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About the RoleThe Brand Manager will play a key role in driving the brand into the future. This role would involve partnering with agencies to develop campaigns to meet the brands objective. Ability to think laterally and work with cross-functional teams are important skillsets for this role.Key ResponsibilitiesTranslate business goals and market insights into effective marketing strategies and campaigns that deliver measurable impact on both brand (Awareness / Consideration scores) and business objectives (grow top of the funnel, i.e. visitors/walk-ins etc).End to end planning of campaign starting from briefs to the agency to the final campaign assets creation. You should be able to write an inspiring brief, evaluate creatives and give creative feedback where requiredPartner with publishers/content developers to integrate the brand in order to build TOM and depth in awarenessCollaborate with research agencies to drive consumer research and interpret results to uncover insights that help drive the brand businessConduct periodic brand tracks to analyse where the brand stands and develop initiatives to improve areas which require focusDesired Candidate3 - 4 years of work experience as a Brand ManagerMBA from Tier 1 instituteStrategic Thinking and Planning - Should have the ability to ‘think deep and think wideSelf-motivated individualFair understanding of media and advertising across all media - digital and offlineExperience in creating and launching new Brands, Brand extensions and Private Label’sExperience in crafting marketing campaigns that drive awareness and build consideration for the brandGood understanding of digital marketing is preferredExperience of working in a consumer product company is preferredWho we areLivspace is India’s leading interior design and renovation platform that connects interior designers, vendors, and homeowners. For homeowners, Livspace is their one-stop destination for end-to-end home interiors. Through cutting edge technology, Livspace bridges the gap between designers and vendors for efficient collaboration. Over 1 lac homeowners have consulted Livspace for their home interiors. Currently, Livspace serves nine metro areas in India and boasts of over 20,000+ happy customers and 2500+ interior designers. The interior design space is a multi-billion dollar industry in India and is expected to exceed $23BN by 2022. Showcasing unprecedented growth, Livspace has emerged as a market leader in this industry in just 5 years since its launch.To bridge the fragmented interior design market across all knowledge cities, Livspace launched Canvas—a cloud-based home automation platform. From design, to catalog, to 3D visualization, creating quotes to order management and manufacturing, homeowners, designers and vendors can collaborate across projects to make beautiful homes. The founders—Anuj Srivastava and Ramakant Sharma—are former Google and Myntra executives respectively. They are seasoned entrepreneurs and successful angel investors. Livspace’s leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world. As of 2019, Livspace has raised $100mn in funding from marquee investors like TPG Growth, Goldman Sachs, Jungle, Bessemer, Helion Jungle, Ingka Group, and UC-RNT. Why LivspaceLivspace believes in an open and honest work culture where everyone is given the autonomy to contribute and do their life’s best work.Livspace currently employs over 3000+ talented and passionate individuals, who all espouse the brand’s philosophy of delivering “good design for all”. As a part of this dynamic team, you will have a chance to learn new things, build your managerial competence, be at the helm of an innovative tech startup, and enable peers, reportees, partners and other stakeholders to deliver unique experiences.If you would enjoy a good challenge and believe in getting things done, this is the right place for you.
Key responsibilities Service/success/project lead for all client project/s assigned, pursue successful project outcomes and focus in building a brand building relationship with every brand owner/custodian - our clients. Ownership and Creative Direction of all Branding and Print Design Projects, Internal Branding needs and New Initiatives. Drive business growth from every existing customers through a solution-driven approach and achieve customer success in all their branding efforts. Advice clients on various branding necessities/needs with thorough/validated market/customer insights. Participation in the Branding Core Team, review and approve all project deliveries. Managing all Branding / Print Projects internally with designers, creative partners and other relevant contacts or support partners. Working hand-ons throughout the project lifecycle with your team members and clients. Drive and supervise all process-level improvements and related initiatives. An ideal candidate is : Curious, Matured & Constant Learner Relationship builder & Business Developer Interested in current events and culture Marketing savvy and updated Multi-tasker & Flexible Good team player Knows how to have fun and even spread that within the boring blocks at the office Effective communicator and convincer Aware of the business environment and customer focus Aspire to be Chief Marketing Officers in their careers. Understand creative development process in branding designs/practices Multi-lingual. Proficiency in English, Hindi and any South Indian language can help achieve massive success in this role. Graduate with Min 1 or 2 years experience ( experience not mandatory if someone is a rock star! ) Based in Bangalore or wish to relocate Variable - Yes ( Selected candidates only )
Marketing Executive / Asst. Manager- Marketing About Intellicar Telematics Pvt Ltd Intellicar Telematics Private Limited is a vehicular telematics organization founded in 2015 with the vision of connecting businesses and customers to their vehicles in a meaningful way. We provide vehicle owners with the ability to connect and diagnose vehicles remotely in real-time. Our team consists of individuals with an in-depth knowledge and understanding in automotive engineering, driver analytics and information technology. By leveraging our expertise in the automotive domain, we have created solutions to reduce operational and maintenance costs of large fleets, and ensure safety at all times. Solutions: Enterprise Fleet Management, GPS Tracking Remote engine diagnostics, Driver behavior & training Technology Integration: GIS, GPS, GPRS, OBD, WEB, Accelerometer, RFID, On-board Storage. Intellicar’s team of accomplished automotive Engineers, hardware manufacturers, Software Developers and Data Scientists have developed the best solutions to track vehicles and drivers, and ensure optimum performance, utilization and safety at all times. We cater to the needs of our clients across various industries such as: Self drive cars, Taxi cab rentals, Taxi cab aggregators, Logistics, Driver training, Bike Rentals, Construction, ecommerce, armored trucks, Manufacturing, dealership and more. Location: Bengaluru/ NCR Gurgaon Key skills: Online/Offline Marketing, Content writing, Lead Generation, Brand Management, Digital Marketing, Social Media Engagement, ATL/BTL activities, Market Intelligence, Business Development 4+ years of experience required. Education: Bachelors or Master’s Degree in Computer Science/IT / MBA from reputed institutions Ideal Candidate is A dynamic, results-driven professional with a proven ability to deliver commitments on time while achieving or exceeding business goals An initiative taker, early adopter, technology enthusiast, an evangelist An excellent communicator, presenter, and collaborator Excellent at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plans. Top-notch at market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you’re strong at integrating this information into your growth strategies. You’re biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery. Responsibilities Define positioning and go-to-market strategy and messaging Contribute to the strategic alignment of our various product solutions into a cohesive suite of world class product which delivers according to market need and emerging opportunity. Create visionary and compelling internal and external, customer-facing presentations. Working closely with industry experts and the marketing team to ensure effective and ongoing relevancy in the market to drive demand generation and pipeline Partner with product management to distil key functionality and benefits into core product marketing messages. Develop engaging product demonstrations that are used on stage, in videos and are the basis for customer engagements in the sales process Develop effective sales training materials, making it easy for sales to understand our product solution offerings and key positioning. Innovative marketing campaigns, SEO, and web design to build pipeline. Monitor and engage in relevant social discussions on various platforms about our company and industry. Run regular promotions and campaigns on our social media channels. Manage various newsletter campaigns, including the template designs and content used in our newsletter sends. Organize promotional events through local social groups (e.g. Meetup).
