens to create a sustainable livelihood for underprivileged urban youth
Requirements
Benefits
The candidate must have at least 2 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.
The ideal candidate should have a strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns. The candidate should be highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers, and other stakeholders. We’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.
What is Must - ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experience
Joining: IMMEDIATELY
Responsibilities will include:
- Define the brand’s marketing strategy, deliver against app brand objectives
- Drive the development and execution of integrated marketing campaigns at national/regional levels
- Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
- Coordinate with agency and internal design team to execute the campaign
- Analyze campaigns and provide strategic recommendations
Attributes we value:
- Strong analytical foundation with meticulous attention to detail
- Strong verbal and written communication skills
- Strong intellectual curiosity
- Extremely organized and detail-oriented
- Proficiency in Excel
Requirements:
- Graduation/Post-Graduation from a tier-1 institute
- Demonstrative experience in executing brand campaigns
- Work-ex: 4 - 8 years
Job description for Business Development Manager:
This candidate will be focused and have strong communication skills. They should be able to think critically when making plans and demonstrate the ability to execute a particular strategy.
Responsibilities:
· Revenue generation for the center.
· Conduct events in colleges and take sessions
· Maintaining and retaining relationships with clients
· Generating and converting leads
. The candidate has to connect with the tuition centers for CUT.
· Seek out the appropriate contact in Colleges.
· Meet clients face to face or over the phone.
· Foster and develop relationships with clients
· Seek ways of improving the way the business operatesDesired Candidates:
· Strong communication and interpersonal skills
· Personal Vehicle is a must.
· Willing to travel within Ludhiana.
· Candidates from the exact location with the same domain will be Preferred
Job Type: Full-time
Salary: Decent Hike on the Current Salary
Schedule:
- Morning shift
Education:
- Master's (Preferred)
Experience:
- Business development: 2 years (Preferred)
- total work: 1 year (Preferred)
Language:
- English (Preferred)
Your responsibilities will include:
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand vision.
- Creating and managing all marketing materials and collateral in line with brand direction
- Implementing online marketing activities including Social Media.
- Tracking effectiveness of various campaigns and course correcting as required
- Managing communications spend and working with vendors and agencies, to develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
- Key Requirements
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role.
- Strong knowledge of content development and SEM.
- A strong network of PR and media contacts would be highly advantageous.
- You have exceptional verbal & written communication skills.
- You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
- You have excellent interpersonal skills and are adept at building relationships with different stakeholders.
portal.
• Responsible for the complete P/L, Sales, Operations, Inventory, pricing and gross
margins.
• Develop concept / brand attributes and positioning strategy in line with Global
guidelines.
• Responsible for developing the Sales targets with E Commerce portals and making
360-degree marketing plan to achieve the same
• Prepare the Periodic online marketing budget for the e-commerce key accounts and
with the management team and allocate budget to listings with the break up in
terms of season, campaign, media etc.
• Prepare design and plans for exclusive product ranges for e-commerce partners and
working closely with design, product and production team
• Recommend e-commerce (online) store promotions in consultation with the
marketing team and e-commerce portal.
• Ensure that all communication material required for the promotions is developed,
designed within the time frame specified.
• Recommend events specific to brand, product category and season.
• Ensure the listing of all live stock on the e-commerce portal.
• Manage appropriate product promotions on all E Commerce platforms in
collaboration with the Marketing team.
Skills / Requirements:
• Broad understanding of E-commerce business operations required
• E-Commerce -Sales/Sales Operation
• E-commerce Marketing
• E-commerce Ads : Amazon, Flipkart etc.
• Affiliate Marketing Management
• Deep understanding about Amazon Seller Central, Flipkart Seller Accounts.
Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.
Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.
Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.
As a Brand PR Manager, you will be responsible for enhancing the company’s brand awareness and corporate image.
What you will do:
- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories
- Leveraging a variety of media channels to maximize the company’s brand exposure through interviews, editorials, etc.
- Building strong and positive relationships with media, influencers, and other related parties
- Developing and editing news releases, speeches, articles, and other editorial collateral
- Managing an external PR agency
- Analyzing and reporting on the results of PR campaigns & initiatives
- Checking and managing content produced for website and social media channels
- Developing and implementing PR policies and procedures
- Determining KPIs for PR department
- Deploying successful marketing campaigns and owning their implementation from ideation to execution
- Positioning and messaging the company to win based on an in-depth understanding of the market and the competition
- Working cross-functionally with Product, Marketing & Customer Experience teams
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Coordinating and managing graphic designers and content team to target the market
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups
- Building strategic relationships and partnering with key industry players, agencies and vendors
- Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
- Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
- Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals
Desired Candidate Profile
What you need to have:- Demonstrable experience in marketing together with the potential and attitude required to learn
- A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
- Startup experience desired
- Ability to work in a fast-paced environment
- Willingness to roll up your sleeves and execute
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literacy, comfort working with numbers
- Ability to make sense of metrics and processing figures with spreadsheets
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon