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Brand Marketing Lead - Fashion E-Commerce
An Indian D2C brand in Fashion Accessories
Brand Marketing Lead - Fashion E-Commerce

Brand Marketing Lead - Fashion E-Commerce at An Indian D2C brand in Fashion Accessories · Mumbai · 2 - 5 years · ₹12L - ₹20L / yr · Posted 16 Jan 2023

Merito's logo

Brand Marketing Lead - Fashion E-Commerce

at An Indian D2C brand in Fashion Accessories

Agency job
via Merito
2 - 5 yrs
₹12L - ₹20L / yr
Mumbai
Skills
Digital Marketing
Brand Management
Digital strategy
About Company
Our client is a Global D2C Consumer Fashion brand from India founded by alumni of IIT & IIM. The founding team has 15 years of experience across startups and large companies. Our client has over 60,000+ Happy Customers and has been featured by media outlets like CNBC TV18, ELLE, Cosmopolitan, ET Prime, YourStory.
About role
As a Brand Manager, you will help in promoting the brand. You will be responsible for driving brand equity on various social media channels.

Job Description:
● Plan, create, and execute marketing campaigns on various social media platforms
● Define and manage brand communication strategy across platforms
● Responsible for building consumer insights for the brand
● Provide insights and analytical reports to monitor overall efforts
● Build strategies, prepare budgets and execute campaigns in a timely manner
● Work with various agencies to promote influencer marketing, celeb partnerships, and brand collaborations

Requirements:
● 2-5 years of relevant experience in brand management
● Have worked with influencers, brands, and celebrities for enhancing brand equity
● Should have an analytical bent of mind
● Any prior experience with a D2C brand is an added plus. Similarly, any experience with a fashion and/or lifestyle brand is a plus.
Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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