Social Media Marketer

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We are looking for an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•     Bachelor's degree in Marketing, Digital Media, or related field.

Experience:

•     Proven experience in digital marketing.

•     Strong understanding of SEO, SMM, and PPC.

•     Proficient in Microsoft Excel for report creation and data analysis.

•     Familiarity with social media calendar planning and posting schedule.

•     Experience with email marketing tools and strategies.

•     Experience in e-commerce marketing.

•     Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

• Hands-on Experience with PHP CodeIgniter Framework
• Proficient in PHP, HTML5, JavaScript, CSS, JQuery
• Excellent relational database skills with MySQL
• Understanding of responsive design frameworks such as bootstrap
• Utilize backend data services and contribute to increasing existing data services API
• Lead the entire web application development lifecycle right from concept stage to delivery and post-launch support
• Coordinate with co-developers and keeps project manager well informed of the status of development effort and serves as a liaison between development staff and project manager
• Keep updated & use best practices in web development

About SLAY

SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratise great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee’s core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.

Culture at SLAY

Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team*; each member is united by a common purpose and drives excellence by bringing their unique self to the team.

We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.

The following principles guide us in our day to day working at SLAY:

1. Customer first
2. Transparency
3. Simplicity in thought and action
4. Long term thinking
5. Passion
6. Data over opinion, company and team over self
7. Integrity and respect
8. Communication for impact

Core Values

Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.

1. Courage:
1. To think big, act without fear and voice your opinion.
2. To question the status quo- go beyond rules and hierarchies.
3. To act in the best interest of the customer and company, even if it calls for going outside your comfort zone.
2. Ownership:
1. Seek to understand the context and objective, then drive for results
2. Collaborate independently across teams
3. Communicate proactively. Eliminate the need for follow ups
4. Act with authority
3. Action
1. Prioritize action over discussions
2. Run small pilots for each idea
3. Make mistakes, learn, don't repeat.
4. Curiosity
1. To understand our customers and markets deeply beyond the stated
2. To push the boundaries and innovate
3. To never settle for less

Beyond the salary (and great coffee!)

• Freedom to test out any idea in your function or outside of it.
• Gender-neutral policies
• Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
• 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
• Exclusive talks & insights from the experts for the growth & development of our team
• Full tuition fees sponsorship for Baristas
• Family support programs for Baristas

Opportunity

As a team member in SLAY’s growth team, you will work on projects to grow the brand’s reach, resonance and resultant goodness.

Your Boss

You will work directly with the Co-founder . This position is being hired for the Centre of Excellence team at SLAY.

Your Team

You will collaborate with business teams to develop in house training & learning strategies, creative teams to develop impactful creatives, operations teams for execution & external partners to set up and manage specific learning and development initiatives..

Key Result Areas

• Drive technology first learning interventions for all members of the organization.
• Design and deploy the end to end training framework from training needs identification to continuous assessments and certifications. 
• Develop content using instructional design methodologies. Suggest and deploy new age and industry first tools and systems.
• Own the competency dictionary of the organization and drive brand values and culture through culture philosophy through all training and development activities.
• Manage and guide the training team which will include instructional designers, content developers, training coordinators etc.
• Keep abreast of training trends, developments and best practices of the Industry.

Your role requires knowledge and demonstrable experience of:

• 6+ years of experience in developing and executing successful training initiatives.
• Familiar with traditional and modern training processes
• Meticulous attention to detail
• Ability to plan, multi-task and manage time effectively
• Entrepreneurial with the ability to think of industry first and rule breaking initiatives
• Organizational skills

Next Steps:

If you wish to explore this opportunity further,

1.  Send us a copy of your latest resume
2. A quick note on what excites you about working with SLAY. You can do this as an audio file, video file or a simple write up as well.
3. We will schedule one to one interactions with your potential boss, team members and peers.

• Strong hands on in Core Java, OOPS, Exception handling, Multi-Threading, Generics and design patterns.
• Proficient in designing and developing web applications using Java/JEE
• Working experience in Spring Boot, Spring Integration and REST Web services
• Exposure to UI technologies/frameworks like JavaScript, React JS , Flux and knowledge of CSS, HTML etc
• Build tools like Maven.
• Should possess good communication skills and a go getter attitude.
• Good in debugging code through eclipse and browsers
• Should be capable to work independently. Desirable
• Experience in any Continuous Integration/Delivery tools like GIT, Docker, Jenkins, Ansible
• Working knowledge of database like Oracle and application server like Tomcat, WebLogic.
• Knowledge of Linux
• Exposure to any test automation technologies such as Selenium, Fitnesse, Mockito, Junit, any other testing frameworks
• Candidate must to have exposure to working in a fast-paced environment using Agile methodologies
• A person with technical thrust who keeps him up to date with latest technology trends, practices, patterns etc. Knowledge of Open Source tools and technologies

Responsibilities:

• Responsible for development of new highly-responsive, web-based user interface
• Develop a flexible and well-structured front-end architecture, along with the APIs to support it 3.
• Building reusable components and front-end libraries for future use
• Translating designs and wire frames into high quality code
• Construct visualisations that are able to depict vast amounts of data
• Work with product team and graphic designers
• Learn and understand user interactions

Requirements:

• Deep knowledge of web standards
• Deep knowledge of JavaScript concepts and fundamentals
• Strong understanding of ReactJs. development, and its core principles
• Experience with popular React.js workflows (such as Flux or Redux)
• Experience of working with code versioning tools (such as Git, SVN)
• Familiarity with RESTful APIs
• Familiar with HTML, CSS and SCSS development
• Knowledge of bundlers such as Gulp/Web pack, ES6, Node etc..
• B.Tech from Tier 1 college.
• 3+ yrs of experience with front end technologies HTML and JavaScript
• 1+ yrs of Project experience with react