20+ Brand Management Jobs in Bangalore (Bengaluru) | Brand Management Job openings in Bangalore (Bengaluru)

A BIT ABOUT US

Appknox is one of the top Mobile Application security companies recognized by Gartner and G2. A profitable B2B SaaS startup headquartered in Singapore & working from Bengaluru.

The primary goal of Appknox is to help businesses and mobile developers secure their mobile applications with a focus on delivery speed and high-quality security audits.

Appknox has helped secure mobile apps at Fortune 500 companies with Major brands spread across regions like India, South-East Asia, Middle-East, US, and expanding rapidly. We have secured 300+ Enterprises globally.

We are a 30+ incredibly passionate team working to make an impact and helping some of the biggest companies globally. We work in a highly collaborative, very fast-paced work environment. If you have what it takes to be part of the team, we are excited and let’s speak further.

Position Overview:

We are looking for an innovative and driven Content & Growth Marketing Manager to lead the creation and execution of content strategies that drive brand awareness, customer engagement, and growth. In this role, you will take ownership of content marketing initiatives across multiple channels, focusing on increasing inbound leads, building a vibrant community, and driving product/brand awareness.

As a key player in the marketing team, you’ll be responsible for managing content campaigns, executing growth-driven strategies, and shaping brand messaging. Your work will directly contribute to growing the company's audience and expanding our digital footprint.

Key Responsibilities:

Content Strategy & Creation:

• Develop and implement content strategies to drive engagement, lead generation, and brand awareness.
• Create and manage content across multiple formats (blog posts, newsletters, video scripts, podcasts, social media posts, etc.) that resonate with our target audience.
• Write, edit, and optimize content to align with SEO best practices and improve organic visibility.
• Direct the creation of 10+ video scripts and other multimedia content aimed at increasing brand visibility and customer engagement.

Community Engagement & Growth:

• Spearhead efforts to build and nurture a strong, engaged online community across social platforms (LinkedIn, Twitter, YouTube, etc.).
• Plan and execute online events (webinars, product launches) and offline events, increasing organic leads by leveraging community and content initiatives.
• Manage and grow the company's presence on platforms such as Quora, LinkedIn, and Twitter, ensuring a consistent brand voice and engagement.

Growth Campaigns & Performance Metrics:

• Design and execute content-driven growth marketing campaigns, including organic content, social media ads, and product-specific campaigns.
• Analyze and report on content performance metrics, including open rates, click-through rates (CTR), impressions, and conversions, to optimize for better results.
• Use insights from performance metrics to continuously improve content strategy and campaigns, ensuring high engagement and lead generation.

Brand Messaging & Communications:

• Develop and refine brand messaging for product launches, marketing campaigns, and other content efforts to ensure consistent, impactful communication.
• Coordinate with the broader marketing team to ensure alignment in messaging and the customer journey across all touchpoints.

Leadership & Collaboration:

• Collaborate closely with leadership to create campaigns that drive thought leadership and visibility
• Manage content projects from concept to execution, ensuring deadlines are met and content quality is maintained.

Innovation & Experimentation:

• Experiment with new content formats, channels, and marketing tactics to discover new ways to engage audiences and drive growth.
• Stay on top of industry trends, emerging tools, and best practices in content marketing and growth hacking.

Required Skills and Experience:

• Proven Experience: 2-4 years of experience in content marketing, growth marketing, or a related field, with a demonstrated ability to create and execute successful content campaigns that drive engagement and growth.
• Content Creation Skills: Excellent writing and editing skills, with experience in creating content across different formats (e.g., blogs, social media, newsletters, videos, etc.).
• SEO & Analytics: Good understanding of SEO principles and hands-on experience optimizing content for search engines. Comfortable using analytics tools to track and report on campaign performance.
• Social Media Expertise: Experience managing and growing social media channels (LinkedIn, Twitter, Instagram, etc.), with a focus on content-driven engagement.
• Growth Marketing Mindset: Strong understanding of growth hacking techniques, performance marketing, and content-driven lead generation strategies.
• Project Management: Ability to manage multiple content initiatives simultaneously, working cross-functionally to meet deadlines and achieve objectives.
• Tech-Savvy: Comfortable with content management systems, marketing automation tools (e.g., HubSpot), and analytics platforms (e.g., Google Analytics, social media analytics).

Preferred Skills:

• Experience with organic and paid social campaigns (LinkedIn Ads, Facebook Ads) and understanding of their role in growth marketing.
• Familiarity with community-building tactics and growing engaged audiences.
• Knowledge of SaaS, product marketing, or tech-related industries.
• Basic video production or editing skills, or an interest in learning are a big plus

Interview Process 

• Round 1 Interview - Profile Evaluation; HR
• Round 2 Interview - Product Marketing Manager
• Round 3 Interview - Take Home Assignment
• Round 4 Interview - Chief Revenue Officer/ Marketing Head
• Round 4 Interview - Culture Fitment HR Round

Compensation

• As per industry standards

Why You’ll Love Working at Appknox

• Impactful Work: You’ll play a critical role in driving growth and building our brand through creative, data-driven content and strategic marketing initiatives. Whether it’s content creation, growth marketing, or community building, your contributions will directly influence our success.
• Freedom & Ownership: At Appknox, we value challenging work, fresh ideas, and ownership. You’ll have the flexibility to push boundaries, take initiative, and work in a way that drives results.
• Collaborative Culture: Join a passionate, innovative team that thrives on collaboration, creativity, and shared success. Open communication and transparency are integral to our work environment, offering you a firsthand experience of a start-up’s dynamic culture.
• Competitive Compensation & Benefits: We offer competitive salaries in line with market standards and equity options for top performers. As Appknox continues to grow, so will your opportunities to earn, develop, and thrive with us.
• Holistic Growth: We’re committed to fostering a culture of continuous learning and professional development. You’ll have access to training and mentorship to help you excel and reach your goals.
• Health and Well-being: We care about you and your family’s health. Appknox offers health insurance coverage of up to 5 Lacs, including coverage for your parents, ensuring peace of mind.

Job Title:- Digital Marketing Executive

Experience:- 3-6 Years

Location:- Bangalore

Work Mode:- WFO

Primary Skills:-

3+  years experience as a Digital Marketing Professional 

Understanding the importance of the Website 

Experience in Email marketing and carry it to the digital forum 

Social media marketing - visibility 

Experience in branding 

Must understand page optimization and off page optimization, 

Understand the value of Search engine optimization but as a complementary skill. 

Blog writing and Content generation 

Secondary Skills :-

Knowledge on Google certification and Google analytics, Google AdWords 

 Setting up tracking systems for marketing campaigns and online activities 

Experience in Website maintenance and press releases 

Latest marketing techniques  

Qualification:- MBA ( Marketing ), BBA 

Responsibilities:-

Responsible for formulation and execution of the company’s Digital Marketing Strategy 

Creation and management of website 

Independently managing all digital marketing activities 

Set up and management of Linked in and twitter accounts 

Writing blogs and content on digital forum to ensure visibility 

Responsible to develop and implement the Online Marketing and Brand Positioning 

strategies 

Create key reporting and performance indicators based on business requirements 

Brand management on the digital forum  

About the Company:
Our client is an Entertainment Network that owns 73 frequencies and is an advertising partner for another 3, across 63 cities, making it India's largest private FM radio broadcaster. With the highest listenership across the country and a track record of developing innovative content, it has been expanding and retaining its audiences and advertisers through the years.

JOB DESCRIPTION

Job Title

Digital Marketing Executive

Department

Marketing

1.  Job PURPOSE:

Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.

2.  ROLES & RESPONSIBILITIES:

l Responsible for formulation and execution of the company’s Digital Marketing Strategy

l Creation and management of website

l Independently managing all digital marketing activities

l Set up and management of Linked in and twitter accounts

l Writing blogs and content on digital forum to ensure visibility

l Responsible to develop and implement the Online Marketing and Brand Positioning strategies

l Create key reporting and performance indicators based on business requirements

l Brand management on the digital forum

3.  EXPERIENCE REQUIRED:

     Overall :   3 - 5 yrs           

4.  TECHNICAL SKILLS:

Primary Skills

l  3+ years experience as a Digital Marketing Professional

l Understanding the importance of the Website

l Experience in Email marketing and carry it to the digital forum

l Social media marketing - visibility

l Experience in branding

l Must understand page optimization and off page optimization,

l Understand the value of Search engine optimization but as a complementary skill.

l Blog writing and Content generation

Secondary Skills

l Knowledge on Google certification and Google analytics, Google AdWords

l  Setting up tracking systems for marketing campaigns and online activities

l Experience in Website maintenance and press releases

l Latest marketing techniques

Desired Skills

l Experience in IT product based company

l Advanced web ranking

l Knowledge on Google webmaster, Keyword planner, Google trends

l Online Reputation Management

5. ABILTY

l Excellent Communication Skills

l Good conceptualization skills

l Excellent computer and web related skills

l Quick grasping skills

l Initiation

l Time management

l Dedication and ownership

6 .EDUCATIONAL QUALIFICATION :

Preference: MBA ( Marketing ), BBA

Age between 26 Year to 30 Years

• Lead & manage the marketing function of the studio end to end from planning to execution for quality lead generation
• Manage and refine our social media channel with content marketing and inbound marketing.
• Consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts and by generating new quality leads.
• Continually review changes to the market, use tools to measure & iterate so that results are predictable and sustainable
• Report directly to the CEO and rally along to execute the brand vision.
• KPI’s will be around # of qualified leads, site traffic, awards won, lead to conversion ratios, content quality, ranking on platforms like clutch, etc.

• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, content marketing, and social media marketing
• Able to set and achieve targets as well as do not shy from achieving given targets
• Self-motivated and committed to perform
• Ability to track, measure, and iterate based on results

We are looking for a talented and competitive Marketing Manager, who has experience working with Healthcare or SaaS product companies, to join our team. This role will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.
You will be responsible for understanding the RCM and PI market landscape, identifying
your target audience, and collaborating to create the strategic positioning, targeting
plan, and channel mix to meet your category’s pipeline target.

The ideal candidate should be a self-starter who thrives in a fast-paced environment.

Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least 4 years' experience as a marketing manager.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Designation: Art Director

Department: Brand Marketing

Location: Bangalore

Qualification: Bachelor’s degree in graphic design, art, or similar discipline

Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.

Responsibilities:

1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
2. Translate strategic direction into high-quality design within an established brand identity
3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
6. Graphic and Layout design, End to End development of the set.
7. Create tailored content and conversations across each channel for total ecosystem engagement.
8. Effectively build and manage relationships with internal stakeholders, as well as talent.
9. Read, review and design content to identify the right content for videos.
10. Supervise projects, timelines and manage deadlines

Skills:  

1. Exceptional creativity and innovative design skills
2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
3. Proven experience with graphic design, with a strong portfolio of work
4. Excellent communication and presentation skills
5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
6. Hands-on knowledge in creative skills like content, layout design, graphic design,
7. Excellent verbal and written skills and confident communication skills..

Salary: Upto 12LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

As a ORM Specialist, you will be responsible for online content, tracking and analysis of reputation factors and successful management of brand’s reputation.

• Facilitating problem resolution along with other questions
• Consistently creating an exceptional consumer experience with each contact via inbound / outbound post/ tweet/ email
• Ensuring that all written communication is carried out as per the set procedures
• Working towards enhancing and building the organization’s reputation by constantly measuring the effectiveness of your strategies
• Establishing policies and procedures, systems and standards that will avoid any negative impacts on the organization

Desired Candidate Profile

• A degree in digital marketing, social media marketing/branding is recommended
• Bachelors or Masters in Business Management or Mass Communication would be preferred
• Working knowledge/familiarity with social listening tools
• Minimum 2 years of Escalation handling experience on the Social Media Platform
• Experience in Customer Centric approach
• Excellent written communication skills
• Able to work under pressure
• Experience in FinTech industry would be an added advantage    

Responsibilities :

• Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
• Plan and organize ‘campus engagement events’ for better brand positioning
• Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
• Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
• Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
• Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
• Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.

• Setting up the brand bible for various products and audiences
• Making sure that the brand is consistent across various platforms
• Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company
• Plan, lead and execute the projects required to boost our brand presence
• Collaborate with Creative Team, Growth Team & others for execution of projects
• Partner with creative agencies, research and media partners to create integrated marketing plans
• Taking up initiatives to position our brand
• Strategize, develop and execute marketing interventions at FamPay
• Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.

• 4 - 7 years total experience
• Worked with a B2C tech startup in Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Extremely empathetic towards understanding of the user groups: Teenagers and their parents
• Should be excited about building a brand for teenagers
• Up to date with recent trends and social media
• Good understanding of business dynamics in India
• Proactive personality and self-driven
• Takes ownership and has whatever it takes attitude
• Excited to work in a fast-paced environment
• Excellent communication and interpersonal skills
• Enthusiastic about early stage start-ups