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Senior brand manager
Senior brand manager
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Senior brand manager

Mayank choudhary's profile picture
Posted by Mayank choudhary
4 - 6 yrs
₹24L - ₹28L / yr
Gurugram
Skills
Brand Management
Fintech


Reports to: Marketing Director / VP of Marketing

Type: Full-time


Job Summary:


We are seeking an experienced and strategic Senior Brand Manager to lead and execute brand strategies that drive growth and enhance brand equity. The ideal candidate will have a proven track record in brand management, a deep understanding of consumer behavior, and the ability to manage cross-functional teams effectively.



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Key Responsibilities:


1. Brand Strategy Development:


Develop and implement comprehensive brand strategies aligned with business goals.


Define brand positioning, target audience, and key messaging.




2. Marketing Campaign Management:


Lead the planning, execution, and analysis of multi-channel marketing campaigns.


Collaborate with creative, media, and digital teams to ensure cohesive brand communication.




3. Market Analysis & Insights:


Conduct market research to understand consumer needs, competition, and industry trends.


Analyze sales data and campaign performance to refine strategies.




4. Budget Management:


Manage the brand budget, ensuring effective allocation of resources.


Track and report on ROI for marketing activities.




5. Product Development Support:


Work closely with product development teams to align new products with brand strategy.


Lead go-to-market strategies for product launches.




6. Team Leadership:


Mentor and guide junior brand managers and marketing coordinators.


Facilitate cross-functional collaboration with sales, PR, and product teams.




7. Brand Performance Monitoring:


Develop and monitor KPIs to track brand performance.


Provide regular reports and insights to senior management.






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Key Requirements:


Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).


Experience: 5+ years of brand management experience, preferably in [industry, e.g., FMCG, Tech].


Skills:


Proven ability to develop and execute successful brand strategies.


Strong analytical skills and proficiency in using data for decision-making.


Excellent communication and leadership skills.


Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems).





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Key Competencies:


Strategic thinking


Creativity and innovation


Financial acumen


Project management skills


Consumer-centric mindset




---


To Apply: Please submit your resume and a cover letter

detailing your relevant experience to [contact email].



---


Would you like to add or adjust anything in this JD?


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