Sr. Manager Brand Solutions

"About the Role:

Brand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our

online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

Responsibilities:

1. Performing research on current benchmark trends and audience preferences

2. Designing and implementing social media strategy to align with business goals

3. Setting specific objectives and reporting on ROI

4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

5. Monitor SEO and web traffic metrics

6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews

8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

9. Suggest and implement new features to develop brand awareness, like promotions and competitions

10. Stay up-to-date with current technologies and trends in social media, design tools and applications

11. Creating campaign plans for business and marketing priorities

Basic Qualifications:

- Proven work experience as a Brand Manager/Social media manager

- Hands on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content (text, image and video)

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Familiarity with web design

- Excellent communication skills

- Analytical and multitasking skills

- BSc degree in Marketing or relevant field"

- Define the brand value proposition and brand strategy

- Own the measurement of the brand and associated KPIs

- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights

- Refine the external voice and expand public presence of the brand

- Drive brand consistency across written text, voice/verbal communication, visual communication and content

- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Managing the budget for advertising and promotional items

- Driving NPS, CSAT and other surveys and deriving insights from these surveys

- Conduct competitive consumer insight linked primary and secondary research

Responsibilities :

 

• Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
• Plan and organize ‘campus engagement events’ for better brand positioning
• Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
• Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
• Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
• Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
• Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.

We are looking for a Brand Marketing Manager, who will be a key member of the Marketing team focused on driving growth, via offline campaigns - TV campaigns, outdoor activities, and more.

The candidate must have at least 2 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.

The ideal candidate should have a strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns. The candidate should be highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers, and other stakeholders. We’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.

What is Must - ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experience
Joining: IMMEDIATELY

Responsibilities will include:

• Define the brand’s marketing strategy, deliver against app brand objectives
• Drive the development and execution of integrated marketing campaigns at national/regional levels
• Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
• Coordinate with agency and internal design team to execute the campaign
• Analyze campaigns and provide strategic recommendations

 

Attributes we value:

• Strong analytical foundation with meticulous attention to detail
• Strong verbal and written communication skills
• Strong intellectual curiosity
• Extremely organized and detail-oriented
• Proficiency in Excel

 

Requirements:

• Graduation/Post-Graduation from a tier-1 institute
• Demonstrative experience in executing brand campaigns
• Work-ex: 4 - 8 years

 

What you need to have:

-Build Logo and Branding for an Electric Vehicle Company
-Overlook Branding for all vehicles
-Graphic Designing for the user interface of website and app
-Content Writing for website and app 
-Digital Marketing the brand on social medias

Develop brands marketing budget / plan to achieve volume/share/equity objectives.
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.

About CercleX:-

CercleX is a digital technology platform which is a leading waste management company in India   with an extended outlook of circularity through its various ventures into the field of sustainability.

 

We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.

 

Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX  helps brands to accomplish their sustainability targets with Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.

 

Job Description:-

 

Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.

 

Responsibilities:

 

• Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Align the company around the brand’s direction, choices and tactics
  
  

Requirements:

• Bachelor's degree in Marketing, Business, or related field. MBA preferred.
• 3-5 years of experience in brand management, brand marketing, or marketing management
• Experience managing a brand across multiple markets
• Creative thinker and problem solver
• Strong communication skills
• Project management experience, with a solid understanding of project management principles and techniques

• Past experience of working with startups is preferred
• Metric driven marketing Strategies & Campaigns
• Digital & Social Media Marketing
• Experience in Market Research & Consumer Insights is preferred
• Ability to Advertise & Activate Campaigns

Designation: Art Director

Department: Brand Marketing

Location: Bangalore

Qualification: Bachelor’s degree in graphic design, art, or similar discipline

Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.

Responsibilities:

1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
2. Translate strategic direction into high-quality design within an established brand identity
3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
6. Graphic and Layout design, End to End development of the set.
7. Create tailored content and conversations across each channel for total ecosystem engagement.
8. Effectively build and manage relationships with internal stakeholders, as well as talent.
9. Read, review and design content to identify the right content for videos.
10. Supervise projects, timelines and manage deadlines

 

Skills:  

1. Exceptional creativity and innovative design skills
2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
3. Proven experience with graphic design, with a strong portfolio of work
4. Excellent communication and presentation skills
5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
6. Hands-on knowledge in creative skills like content, layout design, graphic design,
7. Excellent verbal and written skills and confident communication skills..

 

Salary: Upto 12LPA (Negotiable)

 

IMMEDIATE JOINING PREFERRED!

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

 

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

• Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
• Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
• Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
• Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
• Execution:Make sure marketing initiatives resonate with the target market
• Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

• Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
• Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
• Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
•  

DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.