Brand & Marketing Leader

Key Deliverables of the Role

Knowledge, Skills & Competencies

·        Consumer centricity

·        Excellent Communication Skills

Our client is a renowned social transformation organization that bridges government, corporates, non-profits as well as citizens to create a sustainable livelihood for underprivileged urban youth

What you need to have:

• Identifying how our brand is currently positioned in the market.
• Developing and executing marketing campaigns aimed at communicating our brand message.
• Communicating our brand personality internally and aligning different teams towards common goal.
• Leading marketing team members through campaigns.
• Measuring and reporting on success of marketing campaigns.
• Anticipating consumer trends and keeping brand up to date.
• Creating brand advocates and running referral campaigns.
• Driving consumer engagement and retention while managing LTV.

• MBA from Tier-1 B-Schools
• Expertise in running ATL / BTL led marketing campaigns.
• Media planning and buying
• Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.
• Creative development and agency management
• A go-getter with ownership and commitment
• Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.

Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.

Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.

Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.

As a Brand PR Manager, you will be responsible for enhancing the company’s brand awareness and corporate image.

• Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories
• Leveraging a variety of media channels to maximize the company’s brand exposure through interviews, editorials, etc.
• Building strong and positive relationships with media, influencers, and other related parties
• Developing and editing news releases, speeches, articles, and other editorial collateral
• Managing an external PR agency
• Analyzing and reporting on the results of PR campaigns & initiatives
• Checking and managing content produced for website and social media channels
• Developing and implementing PR policies and procedures
• Determining KPIs for PR department
• Deploying successful marketing campaigns and owning their implementation from ideation to execution
• Positioning and messaging the company to win based on an in-depth understanding of the market and the competition
• Working cross-functionally with Product, Marketing & Customer Experience teams
• Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Coordinating and managing graphic designers and content team to target the market
• Producing valuable and engaging content for our website and blog that attracts and converts our target groups
• Building strategic relationships and partnering with key industry players, agencies and vendors
• Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
• Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
• Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals

• Ideating and executing an overall brand strategy and tone of voice to drive engagement.
• Developing brand awareness and generating inbound traffic.
• Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
• Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
• Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
• Leading a team, setting goals and tuning them to give their best performance.
• Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
• Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
• Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
• Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• Developing and managing editorial calendar and organization workflows.
• Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
• Managing Social Media Execution: End to end social media execution, optimisation and reporting.
• Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
• Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
• Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities

• Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
• Passionate about people, culture, brands and storying telling
• Excellent verbal and written English communication skills
• Excellent understanding of social media platforms
• Ability to analyze data related to traffic, conversions
• Delivering high quality work while meeting deadlines
• Desire to work in a fast-paced start-up environment
• Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
• A keen internist in psychology would be a great plus.
• Adept at handling people and external agencies.

• Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
• Professional Degree in a relevant field will be a plus
• Minimum 10 years of experience preferably in a B2C product based company