Role Summary:
We are looking for a Marketing Specialist who understands both AI technology and the industrial manufacturing landscape. This person will be responsible for driving awareness, generating demand, and positioning our AI solutions as a critical tool for modern manufacturing.
Key Responsibilities:
- Develop and execute B2B marketing strategies to promote AI products tailored for the manufacturing sector.
- Craft messaging, positioning, and value propositions based on a deep understanding of manufacturing challenges and AI capabilities.
- Create high-impact content: case studies, product briefs, whitepapers, videos, webinars, and customer success stories.
- Work closely with product, sales, and data science teams to translate complex features into customer-focused benefits.
- Plan and manage industry-specific campaigns using digital marketing, email outreach, LinkedIn, and webinars.
- Represent the brand at manufacturing tech expos, webinars, and customer demos.
- Analyze campaign performance and optimize marketing efforts based on data-driven insights.
- Support lead generation and ABM (Account-Based Marketing) activities focused on key enterprise clients.
Required Skills & Qualifications:
- Bachelor's or Master’s in Marketing, Engineering, Business, or related field.
- 3+ years of experience in B2B marketing, ideally in SaaS, AI/ML products, or industrial/manufacturing tech.
- Strong understanding of the manufacturing domain (automotive, steel, FMCG, pharma, etc.).
- Familiarity with AI/ML concepts such as predictive maintenance, anomaly detection, computer vision, digital twins, etc.
- Proficiency in content marketing, digital campaigns, SEO/SEM, and marketing automation tools (e.g., HubSpot, Marketo).
- Excellent written and verbal communication skills with the ability to convey technical concepts in a simple, compelling manner.
- Ability to analyze data, track KPIs, and continuously improve marketing performance.
Preferred:
- Experience in working with data-driven platforms or IIoT (Industrial Internet of Things).
- Exposure to CRM systems like Salesforce.
- Knowledge of analytics tools such as Google Analytics, Power BI, or Tableau.
- Experience collaborating with cross-functional teams including data scientists, engineers, and sales.
Shubham Vishwakarma
Full Stack Developer - Averlon
About QuaXigma IT solutions Private Limited
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campaigns, landing pages, and case studies.
● Support product marketing efforts by crafting messaging for new features, product
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● Create marketing assets for campaigns, events, partnerships, and webinars.
● Collaborate with product teams to simplify technical concepts for a business audience.
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● Conduct research to identify trends, competitors, and customer needs to inform
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● Track content performance and optimize based on insights (SEO, engagement,
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What You’ll Bring
● 2–4 years of experience in SaaS or B2B tech marketing, ideally with a focus on content
or product marketing.
● Strong writing and communication skills — with the ability to simplify technical topics.
● Familiarity with developer tools, APIs, or cloud platforms is a plus.
● Experience managing content calendars, marketing tools , and performance metrics.
● A collaborative, hands-on attitude with a growth mindset.
What We Offer
● The chance to build the voice of a fast-growing API product used by global enterprises.
● Exposure to product, engineering, and sales — with real ownership of content and
campaigns.
● Competitive compensation and career growth opportunities.
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About company
The company is the industry-leading collection of online destinations (including Astrology.com, Horoscope.com, Keen, and PsychicCenter) providing spiritual guidance on love, relationships, career, health, and life overall. They are passionate about connecting people with the world's best advisors (including psychics, tarot card readers, life coaches, and more) and content to empower everyone to live happier lives.
A team of over 100 employees is powered by their diverse perspectives and company core values:
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- They think like owners. They make decisions that optimize for the greater good of the organization
- They challenge limiting beliefs. They are at their best when they identify and shatter the status quo expectations.
The company is an equal opportunity workplace and is an affirmative action employer. They are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
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Full Stack Developer - Averlon