Brand Manager

About Merito :

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About our Client :

Our client is an Indian retail conglomerate which is setting up a tech driven brand co-creation platform that transforms powerful ideas into authentic, profitable and experience-led brands that will define the future of brands in fashion, beauty, food and home decor space.

Role: Brand Manager

This opportunity is for new brands that are in stealth mode & backed by major retail giant. It's a house of Personal care D2C brands in the space of haircare, skin care & kids personal care.

In 2020, CoVid 19 affected every business, few positively and many negatively. However, E- commerce adoption has gone through the roof and we have seen consumer's e-commerce spends grow. India's fast-growing e-commerce market is seen growing by 30 percent a year to $200 billion (roughly Rs. 14,68,640 core) by 2026.

On the back of strong product-market fit and a change in human behaviour due to CoVid that buoyed e-commerce, we are currently building D2C personal care brands. The overall D2C market in India is expected to reach $100 billion in the next 7-8 years. We will be building a digital first content led approach to target this community of consumers. We aim to win shoppers at the moment of purchase by algorithmically managing demand forecasting, promotions and advertising spend, supply chain, content optimization and other aspects that help shoppers make online purchase decisions, all backed by Data Science.

Requirement :-

- 3-5 Yrs Exp. Ideal candidate should have Personal Care D2C experience. 

- Brand / Marketing/Business Anchor
- Female,  Ideally from beauty start-ups
- Hands on experience in running performance and influencer teams.

Role and Responsibilities

1. Owning the brand face/voice

2. Own creation that goes to the customer or retailers or even to the non-user platforms.

3. Planning 360 degree campaigns and omni-channel adaptation strategy

4. Maintaining and evolving brand guidelines as per usage and trends.

5. Build teams and grow them.

6. Need a nack of understanding the User and building creative strategy around it.

7. Will lead all the branding Initiatives.

8. Orchestrating customer interviews and focus group studies

9. Work closely with the Marketing, Product and business leaders.

Perks

● Work with the Founding team to create one of the MOST Valued B2B companies in times to

come

● Be a pioneer in an emerging and futuristic business space

● Opportunity to create an impact as a C-Suite leader

● Massive learning and execution opportunities at a large scale

● Non-hierarchical, a flat and transparent culture where we also have lots of fun

● Pay at par with market salaries + stock options and a steep growth curve

Must haves

7-10 Years of experience in building, scaling and leading the Brand Function at a product/tech company.

Experience in working with VC backed start-ups, internet/tech companies, retail companies

Excellent communication and story-telling skills with in-depth knowledge of marketing & branding

Penchant to work hard to strengthen the brand in the initial few years to gain a better work-life balance in future

Understand the business and the potential to promote business and brand.
● Analyzing market and sales information
● Identification of prospective clients.
● Preparing a go to marketing strategy on digital, social media and print media
● Set up a Brand identification strategy and execution plan
● Research competitive products by identifying and evaluating product characteristics,
market share, pricing, and maintaining research databases.
● Tracks product line sales and costs by analyzing data and reviewing the competitors
reach
● Supports sales staff by pre sales tasks, providing sales data, market trends, forecasts,
account analysis, new product information; relaying customer services requests
● Follow up with Clients through the CEO's contacts
● Website maintenance and press releases
● Marketing collateral – creation and maintenance and presentations
● E – campaign coordination
● Setting up tracking systems for marketing campaigns and online activities
● Reporting to management on marketing and sales activities


Requirements
● Strong analytical, organizational, and creative thinking skills.
● Excellent communication, interpersonal, and customer service skills.
● 8- 16 years of experience in Sales and Marketing
● Demonstrate excellent leadership skills.
● Ability to work under pressure.
● Ability to work independently as well as in a team environment.
● Good negotiation and sales skills

Location - Mumbai
Experience - 3 to 5 years
Position : Community Manager - Brand Marketing

A community manager is the core of building and nurturing like minded individuals who
resonate with the brand philosophy.

1. Constantly identify influencers (sports, fitness, wellness, health) who are relevant for
the brand and onboard them as a brand ambassador.
2. Work closely with them to understand their needs and marry them to the brand
requirements to create relevant campaigns (for different channels like digital, events
etc)
3. Maintain strong relationships with the community and ensure that there are timely
meetings and seminars done with them (learning, sharing feedback, etc)
4. Ideate and innovate to create new approaches and campaigns with the community
5. Partner with relevant events and seminars to build brand awareness amongst various
communities.
6. Identify and execute relevant sponsorship and partnership opportunities.
7. Introduce the brand to relevant groups across digital and offline channels and explore
collaborations with them on an ongoing basis.
8. Work closely with the marketing team to promote the community to owned and
earned channels like social media, PR, website etc.
Requirements
1. Should have worked with sports people, athletes etc (both grassroot and national)
2. Experience in end to end planning and execution of community management and
engagement.
3. Ideal candidate would have 4+ years experience in influencer marketing (sports,
athletes specialists would be a bonus)
4. Understanding of digital media and its usage for building communities.
5. Handling offline and online events and seminars
6. Self starter, motivated and ability to single-handedly manage projects.
7. Should be passionate about sports of some form, and should be into health & fitness
(runners, football players etc)

We are looking for a talented and competitive Marketing Manager, who has experience working with Healthcare or SaaS product companies, to join our team. This role will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.
You will be responsible for understanding the RCM and PI market landscape, identifying
your target audience, and collaborating to create the strategic positioning, targeting
plan, and channel mix to meet your category’s pipeline target.

The ideal candidate should be a self-starter who thrives in a fast-paced environment.

 

Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

 

Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least 4 years' experience as a marketing manager.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

About Railofy: 

Solving one of the biggest challenges in India! 

Railway (IRCTC) congestion (waitlist) is one of the biggest problems in India. Approximately, ~90%+ of India travels by trains making this one of the biggest opportunities in the travel space in the country.

We are a small team of technologists who have made a significant breakthrough in this field using AI, so that no  waitlisted railway passenger has to ever miss a trip again! 

Read more about us here: https://yourstory.com/2020/09/travel-protection-startup-railofy-funding-chiratae-ventures">Your Story

Website: http://www.railofy.com">www.railofy.com (we are mobile only) 

Railofy was started in 2020 by https://www.linkedin.com/in/rohan-dedhia-a08a744b/">Rohan, https://www.linkedin.com/in/vaibhav-saraf-b019b07/">Vaibhav and https://www.linkedin.com/in/hrishabh/">Hrishabh alumni of IIT, IIM and ISB. Prior to this founder had experience in venture capital investing, Artificial Intelligence and consulting. 

We are backed by some of the leading VC investors in India. 

Why Explore Career at Railofy:

• Experienced founding team
• Become an integral and trusted member of the team mentored by professional with 10+ years of experience
• Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
• Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
• Backed by marquee global investors
• A leadership role at a fast growing start-up. There is no glass ceiling for this role that limits your growth
• Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
• Significant equity ownership
• All the above perks of joining a high potential company very early, along with a competitive market salary

Responsibilities

• Managing brand & marketing communications
• Building a content roadmap & strategy for engagement via for app notifications, social media, retargeting
• Brand communication on website & app
• Content marketing strategy
• Drive execution

Requirements

• Prior experience in building content road map / strategy for customer engagement

Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.

What you need to have:

Role: Senior Campus Recruiter

Experience: 5 – 8 Years

Location: Hyderabad

 

Technovert is new-generation services/product technology firm that’s built on a people foundation. We have a strong heritage built on great people who put customers first and deliver exceptional results with no surprises - every time. We deliver technology solutions that are interconnection of user experience, business goals, and information technology.

Technovert is well known for innovative intern and fresher talent acquisition strategies. We nurture our talent in an open environment that allows for individual growth of a person. Some of our key leaders have grown the ranks all the way from freshers to managing some of the key business divisions. This role is thus very crucial for us.

 

Senior Campus Recruiter is a role providing an end-to-end graduate recruitment experience from collating the demand, strategizing the plan and executing it to make sure right hires are in place rightly. Senior Campus Recruiter in this role brings out passion of connecting Technovert to the potential talent enabling a great career start for undergraduates.

 

We would love you to:

• Create, strategize and execute campus recruitment plans to meet the demand
• Assess fresh talent across technical and competency-based assessments in high volume
• Explore and develop new channels to connect students with Technovert
• Advocate the great talent experience and maintain Technovert’s repute
• Carry out continuous research, create and maintain data points for analysis and reporting
• Seek the delta and continuously evolve campus hiring process at Technovert

 

You bring:

• Knowledge and strategy in competing and hiring best talent (Tech and Non-Tech)
• Strong relationships with good Universities / Colleges PAN India
• Broad exposure to branding fundamentals via social media
• Excellent Stakeholder Management and relationship building experience
• Proven knowledge in assessment methodologies / tools required for hiring fresh talent

What does this role hold for you…??

To build brand’s advocacy on social media with creative conceptualization and execution of

memorable campaigns

Apply if you have

▪ Social media custodian with extensive experience in adapting the brand brief into

shareable social content

▪ Experience in unique social media content creation, implementation, and optimization

▪ Ability to work with cross functional teams for end-to-end solutions.

▪ Excellent creative thinking and communication skills, both verbal and written.

▪ High proficiency in using social media tools like buffer/ sprout social etc

We are looking for ad sales guy, who worked with Inmobi to setup their ad sales team.