Head of Brand Marketing

ROLES AND RESPONSIBILITIES:

We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS:

• Drive brand and business strategy processes in our firm.
• Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
• Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
• Conduct primary and secondary market research in marketing, sales and consumer experience.
• Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
• Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
• Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

• Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
• Proficient in putting together presentations and strategy decks.
• Good articulation and writing skills.
• Understanding business, data tools and analytics (The math of it)
• Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
• Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS:

• Experience in ethnographic, observational and behaviour studies.
• Management skills, idea creation, directing and delivering through a creative team.
• Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
• Experience in analyzing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
• Well-informed and knowledgeable with a world view.
• Observant and aware of current trends and their evolution.

REVIEW CRITERIA:

MANDATORY:

• Strong Senior Brand Strategist Profile
• Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
• Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
• Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
• Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
• Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
• Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
• Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
• Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
• Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.

ROLES & RESPONSIBILITIES:

We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS-

• Drive brand and business strategy processes in our firm.
• Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
• Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
• Conduct primary and secondary market research in marketing, sales and consumer experience.
• Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
• Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
• Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

• Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
• Proficient in putting together presentations and strategy decks.
• Good articulation and writing skills.
• Understanding business, data tools and analytics (The math of it)
• Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
• Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS-

• Experience in ethnographic, observational and behaviour studies.
• Management skills, idea creation, directing and delivering through a creative team.
• Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
• Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
• Well-informed and knowledgeable with a world view.
• Observant and aware of current trends and their evolution.

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

Senior Brand Manager – Marketing

Location: Gurgaon, 6 days a week

Experience: 3-8 years in D2C

Reports to: Founder

We are hiring a Senior Brand Manager – Marketing to lead brand storytelling and build campaigns that move the needle emotionally and commercially. If you are someone who can take a problem, turn it into a brand insight, and translate that into a scroll-stopping campaign, this role is for you.

Key Responsibilities:

Brand & Content Strategy

·        Own and evolve brand voice, positioning, and narrative

·        Build quarterly brand calendars aligned with product, content, and performance goals

·        Develop, brief, and lead brand campaigns from concept to execution

·        Identify and act on key cultural and consumer moments to stay relevant

Social & Digital

·        Lead all social handles (IG, YouTube, LinkedIn, etc.) with a strategy-first approach

·        Ensure consistency in visual and verbal identity across digital platforms

·        Ideate high-impact digital storytelling formats – reels, influencer collabs, topical posts, founder-led stories

·        Work closely with the performance team to align brand + business goals (eg: landing pages, ad comms, UGC strategy)

Campaigns & Community

·        Conceptualize and launch brand-led campaigns — product drops, topical moments, brand love IPs

·        Partner with stylists, creators, production teams to bring ideas to life

·        Collaborate with PR, influencer & partnership leads to amplify campaigns

·        Nurture community engagement — from DMs to comments to events

Team Management & Collaboration

·        Lead the content, copy, and design team; motivate, review, and manage output

·        Coordinate cross-functionally with performance, CX, product, and founder team

·        Build processes to drive clarity, ownership, and timely delivery

Who We are Looking For:

·        3-4 years of experience in brand marketing (preferably D2C)

·        Proven track record of building engaging brand campaigns with measurable outcomes

·        Deep understanding of the Indian social media and cultural landscape

·        Experience managing content/design teams and external agencies

·        A strong design + copy sensibility, you are picky in the best way

·        Ability to think creatively + commercially (can balance vibes with ROI)

·        Self-starter attitude, comfort with chaos, and hunger to build something meaningful

MAIL UPDATED RESUME WITH CURRENT SALARY-

EMAIL: etalnthire[at]gmail[dot]com

Satish: 88O 27 49 743

Responsibilities :

• Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
• Plan and organize ‘campus engagement events’ for better brand positioning
• Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
• Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
• Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
• Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
• Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.

As a Brand marketing professional, you will be in charge of working out marketing strategies that help in positioning and promoting our brands, products, and services. You will be interacting with the growth, creative, social, website, SEO, sales, content, copywriting and user experience teams.

Responsibilities

• Collaborate in shaping and executing the brand's vision, ensuring a deep comprehension of its evolving trajectory over time.

• Contribute to the leadership in refining the brand's positioning, ensuring its readiness for future competition by managing a strategy aimed at enhancing brand vitality and its commitments to customers.

• Oversee brand strategy, planning, and its overall management.

• Cultivate innovation by spearheading the development of a robust pipeline of New Product Development (NPD), in alignment with the brand strategy and category insights.

• Take charge of our Visual and Verbal identity, aligning it with our positioning and maintaining consistent application across all customer touchpoints. Continuously evolve it to sustain brand momentum and align with an unwavering customer-centric approach.

• Identify and capitalize on trends and insights to optimize expenditures and performance.

• Engage in brainstorming sessions to generate novel and imaginative strategies for growth.

• Assess emerging technologies and offer visionary perspectives on their adoption when suitable.

• Ensure a unified brand message resonates across all platforms consistently.

Requirements

• BS/MS degree in marketing or a related field

• Proven working experience in Branding digital marketing

• Proven work experience in the Creative field

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Great problem-solving skills, because working for a fast-growing startup is filled with

challenges

• Great execution skills

• Ability to identify long-term trends in data

• Great communication skills

• Experience working with a content management system

• Strong project management skills

Here's a Bit More About What We're Looking For

Job responsibilities include, but are not limited to:

● Building GTM Strategy. You’ll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts. You’ll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test,

and double down upon early signs of success.

● Relentlessly optimizing.. You’ll combine quantitative and qualitative insights to identify opportunities, improve conversion rates, and reduce costs.

● Scale a world class team. We’re looking for someone who can build the playbook that the team will operate against as it grows. You’ll be empowered to recruit and get the most out of a high-performing, efficient team.

● Execute a broad mandate. You’ll roll up your sleeves and get done what is necessary to remove blockers to our company’s growth, recognizing that this will change and develop as the business matures. You aren’t afraid to dive in and help us solve other business problems as needed.

● Own growth, content and digital marketing completely: experience in PR/ Comms not needed.

● Highly quantitative approach to growth and marketing. Experience with A/B experiments, growth hacks and other tools.

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

• Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
• Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
• Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
• Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
• Execution:Make sure marketing initiatives resonate with the target market
• Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

• Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
• Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
• Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
•  

DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.