Consumer Insight Manager Consumer insight managers primarily work in market research, seeking to discover target areas that help drive the operational and creative strategies at a company. Consumer insight is used in various divisions of a company, from product development to customer service. Key responsibilities include : ● Management of specialized agencies to ensure high quality research deliverables are met and negotiate to maximize value of dollars spent. ● Manage the execution of research and analysis projects, while proactively analyze and synthesize qualitative, quantitative, and syndicated data to develop new insights about the consumer, shopper, and market. ● Analyze research results against the stated learning objectives to address key business objectives and hypotheses. ● Create actionable insights to help inform strategy and drive informed decision making through customer research, consumer trend tracking & competitive intelligence. ● Trend Tracking: Track relevant macro and consumer trends, identifying key emerging trends,driving foresight to future business opportunities and threats. ● Monitoring the in-market brand performance and consumer responses to it, at a product & communication level. ● Contribute to building the organization's capability in identifying and leveraging consumer,shopper, and marketing insights PROFESSIONAL EXPERIENCE/QUALIFICATIONS ● A minimum of 5+ years of related CIM experience ● Highly motivated, self-starter with the ability to establish Consumer Insights as a function within the organization ● Significant experience designing and leading both qualitative and quantitative research studies, with expertise in techniques and methodologies ● Must be able to synthesize and translate consumer research into strong actionable insights in order to address business challenges ● Well-versed in ever changing research methodologies and possesses the ability to apply research to address business challenges ● Proven collaboration abilities, strategic thinking, and leadership skills ● Experience utilizing syndicated data sources (e.g. point of sale, consumer panel) ● Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into presentations in clear and understandable calls to action ● Strong analytical skills ● Excellent project management skills
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