Brand Management Jobs in Bangalore (Bengaluru)

About the Company:
Our client is an Entertainment Network that owns 73 frequencies and is an advertising partner for another 3, across 63 cities, making it India's largest private FM radio broadcaster. With the highest listenership across the country and a track record of developing innovative content, it has been expanding and retaining its audiences and advertisers through the years.

KEY RESPONSIBILITIES :

Brand Management
- Custodian of Brand for the State; leads the Agenda of Brand Building
- Creates the Brand Marketing Plan and executes marketing calendar for the main station and supports the cluster stations for their marketing activities.
- Leads the consumer immersion for the Station to ensure there is regular interaction with the youth of the city and regular inputs are provided to Programming on Content.
- Creating Buzz around the Brand to improve Brand Saliency and Imagery scores
- Leads the Digital Initiative for the State and champions the Digital marketing calendar to grow the online presence
- Growing the Listenership Base by developing a Full year Marketing calendar with a focus on specific TG. Driving Market Research analytics and feeding into the Product portfolio to grow listenership
- Working closely with Programming to develop content in terms of Music, Content, Movie tie-ups
- Collaboration with the Local Movie industry and Premium Events in the City
- Leveraging the content and star cast to get the halo effect on the Brand
- Tie-ups: Partnering with One large Non-Movie Event like Beauty and Sports to build Brand Salience
- Support revenue functions (internally) with idea generation, execution of plans and data reports.

Reporting and MIS
- Mining IRS and other research reports to generate insights for both programming and Sales function

Digital
- Tracking Social media, Youtube analytics for station pages to gain insights into content formats that work and give such feedback to the team and ensure compliance.
- Updating station-level pages on the website
- Growing brand online radio listenership through suggestions on data analytics and marketing campaigns

INTERNAL & EXTERNAL STAKEHOLDER MANAGEMENT
- Finance
- Sales
- MA
- FIM
- Corporate Marketing

REQUIREMENTS
- Post Graduate with 5-10yrs of experience in Brand Marketing
- Excellent communication skills
- Team player
- Collaboration
- Must know Kannad/Telugu

Understand the business and the potential to promote business and brand.
● Analyzing market and sales information
● Identification of prospective clients.
● Preparing a go to marketing strategy on digital, social media and print media
● Set up a Brand identification strategy and execution plan
● Research competitive products by identifying and evaluating product characteristics,
market share, pricing, and maintaining research databases.
● Tracks product line sales and costs by analyzing data and reviewing the competitors
reach
● Supports sales staff by pre sales tasks, providing sales data, market trends, forecasts,
account analysis, new product information; relaying customer services requests
● Follow up with Clients through the CEO's contacts
● Website maintenance and press releases
● Marketing collateral – creation and maintenance and presentations
● E – campaign coordination
● Setting up tracking systems for marketing campaigns and online activities
● Reporting to management on marketing and sales activities


Requirements
● Strong analytical, organizational, and creative thinking skills.
● Excellent communication, interpersonal, and customer service skills.
● 8- 16 years of experience in Sales and Marketing
● Demonstrate excellent leadership skills.
● Ability to work under pressure.
● Ability to work independently as well as in a team environment.
● Good negotiation and sales skills

Brand Integration
About The company:
NoBrokerHood started in the year 2018, aimed to make life more convenient and secure for residents in any
housing society. NoBrokerHood offers a plethora of services and features which enables its customer, as a user, to
manage multiple activities inside residential buildings, housing societies, and gated communities. From finding
domestic help to monitoring visitor entry and maintenance or utility bill payment, it’s all done from your phone. It
also further strengthens the safety of your society by keeping visual and digital records of all entries and exits –
accessible anytime and anywhere – and automates staff entry through a facial recognition or biometric process
About the role:
It is about generating sales and solving customer's problems with regards to marketing/advertising. You will work as
an extended marketing arm of the brands and all the actions strongly exhibit a Customer-First approach. The
primary role is to identify potential brands/companies, onboard new clients, and ensure the retention of the existing
ones. In the process of onboarding and retention, you are also exposed to campaign planning and execution based
on the client's brief.
• What makes this role interesting?
• Complete understanding of Sales
• Exposure to a variety of clients from different industries
• Get to work with the marketing team of various companies (small, mid, large)
Job Description
The role has 2 distinct areas of responsibility:
• Day to Day work
• Relationship Management
You Are Expected To
• Identify new brand/company basis trends, market knowledge, current advertisers
• Reach out and make connections with identified brand/company
• Understanding clients business, identifying their marketing problems, and collecting the marketing campaign
brief
• Plan the advertising campaign basis the brief and get a go-ahead from clients to execute the advertising
campaign
• Collaborate with internal teams to ensure that the campaigns are performing/executed as per the commitment.
• Coordinate with clients for smooth flow of work and reporting of ongoing advertising campaigns
• Ensuring that the monthly/yearly revenues targets are being achieved
• Preparing Daily Task Reports
• The work hours are equally split between - answering emails/calls and campaign execution & campaign
planning
Relationship Management
• Forge strong business relationships with the clients
• Build a culture of high performance & innovation in the team
• Experience and skills required
To be successful in this role, you’ll need to have the following skills:

• Communication: Excellent communication skills in English.
• Agility: Ability to change according to business requirements.
• Motivation: Demonstrate a positive, ‘can-do’ attitude. Willing to roll up your sleeves and
get things done.

• Data-driven: Keen interest in analyzing performance data and transforming it into actionable strategies.
• Growth-driven: Keen to grow as an individual.
Benefits
• Performance Bonus
• Private Health Insurance

Description:
At NetBramha, we believe design has the power to change the world for the better. Our services include research, strategy & design for our clients across the globe. Our ideal candidate has a deep understanding of marketing & digital. He/she should have the ability to lead the entire marketing efforts of the studio. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you. This role is both strategic & execution in nature.

Role & Responsibilities:

• Lead & manage the marketing function of the studio end to end from planning to execution for quality lead generation
• Manage and refine our social media channel with content marketing and inbound marketing.
• Consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts and by generating new quality leads.
• Continually review changes to the market, use tools to measure & iterate so that results are predictable and sustainable
• Report directly to the CEO and rally along to execute the brand vision.
• KPI’s will be around # of qualified leads, site traffic, awards won, lead to conversion ratios, content quality, ranking on platforms like clutch, etc.

Must-Have Skills:

• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, content marketing, and social media marketing
• Able to set and achieve targets as well as do not shy from achieving given targets
• Self-motivated and committed to perform
• Ability to track, measure, and iterate based on results

We are looking for a talented and competitive Marketing Manager, who has experience working with Healthcare or SaaS product companies, to join our team. This role will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.
You will be responsible for understanding the RCM and PI market landscape, identifying
your target audience, and collaborating to create the strategic positioning, targeting
plan, and channel mix to meet your category’s pipeline target.

The ideal candidate should be a self-starter who thrives in a fast-paced environment.

 

Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

 

Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least 4 years' experience as a marketing manager.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

In this role, you will be a critical leader in the company’s growth story.

You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.

You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.

Position based out of Bangalore

Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy

Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.

What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully

Designation: Art Director

Department: Brand Marketing

Location: Bangalore

Qualification: Bachelor’s degree in graphic design, art, or similar discipline

Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.

Responsibilities:

1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
2. Translate strategic direction into high-quality design within an established brand identity
3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
6. Graphic and Layout design, End to End development of the set.
7. Create tailored content and conversations across each channel for total ecosystem engagement.
8. Effectively build and manage relationships with internal stakeholders, as well as talent.
9. Read, review and design content to identify the right content for videos.
10. Supervise projects, timelines and manage deadlines

 

Skills:  

1. Exceptional creativity and innovative design skills
2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
3. Proven experience with graphic design, with a strong portfolio of work
4. Excellent communication and presentation skills
5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
6. Hands-on knowledge in creative skills like content, layout design, graphic design,
7. Excellent verbal and written skills and confident communication skills..

 

Salary: Upto 12LPA (Negotiable)

 

IMMEDIATE JOINING PREFERRED!

Role: Brand & Marketing Leader
Location: Bangalore

About The Role

• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.

Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.

Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

 

As a ORM Specialist, you will be responsible for online content, tracking and analysis of reputation factors and successful management of brand’s reputation.

What you will do:

• Facilitating problem resolution along with other questions
• Consistently creating an exceptional consumer experience with each contact via inbound / outbound post/ tweet/ email
• Ensuring that all written communication is carried out as per the set procedures
• Working towards enhancing and building the organization’s reputation by constantly measuring the effectiveness of your strategies
• Establishing policies and procedures, systems and standards that will avoid any negative impacts on the organization

 

Desired Candidate Profile

What you need to have:

• A degree in digital marketing, social media marketing/branding is recommended
• Bachelors or Masters in Business Management or Mass Communication would be preferred
• Working knowledge/familiarity with social listening tools
• Minimum 2 years of Escalation handling experience on the Social Media Platform
• Experience in Customer Centric approach
• Excellent written communication skills
• Able to work under pressure
• Experience in FinTech industry would be an added advantage    

 

"About the Role:

Brand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our

online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

Responsibilities:

1. Performing research on current benchmark trends and audience preferences

2. Designing and implementing social media strategy to align with business goals

3. Setting specific objectives and reporting on ROI

4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

5. Monitor SEO and web traffic metrics

6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews

8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

9. Suggest and implement new features to develop brand awareness, like promotions and competitions

10. Stay up-to-date with current technologies and trends in social media, design tools and applications

11. Creating campaign plans for business and marketing priorities

Basic Qualifications:

- Proven work experience as a Brand Manager/Social media manager

- Hands on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content (text, image and video)

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Familiarity with web design

- Excellent communication skills

- Analytical and multitasking skills

- BSc degree in Marketing or relevant field"

 

 

What you need to have:

Responsibilities :

 

• Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
• Plan and organize ‘campus engagement events’ for better brand positioning
• Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
• Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
• Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
• Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
• Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.

 

What you need to have:

On the Job

• Setting up the brand bible for various products and audiences
• Making sure that the brand is consistent across various platforms
• Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company
• Plan, lead and execute the projects required to boost our brand presence
• Collaborate with Creative Team, Growth Team & others for execution of projects
• Partner with creative agencies, research and media partners to create integrated marketing plans
• Taking up initiatives to position our brand
• Strategize, develop and execute marketing interventions at FamPay
• Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.

• 4 - 7 years total experience
• Worked with a B2C tech startup in Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Extremely empathetic towards understanding of the user groups: Teenagers and their parents
• Should be excited about building a brand for teenagers
• Up to date with recent trends and social media
• Good understanding of business dynamics in India
• Proactive personality and self-driven
• Takes ownership and has whatever it takes attitude
• Excited to work in a fast-paced environment
• Excellent communication and interpersonal skills
• Enthusiastic about early stage start-ups

• •  

Marketing Executive / Asst. Manager- Marketing About Intellicar Telematics Pvt Ltd Intellicar Telematics Private Limited is a vehicular telematics organization founded in 2015 with the vision of connecting businesses and customers to their vehicles in a meaningful way. We provide vehicle owners with the ability to connect and diagnose vehicles remotely in real-time. Our team consists of individuals with an in-depth knowledge and understanding in automotive engineering, driver analytics and information technology. By leveraging our expertise in the automotive domain, we have created solutions to reduce operational and maintenance costs of large fleets, and ensure safety at all times. Solutions: Enterprise Fleet Management, GPS Tracking Remote engine diagnostics, Driver behavior & training Technology Integration: GIS, GPS, GPRS, OBD, WEB, Accelerometer, RFID, On-board Storage. Intellicar’s team of accomplished automotive Engineers, hardware manufacturers, Software Developers and Data Scientists have developed the best solutions to track vehicles and drivers, and ensure optimum performance, utilization and safety at all times. We cater to the needs of our clients across various industries such as: Self drive cars, Taxi cab rentals, Taxi cab aggregators, Logistics, Driver training, Bike Rentals, Construction, ecommerce, armored trucks, Manufacturing, dealership and more. Location: Bengaluru/ NCR Gurgaon Key skills: Online/Offline Marketing, Content writing, Lead Generation, Brand Management, Digital Marketing, Social Media Engagement, ATL/BTL activities, Market Intelligence, Business Development 4+ years of experience required. Education: Bachelors or Master’s Degree in Computer Science/IT / MBA from reputed institutions Ideal Candidate is A dynamic, results-driven professional with a proven ability to deliver commitments on time while achieving or exceeding business goals An initiative taker, early adopter, technology enthusiast, an evangelist An excellent communicator, presenter, and collaborator Excellent at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plans. Top-notch at market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you’re strong at integrating this information into your growth strategies. You’re biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery. Responsibilities Define positioning and go-to-market strategy and messaging Contribute to the strategic alignment of our various product solutions into a cohesive suite of world class product which delivers according to market need and emerging opportunity. Create visionary and compelling internal and external, customer-facing presentations. Working closely with industry experts and the marketing team to ensure effective and ongoing relevancy in the market to drive demand generation and pipeline Partner with product management to distil key functionality and benefits into core product marketing messages. Develop engaging product demonstrations that are used on stage, in videos and are the basis for customer engagements in the sales process Develop effective sales training materials, making it easy for sales to understand our product solution offerings and key positioning. Innovative marketing campaigns, SEO, and web design to build pipeline. Monitor and engage in relevant social discussions on various platforms about our company and industry. Run regular promotions and campaigns on our social media channels. Manage various newsletter campaigns, including the template designs and content used in our newsletter sends. Organize promotional events through local social groups (e.g. Meetup).

We are looking for ad sales guy, who worked with Inmobi to setup their ad sales team.