Brand Manager at D2C E-commerce Startup · Mumbai · 3 - 6 years · ₹20L - ₹30L / yr · Posted 1 Apr 2022
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About our Client :
Our client is an Indian retail conglomerate which is setting up a tech driven brand co-creation platform that transforms powerful ideas into authentic, profitable and experience-led brands that will define the future of brands in fashion, beauty, food and home decor space.
Role: Brand Manager
This opportunity is for new brands that are in stealth mode & backed by major retail giant. It's a house of Personal care D2C brands in the space of haircare, skin care & kids personal care.
In 2020, CoVid 19 affected every business, few positively and many negatively. However, E- commerce adoption has gone through the roof and we have seen consumer's e-commerce spends grow. India's fast-growing e-commerce market is seen growing by 30 percent a year to $200 billion (roughly Rs. 14,68,640 core) by 2026.
On the back of strong product-market fit and a change in human behaviour due to CoVid that buoyed e-commerce, we are currently building D2C personal care brands. The overall D2C market in India is expected to reach $100 billion in the next 7-8 years. We will be building a digital first content led approach to target this community of consumers. We aim to win shoppers at the moment of purchase by algorithmically managing demand forecasting, promotions and advertising spend, supply chain, content optimization and other aspects that help shoppers make online purchase decisions, all backed by Data Science.
Requirement :-
- 3-5 Yrs Exp. Ideal candidate should have Personal Care D2C experience.
- Female, Ideally from beauty start-ups
- Hands on experience in running performance and influencer teams.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Job Title: Senior Executive – Brand Marketing
Reports to:
Department: Marcom – Branding
Location: Jaipur (Work From Office).
Job Purpose:
To plan and execute end‑to‑end brand marketing initiatives for Genus Innovation Limited,
ensuring enhanced brand visibility, effective influencer collaborations, strong retail
branding presence, and impactful BTL-led lead generation.
Roles and Responsibilities:
- Plan and execute branding activities across GIL retail chains, marketing campaigns, plants,
and offices.
- Conduct retail branding asset audits and prepare monthly visibility performance reports.
- Build and manage an influencer pipeline for brand and product promotion.
- Execute BTL activations and drive qualified lead generation.
- Plan and manage branding for events, exhibitions, and trade shows.
- Prepare MIS reports and ensure budget adherence.
Key Performance Indicators (KPIs):
- Brand visibility & recall
- Influencer marketing performance
- Retail execution excellence
- BTL lead generation
- Event & exhibition ROI
- Campaign effectiveness
- Reporting & governance
Qualifications:
- Experience: 2–4 years
- Education: MBA
- Seniority Level: Mid‑Senior Level
Skills Required:
- Marketing operations
- Budget & vendor management
- MIS & reporting
- Influencer outreach
- BTL execution
- Communication & coordination skills.
Location: Jaipur, Rajasthan
Work Mode: Work From Office
Experience: 2–4 Years
Qualification: MBA
Department: Marketing Communications – Branding
About the Role
We are looking for a hands-on Brand Marketing professional who can strengthen brand visibility through impactful campaigns, influencer collaborations, retail branding, and offline marketing activities.
If you enjoy turning marketing plans into on-ground brand experiences and measurable results, this opportunity is for you.
Key Responsibilities
- Branding & Campaigns: Plan and execute branding initiatives across retail chains, plants, offices, and marketing campaigns.
- Influencer Marketing: Build and manage an influencer pipeline for brand awareness and product promotion.
- BTL & Offline Marketing: Execute on-ground activations and BTL campaigns to generate qualified leads.
- Retail Branding: Conduct branding asset audits and monitor visibility across retail locations.
- Events & Exhibitions: Plan and coordinate branding activities for events, exhibitions, and trade shows.
- Marketing Operations: Manage vendors, coordinate execution, monitor budgets, and maintain marketing MIS reports.
- Performance Tracking: Prepare monthly visibility reports and evaluate campaign performance, lead generation, and event ROI.
Key Skills Required
- Brand marketing and campaign execution
- Influencer outreach and coordination
- BTL activities and offline marketing
- Retail branding and visibility management
- Marketing operations and vendor management
- Budget monitoring and control
- MIS reporting and performance analysis
- Strong communication and coordination skills
What We're Looking For
- 2–4 years of relevant experience in brand marketing or marketing operations.
- MBA qualification.
- Practical experience in branding, influencer marketing, BTL activations, and offline campaigns.
- Ability to coordinate multiple marketing activities and deliver measurable outcomes.
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Full Stack Developer - Averlon