Account Manager - Digital Growth

• Candidates from D2C, Ecommerce or FMCG industry are only applicable.
• Candidate must have proven expertise in Meta Ads and Google Ads.
• Candidate should have strong understanding of Digital Marketing funnels, paid media KPIs, etc.
• Candidate should be proficient in using tools like Shopify, Gsheets, MS Excel and GA4, etc.
• Candidate should have experience in A/B testing, audience targeting, creatives, and bidding strategy optimization.

Job Description:

Company name: Capace Software Pvt Ltd

Job Title: Digital Marketing Executive

Location: J. P. Nagar, Bengaluru, Karnataka

Employment Type: Full-time

Salary: Up to ₹5,00,000 per year

Job Summary:

We are seeking a creative, data-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote our brand, products, and services. You will play a key role in increasing brand awareness, driving traffic, and generating leads through various digital channels.

Key Responsibilities:

• Plan and execute digital marketing strategies across multiple channels (SEO, SEM, email, social media, display advertising, etc.)
• Manage and optimize PPC campaigns (Google Ads, Bing Ads, social media ads)
• Conduct keyword research and implement SEO best practices to improve organic search rankings
• Develop engaging content for digital platforms including blogs, landing pages, emails, and social media
• Monitor and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and social media insights
• Track key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and make data-driven decisions
• Manage and grow social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Collaborate with designers, developers, and content creators to ensure brand consistency across all channels
• Stay updated with the latest digital marketing trends, tools, and best practices
• Assist in website management including content updates, SEO audits, and UX improvements

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 1–3 years of experience in digital marketing or a similar role
• Hands-on experience with SEO, SEM, Google Ads, Google Analytics, and email marketing platforms
• Proficiency in social media platforms and management tools (e.g., Hootsuite, Buffer)
• Strong written and verbal communication skills
• Analytical mindset with attention to detail
• Basic knowledge of HTML/CSS and website CMS (e.g., WordPress) is a plus
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Role Overview:

As a Social Media Marketer, you will be responsible for managing and growing our presence on various social media platforms such as LinkedIn, Twitter, and YouTube. You will create and implement campaigns that resonate with our B2B audience, specifically targeting Shopify merchants and decision-makers in the e-commerce sector.

Experience: 3-6 years

Industry: B2B SaaS, E-commerce

Key Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with our marketing and brand goals.

• Manage all social media channels (LinkedIn, Twitter, YouTube, etc.) to increase brand visibility, engagement, and lead generation.

• Create, curate, and schedule engaging content, including posts, infographics, videos, and case studies, to educate and engage the target audience.

• Monitor industry trends and competitive activity to inform content creation and strategy.

• Collaborate with the content, design, and product teams to create social media assets that support product launches, webinars, and events.

• Track and analyze the performance of social media campaigns using tools like Google Analytics, Hootsuite, or Buffer, and provide insights and recommendations.

• Engage with followers, industry influencers, and partners to create conversations and foster community growth.

• Stay up-to-date with the latest trends and best practices in social media marketing, particularly in the Shopify and e-commerce space.

Requirements:

• Proven experience as a Social Media Marketer, with a focus on B2B or SaaS.

• Strong knowledge of LinkedIn, Twitter, and other B2B-relevant social platforms.

• Experience in managing paid social campaigns and working with paid media budgets.

• Excellent written and verbal communication skills, with a strong understanding of what resonates with a B2B audience.

• Ability to create both visual and written content.

• Analytical mindset with experience in reporting and improving on key social metrics.

• Understanding of Shopify, e-commerce, and SaaS is a major plus.

• Bachelor’s degree in Marketing, Communications, or a related field.

Why Join Us:

• Play a key role in driving the social presence of a fast-growing B2B SaaS company.

• Collaborative and forward-thinking work culture.

• Competitive compensation and benefits package.

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

At ISA ERP, we develop highly inventive ERP and decision-support Software to enhance productivity and address the challenges faced by global manufacturers due to the dynamically changing market. We embrace an inquisitive mindset, provide freedom to experiment, and encourage the acquisition of new skills. This offer is only for those who would not spare any pains to grow, innovate, and derive satisfaction by contributing significantly.

• Designing, implementing, testing, and maintaining production-quality cloud storage solutions within Google Cloud Platform, Amazon Web Services, and Microsoft Azure
• Provision and manage storage within Virtual (VMWare, Hyper-V, etc), Windows, and Linux environments
• Ensure the availability, reliability, and security of storage platforms and related management systems
• Monitor and report on SAN operational health and performance
• Familiarity with Fibre Channel, iSCSI, CIFS, and NFS protocols and management
• Plan and execute SAN zoning configuration changes on Brocade and Cisco MDS technologies
• Plan and execute storage hardware, software, and firmware updates/upgrades
• Troubleshooting any storage-related problems or outages
• Install and configure new storage devices
• Perform capacity analysis/capacity planning, and recommend storage environment improvements
• Create documentation around storage management tasks and procedures
• Cross-train other staff on storage processes and best practices
• Perform capacity analysis on vSphere environments, and recommend changes and enhancements to meet demand
• Perform day-to-day management tasks in vCenter, including vMotion, storage migrations, and P2V
• Knowledge of, and experience implementing VMWare best practices
• Experience supporting a variety of platforms, including at least some of the following: DellEMC Unity, VMAX/PowerMax (this is an important one), Isilon, DataDomain, NetApp
• Supporting and operating platforms with the core principle of “automate everything” at the center of your work

Content Writer required for a Real Estate Startup

Job Responsibility -

1) Contact Builder & understand the complete project detail .

2) Note down the project details in the given format

3) Create the SEO rich content of the project

Builder Contacts will be shared by us .

Only those from Mumbai, can apply