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Senior brand manager
Senior brand manager

Senior brand manager at Talent Pro · Gurugram · 4 - 6 years · ₹24L - ₹28L / yr · Bootstrapped · Posted 7 Mar 2025

Talent Pro 's logo

Senior brand manager

Mayank choudhary's profile picture
Posted by Mayank choudhary
4 - 6 yrs
₹24L - ₹28L / yr
Gurugram
Skills
Brand Management
Fintech


Reports to: Marketing Director / VP of Marketing

Type: Full-time


Job Summary:


We are seeking an experienced and strategic Senior Brand Manager to lead and execute brand strategies that drive growth and enhance brand equity. The ideal candidate will have a proven track record in brand management, a deep understanding of consumer behavior, and the ability to manage cross-functional teams effectively.



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Key Responsibilities:


1. Brand Strategy Development:


Develop and implement comprehensive brand strategies aligned with business goals.


Define brand positioning, target audience, and key messaging.




2. Marketing Campaign Management:


Lead the planning, execution, and analysis of multi-channel marketing campaigns.


Collaborate with creative, media, and digital teams to ensure cohesive brand communication.




3. Market Analysis & Insights:


Conduct market research to understand consumer needs, competition, and industry trends.


Analyze sales data and campaign performance to refine strategies.




4. Budget Management:


Manage the brand budget, ensuring effective allocation of resources.


Track and report on ROI for marketing activities.




5. Product Development Support:


Work closely with product development teams to align new products with brand strategy.


Lead go-to-market strategies for product launches.




6. Team Leadership:


Mentor and guide junior brand managers and marketing coordinators.


Facilitate cross-functional collaboration with sales, PR, and product teams.




7. Brand Performance Monitoring:


Develop and monitor KPIs to track brand performance.


Provide regular reports and insights to senior management.






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Key Requirements:


Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).


Experience: 5+ years of brand management experience, preferably in [industry, e.g., FMCG, Tech].


Skills:


Proven ability to develop and execute successful brand strategies.


Strong analytical skills and proficiency in using data for decision-making.


Excellent communication and leadership skills.


Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems).





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Key Competencies:


Strategic thinking


Creativity and innovation


Financial acumen


Project management skills


Consumer-centric mindset




---


To Apply: Please submit your resume and a cover letter

detailing your relevant experience to [contact email].



---


Would you like to add or adjust anything in this JD?


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About Talent Pro

Founded :
2024
Type :
Services
Size
Stage :
Bootstrapped

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  • Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.


We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.


If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.



Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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