Social Media Marketer

Loop is looking for a talented Junior Copywriter to join our team in Bangalore. The ideal candidate should have a solid background in writing both short-form and long-form content, with a keen understanding of digital platforms such as LinkedIn. As a Junior Copywriter, you will be responsible for crafting compelling copy that aligns with our brand voice and engages our target audience across various channels. We’re looking for a candidate who is proactive, takes initiatives, is a team player and of course, is creative and loves writing.

Responsibilities:

• Write clear, concise, and engaging copy for digital platforms, including websites, social media, emails, and lead-gen ads.
• Coordinate with the different teams - product, design, sales, to create assets that they need.
• Develop long-form content such as articles, blog posts, and whitepapers.
• Upload posts and maintain social media - posting, scheduling, interacting and engaging with users.
• Research industry-related topics (combining online sources, interviews and studies)
• Collaborate with the marketing team to brainstorm and create innovative content ideas.
• Edit and proofread content to ensure it meets brand guidelines and is error-free.
• Conduct simple keyword research and create SEO optimized content.
• Stay updated on industry trends and incorporate best practices in copywriting.
• Use AI tools and analytics to enhance content creation processes while maintaining creativity and originality.

Requirements:

• 2+ years of proven work experience as a Content Writer, Copywriter or similar role
• Excellent writing, editing, and proofreading skills.
• Strong organizational and time-management abilities to manage multiple projects and deadlines effectively.
• Ability to take initiative, work independently, and contribute ideas to the team.
• Proficiency in using AI tools and platforms to aid in content creation.
• Knowledge of script writing and experience in writing for LinkedIn are desirable.
• Background in writing for B2B or healthcare industries is a plus.

Additional Information:

• This is a full-time position based in Bangalore, India.
• Salary and benefits will be commensurate with experience and qualifications.

If you are a creative individual with a passion for writing and meet the above requirements, we encourage you to apply. Join us in creating impactful content that resonates with our audience and drives our brand forward.

About Company

Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. The Lighthouses are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives.

The Global Opportunity Youth Network (GOYN) is a global initiative catalysing systems shifts for youth opportunity in communities around the world through the creation of sustainable training, employment, and income-earning pathways. GOYN works with “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.

Designation: Content Manager, Digital Opportunities Project, GOYN, Pune

Reporting To: Director, GOYN : Pune

No. of positions: 1

Expectations / Deliverables:

● Build enduring relationships with NGOs, community based organizations, corporates, employment agencies, skilling organisations, digital platforms and government including PMC for enabling collective action at the city level.

● GOYN brand-building and enrolment of various stakeholders as partners

● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into various livelihood/non-livelihood institutions

● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database and enable feedback mechanisms

● Coordinate with organizations to conduct livelihood sessions for youth in the community settings

● Experience in reaching consensus and drafting MoU's

● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations

● Collate, develop and distribute engaging content aligned with the digital platform from partner organisations

● Collaborate with design teams to plan and develop site content, style and layout

● Use content management systems to analyze platform traffic and user engagement metrics

● Manage content distribution to other channels and social media platforms to increase web traffic.

● Ensure legal compliance (copyright and data protection) and secrecy of OY data

● Stay up to date with developments and generate new ideas to draw the audience’s attention.

Preferred Skill sets, Years of Experience, Professional Background:

● Post Graduation in any background, with 1-3 years of experience in the field of Content writing and partnership building

● Strong commitment towards building relationships with organizations in the ecosystem

● Hands-on experience with MS Office and WordPress

● Basic technical knowledge of HTML and video editing etc.

● Knowledge of SEO

● Competent in managing social media

● Excellent writing skills in English, Hindi and Marathi

● Attention to detail

● Good organizational and time-management skills

● Open to travel.

About the company

We is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.

Elective health has been a large latent gap in India with the knowledge & support for issues which warrants a consumer first approach in building digitally native full stake health coaches to provide integrated care (products & services) and engagement (content & community to build healthy habits).

Started in May 2020, Man Matters is now the largest Men’s health platform, serving more than 1M Men every year across therapeutic areas of Hair Loss and Nutrition. Started in May 2021, Be Bodywise is the largest integrated Women’s Health platform serving more than 1M women a year in the areas of PCOS, Hair & Skin Health. Started in May 2022, Little Joys helps parents to reduce the anxiety around physical and mental development of their kids.

Job Description:

We are looking to hire a seasoned manager to lead our social media charter for our flagship brands Man Matters and Be Bodywise. The incumbent would report to the Head of Content, and own the strategy, planning, workflow management and metrics for the brand’s social media handles. If you are someone who understands the pulse of digital and social communities; if you live and breathe the latest on people, trends and brands on social media; if you are an original thinker looking to create a distinct voice, then this is just the gig for you.

Core Responsibilities:

• Help shape the social media strategy aligning brand positioning, marketing goals and a clear read on the target audience.

• Create monthly social media calendars and leverage topical days to build on the brand’s presence across different social media channels.

• Create original content ideas and IPs to strengthen engagement and base size.

• Create a one-of-a-kind community around the brand’s core message by fostering conversations and

engagement.

• Monitor and measure key metrics for the social pages.

• Monitor and measure brand reputation and presences through social listening. This would also entail

ensuring consistency of brand voice and brand persona.

• Build and enforce a crisis management module for any kind of direct negative publicity.

Requirements:

• 5 to 6 years of working in content creation and/or social media, with at least 2 years as a team lead.

• Having worked with digital-first consumer brands (either in a in-house team or agency).

• Thorough knowledge of social platforms, analytics and tools.

• Original thinker with a fresh perspective.

Roles and Responsibilities

• Responsible for managing & driving the online business on E-commerce marketplaces.
• Responsible for uploading new collections on a weekly basis and ensuring catalogue hygiene of the uploaded catalogue.
• Handling the marketing budgets & the paid advertising campaigns/sponsored ads on the marketplaces.
• Responsible for handling product listings, promotions, deals, discounts & day-to-day operational issues related to the marketplace.
• Sole POC for communication with the category team.
• Strategizing & implementing the plan of action for the month on month growth in the sales from the existing online marketplace.
• Ensuring that all new products are uploaded and listed on websites/channels
• Repricing the products
• FBA Set up a pricing minimum to maximum for FBA listings
• Creating product listings and set minimum and maximum pricing
• Generating out of stock report, bestselling products report, runout stock report brand by brand on daily basis.
• Sort out pricing error issues and re-activate the listings. Inactivate listing to make active listing if required.
• Deleting discarded SKUs from all channels if required
• Optimizing listings with accurate product information, images, pricing and placement to increase sales and maximize revenue
• Optimize existing listings of current products to ensure we are exploring sales opportunities
• Keep up to date with industry techniques for SEO and content marketing
• To analyze product pricing vs our competitors on an ongoing basis and make pricing adjustments
• Support customer care emails and calls and also support social media campaigns.
• Ability to communicate effectively and to operate as part of a team

Communications Executive

Key Responsibilities:

• Creating and bringing out quarterly newsletter, case study booklets, annual report
• Create and draft News releases, articles, editorials, publications, and Case Studies, Testimonials & other written communication products.
• Manage the organization's social media presence and develop engaging content to increase visibility and engagement.
• Provide support to team members on effective communication practices.
• Ensure that all communication materials adhere to the organization's brand and messaging guidelines.
• Good communications skill to communicate within the internal team Pan-India & external stakeholders.
• Design of banners, standees, and other communication materials for the centres, events, etc. Preferable – Good understanding of design principles

Requirements:

• Bachelor's degree in Mass Communications
• Excellent written and verbal communication skills.
• Experience developing and executing communication materials.
• Good understanding of design principles
• Experience of 1 to 2 years

If you meet the above requirements and are passionate about communication, public relations, and marketing, we encourage you to apply for this exciting opportunity.

• Job Title - Senior Product Marketing Manager - PC & Console
• Reports Into - Head of PC & Console Marketing
• Location - Bangalore/ Hybrid

A Little Bit about Kwalee….

Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 1 billion downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join Scathe, Die by the Blade, Robobeat, Space Chef and Wildmender.

What’s In It For You?

• Hybrid working - 3 days in the office, 2 days remote/ WFH is the norm
• Flexible working hours - we trust you to choose how and when you work best
• Profit sharing scheme - we win, you win 
• Private medical cover - delivered through BUPA
• Life Assurance - for long term peace of mind
• On site gym - take care of yourself
• Relocation support - available
• Quarterly Team Building days - we’ve done Paintballing, Go Karting & even Robot Wars
• Pitch and make your own games on Creative Wednesdays! 

Are You Up To The Challenge?

As a Senior PCC Product Marketing Manager, you’ll manage a product marketing manager and be responsible for launching some of our portfolio of Indie tiles across multiple platforms with a significant focus on building brand awareness, advocacy, Wishlists, community and ultimately (and most importantly) game sales.

Reporting into the Head of PCC Marketing you’ll be hugely influential in creating, executing, tracking and optimising integrated campaigns across both paid media (paid social, influencers and events) and organic media (community, social, influencers, ambassadors, SEO and rich content).  

You will work in close collaboration with the Community & Social Media (CSM) team, Influencer & Media (I&M) Team, PCC Creative Team and Digital MArketing (UA & Growth) Team.  

What Does The Job Actually Involve?

Create and execute product marketing plans (PMPs) that deliver against each game’s pre launch awareness and post launch revenue expectations, from initial signing through to retail launch and post launch - including budgets, KPI sets and beat schedules

• Ability to juggle multiple campaigns and projects across numerous media channels and multiple games at the same time and communicate clearly with multiple stakeholders both within and external to your team to ensure challenging deadlines and Wishlist/ sales KPIs are met
• Collaborating with internal and external creative teams to create best-in-class marketing assets to budget
• Determine KPIs for the PMPs and meaningful metrics that allow accurate analysis of each campaign and track commercial performance so you can optimise your plans in near real time
• Working as the key stakeholder and influencer within the PCC team and primary contact point for those outside of the department
• Setting ‘challenging but achievable’ targets for your team for both quality of output, timely delivery of campaigns and above target results and taking responsibility for meeting these target
• International travel as required

Your Hard Skills

• Passion for games and knowledge of industry trends and key players
• Previous experience on PC & Console games including three years in a product/brand management role for an established video games company
• Highly numerate and data fluent you’ll own your budgets and be accountable to them as well as having the ability to interpret research and analysis and use it daily to make good decisions quickly 
• Strong creative and brief writing skills with an understanding of Google Docs
• A creative flair with an eye for detail when briefing and feeding back on marketing artwork, assets and trailers. 
• You have excellent time management skills and understand the importance of hitting deadlines
• Ability to work with other functional teams in the PC and Console Department, as well as with other Marketing teams within and outside of Kwalee.

Your Soft Skills

Kwalee has grown fast in recent years but we’re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues. 

We don’t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.

Your Team Mates

As a part of the marketing team you will ultimately report to the VP of Marketing whilst having P&L accountability to the Head of PC & Console department.

The PC Console Marketing team is mostly based in Leamington Spa HQ and in Bangalore, India. An open, enthusiastic and engaging personality and communication style is essential. You’re incredibly organised, data astute and fluent in process management so tracking numerous campaigns in several languages across multiple media will be second nature for you.

A Little Bit About Kwalee

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.

Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 900 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We’ve also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe. 

Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle.

We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We’ve recently acquired our first external studio, TicTales, which is based in France. 

We have a truly global team making games for a global audience, and it’s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers’ Association) and our games have been downloaded in every country on earth - including Antarctica!

• Oversees all company social media accounts management and reporting.
• Plan strategies to drive traffic and engagement to generate leads.
• Develop engaging, creative, innovative content and graphics for regularly scheduled posts, which promote brand-focused messages.
• Coordinate with other departments to plan social media activities.
• Design and handle paid advertising campaigns on LinkedIn and Facebook.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Monitor and develop reports on competitor activity within social media spaces.
• Monitoring users' engagement with and feedback on every post.
• Exploring the potential value of social media sites that are not yet in our repertoire.
• In-depth understanding of all the latest and familiar social media sites with their associated algorithms.
• Finding relevant groups on social channels and contribute.
• Connecting with potential leads, and influencers to build a connection.
• Stay up to date with social media trends.
• Connect with social media influencers to improve brand reputation.

• Experience – 3+ years of experience
• Minimum a bachelor's degree
• Prior social media handling experience min 3 years
• Experience in handling social media automation tools such as Hoot suite, Hub spot, Buffer etc.
• Expert knowledge of all leading social media sites.
• Good communication skills.
• Flexible and engaging writing style.
• Experience with a designing tool (Canva, Illustrator, etc)