· Consumer Insights driven marketer with a keen understanding of consumer trends/sentiment
· 5-7 yrs of Brand Marketing experience in FMCG/E-commerce/Electronics/Lifestyle experience
· Build cultural, category & competition learnings for a better innovation pipeline/market-specific communication
· Able to link strong customer insights to clear marketing actionables with measurable ROI
· Sound knowledge of Channel media mix- Conceptualization & end to end implementation is a must.
· Able to independently devise marketing calendars with actionables for multiple categories
· Has a proven track record of strong brand credentials having built credible reputation for the brand in digital ecosystems
· Able to Independently manage advertising/agencies
· Partner with the marketing and creative team to provide insights and strategic direction.
· Lead creation of communication briefs, basis the identified insights
· Own campaign assessments and feedback loop for improvements/course corrections
· Sound knowledge of Research including Brand Track, its implications etc

About makeO
About
Toothsi is a company that offers at-home smile makeover services. The company was established in 2018. The company has brilliantly expanded its operations throughout India, and as a result, it is responsible for more than one million happy customers.
Together with our more than one hundred in-house dental specialists, our carefully picked in-house orthodontists each have more than ten years of experience working in the aligner industry. This ensures that when customers use Toothsi, customer is selecting the finest option available. Toothsi is a group of people that are well qualified in their fields and have years of experience. We collaborate with orthodontists that have worked in the field for more than ten years and developed more than one hundred thousand smiles, as well as planners, world-class technicians, and customer service specialists.
A better life starts with a beautiful smile with ToothSi
Connect with the team
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