Mumbai
3 - 6 yrs
₹20L - ₹30L / yr
Full time
Skills
Branding
Brand Management
About Merito :
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our Client :
Our client is an Indian retail conglomerate which is setting up a tech driven brand co-creation platform that transforms powerful ideas into authentic, profitable and experience-led brands that will define the future of brands in fashion, beauty, food and home decor space.
Role: Brand Manager
This opportunity is for new brands that are in stealth mode & backed by major retail giant. It's a house of Personal care D2C brands in the space of haircare, skin care & kids personal care.
In 2020, CoVid 19 affected every business, few positively and many negatively. However, E- commerce adoption has gone through the roof and we have seen consumer's e-commerce spends grow. India's fast-growing e-commerce market is seen growing by 30 percent a year to $200 billion (roughly Rs. 14,68,640 core) by 2026.
On the back of strong product-market fit and a change in human behaviour due to CoVid that buoyed e-commerce, we are currently building D2C personal care brands. The overall D2C market in India is expected to reach $100 billion in the next 7-8 years. We will be building a digital first content led approach to target this community of consumers. We aim to win shoppers at the moment of purchase by algorithmically managing demand forecasting, promotions and advertising spend, supply chain, content optimization and other aspects that help shoppers make online purchase decisions, all backed by Data Science.
- Female, Ideally from beauty start-ups
- Hands on experience in running performance and influencer teams.
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our Client :
Our client is an Indian retail conglomerate which is setting up a tech driven brand co-creation platform that transforms powerful ideas into authentic, profitable and experience-led brands that will define the future of brands in fashion, beauty, food and home decor space.
Role: Brand Manager
This opportunity is for new brands that are in stealth mode & backed by major retail giant. It's a house of Personal care D2C brands in the space of haircare, skin care & kids personal care.
In 2020, CoVid 19 affected every business, few positively and many negatively. However, E- commerce adoption has gone through the roof and we have seen consumer's e-commerce spends grow. India's fast-growing e-commerce market is seen growing by 30 percent a year to $200 billion (roughly Rs. 14,68,640 core) by 2026.
On the back of strong product-market fit and a change in human behaviour due to CoVid that buoyed e-commerce, we are currently building D2C personal care brands. The overall D2C market in India is expected to reach $100 billion in the next 7-8 years. We will be building a digital first content led approach to target this community of consumers. We aim to win shoppers at the moment of purchase by algorithmically managing demand forecasting, promotions and advertising spend, supply chain, content optimization and other aspects that help shoppers make online purchase decisions, all backed by Data Science.
Requirement :-
- 3-5 Yrs Exp. Ideal candidate should have Personal Care D2C experience.
- Female, Ideally from beauty start-ups
- Hands on experience in running performance and influencer teams.
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1. Owning the brand face/voice
2. Own creation that goes to the customer or retailers or even to the non-user platforms.
3. Planning 360 degree campaigns and omni-channel adaptation strategy
4. Maintaining and evolving brand guidelines as per usage and trends.
5. Build teams and grow them.
6. Need a nack of understanding the User and building creative strategy around it.
7. Will lead all the branding Initiatives.
8. Orchestrating customer interviews and focus group studies
9. Work closely with the Marketing, Product and business leaders.
Perks
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come
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● Opportunity to create an impact as a C-Suite leader
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● Non-hierarchical, a flat and transparent culture where we also have lots of fun
● Pay at par with market salaries + stock options and a steep growth curve
Must haves
7-10 Years of experience in building, scaling and leading the Brand Function at a product/tech company.
Experience in working with VC backed start-ups, internet/tech companies, retail companies
Excellent communication and story-telling skills with in-depth knowledge of marketing & branding
Penchant to work hard to strengthen the brand in the initial few years to gain a better work-life balance in future
Read more
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About Railofy:
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Don't forget to attach some samples / some links to the brands or content you have managed or written or designed for.
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The candidate should be a great communicator, should love to interact with people and should be able to naturally connect to others.
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Don't forget to attach some samples / some links to the brands or content you have managed or written or designed for.
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DirectShifts is a tech platform for hospitals/employers to hire clinicians for short/full time term roles. We are disrupting the recruiting space for hiring clinicians in the United States. Our founding team comprises serial entrepreneurs. We have been called the “Uber of healthcare workers and employers”. At heart we are fast growing technology company bridging the gap in staffing for employers to enable. We work with leading employers such as Mount Sinai, Northwell health, Walmart etc.
We have raised $5.5 million from marquee investors such as YCombinator, PeakState Ventures, Altair Capital, Soma Capital Pioneer Fund, Anita Pramod (former CFO of Epic EMR), Tom Lee (founder of One Medical & Galileo) etc
Responsibilities
· Managing online events like panel discussion, podcast, webinars
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· Create questionnaires & host online events
· Good communication skills (verbal & written)
· Willing to work in US shifts and should be open to work in different time zones whenever needed
· Well versed with online platforms that host webinars
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Read more
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Are you looking to join a fast growing cloud telephony company where you could use your experience and leverage on the growth? Then, please read on.
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Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.
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As a Marketing & Brand Communication Manager, Your primary responsibilities will be implementing functionality, translating design ideas, concepts, and requirements into a functional and engaging application and will be responsible for building applications for various target platforms based on the Unity framework.
What you will do:
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Carrying out Market Research in order to keep up to date with customer trends, competitor analysis, product/service fitment as well as try to predict future trends.
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Creating and developing effective Marketing & Branding Strategies. Proactively developing comprehensive activities to leverage business development activities to support both B2B and B2C.
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Managing Marketing Campaigns across all platforms including online and digital to ensure that products and services meet customers’ expectations and to build credibility of all brands.
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Deep analysis of all Marketing & Branding campaigns. Ensuring scientific measurement and report generation of the effectiveness of each such campaign.
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Closely monitoring company’s corporate website/s and social media platforms. Ensuring that we pick the conversations across each, basis which formulating and redesigning the Marketing & Branding Strategies.
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Organizing and executing on the ground events to engage with various stake holders in order to enhance Brand Equity and drive Product Sales.
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Actively and aggressively identifying new business opportunities and coming out with innovative Marketing Strategies such as campaign, event execution, partnership etc.
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Being able to develop strong understanding of performance of the products to support continual optimization of Marketing, Sales and Product Strategy.
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Collaborating, reviewing and approving all marketing materials as developed by the content/design and other external vendors
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Building and managing a rich content/collaterals that attract a qualified audience of event organizers to company’s owned properties (including blog posts, white papers, ebooks, reports, infographics, case-studies etc.).
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Growing new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
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Drafting, reviewing and finalizing the sales & marketing related communications, articles, blogs, etc. for all digital platforms such as SMM, emails to internal and/or external communication, etc.
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Managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
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Building relationships with customers, prospects, and experts/speakers.
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Managing 360 Brand Communications across all media touchpoints.
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Handling all PR related activities & communications.
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Writing, Editing, and strategizing external-facing content as directed by the Senior Leadership Team.
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Ghost writing for senior management.
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Working closely with the Co-Founders and the senior leadership team to grow the business.
What you need to have:
- Masters in Marketing, Business Communication, or related fields
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Read more
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What’s in it for you?
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2. Create a deep connection with our superusers. Drive milestone celebration, exclusive benefit & beta programs for loyal users.
3. Develop content & activation ideas in collaboration with our users.
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5. Ideate and execute delightful interactions at various touchpoints. Eg. customer emails, messages, social media posts, app messaging etc.
Who is this role suitable for?
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brand manager
Marketing & Communication
Content Marketing
About this Role
With FamPay's mission being to become the most loved brand among the digital native young cohort of India, a Brand Manager at FamPay is the one-person hub that works closely with several teams - internal and external. You ensure that everything about FamPay resonates with the Brand's values and is manifested effectively across teams.
With teenagers being our primary target group, it shouldn't come as a surprise that the role requires you to be creative & unconventional with respect to your creatives & strategies.
Apply if you have prior experience in a similar role. At FamPay, we are creating a unique and one of it's kind brand for teenagers in India. It's not been targeted yet, so there's a huge room for being creative. Join us in building a brand that's loved by all teenagers in India.
- Setting up the brand bible for various products and audiences
- Making sure that the brand is consistent across various platforms
- Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company
- Plan, lead and execute the projects required to boost our brand presence
- Collaborate with Creative Team, Growth Team & others for execution of projects
- Partner with creative agencies, research and media partners to create integrated marketing plans
- Taking up initiatives to position our brand
- Strategize, develop and execute marketing interventions at FamPay
- Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.
Requirements
- 4 - 7 years total experience
- Worked with a B2C tech startup in Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Extremely empathetic towards understanding of the user groups: Teenagers and their parents
- Should be excited about building a brand for teenagers
- Up to date with recent trends and social media
- Good understanding of business dynamics in India
- Proactive personality and self-driven
- Takes ownership and has whatever it takes attitude
- Excited to work in a fast-paced environment
- Excellent communication and interpersonal skills
- Enthusiastic about early stage start-ups
Read more
Bengaluru (Bangalore)
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₹4L - ₹10L / yr
Marketing Strategy
Market Research
Social Media Marketing (SMM)
Digital Marketing
Lead Generation
+1 more
Marketing Executive / Asst. Manager- Marketing
About Intellicar Telematics Pvt Ltd
Intellicar Telematics Private Limited is a vehicular telematics organization founded in 2015 with the vision of connecting businesses and customers to their vehicles in a meaningful way. We provide vehicle owners with the ability to connect and diagnose vehicles remotely in real-time. Our team consists of individuals with an in-depth knowledge and understanding in automotive engineering, driver analytics and information technology. By leveraging our expertise in the automotive domain, we have created solutions to reduce operational and maintenance costs of large fleets, and ensure safety at all times.
Solutions:
Enterprise Fleet Management, GPS Tracking
Remote engine diagnostics, Driver behavior & training
Technology Integration: GIS, GPS, GPRS, OBD, WEB, Accelerometer, RFID, On-board Storage.
Intellicar’s team of accomplished automotive Engineers, hardware manufacturers, Software Developers and Data Scientists have developed the best solutions to track vehicles and drivers, and ensure optimum performance, utilization and safety at all times. We cater to the needs of our clients across various industries such as: Self drive cars, Taxi cab rentals, Taxi cab aggregators, Logistics, Driver training, Bike Rentals, Construction, ecommerce, armored trucks, Manufacturing, dealership and more.
Location: Bengaluru/ NCR Gurgaon
Key skills: Online/Offline Marketing, Content writing, Lead Generation, Brand Management, Digital Marketing, Social Media Engagement, ATL/BTL activities, Market Intelligence, Business Development
4+ years of experience required.
Education: Bachelors or Master’s Degree in Computer Science/IT / MBA from reputed institutions
Ideal Candidate is
A dynamic, results-driven professional with a proven ability to deliver commitments on time while achieving or exceeding business goals
An initiative taker, early adopter, technology enthusiast, an evangelist
An excellent communicator, presenter, and collaborator
Excellent at articulating the essence of products and the value they create.
You can develop a strong messaging hierarchy and effective content strategy plans.
Top-notch at market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you’re strong at integrating this information into your growth strategies.
You’re biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.
Responsibilities
Define positioning and go-to-market strategy and messaging
Contribute to the strategic alignment of our various product solutions into a cohesive suite of world class product which delivers according to market need and emerging opportunity.
Create visionary and compelling internal and external, customer-facing presentations.
Working closely with industry experts and the marketing team to ensure effective and ongoing relevancy in the market to drive demand generation and pipeline
Partner with product management to distil key functionality and benefits into core product marketing messages.
Develop engaging product demonstrations that are used on stage, in videos and are the basis for customer engagements in the sales process
Develop effective sales training materials, making it easy for sales to understand our product solution offerings and key positioning.
Innovative marketing campaigns, SEO, and web design to build pipeline.
Monitor and engage in relevant social discussions on various platforms about our company and industry.
Run regular promotions and campaigns on our social media channels.
Manage various newsletter campaigns, including the template designs and content used in our newsletter sends.
Organize promotional events through local social groups (e.g. Meetup).
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