Brand Manager

Consumer Insights & Creative Strategy Lead

Brands: ToppersNotes and Kidureka

Location: Jaipur

Type: Full-time

About the role

We are looking for someone who can understand a consumer deeply and turn that understanding into

advertising that feels instantly relevant.

At ToppersNotes, we help students prepare for competitive exams with focused study material. At

Kidureka, we create educational kits that children can build, explore and demonstrate. The audiences

are different, but the creative challenge is the same: understand what they care about, show how the

product helps, and earn their trust.

You will own the thinking behind our ads—from consumer research and campaign concepts to scripts,

production briefs and improvements based on results. This is a hands-on role for someone who enjoys

both strategy and writing.

What you will do:

- Study customers through interviews, reviews, social media comments, sales conversations and

campaign feedback.

- Identify specific motivations, frustrations, objections and buying triggers for different audience

segments.

- Develop ad concepts that connect a real consumer problem to a clear product benefit.

- Write compelling scripts for short video ads, creator-led content, demonstrations, testimonials and

brand campaigns.

- Write natural dialogue and strong hooks in Hindi, Hinglish and English, as appropriate for the audience.

- Work with product, marketing, creators and video teams to turn scripts into effective ads.

- Ensure that product claims are accurate, specific and supported by a demonstration or credible

evidence.

- Review campaign performance and consumer responses to refine scripts and develop new creative

angles.

- Build a growing library of consumer insights, tested messages and successful ad formats for both

brands.

What we are looking for:

- 4–8 years of experience in creative strategy, advertising, consumer research, brand content or

performance creative.

- Strong hands-on scriptwriting experience, especially for digital video.

- The ability to move beyond broad statements such as “students need better preparation” or “parents

want less screen time” and uncover the precise situation behind a buying decision.

- An understanding of consumer psychology, audience segmentation, brand positioning and direct-

response advertising.

- A strong ear for authentic Hindi/Hinglish dialogue. Your writing should sound like the people we are

speaking to.

- The ability to explain a product benefit simply and persuasively without exaggeration.

- Comfort using campaign data and qualitative feedback to improve creative work.

- Curiosity, good judgment and the willingness to speak directly with customers.

Experience in education, exam preparation, parenting, toys or D2C brands is useful, but the quality of

your thinking and writing matters more.

What success looks like?

Your ads should make the right consumer think, “That is exactly my problem.” They should then

understand why the product is relevant, see a believable reason to trust it, and feel mot ivated to take

the next step.

About the Role

We are looking for a creative and result-oriented Marketing Manager to lead brand-building initiatives and execute marketing campaigns that drive customer engagement and business growth. This role is ideal for someone who enjoys working across both offline and digital marketing while collaborating with cross-functional teams.

Key Responsibilities

• Develop and strengthen the brand across retail and digital channels.
• Plan and execute marketing campaigns to increase brand awareness and customer engagement.
• Create cost-effective marketing initiatives that deliver measurable results.
• Drive marketing activities that contribute to retail sales growth.
• Manage the brand's social media and digital presence, including content planning and campaign execution.
• Track campaign performance, analyze ROI, and optimize marketing efforts.
• Coordinate with sales, retail, and design teams to ensure successful campaign execution.
• Monitor market trends, competitor activities, and customer preferences to identify new opportunities.

Required Skills & Experience

• 2–5 years of experience in Marketing, Brand Management, or a related field.
• Experience in retail, fashion, or consumer brands is preferred.
• Strong understanding of digital marketing and social media platforms.
• Ability to plan and execute campaigns within budget.
• Analytical mindset with experience measuring campaign performance.
• Excellent communication, coordination, and project management skills.
• Self-motivated, creative, and proactive approach to problem-solving.

Qualifications

• Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.

What We're Looking For

• A creative thinker with fresh ideas.
• Someone who can balance brand-building with business objectives.
• A collaborative professional who enjoys working in a fast-paced environment.

Experience: 2–5 Years

Schedule: Monday to Friday (5 Days Working)

Employment Type: Full-time

Hiring: Marketing Manager

Experience: 2–6 Years Industry: Fashion / Retail / Apparel

Working Days: 5 Days

We are looking for a young, dynamic, and hands-on Marketing Manager to lead brand building and marketing campaigns

The ideal candidate should be a self-starter with fresh, out-of-the-box ideas and strong experience in fashion/apparel marketing, retail marketing, digital marketing, and brand building.

Key Responsibilities

• Own and strengthen the brand identity across retail, digital, and outdoor touchpoints • Conceptualize, plan, and execute marketing campaigns to drive footfall, engagement, and brand recall • Develop creative and cost-efficient marketing initiatives, including organic social media, partnerships, in-store activations, and influencer collaborations • Plan and execute marketing initiatives that directly contribute to retail sales growth across EBOs, MBOs, and department stores • Manage the brand's digital and social media presence, including content calendars, social platforms, e-commerce marketing, and online presence • Track campaign performance, ROI, and sales impact and continuously optimize marketing spends • Work closely with Retail, Sales, and Design teams to align marketing initiatives with business priorities and new collection launches • Monitor competitor activity, fashion trends, market developments, and consumer preferences to keep campaigns relevant

Required Skills & Competencies

• 2–6 years of experience in Marketing, Brand Management, or a related field • Fashion, retail, or apparel industry experience preferred • Strong ideas-first and entrepreneurial mindset • Proven ability to deliver impactful campaigns with limited or no budgets • Strong understanding of social media, digital marketing, and e-commerce platforms • Ability to analyze campaign metrics, ROI, and sales impact • Excellent communication, coordination, and project management skills • Strong understanding of brand building and retail marketing

Qualification

Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field.