Role Summary:
We are looking for a Marketing Specialist who understands both AI technology and the industrial manufacturing landscape. This person will be responsible for driving awareness, generating demand, and positioning our AI solutions as a critical tool for modern manufacturing.
Key Responsibilities:
- Develop and execute B2B marketing strategies to promote AI products tailored for the manufacturing sector.
- Craft messaging, positioning, and value propositions based on a deep understanding of manufacturing challenges and AI capabilities.
- Create high-impact content: case studies, product briefs, whitepapers, videos, webinars, and customer success stories.
- Work closely with product, sales, and data science teams to translate complex features into customer-focused benefits.
- Plan and manage industry-specific campaigns using digital marketing, email outreach, LinkedIn, and webinars.
- Represent the brand at manufacturing tech expos, webinars, and customer demos.
- Analyze campaign performance and optimize marketing efforts based on data-driven insights.
- Support lead generation and ABM (Account-Based Marketing) activities focused on key enterprise clients.
Required Skills & Qualifications:
- Bachelor's or Master’s in Marketing, Engineering, Business, or related field.
- 3+ years of experience in B2B marketing, ideally in SaaS, AI/ML products, or industrial/manufacturing tech.
- Strong understanding of the manufacturing domain (automotive, steel, FMCG, pharma, etc.).
- Familiarity with AI/ML concepts such as predictive maintenance, anomaly detection, computer vision, digital twins, etc.
- Proficiency in content marketing, digital campaigns, SEO/SEM, and marketing automation tools (e.g., HubSpot, Marketo).
- Excellent written and verbal communication skills with the ability to convey technical concepts in a simple, compelling manner.
- Ability to analyze data, track KPIs, and continuously improve marketing performance.
Preferred:
- Experience in working with data-driven platforms or IIoT (Industrial Internet of Things).
- Exposure to CRM systems like Salesforce.
- Knowledge of analytics tools such as Google Analytics, Power BI, or Tableau.
- Experience collaborating with cross-functional teams including data scientists, engineers, and sales.
Shubham Vishwakarma
Full Stack Developer - Averlon
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We offer a suite of memberships and subscriptions to spice up your lifestyle. We believe in practicing an ultimate work life balance and satisfaction. Working hard doesn’t mean clocking in extra hours, it means having a zeal to contribute the best of your talents. Our people culture helps us inculcate measures and benefits which help you feel confident and happy each and every day. Whether you’d like to skill up, go off the grid, attend your favourite events or be an epitome of fitness. We have you covered round and about.
- Health Memberships
- Sports Subscriptions
- Entertainment Subscriptions
- Key Conferences and Event Passes
- Learning Stipend
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Thast what we think would bloom up your personal life, as a gesture for helping us with your talents.
Join us to be a part of our Exciting journey to Build one Digital Identity Platform!!!
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon