Cutshort logo
D2C company into fresh produce logo
Head of Brand Marketing
Head of Brand Marketing
D2C company into fresh produce's logo

Head of Brand Marketing

Agency job
via Qrata
8 - 16 yrs
₹30L - ₹55L / yr
Bengaluru (Bangalore)
Skills
Brand Management
Digital Marketing
In this role, you will be a critical leader in the company’s growth story.

You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.

You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.

Position based out of Bangalore

Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy

Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.

What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort
companies logos

About D2C company into fresh produce

Founded
Type
Size
Stage
About
N/A
Company social profiles
N/A

Similar jobs

Chennai, Bengaluru (Bangalore), Coimbatore
9 - 15 yrs
₹21L - ₹24L / yr
Brand Management
Marketing Strategy
Brand Strategy
Product Strategy
Marketing & Communication
+5 more

Responsibilities :

 

  • Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
  • Plan and organize ‘campus engagement events’ for better brand positioning
  • Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
  • Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
  • Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
  • Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
  • Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.
Read more
Bigul.co
Mumbai
8 - 12 yrs
₹10L - ₹15L / yr
Branding
Marketing Strategy
Brand Management
Email Marketing
Content Writing
+4 more

We are seeking a dynamic and experienced Brand Manager to join our team in India. The ideal candidate will be responsible for developing and executing brand strategies to enhance brand equity and drive business growth. As a Brand Manager, you will play a crucial role in shaping the brand identity, implementing marketing campaigns, and ensuring brand consistency across all channels.


Key Responsibilities:


Brand Strategy:

  • Develop and implement comprehensive brand strategies to strengthen brand awareness and loyalty.
  • Conduct market research to identify consumer trends and competitor activities, providing insights for strategic decision-making.

Brand Positioning:

  • Define and communicate the brand positioning, ensuring it aligns with the company's overall objectives.
  • Collaborate with cross-functional teams to integrate brand strategies into product development and marketing initiatives.

Marketing Campaigns:

  • Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and social media.
  • Work closely with the creative team to develop compelling and consistent brand messaging.

Brand Compliance:

  • Ensure brand consistency in all communication and marketing materials.
  • Monitor and enforce brand guidelines throughout the organization and external partners.

Budget Management:

  • Develop and manage budgets for marketing and brand-related activities.
  • Analyze return on investment (ROI) for campaigns and initiatives.

Cross-functional Collaboration:

  • Collaborate with sales, product development, and other teams to align brand strategies with overall business objectives.
  • Build strong relationships with internal and external stakeholders.

Market Analysis:

  • Monitor industry trends, market conditions, and consumer preferences to identify opportunities and challenges.
  • Conduct regular competitor analysis to stay ahead in the market.

Performance Measurement:

  • Establish key performance indicators (KPIs) to measure the success of brand initiatives.
  • Regularly report on brand performance and recommend adjustments as needed.


Qualifications and Skills:

  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • Proven experience as a Brand Manager in a similar role.
  • Strong understanding of market dynamics and consumer behavior.
  • Excellent communication and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • Demonstrated ability to lead cross-functional teams.


If you believe you have the skills and experience to drive our brand to new heights, we invite you to apply for this exciting opportunity.

Read more
An Internet company in Bangalore
Agency job
via Qrata by Prajakta Kulkarni
Bengaluru (Bangalore)
3 - 8 yrs
₹10L - ₹20L / yr
Brand Management
Brand Manager
Social media manager
Social Media Marketing (SMM)
Google Analytics
+1 more
"About the Role:

Brand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our

online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

Responsibilities:

1. Performing research on current benchmark trends and audience preferences

2. Designing and implementing social media strategy to align with business goals

3. Setting specific objectives and reporting on ROI

4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

5. Monitor SEO and web traffic metrics

6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews

8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

9. Suggest and implement new features to develop brand awareness, like promotions and competitions

10. Stay up-to-date with current technologies and trends in social media, design tools and applications

11. Creating campaign plans for business and marketing priorities

Basic Qualifications:

- Proven work experience as a Brand Manager/Social media manager

- Hands on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content (text, image and video)

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Familiarity with web design

- Excellent communication skills

- Analytical and multitasking skills

- BSc degree in Marketing or relevant field"
Read more
One of India’s leading Consumer Products Group,
Mumbai
3 - 8 yrs
₹15L - ₹35L / yr
Brand Management
Brand Manager
Purpose of the Role
This role holder is responsible for end to end management of
the brand including profitability and growth

Qualification & Experience
 Post-Graduation in Management (from a Premier institute)
 Experience of 4 to 5 years in Digital Marketing
 FMCG experience is preferable

Key Deliverables of the Role
 Responsible for Launching & Brand building of the assigned brand
 Responsible for growth and profitability of the Brand
 Develop social media and influencer strategy for the brands
 Consumer Insighting for brand strategy
 Create and execute a holistic content strategy for Digital First Brands
 Lead communication development on the brand
 Create Brand equity and loyalty among target consumers using innovative methods
Read more
A Financial services startup
Agency job
via Qrata by Prajakta Kulkarni
Pune
5 - 13 yrs
₹25L - ₹70L / yr
Brand Management
Brand Manager
Brand Strategy
Branding
Marketing
- Define the brand value proposition and brand strategy

- Own the measurement of the brand and associated KPIs

- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights

- Refine the external voice and expand public presence of the brand

- Drive brand consistency across written text, voice/verbal communication, visual communication and content

- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Managing the budget for advertising and promotional items

- Driving NPS, CSAT and other surveys and deriving insights from these surveys

- Conduct competitive consumer insight linked primary and secondary research
Read more
Ecommerce Growth Agency | GGN
NCR (Delhi | Gurgaon | Noida)
1 - 5 yrs
₹3L - ₹8L / yr
Customer Success
Account Management
Brand Management
Branding

Are you looking to work in the ecommerce space? Read on to know more.

 

Our client is a 360-degree boutique firm that provides single-point branding and eCommerce growth consulting to its clients. They have best-in-class professionals with a combined experience of over 40 years in Retail, Textiles, FMCG, Fashion, Consumer Durables and more. They create online brands for their clients through strategies like marketplace management, marketing, social media channels, and analytics that help planning and forecasting.

 

Currently, they are helping businesses from Fashion, Lifestyle and Personal technology to create a unique space in leading marketplaces like Amazon, Flipkart, Myntra, TataCliq etc. With over Rs.100 crores revenue generated through their 10000+ listings, the team is led by passionate entrepreneurs with a mission to simplify the digital market and e-commerce presence for all businesses.

 

As a Client Success Manager, you will be responsible for managing clients’ account end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, measuring performance, and deriving insights.

 

What you will do:

  • Taking complete ownership for a portfolio of accounts
  • Understanding the client and their business from a holistic perspective
  • Strategizing and creating a robust plan of action/ roadmap for clients
  • Guiding a team of 2-3 people to work on client’s listings, reviews, account health and day to-day operations
  • Tracking and driving the progress of various projects to ensure timely delivery
  • Being responsible for all regular (and ad hoc) reporting and analysis
  • Onboarding clients on multiple marketplaces by liaising with category managers at respective marketplaces
  • Co-ordinating with various Marketplaces for solving queries and issues regarding the accounts
  • Reviewing every account in the portfolio in complete detail to understand the current level of performance
  • Being accountable for hitting goals and driving sustainable growth
  • Preparing and presenting plans and results to the clients

 

 

What you need to have:

  • Minimum bachelors' degree in any field
  • Strong analytical skills including Microsoft Excel
  • Proactive, Team Player, requires good co-ordination and networking capabilities
  • Good written communication skills and typing speed in English
  • Self-motivated with passion for e-commerce
  • Outstanding client handling & communication skills both written & verbal
Read more
K12 Techno Services
at K12 Techno Services
1 video
7 recruiters
Samrat  Bose
Posted by Samrat Bose
Bengaluru (Bangalore)
4 - 9 yrs
₹10L - ₹12L / yr
Art director
Illustration
Graphic Designing
Above The Line Marketing (ATL)
Below The Line Marketing (BTL)
+2 more

Designation: Art Director


Department:
Brand Marketing


Location:
Bangalore


Qualification:
Bachelor’s degree in graphic design, art, or similar discipline


Experience:
4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.


Responsibilities:

  1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
  2. Translate strategic direction into high-quality design within an established brand identity
  3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
  4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
  5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
  6. Graphic and Layout design, End to End development of the set.
  7. Create tailored content and conversations across each channel for total ecosystem engagement.
  8. Effectively build and manage relationships with internal stakeholders, as well as talent.
  9. Read, review and design content to identify the right content for videos.
  10. Supervise projects, timelines and manage deadlines

 

Skills:  

  1. Exceptional creativity and innovative design skills
  2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
  3. Proven experience with graphic design, with a strong portfolio of work
  4. Excellent communication and presentation skills
  5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
  6. Hands-on knowledge in creative skills like content, layout design, graphic design,
  7. Excellent verbal and written skills and confident communication skills..

 

Salary: Upto 12LPA (Negotiable)

 

IMMEDIATE JOINING PREFERRED!

Read more
Pay-Per-Use Electric Mobility Platform
Delhi, Gurugram, Noida
5 - 9 yrs
₹6L - ₹12L / yr
Public Relations
Brand Management
Branding

Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.


Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.


Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.

 

As a Brand PR Manager, you will be responsible for enhancing the company’s brand awareness and corporate image.


What you will do:

  • Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories
  • Leveraging a variety of media channels to maximize the company’s brand exposure through interviews, editorials, etc.
  • Building strong and positive relationships with media, influencers, and other related parties
  • Developing and editing news releases, speeches, articles, and other editorial collateral
  • Managing an external PR agency
  • Analyzing and reporting on the results of PR campaigns & initiatives
  • Checking and managing content produced for website and social media channels
  • Developing and implementing PR policies and procedures
  • Determining KPIs for PR department
  • Deploying successful marketing campaigns and owning their implementation from ideation to execution
  • Positioning and messaging the company to win based on an in-depth understanding of the market and the competition
  • Working cross-functionally with Product, Marketing & Customer Experience teams
  • Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Coordinating and managing graphic designers and content team to target the market
  • Producing valuable and engaging content for our website and blog that attracts and converts our target groups
  • Building strategic relationships and partnering with key industry players, agencies and vendors
  • Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
  • Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
  • Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals

 

Desired Candidate Profile

What you need to have:

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
  • Startup experience desired
  • Ability to work in a fast-paced environment
  • Willingness to roll up your sleeves and execute
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literacy, comfort working with numbers
  • Ability to make sense of metrics and processing figures with spreadsheets
  • Up-to-date knowledge of the latest trends and best practices in online marketing and measurement

 

Read more
PAVONIAN SOLUTIONS PRIVATE LIMITED
Daniel Cox
Posted by Daniel Cox
Remote, Chennai
3 - 5 yrs
₹2L - ₹5L / yr
Strategist
Branding
Brand Management
Market Research
Marketing Strategy
+17 more

We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.

The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.

 

Brand Strategist Responsibilities:

 

  • Conducting extensive primary and secondary research.
  • Staying up-to-date on consumer research and market trends.
  • Analyzing research, data and trends.
  • Creating competitive reviews and situational analyses.
  • Identifying insights, challenges and opportunities.
  • Developing brand architecture, positioning and strategy.
  • Writing compelling brand stories.
  • Meeting and presenting to clients.
  • Briefing and collaborating with creative teams.
  • Leading ideation and brainstorming sessions.

Brand Strategist Requirements:

 

  • Degree in business, marketing, branding, communication or related field required.
  • Previous experience as a brand strategist or similar role.
  • Excellent communication skills, both verbal and written.
  • Experience leading client meetings.
  • Analytical and problem-solving mindset.
  • Creative and compelling storyteller.
  • Strong research skills.
  • Strategic thinker.
  • Excellent presentation skills.
Read more
Hapstive
at Hapstive
2 recruiters
sanjay k
Posted by sanjay k
Malad
4 - 7 yrs
₹13L - ₹-16L / yr
Marketing & Communication
Digital Marketing
Content Writing
Public Relations
Marketing
+1 more
Responsibilities: • Help develop and execute marketing strategies and campaigns with the common goal of increasing sales and profits. • Handling marketing materials & campaigns - both online and offline • Executing & managing Lead generation campaigns • Manage brand delivery and consistency across all markets for all product lines • Manage the Corporate Communications team including graphics designers and copy writers as well as external agencies to produce high quality publications and materials on time and within budget. • Develop and maintain effective relationships with media. • Organizing and managing events • Writing, reviewing and publishing all marketing collateral • Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies • Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter • Serve as internal liaison to the meetings department and other staff resources • Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines Mandatory Skill Set: • Digital Marketing • Content Writing • Public Relation • Understanding of strategies • Campaign Interested candidates can kindly share your resume to [email protected]
Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
21,01,133
Matches delivered
37,12,187
Network size
15,000
Companies hiring
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort
companies logos