Brand Marketing Lead - Fashion E-Commerce

Desired Candidate Profile:

• Minimum of 1 year experience, preferably within digital marketing.

• Strong written and verbal communication.
• Proficient in the use of Microsoft Office packages.

Roles & Responsibilities:

• Develop and implement SEO and PPC strategies.
• Oversee and understand social media strategies.
• Manage and maintain the organization’s websites.
• Write and optimize content for the website and social networking accounts.
• Track and analyze website traffic flow and provide regular internal reports.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Edit and post videos, podcasts and audio content to online sites.

Responsibilities:

• Develop and implement digital marketing and branding strategies for the CEO's personal and professional brand.
• Collaborate with the CEO to develop content for social media platforms, blogs, newsletters, and other digital channels.
•  Monitor, track, and analyze the effectiveness of digital marketing campaigns and adjust strategies as needed.
• Maintain up-to-date knowledge of industry trends and competitor activity.
• Manage and optimize the CEO's online presence and reputation.
• Handle any digital crises that may occur, including negative reviews or feedback.
• Ensure all digital content is SEO optimized to increase online visibility

 

Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide free fruits & vegetables directly sourced from our farmers. We are an omni channel platform having both offline and online presence. Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.

We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community.

Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.

We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.

Key Responsibilities:

- Plan, test, and execute mobile app marketing campaign and are responsible for Web/App Growth.

- Develop and execute App Store Optimization strategies

- Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design teams to increase client satisfaction through cohesive strategies. Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Candidate Profile:

The ability to think strategically and drive execution is essential. Ideally, we are looking for a Mobile Marketing professional who has planned and managed marketing campaigns that promote a company's brand. Also worked on planning campaigns, analyzing metrics and Identifying trends.
- 3 - 5 years of experience in Mobile marketing campaigns, google ad words, social media and display advertising

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B (Multivariate experiments)

- Knowledge of website analytics tools (e.g. Google Analytics, Branch,Appsflyer and others).

- Working experience with creative and marketing agencies

- Experience in setting up and optimizing Google Ad words campaigns Strong analytical skills and data-driven thinking

 

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

 

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

 

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation. 

 

Job Duties: Experience in Google Adwords & Social Media Marketing PPC Campaign Management on Google Facebook Paid Campaign Management Excellent Google Analytics skills On page & Off Page optimization Experience in SEO and link-building methods Ability to create reports and compute data. Exp required: 1 year

We want you to love working at MUrgency. If you are smart, expect to work with a passionate team while you make your mark as an individual, and are ready to take a step up in your career, this company is for you! This role will be pivotal in taking our Online Marketing strategy to the next level. We are looking for a strategic, results oriented individual who will help us position the product and company for growth and tell the, "Why MUrgency"- story of transforming the way Medical Emergency works worldwide. Key to success in this role will be an ability to manage multiple agendas from the Leadership Team, while using well developed influencing skills to deliver the required outcomes of Marketing. Specific accountabilities will include : - Bring new users into the MUrgency ecosystem (month on month growth) - Plan multi-channel marketing (word of mouth, digital, social, influencer, content, partnerships, growth hacking) - Build, execute and optimize an integrated marketing plan for innovative programs that cover awareness, demand generation campaigns, digital marketing, online media, SEO/SEM, web, social, etc - Work closely with Customer Support Team to ensure consistent Marketing that drives real value to prospects and existing customers - Analyze results and identify insights, optimizing for increased marketing qualified leads - Track funnel analytics, working to improve conversion rates - Be a champion for next generation marketing and operations best practices Other required skills and experience include : - 4+ years in marketing, developing, executing and managing multi-faceted campaigns and programs in Customer Centric or Service Based Industry - Preference will be given to candidates from a Tier 1 Engineering/ Business Schools like IIT's/ IIM's/ ISB. - Proven capability of driving large scale customer acquisition through digital marketing in an online commerce environment. - Established track record in operations and analytics with the ability to deliver comprehensive metrics that clearly measure performance - Profound knowledge of user onboarding, influencer marketing, content marketing and social media. - Should be hands on across across gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing etc. - Profound expertise in optimizing the marketing funnel, AB testing, usability tests, email & social media marketing, - Exceptional communication & presentation skills. Verbally articulate and skilled at telling a visual story - A hands-on, can do attitude, and a drive for outcome focused performance - You are practical, dedicated, independent, entrepreneurial in your work, and a convincing team player. - Hunger and ambition to get the job done, to be the best, to win. - You don't like being thrown in at the deep end. You like to jump yourself! - You must be able to thrive in chaos while being organized and detail oriented to be productive. Must be able to roll up the sleeves and do things. ABOUT MUrgency : MUrgency - One Global Emergency Response Network, is rolling out one seamless global emergency response network on mobile phone around the world vide a Mobile App. MUrgency is a cloud platform and mobile application, which physically connects people facing a medical emergency to the closest first responder that includes, Doctor, Nurses, Hospitals & Ambulances. The initial pilot is currently on in Punjab, Delhi and Mumbai. The network is being created in the top 12 cities and it is expected to launch by Jan 2018. Founder & CEO Shaffi Mather, Serial Entrepreneur Lawye & Public Policy Analyst. Shaffi previously founded the pioneering Emergency Ambulance Service in India (Dial 1298 for Ambulance / Ziqitza Healthcare Limited - www.zhl.in) which has grown to be the largest 'for profit' Ambulance Company in the Developing World and Lifesupporters Institute of Health Sciences which has grown to be Asia's largest Pre-hospital Care Training Organization. Investors in ZHL include Acumen Fund, Envision Healthcare (World's Largest Emergency Care & Ambulance Company) and India's leading three financial institutions - HDFC, IDFC & IVFA. Shaffi is a Young Global Leader (WEF), World Young Leader (BMW Foundation), Asia Young Leader (Asia Society), Ted Fellow (TED), Aspen ILI Fellow (Aspen Institute), Kenneth Galbraith Scholar (Harvard University) & British Chevening Senior Gurukul Scholar. Director : Sweta Mangal - Ms. Sweta Mangal, is a Director at MUrgency Inc. She along with Shaffi co-founded Ziqitza Healthcare Limited (ZHL), India's first private Emergency Medical Response Service. - Keeping alive the dream of quality, accessible education for the children in her native town in Rajasthan, India, she founded the CBSE-accredited K-12 Mangal Newton School that currently has over 1100 students. Ms. Mangal completed her MBA from Rochester Institute of Technology, USA and is a British Chevening Gurukul - Senior Scholar from the London School of Economics. She has been recognized with several honors including CEO India Award - Start up Category, 2014; - Woman of Substance-, FICCI FLO, 2013; Times of India Social Impact Award 2013; Spirit of Humanity Award from Americare Foundation; Special Recognition in Public Interest from BCI and Deloitte, 2011; Excellence in Social Enterprise from ZEE TV, 2011; Tata TiE Stree Shakti Award, 2009; Godfrey Philips Bravery Award for Social Act of Courage, 2007; Dean's List, Rochester Institute of Technology, Rochester, NY, USA, 2000 Investors : Mr. Ratan Tata, and Axilor Ventures (by Infosys Founders Kris Gopalakrishnan & S.D. Shibulal) and Rishad Premiji have invested in our vision to transform emergency response across the world.