Brand Marketing Lead - Fashion E-Commerce

ob Description – Head of Social & Content

Company: Indian retail sweet and snacks brand

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Work From Office

Experience: 10+ years

Work Schedule: 6 days a week

About the Company

It's is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview

• The Head of Social & Content will own the brand’s organic social media and content strategy end-to-end.
• This role will be responsible for building a strong, culturally relevant brand voice across platforms.
• The role requires deep expertise in creating high-performing organic content for brands, influencers, and digital communities.
• The individual will work closely with founders, marketing, creative, and external partners to build long-term brand equity and audience loyalty

Key Responsibilities

• Own and lead the organic social media and content strategy across platforms such as Instagram, YouTube, Facebook, and emerging channels.
• Implement the brand’s voice, tone, and storytelling approach across all social and content touchpoints.
• Build and scale content formats including short-form videos, reels, long-form content, community posts, and influencer-led narratives.
• Drive consistent growth in followers, engagement, reach, and community interaction through organic content.
• Collaborate with influencers, creators, and cultural partners to amplify brand storytelling.
• Work closely with internal teams to align social and content narratives with product launches and brand campaigns.
• Track content performance, platform trends, and audience insights to continuously optimize strategy.
• Build, mentor, and manage internal content and social media teams as the brand scales.

Desired Skills & Qualifications

• Minimum 10+ years of experience in social media, content, or digital brand building.
• Ability to bring a vision to life via content
• Proven expertise in creating and scaling organic content for brands, influencers, or large digital pages.
• Strong understanding of social media algorithms, content trends, and platform-specific best practices.
• Experience building brands with high organic engagement and cultural relevance.
• Ability to think strategically while staying deeply hands-on with content creation and direction.
• Strong creative instinct combined with data-driven decision-making.
• Excellent communication, leadership, and stakeholder management skills.

Why Join Us

• Be part of building a ₹1000 Cr consumer brand from the ground up
• Opportunity to work closely with founders and leadership
• Long-term wealth creation through ESOP participation
• High ownership, high impact role in a fast-scaling organization

Roles and Responsibilities:

● Create thumb-stopping Reels, Instagram Stories, and short-form videos for various social media platforms.

● Plan, shoot, and edit high-quality promotional and brand videos that bring our brand to life with flair and creativity.

● Develop and maintain a content calendar aligned with campaigns, launches, and trending moments.

● Collaborate with the marketing and design teams to roll out content that aligns with brand strategy and visual identity.

● Stay ahead of the curve on social media trends, evolving formats, and viral-worthy content ideas.

● Craft captivating copy for social media captions, video hooks, and campaign taglines that spark engagement.

● Play an active role in influencer marketing – whether that’s partnering with creators or being the influencer yourself!

● Represent the brand as a social media influencer with on-screen presence, charm, and authenticity.

● Pitch bold, quirky, scroll-breaking content concepts every week – and make them happen!

WHAT WILL YOU NEED TO SUCCEED?

● A creative mind that sees magic in the mundane.

● A portfolio of past work (even personal IG/ Linkedin content counts!)

● Passion for storytelling, aesthetics, and digital media.

● Comfort in front of or behind the camera (we love dual threats!)

● Familiarity with tools like Canva, CapCut, InShot, Adobe Rush, or anything else that gets your creativity flowing.

● Strong understanding of LinkedIn, Instagram, YouTube Shorts, and content performance i

Job Title: Associate / Senior Associate, Sales

Location: Chennai, India

Job Summary:

We are seeking a highly motivated Sales Associate to join our growing team in Chennai. As a Sales Associate, you will play a pivotal role in driving sales growth and establishing strong relationships with clients. The ideal candidate is a proactive and results-oriented individual with excellent communication and interpersonal skills.

Responsibilities:

1.     Sales Generation:

·       Identify and prospect potential clients to generate new business opportunities.

·       Conduct effective sales presentations and product demonstrations to showcase the value proposition of our offerings.

·       Collaborate with the sales team to develop and implement sales strategies to achieve revenue targets.

·       Follow up with leads and coordinate the entire sales cycle from initial contact to closing deals.

2.     Client Relationship Management (only for Senior Associate):

·       Build and maintain strong relationships with clients by understanding their needs and providing tailored solutions.

·       Provide exceptional customer service and address client inquiries and concerns promptly and professionally.

·       Conduct regular client follow-ups to ensure client satisfaction and identify opportunities for upselling or cross-selling.

3.     Market Analysis (only for Senior Associate):

·       Stay updated on industry trends, market conditions, and competitor activities.

·       Conduct market analysis to identify potential business opportunities and target markets.

·       Gather customer feedback and market insights to contribute to product and service enhancements.

4.     Sales Administration:

·       Maintain accurate and up-to-date sales records, including customer profiles, sales activities, and pipeline management.

·       Prepare sales reports and forecasts for management review.

·       Collaborate with the sales team and other departments to streamline processes and improve sales effectiveness.

Qualifications and Skills:

·       Bachelor's degree in Business, Marketing, or a related field.

·       Proven track record of 1-3 years in sales or business development roles for an associate and 4-6 years in sales and business development roles for a senior associate, preferably in a B2B environment.

·       Relevant experience like training Industry, HR consultancy, etc

·       Strong negotiation and persuasion skills with the ability to close deals.

·       Excellent communication and presentation skills, both verbal and written.

·       Self-motivated and target-driven, with a demonstrated ability to work in a fast-paced sales environment.

·       Strong interpersonal skills with the ability to build rapport and establish long-term client relationships.

Benefits:

·       Opportunities for career growth and professional development.

·       Collaborative and supportive work environment.

·       Ongoing training and skill development programs.

WHO WE ARE:

TIFIN is a fintech company backed by industry leaders including JP Morgan, Morningstar, Broadridge and Hamilton Lane.

We build engaging experiences through powerful AI and personalization. We leverage the combined power of investment intelligence, data science, and technology to make investing a more engaging experience and a more powerful driver of financial wellbeing.

At TIFIN, design and behavioral thinking enables engaging customer centered experiences along with software and application programming interfaces (APIs). We use investment science and intelligence to build algorithmic engines inside the software and APIs to enable better investor outcomes.

We hope to change the world of wealth in ways that personalized delivery has changed the world of movies, music and more. In a world where every individual is unique, we believe in the power of AI-based personalization to match individuals to financial advice and investments is necessary to driving wealth goals

OUR VALUES:

• Shared Understanding through Listening and Speaking the Truth. We communicate with radical candor, precision, and compassion to create a shared understanding. We challenge, but once a decision is made, commit fully. We listen attentively, speak candidly.
• Teamwork for Team Win. We believe in win together, learn together. We fly in formation. We cover each by other’s backs. We inspire each other with our energy and attitude.
• Make Magic for our Users. We center around the voice of the customer. With deep empathy for our clients, we create technology that transforms investor experiences.
• Grow at the Edge. We are driven by personal growth. We get out of our comfort zone and keep egos aside to find our genius zones. We strive to be the best we can possibly be. No excuses.
• Innovate with Creative Solutions. We believe that disruptive innovation begins with curiosity and creativity. We challenge the status quo and problem solve to find new answers.

WHAT YOU'LL BE DOING:

As part of TIFIN’s technology division, you will Automation QA role, ensure your dedication towards commitment to quality and attention to detail is the single most important aspect of this job role. This position requires you to be a dynamic individual who can not only manage a team of skilled automation engineers but also work as an individual contributor within the same team.

• Deliver all releases on time while ensuring high levels of automation coverage
• Work with QA Team to understand the product requirements and be able to provide automation testing estimates.
• Utilise experience (technical, functional) to create automation test strategies and execution plans to be able to deliver releases as per business needs.
• Create and execute automation test plans to allow for in-sprint automation.
• Review automation test artifacts created by team members.
• Work with development in an agile delivery methodology to capture defects early in the lifecycle by regular execution of regression automation suit.
• Work with automation engineers to get best ROI by identifying automation candidates.

Skills required

• 5+ years of experience in automation testing
• Must have 1+ years of experience working with test frameworks including Selenium and/or Cypress.
• Hands on expertise in various automation framework (bdd, data driven, keyword, hybrid).
• Must be capable of understanding test requirements, planning and creating test suites.
• Strong hold on programming/scripting language (Java/Python/JavaScript)
• Experience in services/API testing and automation (Jmeter/Any tool)
• Good exposure to SQL and Unix
• Proven experience working within an Agile framework
• Strong analytical and troubleshooting skills
• Solid experience on Test management and Version control softwares (Jira/Git/Bitbucket/Any other)
• Excellent communication (verbal and written) skills.

• WHO ARE YOU:
• Experience with Mobile automation using Appium or similar tools.
• Exposure to Continuous Integration & Continuous Deployment.
• Strong team and task management skills
• Exposure in Performance and Security testing

Job Location : Mumbai

COMPENSATION AND BENEFITS PACKAGE:

Competitive and commensurate to experience + discretionary annual bonus + ESOPs

About the Tifin Group: The Tifin group combines expertise in finance, technology, entrepreneurship and investing to start and help build a portfolio of brands and companies in areas of investments, wealth management and asset management.

TIFIN companies are centred around the user and emphasize design innovation to build operating systems. We focus on simplifying and democratizing financial science to make it more holistic and integral to users’ lives.

Industry

Responsibilities:

• Develop, test, and maintain web applications using the CodeIgniter framework.

• Write clean, efficient, and well-documented code.

• Troubleshoot and debug issues that arise during development or in existing applications.

• Collaborate with team members to identify and resolve problems.

• Participate in code review sessions to ensure that code meets quality standards.

• Stay up-to-date with the latest trends and technologies in web development.

Preferred Qualifications/ Skills

• Bachelor's or Master's degree in Computer Science or a related field.

• Minimum 1 years of experience in PHP development.

• Strong knowledge of the CodeIgniter framework.

• Proficient in HTML, CSS, JavaScript, and jQuery.

• Familiarity with Git, GitHub, PHPUnit, and Composer.

• Experience working in an Agile development environment using Scrum/Kanban.

• Familiarity with databases such as MySQL, PostgreSQL, and MongoDB.

• Good understanding of web standards and protocols.

• Strong problem-solving and analytical skills.

• Ability to work independently and as part of a team.

• Excellent communication and interpersonal skills.

• Experience in React.Js is also a must