Growth Officer - Founders office

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.

That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.

We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.

What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

• Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
• CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
• CAC payback period short enough that growth doesn't starve cash flow
• Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
• A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

• Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
• Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
• Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
• Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
• Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
• Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why

Required Skills & Background

• A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
• 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
• Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
• Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
• Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
• Experience managing a team (content and/or performance). This role leads people, not just plans
• Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
• Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product

Good to Have

• Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
• Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
• Prior experience at an early-stage startup where they built the growth function rather than inheriting one
• Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally

What We Offer

• Direct ownership of the marketing function, reporting to the founders and CMO
• Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
• Competitive pay, with ESOP and ownership options so your upside grows with the company's
• A team that already executes well. Your job is to point it in the right direction, not build it from zero
• Real accountability: revenue and ROI, not vanity metrics
• Fast growth and more scope as the company scales

About CT Nova

CT Nova is an enterprise learning platform that runs inside our customers’ own cloud. Rather than asking organisations to hand their learner data to someone else’s SaaS, we deploy the entire platform as an Azure Managed Application into the customer’s own Azure tenant — data never leaves their environment, and billing runs through the Azure Marketplace on metered usage.

The product grew out of migrations off Microsoft’s Community Training platform, so our DNA is large-scale, often public-interest training: government skilling programmes, NGO field workforces, enterprise frontline teams. We work with organisations across several regions, some running training at a scale of hundreds of thousands of learners.

The role

·     Title: Founder’s Office — Growth

·     Reports to: The founders, directly

·     Location: Bengaluru preferred; remote considered for the right person. Periodic travel for client meetings.

·     Compensation: Competitive fixed salary, performance-linked variable, and ESOPs.

You will be our first dedicated growth hire, and that word — first — is most of the job. There is no playbook to inherit, no readymade pipeline handed over, and no team beneath you yet.

Almost every customer we have today reached us through Founder network & relationship rather than through a sales motion. That base is real, sticky and expandable. It is also exactly why the next phase has to look different. Your job is to build a new muscle : a repeatable way of finding, winning and growing accounts on our own terms.

This is a Founder’s Office role in the real sense. You will spend time in customer conversations, time in spreadsheets, and time in the room where decisions actually get made. The founders are in these conversations alongside you — this is neither a role where you are sent out alone with a bag and a number, nor one where you produce strategy at a safe distance from the customer.

What you’ll own

·     Customer conversations: Run a standing rhythm of structured conversations across our existing base — not support check-ins, but real discovery into what each organisation is trying to achieve, where the platform gets in their way, and what would justify them expanding.

·     Growth opportunities: Turn those conversations into a ranked, evidence-backed view of where the next tranche of revenue comes from — which accounts can grow, what unlocks each one, which segments deserve concentration, and what we should decline.

·     Expansion and retention: Own the commercial side of the existing base — expansion, renewals, pricing conversations, and account plans that make growth deliberate rather than reactive.

·     The GTM pipeline: Work with marketing to stand up an acquisition engine from close to zero — a defined ICP, positioning and messaging that survives contact with a buyer, an outbound motion, and enough tracking to tell whether any of it is working.

·     Partner motion: Make the Microsoft relationship a deliberate channel rather than an accident of history — Marketplace listing, co-sell readiness, and working relationships with regional systems integrators.

·     Product feedback loop: Sit between customers and engineering. A meaningful share of our expansion revenue is gated by product work — reliability at scale, onboarding, SSO, reporting — so translating commercial urgency into a credible roadmap argument is part of the role, not a side effect of it.

What the first year looks like

·     First 90 days: You have spoken to every meaningful customer and formed your own view of the base. You have written a growth thesis with a ranked opportunity list, and agreed with the founders on where to concentrate.

·     By six months: A working pipeline with self-sourced opportunities in it. Expansion plans live on the top accounts. Positioning and collateral a newcomer could sell from.

·     By twelve months: Revenue growth you can attribute to specific decisions, measurably less dependence on any single account or channel, and a motion documented well enough that the next two hires can run it.

What we’re looking for

Must-haves

·     Commercial ownership: 3–6 years in a role where you carried commercial responsibility for B2B outcomes — GTM at a SaaS or PaaS company, consulting, or an early-stage operating role. Titles matter less to us than evidence that you have owned something end to end.

·     Customer presence: Comfort in front of customers, including technical buyers, and the ability to hold your own on cloud deployment, data residency and total cost of ownership. You do not need to be an engineer; you do need to be unafraid of technical detail.

·     Structured thinking and clear writing: Much of this job is turning messy conversations into a position other people can act on. We will ask to see a written sample.

·     Comfort with low support: There is no CRM hygiene team, no SDR, and no marketing department waiting on your brief. What exists is what you build.

Good to have

·     Exposure to Microsoft’s co-sell ecosystem, Azure Marketplace transactions, or partner-led motions.

·     Experience selling into government, development-sector or education buyers, where cycles are long and procurement is a discipline of its own.

·     Familiarity with LMS/LXP or workforce-development products.

·     Time spent at a company under 30 people.

Who this role isn’t for

We would rather be direct now than waste your time later.

·     If you want a defined territory, an inherited pipeline and a quota to work against, this will frustrate you.

·     If you want a purely strategic seat — market maps and decks, no customer calls — this is not that either.

·     Our base is small and concentrated, the product still has scaling work ahead of it, and some of what you propose will be constrained by engineering capacity. Working inside that tension is the job, not an obstacle to it.

How to apply

Our process: an intro call with a founder, then a written exercise based on a real CT Nova growth problem and a discussion of your response, then a conversation with the founding team, then references. We aim to close within three weeks.

Bozzo Cabs | Hyderabad | Founding Team | Equity Only

Bozzo Cabs is building a new urban mobility platform, starting with Hyderabad.

We're looking for a GTM & Growth Manager to take ownership of how we enter the market, acquire customers and build sustainable growth.

This is a hands-on founding-team role—not a traditional marketing position. You'll work across GTM, customer acquisition, pricing, partnerships, competitor analysis and business strategy.

What you'll work on

• Build and execute Bozzo's Hyderabad GTM strategy.

• Identify high-potential customer segments, locations and growth opportunities.

• Build acquisition strategies across digital, offline, community and partnership channels.

• Experiment with social media, influencers, referrals, WhatsApp, campuses, offices, apartments and local communities.

• Build referral and partnership-led growth loops.

• Track the customer funnel from Awareness → Install → First Ride → Repeat Ride → Referral.

• Analyze CAC, conversion, retention, repeat rides and campaign ROI.

• Study competitors such as Uber, Rapido and Ola, including pricing, offers and positioning.

• Help shape Bozzo's pricing and promotional strategy.

• Identify market gaps and opportunities across Hyderabad.

• Continuously test, measure and improve growth initiatives.

What we're looking for

• 4–6 years of experience in one or more of:

• Growth / Customer Acquisition

• GTM / Business Strategy

• Digital Marketing

• Consumer Internet

• Mobility / Ride-hailing

• Marketplace / D2C / E-commerce

• Startup environments

You should be:

• Highly entrepreneurial and execution-oriented

• Comfortable with numbers, CAC, conversion, retention and ROI

• Strong at market and competitor analysis

• Creative in developing new customer-growth ideas

• Comfortable with both online and offline growth

• Strong in communication, partnerships and negotiation

• Familiar with the Hyderabad market

• Comfortable working with ambiguity, limited resources and high ownership

What makes this role different

We're not looking for someone who only manages social media, runs ads or prepares reports.

We're looking for someone who can connect:

Market → Customer → Pricing → Acquisition → First Ride → Repeat Ride → Referral → Growth

You'll have the freedom to identify opportunities, propose experiments and take them from idea → execution → measurement → scale.

Founding-Team Opportunity

This is an equity-only founding-team opportunity.

You'll work closely with the founders and have direct ownership over one of the most important challenges for an early-stage mobility company:

How do we acquire customers, create repeat usage and build a scalable growth engine?

If you enjoy building from zero, solving ambiguous problems and seeing your work directly impact a startup, we'd love to hear from you.

Location: Hyderabad

Experience: 4–6 years

Compensation: Equity Only

Role: GTM & Growth Manager

Help new products find their first customers in the US, and teach our systems how you do it.

Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.

What you'll do

- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.

- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.

- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.

- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.

Who you are

- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.

- Taken a product from near zero to real US traction, with numbers you can show.

- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."

- A clear writer. You explain your reasoning so that others can act on it.

- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.

Details

- Full-time and remote within India, engaged as an independent contractor.

- ₹45–55 LPA based on experience, plus equity.

- Process:

1. A short application with a 20-minute exercise.

2. A conversation.

3. A paid one-to-two-week project on a real business.

To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform

The application includes the exercise. Please don't send a CV alone.

Sales Strategy and Revenue Management

Develop and implement company-wide sales strategies to achieve revenue, gross profit, and profitability targets.

Set and monitor sales budgets, targets, and performance objectives across all branches and sales teams.

Identify sales gaps and implement corrective actions to improve performance and achieve company objectives.

Sales Team Leadership and Performance Management

Lead, coach, and develop Sales Managers, Branch Managers, and sales personnel to achieve individual and team targets.

Conduct regular sales performance reviews, provide direction, and identify training and development needs.

Promote a high-performance sales culture focused on accountability, customer service, teamwork, and results.

Business Development and Market Expansion

Identify and pursue new business opportunities, major accounts, projects, and strategic partnerships.

Develop strategies to expand the company’s market presence across Papua New Guinea.

Monitor market trends, competitor activities, customer requirements, and emerging opportunities to guide sales initiatives.

Key Account and Customer Relationship Management

Build and maintain strong relationships with key corporate, government, and institutional customers.

Support branches and sales teams in major quotations, tenders, negotiations, and strategic account development.

Ensure high standards of customer service and timely resolution of significant sales and customer concerns.

Sales Forecasting, Pipeline and Reporting

Maintain accurate company-wide sales forecasts and monitor the sales pipeline, quotations, tenders, and major opportunities.

Review branch and sales team performance against budget and provide regular sales reports and recommendations to senior management.

Ensure accurate and timely reporting of sales activities, results, margins, and business opportunities.

Product, Pricing and Margin Management

Work closely with management and relevant departments on product positioning, pricing, promotions, and sales campaigns.

Ensure sales teams understand the company’s ICT solutions, copiers, hardware, furniture, appliances, and other product offerings.

Monitor sales margins and ensure transactions support the company’s profitability objectives.

Cross-Functional Coordination and Compliance

Work closely with Branch, Operations, Service, Software, Stocks, Accounts, and Purchasing teams to support customer requirements and business objectives.

Ensure sales activities comply with company policies, procedures, approved pricing, credit requirements, and applicable standards.

Sales Head

Responsible for developing and executing sales strategies to drive revenue growth, expand market presence, acquire new customers, and strengthen relationships with key accounts. Leads and motivates the sales team to achieve business targets while monitoring sales performance, market trends, customer needs, and competitive activities.

Key Responsibilities:

• Develop and implement sales strategies and business plans.
• Drive revenue, sales growth, and profitability.
• Lead, mentor, and manage the sales team.
• Set sales targets and monitor achievement.
• Identify new markets, customers, and business opportunities.
• Manage key accounts and strengthen customer relationships.
• Develop sales forecasts, budgets, and performance reports.
• Manage sales pipeline, CRM, and conversion activities.
• Negotiate commercial terms and close high-value deals.
• Monitor market trends and competitor activities.
• Develop and manage distribution/channel networks.
• Collaborate with marketing, operations, finance, and senior management.
• Ensure customer satisfaction, retention, and repeat business.
• Analyze sales data and implement corrective actions to improve performance.

About the Role

We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.

You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.

What You’ll Do

Define our target audience, segments, and customer personas

Build and execute GTM and growth strategies

Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.

Work closely with the content team on campaigns, social content, and brand messaging

Improve website/product-page conversion and customer journey

Track CAC, conversion rate, repeat purchases, retention, and revenue

Run growth experiments and double down on what works

Understand customer behaviour, feedback, and purchase drivers

Work with founders and the team to build a repeatable D2C growth engine

What We’re Looking For

3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth

Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus

Strong understanding of customer acquisition and conversion

Hands-on experience with social media, influencers, performance marketing, and/or e-commerce

Comfortable working with data and making decisions based on results

Strong execution mindset and ability to work independently

Someone who builds, tests, learns, and moves fast

What We Want

We’re not looking for someone who just makes marketing plans.

We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.

Job Description – Manager Commercial

Key Responsibilities:

 Strategy & Planning: Developing, improving, and implementing marketing plans and strategies for organization’s products & services. Identify

opportunities to expand the business, through partnerships, and new markets.

 Business Analysis: Analysing current business trends, top performing

agents, sector-wise agent wise yields monitoring & reporting. Analyse sales,marketing, and other reports to gain insights into how to improve performance and maximize growth.

 Market Research & Analysis: Analysing market trends and monitor

competitor activities, evaluate trade lane economics, and forecast market demand.

 Collaboration: Working with sales and other teams to align efforts.

 Process Analysis & Optimization: Map current workflows, identify

bottlenecks, and propose streamlined processes to enhance efficiency and reduce costs. Assess risks involved with new initiatives, ensure deadlines are met and be ready to handle unexpected situations

Qualification & Skills:

 MBA preferred but not necessary with relevant experience.

 Must have at least 5 years of experience in business development, customer management, sales or related field.

 Excellent communication (written, verbal, presentation), networking, and interpersonal skills.

 Strong analytical skills.

 Ability to multitask and prioritize projects.

 Superb negotiation capabilities.

 Must be team oriented and results focused.

Business Development Head

Location: Ahmedabad preferred

Experience: 8–10+ years

Employment Type: Full-Time

Role Level: Senior Leadership

About the Role

• We are looking for an experienced and highly driven Business Development Head to take ownership of our business growth and revenue function.
• The ideal candidate should have strong experience in B2B sales and service selling, with a proven track record of bringing enterprise-level clients. The person should have a business-oriented and entrepreneurial mindset and be capable of independently driving growth.
• This is a high-ownership role for someone who can think strategically, operate independently, and build the business development function with an entrepreneurial mindset.

Key Responsibilities

• Own and drive the overall business development and revenue growth strategy.
• Identify, approach, and acquire new B2B and enterprise clients.
• Build strong relationships with CXOs, Founders, HR Heads, CHROs, Procurement Heads, and other key decision-makers.
• Develop and manage a strong sales pipeline and consistently achieve revenue targets.
• Identify new industries, markets, partnerships, and business opportunities.
• Lead high-value commercial negotiations and prepare business proposals and presentations.
• Develop long-term relationships with key clients and identify opportunities for upselling and cross-selling.
• Build and strengthen the company's BD and Sales team and processes.
• Mentor and guide the sales team to improve performance and conversions.
• Track key business metrics including revenue, pipeline, conversion, client acquisition, and retention.
• Work closely with the leadership, operations, and client service teams to ensure smooth delivery and customer satisfaction.
• Represent the company at industry events, networking forums, conferences, and client meetings.
• Provide regular market insights and business growth strategies to the leadership team.

What We’re Looking For

• 8–10+ years of experience in Business Development, B2B Sales, Enterprise Sales, or Service Sales.
• Proven track record of selling B2B services and acquiring enterprise clients.
• Strong understanding of consultative and solution-based selling.
• Experience in service-based businesses, BGV, Tech, Risk & Compliance, Due Diligence, SaaS, or related industries will be an advantage.
• Strong network and ability to build relationships with senior business decision-makers.
• Excellent negotiation, communication, presentation, and relationship-management skills.
• Strong commercial and business understanding with a revenue-first mindset.
• Ability to independently identify opportunities and convert them into business.
• Entrepreneurial mindset with the ability to build, scale, and lead the BD function.
• Strong ownership, accountability, and decision-making skills.
• Ahmedabad-based candidates are preferred.

What This Role Offers

• High level of ownership and autonomy.
• Opportunity to directly influence the company's revenue and business growth.
• Leadership opportunity to build and scale the BD function.
• Direct interaction with senior leadership and enterprise clients.
• Performance-driven growth and incentives.