Brand Manager at D2C E-commerce Startup · Mumbai · 3 - 6 years · ₹20L - ₹30L / yr · Posted 1 Apr 2022
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About our Client :
Our client is an Indian retail conglomerate which is setting up a tech driven brand co-creation platform that transforms powerful ideas into authentic, profitable and experience-led brands that will define the future of brands in fashion, beauty, food and home decor space.
Role: Brand Manager
This opportunity is for new brands that are in stealth mode & backed by major retail giant. It's a house of Personal care D2C brands in the space of haircare, skin care & kids personal care.
In 2020, CoVid 19 affected every business, few positively and many negatively. However, E- commerce adoption has gone through the roof and we have seen consumer's e-commerce spends grow. India's fast-growing e-commerce market is seen growing by 30 percent a year to $200 billion (roughly Rs. 14,68,640 core) by 2026.
On the back of strong product-market fit and a change in human behaviour due to CoVid that buoyed e-commerce, we are currently building D2C personal care brands. The overall D2C market in India is expected to reach $100 billion in the next 7-8 years. We will be building a digital first content led approach to target this community of consumers. We aim to win shoppers at the moment of purchase by algorithmically managing demand forecasting, promotions and advertising spend, supply chain, content optimization and other aspects that help shoppers make online purchase decisions, all backed by Data Science.
Requirement :-
- 3-5 Yrs Exp. Ideal candidate should have Personal Care D2C experience.
- Female, Ideally from beauty start-ups
- Hands on experience in running performance and influencer teams.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Hiring: Marketing Manager
Experience: 2–6 Years Industry: Fashion / Retail / Apparel
Working Days: 5 Days
We are looking for a young, dynamic, and hands-on Marketing Manager to lead brand building and marketing campaigns
The ideal candidate should be a self-starter with fresh, out-of-the-box ideas and strong experience in fashion/apparel marketing, retail marketing, digital marketing, and brand building.
Key Responsibilities
• Own and strengthen the brand identity across retail, digital, and outdoor touchpoints • Conceptualize, plan, and execute marketing campaigns to drive footfall, engagement, and brand recall • Develop creative and cost-efficient marketing initiatives, including organic social media, partnerships, in-store activations, and influencer collaborations • Plan and execute marketing initiatives that directly contribute to retail sales growth across EBOs, MBOs, and department stores • Manage the brand's digital and social media presence, including content calendars, social platforms, e-commerce marketing, and online presence • Track campaign performance, ROI, and sales impact and continuously optimize marketing spends • Work closely with Retail, Sales, and Design teams to align marketing initiatives with business priorities and new collection launches • Monitor competitor activity, fashion trends, market developments, and consumer preferences to keep campaigns relevant
Required Skills & Competencies
• 2–6 years of experience in Marketing, Brand Management, or a related field • Fashion, retail, or apparel industry experience preferred • Strong ideas-first and entrepreneurial mindset • Proven ability to deliver impactful campaigns with limited or no budgets • Strong understanding of social media, digital marketing, and e-commerce platforms • Ability to analyze campaign metrics, ROI, and sales impact • Excellent communication, coordination, and project management skills • Strong understanding of brand building and retail marketing
Qualification
Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field.
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Full Stack Developer - Averlon